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Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of those concerns, according to recent research. more
How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs? more![How AI Is Impacting Workers' Jobs [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250506-infographic-lg.jpg)
Some 62% of professionals who use AI tools at work say these solutions have saved them time and 58% say they've made their jobs easier, according to a recent survey. more![How and Why GenAI Exceeds Expectations in Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250429-infographic-v2-lg.jpg)
Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research from Bain & Company. more
Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research. more
ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz. more
Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research. more
Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant Contact and Ascend2. more
Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research. more![Why It's Crucial to Have Good B2B Data [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250318-infographic-lg.jpg)
B2B marketers and salespeople know that having high-quality data is important. But why exactly does it matter so much? more![How Radio Stations Make Money [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250313-infographic-lg.jpg)
Although most radio stations get the bulk of their revenue from on-air advertisements, that's typically not their only income stream. more![Truth or Myth? What Americans Believe About AI [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250306-infographic-lg.jpg)
Do Americans think artificial intelligence will take human jobs? That it could cause harm? That it's capable of creativity? To find out, researchers surveyed 800 people in the United States. more![The Incredible Scale of AI Capital Investments by Big Tech [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250220-infographic-lg.jpg)
Five tech companies are projected to make a whopping $234 billion in AI capital investments this year alone, according to a recent analysis. more
Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research. more
Are the benefits being delivered by generative AI to enterprise companies in line with the benefits they really want from the technology? Deloitte surveyed 2,773 business leaders to find out. more
More than one-third of Americans are concerned that artificial intelligence may cause the end of the human race on Earth, according to YouGov research. more
What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer content types are most effective? more
Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research. more
Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent research. more
Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research. more
Most Americans say they do not think the government should punish companies for political stances, and they also say tech companies should be responsible for removing misleading content, according to recent research. more![B2B Marketers' Top Focus Areas in 2025 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250121-infographic-lg.jpg)
This infographic explores key areas of focus and investment for B2B marketers this year, as well top customer complaints they'll need to address. more
What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry? more
Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, according to recent research. more![Marketing in the Age of AI [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250107-infographic-lg.jpg)
Nearly two-thirds (63%) of US marketers say they have already integrated artificial intelligence into their workflows in some way, according to recent research. more
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