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How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using AI for landing page optimization? What are the biggest optimization challenges they face? To find out, researchers surveyed 264 marketing professionals. more
What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about buyers' companies? To find out, researchers conducted a survey of 350 B2B buyers more![How US Professionals Are Building Their Personal Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251125-infographic-lg.jpg)
Half of American professionals say a strong personal brand matters more than a strong resume in 2025, according to recent research. more
Most professional writers say they're now using AI tools for their work, and most also say that they think AI tools will lead to decreased opportunities for writers, according to recent research. more
LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research. more![How to Make Your Social Media Strategy Feel Organic [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251118-infographic-lg.jpg)
This infographic explores four approaches that marketers can take to connect meaningfully with audiences on social media. more![How SaaS Solution Preferences Are Evolving [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251113-infographic-lg.jpg)
Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they replaced legacy solutions with AI-native tools, according to recent research. more
How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time consuming? To find out, researchers conducted a nationally representative survey of 1,000 US parents. more
Most CMOs say they are now using AI tools at least weekly for a range of job-related tasks, including to generate copy, find useful information, and challenge their thinking, according to recent research from Dentsu Creative. more![What Makes Customers Abandon Brands? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251111-infographic-lg.jpg)
Americans say the top reasons they'll abandon a brand are because of poor quality and rude customer service, according to a recent survey. more
Most agency-side marketing strategists say their discipline is at a crossroads and often considered expendable by clients, according to recent research. more![How AI Is Driving a Huge Organizational Paradigm Shift [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251023-infographic-lg.jpg)
This infographic explores how artificial intelligence is bringing about the largest organizational paradigm shift for businesses since the Industrial and Digital Revolutions. more
SMB decision-makers say their biggest current marketing challenge is not knowing what's working, according to recent research. more![Business Leaders' Perspectives on AI for Lead Gen [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250925-infographic-lg.jpg)
Half of business leaders expect AI to replace traditional search engines for lead generation within five years, according to recent research. more
A much higher share of American adults say they're more concerned than excited about the increasing prevalence of AI, according to recent research from Pew Research Center. more![The Measurement Paradox of Modern Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250821-infographic-lg.jpg)
This infographic explores how a "measurement paradox" leads marketers to wrongly attribute sales and incorrectly divide brand marketing and performance marketing. more
Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business, according to recent research. more![A Social Media Visibility Checklist for B2B Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250807-infographic-lg.jpg)
This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal customer profiles (ICPs) rather than surface-level virality. more
Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies? more![AI and the Future of B2B Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250805-infographic-lg.jpg)
Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies, according to recent research. more![How Tech, Especially AI, Is Transforming Enterprise IT Networks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250724-infographic-lg.jpg)
A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks. more
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year? more
People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news. more
Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research. more
Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research. more
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