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Marketers say AI proficiency is the top skillset they plan to prioritize when hiring for their email marketing teams this year, according to recent research. more![Why US Workers Don't Take All Their Vacation Days [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260430-infographic-lg.jpg)
This infographic explores why US workers don't take all their paid time off, how they describe their employers' attitudes towards taking PTO, and their top concerns when they do take PTO. more
The level of global employee engagement—the share of workers who feel enthusiastic about their work—has dipped from its peak in 2022, according to recent research. more
Optimism about US economic conditions among senior marketers has declined its lowest level since the pandemic, according to recent research. more![Are College Students Ready for AI-Driven Workplaces? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260416-infographic-lg.jpg)
This infographic looks at how college students are being taught AI skills and employers' expectations of college graduates' AI skills. more
Some 29% of SMB leaders say they created a storytelling-focused job posting in the past 12 months, according to recent research. more![The Core Leadership Skills Employers Prioritize [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260407-infographic-lg.jpg)
Strategic thinking, adaptability, and verbal communication are the top soft leadership skills that employers prioritize, according to a recent survey. more![The Work Email Habits of Professionals [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260331-infographic-lg.jpg)
This infographic explores the email habits of workers, including when they respond to messages and how they handle email while on vacation. more
Some 80% of marketers say they feel under pressure to introduce AI into their workflows, according to recent research. more![The 10 Global Brands That Lost the Most Value Last Year [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260317-infographic-lg.jpg)
Tesla saw the biggest decline in brand value between 2025 and 2026, losing $15 billion in value year-over-year, according to recent research. more
Members of go-to-market teams say misalignment between Marketing and Sales can lead to issues like lower morale, lost opportunities, and delayed follow-up with leads, according to recent research. more![How Americans Feel About AI Hiring Tools [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260310-infographic-lg.jpg)
Some 63% of Americans think AI-powered HR screening tools make the hiring process less fair, according to a recent survey. more![AI's Impact on the B2B Buyer Journey [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260305-infographic-lg.jpg)
Artificial intelligence is affecting every stage of the B2B buyer journey, from discovery to selection, according to recent research. more
What are the top challenges teams face when creating, managing, and distributing content? How are they working to improve their content production? To find out, researchers surveyed 434 content professionals. more
How are content marketing roles changing? Which skills and degrees are employers looking for? Are salaries increasing? To find out, researchers examined 8,000 content marketing job listings on Indeed.com. more
What does the software buying process look like for B2B SaaS CMOs? Which factors have the most influence on narrowing down their vendor lists? To find out, researchers surveyed 101 CMOs who work for mid-market B2B SaaS companies. more
Most digital marketing agencies don't think the health of the industry is very good right now, but most also expect revenue to increase this year, according to recent research. more
Most corporate event planners expect their costs to rise by 5% or more in 2026, according to recent research. more
Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. more![AI in Marketing and Sales: 10 Key Stats to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260129-infographic-lg.jpg)
Did you know that 94% of marketers say they're already using AI in their workflows? Or how about that 86% of sales teams say they see a positive return within a year of adopting AI-powered tools? more
Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 in-house agency marketers and their internal corporate clients. more![The Impact of the 'Gen Z Stare' in the Workplace [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260122-infographic-lg.jpg)
According to a recent survey, 55% of Gen Z workers say they've been told they look bored or intimidating in professional settings, and 52% older workers say they've felt uncomfortable in professional settings because of the "Gen Z stare." more
Most employees say they use AI tools for work that aren't officially approved by their employer, but most also say their direct manager is aware of their use of the unapproved tools, according to recent research. more![How Employees Feel About AI Workflow Integrations [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260113-infographic-lg.jpg)
Some 51% of US workers say AI integrations have made their daily job responsibilities easier, and 63% say they feel more productive and efficient with AI tools at their disposal, according to recent research. more![How to Build Sales Kickoffs That Impact Behavior [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260106-infographic-lg.jpg)
This infographic explores how successful sales kickoffs tend to be built around five key design principles: alignment, motivation, engagement, inspiration, and reinforcement. more
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