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  • Discounting in the Digital Age [Infographic]
    by Verónica Jarski
    Find out how today's retailers are using new discount strategies, backed by data and analytics, to reach the right customers with the right offers in the right ways. more
  • Do Millennials Pay for News Content?
    by Ayaz Nanji
    Some 53% of US Millennials report having regularly consumed paid news content—in print, digital, or combined formats—in the past year, according to a recent report from The Media Insight Project. more
  • Are Consumers Willing to Pay for Content From Online Publishers?
    by Ayaz Nanji
    Some 40% of US consumers say they currently pay for news, fashion, sports, or business digital content, even though 70% say they access those categories of content online regularly, according to a recent report from CloudSense. more
  • Does Amazon Usually Have the Lowest Price Online?
    by Ayaz Nanji
    Among online retailers, consistently offers the lowest prices on products in various key consumer categories, according to a recent report from L2. more
  • Which Marketing Offers Motivate Travelers?
    by Ayaz Nanji
    Asked what would make them book a vacation more quickly, 42% of travelers surveyed say they would do so for a best-price guarantee and 23% say they would do so for a $100 cash reward. more
  • Are Online Product Prices Lower Than In-Store Prices?
    by Ayaz Nanji
    Most consumer products (69%) have the same price online and offline, according to a recent report from Anthem Marketing Solutions. more
  • How Much Bloggers Charge to Publish Sponsored Content
    by Ayaz Nanji
    Fully two-thirds (67%) of bloggers say paid sponsored/branded content is their most profitable revenue generator, according to a recent report from Zig Marketing. Moreover, though 90% of bloggers say they use an advertising network, only 17% say it is their biggest revenue source. more
  • Consumer Price Sensitivity and Deal Seeking Up in 2013
    by Ayaz Nanji
    Nearly 3 in 4 shoppers (74%) are more sensitive to price in 2013 compared with 2012, according to a recent survey of US consumers by Parago. more
  • Small Merchants Expect Holiday Sales Boost From Small Business Saturday [Infographic]
    With the holiday season all but here, more small business owners are making Small Business Saturday an integral factor in their holiday sales plans, according to a survey from American Express and the National Federation of Independent Businesses. more
  • Three Cross-Sell and Up-Sell Tactics to Boost Email Marketing ROI
    "It's an old adage," writes Amanda Hinkle in an article at MarketingProfs. "Driving increased sales from your current customers is easier than acquiring new customers." And yet, it's an old adage many retailers don't heed: In a recent survey, only 37% said they use cross-sell and up-sell programs to boost ... more
  • The Importance of 'Free'
    When Kantar Media asked over 2,500 people what encouraged them to purchase more products online, the top two responses had something in common: the word "free." "More than three out of four shoppers cited 'free shipping' as the factor that would get them to purchase, and the second most common ... more
  • How to Get the Best Deal From Your Participation in Local Deals
    "Local deals. Daily deals. Group-buying deals," writes Amy Fowler at MarketingProfs. "Call them what you will, but they're all the same thing: a very expensive form of marketing that can run a small business into the ground if utilized incorrectly." Why? Because you're not just providing a deeply discounted product ... more
  • Where Does Google Make Its Money? Top 20 Google AdWords Keyword Categories
    by Vahe Habeshian
    The insurance category fetches the highest cost-per-click (CPC) rates in Google AdWords pay-per-click (PPC) advertising: nearly $50 per click, according to new keyword research data from search marketing software provider WordStream Inc. more
  • How Coupons Discount Your Brand
    "The recession has caused lots of companies to panic," writes Laura Ries at Ries' Pieces. "And when companies panic, they print coupons and throw up sale signs. Look in your mailbox, your email inbox or your newspaper and you will see what I mean. Everybody is having a sale." There's only ... more
  • Five Reasons Your Advertising Shouldn't Lead With Price
    Especially in this economy, small businesses are tripping over themselves to tell customers about their low, low prices. But in an article at MarketingProfs, Dan Hill argues strenuously against price-leading campaigns and gives reasons like these: It is not a sustainable long-term strategy. "One of the key advantages of a sale ... more
  • Low-Cost Ways to Boost App Sales
    We've mentioned that you can draw traffic to paid mobile applications by creating a free "lite" version. Once users deem it useful, they may be happy to pay for the full version. But what's a company to do if it can't afford to create a whole new version of an existing app—with ... more
  • How to Use Twitter to Boost Buzz, Sales and Engagement
    In September, UNIQLO UK launched Lucky Counter, a piece of marketing genius that compelled users to Tweet about the company's products. Each time they did, the products got more appealing. How? Lucky Counter featured a diverse, limited array of UNIQLO products and prices. Click on one, and you'd be invited to Tweet ... more
  • How to Get SaaS Pricing Right
    Setting SaaS [software as a service] pricing is an important but daunting task for most early stage start-ups, especially when they don't have a track record. The first task in selling SaaS, writes Bob Warfield in a recent post on Enterprise Irregulars, is getting anyone to pay anything for your ... more
  • Baby, Please Don't Go
    When people click on your unsubscribe button, there's a good chance it takes them to a preference page where they can confirm the unsubscribe request, or adjust their subscription to a topic and frequency they prefer. But what about including an offer that tempts them to stay? In a post at ... more
  • Guaranteed to Make You Smile
    "Recently," writes Mark Riffey at the Business is Personal blog, "you've seen a number of major car companies offer to buy your car back if you lose your job—and that's after they make several months of payments for you." In the case of one Hyundai dealership—located in an economically depressed area—the ... more
  • Is Success on This Menu?
    The next time you dine out, take a close look at the menu—even if you already know what you want to order. The reason? Restaurants have learned a thing or two about convincing their customers to spend more money on certain dishes. "The use of menu engineers and consultants is exploding in ... more
  • Hurry Up or You'll Be Sorry!
    Some companies seem addicted to email campaigns that shout breathless, time-sensitive offers. Each week, it seems, they tell subscribers about special deals that simply can't be missed—only to make a similar offer the following week. In a post at the Email Marketing Reports blog, Mark Brownlow provides a screenshot with 19 emails ... more
  • Don't Let This One Get Away!
    One notable effect of the economic downturn is the marked increase in consumer frugality. Marketers near and far are in hot pursuit of savvy pricing strategies that prod wary customers into buying. Well, here's a tactic that some researchers say is worth a try: "steadily decreasing discounting" or SDD. In a recent ... more
  • Let's Move It, People!
    It's a question that haunts B2B product retailers when sales are down: "How do we move this excess inventory?" Cutting prices, offering two-for-one deals, or announcing blow-out sales to regular clients may go only so far in a downturn. Well, take heart. In a recent post at What Works for Business, ... more
  • That's Mine! My Name's on It!
    Let's say you sell trendy furniture for family-friendly prices. What's the best way to push product and spread brand awareness? Well, you could try developing and offering: A showroom. Pros: People see products in context, and they can buy them right then and there! Cons: You don't reach potential buyers who aren't ... more

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