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![AI's Impact on the B2B Buyer Journey [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260305-infographic-lg.jpg)
Artificial intelligence is affecting every stage of the B2B buyer journey, from discovery to selection, according to recent research. more
What are the top challenges teams face when creating, managing, and distributing content? How are they working to improve their content production? To find out, researchers surveyed 434 content professionals. more![10 Key B2B Cold Outreach Stats to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260303-infographic-lg.jpg)
This infographic looks at 10 key cold outreach stats from recent research covering email, calling, LinkedIn, and social selling. more![The 50 Most Admired Companies [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260226-infographic-lg.jpg)
Apple, Microsoft, and Amazon are the best-regarded companies in the world, according to a recent survey of executives, directors, and industry analysts. more
Some 68% of small business owners expect their marketing budgets to increase this year and 74% expect the time they spend on marketing to increase, according to recent research. more
What does the software buying process look like for B2B SaaS CMOs? Which factors have the most influence on narrowing down their vendor lists? To find out, researchers surveyed 101 CMOs who work for mid-market B2B SaaS companies. more![The Most Popular Mobile Apps in the US [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260224-infographic-lg.jpg)
YouTube is the top app in the US by share of audience across every adult age group, and for both men and women, according to recent research. more![The 'Data Mirage' Affecting B2B Performance Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260219-infographic-lg.jpg)
Issues like inflated signals, AI noise, and disconnected tools are combining to create a "data mirage" that's hampering B2B performance marketing effectiveness, according to recent research. more
What volume of emails and text messages do people consider to be "too much" from a brand? To find out, researchers surveyed 6,000 consumers in Australia, Canada, New Zealand, the United Kingdom, and the United States. more
Most digital marketing agencies don't think the health of the industry is very good right now, but most also expect revenue to increase this year, according to recent research. more![Why Human-First Marketing Matters [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260217-infographic-lg.jpg)
This infographic explores how focusing on people's needs, language, and context can turn engagement into loyalty and action. more
Most corporate event planners expect their costs to rise by 5% or more in 2026, according to recent research. more
Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. more![The 50 Strongest Global Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260210-infographic-lg.jpg)
WhatsApp, Samsung, and YouTube are the brands with the strongest appeal to consumers around the world, according to YouGov's annual rankings. more![How AI Adoption Varies by Country [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260205-infographic-lg.jpg)
Which countries have the greatest share of adults using AI-powered tools? To find out, Visual Capitalist examined global AI adoption data from Microsoft. more
Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research. more
Some 88% of in-house marketers believe generative AI tools will replace some of the services agencies currently provide to their company, according to recent research. more![LinkedIn Thought Leader Ads: A Guide to Getting Started [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260203-infographic-lg.jpg)
This infographic explores the benefits of running LinkedIn Thought Leader Ads, what you need to get started, best practices for running campaigns, and content creation tips and tricks. more![AI in Marketing and Sales: 10 Key Stats to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260129-infographic-lg.jpg)
Did you know that 94% of marketers say they're already using AI in their workflows? Or how about that 86% of sales teams say they see a positive return within a year of adopting AI-powered tools? more
What triggers B2B buyers to issue an RFP? Do buyers usually go into the RFP process already favoring a vendor? To find out, researchers surveyed 350 B2B buyers involved in vendor selection. more
Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 in-house agency marketers and their internal corporate clients. more![How People Feel About Customer Service AI Chatbots [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260127-infographic-lg.jpg)
Some 61% of US consumers say they feel comfortable with having conversations with AI-powered customer service systems (e.g., chatbots or voice assistants), according to a recent survey. more
Are younger Americans using AI significantly more than older Americans? Are certain platforms more popular with younger generations? To find out, researchers surveyed 1,037 adults in the United States. more
Which phrases and emojis are correlated with more engagement on LinkedIn posts? Do emotional and first-person posts tend to get more engagement? To find out, researchers analyzed 2.6 million engagements across 16,000 LinkedIn posts. more![The Burden of Keeping Up With Content Production [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260120-infographic-lg.jpg)
This infographic explores the demands of content production on business owners and marketers, what people say they've given up to achieve their content goals, and the most stressful content channels to maintain. more
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