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![AI's Impact on the B2B Buyer Journey [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260305-infographic-lg.jpg)
Artificial intelligence is affecting every stage of the B2B buyer journey, from discovery to selection, according to recent research. more
What are the top challenges teams face when creating, managing, and distributing content? How are they working to improve their content production? To find out, researchers surveyed 434 content professionals. more
How are content marketing roles changing? Which skills and degrees are employers looking for? Are salaries increasing? To find out, researchers examined 8,000 content marketing job listings on Indeed.com. more
What does the software buying process look like for B2B SaaS CMOs? Which factors have the most influence on narrowing down their vendor lists? To find out, researchers surveyed 101 CMOs who work for mid-market B2B SaaS companies. more
Most digital marketing agencies don't think the health of the industry is very good right now, but most also expect revenue to increase this year, according to recent research. more
Most corporate event planners expect their costs to rise by 5% or more in 2026, according to recent research. more
Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. more![AI in Marketing and Sales: 10 Key Stats to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260129-infographic-lg.jpg)
Did you know that 94% of marketers say they're already using AI in their workflows? Or how about that 86% of sales teams say they see a positive return within a year of adopting AI-powered tools? more
Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 in-house agency marketers and their internal corporate clients. more![The Impact of the 'Gen Z Stare' in the Workplace [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260122-infographic-lg.jpg)
According to a recent survey, 55% of Gen Z workers say they've been told they look bored or intimidating in professional settings, and 52% older workers say they've felt uncomfortable in professional settings because of the "Gen Z stare." more
Most employees say they use AI tools for work that aren't officially approved by their employer, but most also say their direct manager is aware of their use of the unapproved tools, according to recent research. more![How Employees Feel About AI Workflow Integrations [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260113-infographic-lg.jpg)
Some 51% of US workers say AI integrations have made their daily job responsibilities easier, and 63% say they feel more productive and efficient with AI tools at their disposal, according to recent research. more![How to Build Sales Kickoffs That Impact Behavior [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260106-infographic-lg.jpg)
This infographic explores how successful sales kickoffs tend to be built around five key design principles: alignment, motivation, engagement, inspiration, and reinforcement. more
More than half of talent acquisition leaders say they plan to add autonomous AI agents to their teams in 2026, according to recent research. more
Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what comes to mind? To find out, researchers conducted a survey of 101 senior B2B marketers. more![The Importance of Prompt Engineering for Small Businesses [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251216-infographic-lg.jpg)
Some 27% of small business owners say AI prompt engineering is already a very important skill for their business, and 53% say it's an important skill to have long-term, according to a recent survey. more![The Modern Marketing Multitasker [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251211-infographic-lg.jpg)
More than one in five marketers say their role has 10 more core responsibilities, according to a recent survey. more![The Rise of Using AI Tools to Take Meeting Notes [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251209-infographic-lg.jpg)
Some 19% of workers say they now frequently use AI tools to take meeting notes, according a recent survey of 1,000 full-time professionals more![The 10 Most Overused Buzzwords in Corporate Emails [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251204-infographic-lg.jpg)
"Reaching out" and "follow up" are the top corporate cliché phrases that people can't stop using in their emails, according to recent research. more![The State of 'Job Hugging' Among US Workers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251202-infographic-lg.jpg)
Some 71% of American workers have been at the same job for more than two years, and 40% say they haven't looked for a new job in the past six months, according to a recent survey. more![The Most Appropriate and Inappropriate Emojis at Work [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251120-infographic-lg.jpg)
Employees say that the thumbs up is the most appropriate emoji in the workplace and that the eggplant is the most inappropriate, according to recent research. more
Most CMOs say they are now using AI tools at least weekly for a range of job-related tasks, including to generate copy, find useful information, and challenge their thinking, according to recent research from Dentsu Creative. more![The Top Workplace Tools Creating Friction and Lost Time [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251106-infographic-lg.jpg)
Knowledge workers say email and and chat/messaging are the tools that lead to the most friction and lost time in the workplace, according to a recent survey. more
Some 91% of agency leaders say they see a future in which headcount is somewhat or substantially reduced because of artificial intelligence. more
Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to recent research. more
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