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Most corporate event planners expect their costs to rise by 5% or more in 2026, according to recent research. more
Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. more![The 50 Strongest Global Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260210-infographic-lg.jpg)
WhatsApp, Samsung, and YouTube are the brands with the strongest appeal to consumers around the world, according to YouGov's annual rankings. more![How AI Adoption Varies by Country [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260205-infographic-lg.jpg)
Which countries have the greatest share of adults using AI-powered tools? To find out, Visual Capitalist examined global AI adoption data from Microsoft. more
Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research. more
Some 88% of in-house marketers believe generative AI tools will replace some of the services agencies currently provide to their company, according to recent research. more![LinkedIn Thought Leader Ads: A Guide to Getting Started [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260203-infographic-lg.jpg)
This infographic explores the benefits of running LinkedIn Thought Leader Ads, what you need to get started, best practices for running campaigns, and content creation tips and tricks. more![AI in Marketing and Sales: 10 Key Stats to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260129-infographic-lg.jpg)
Did you know that 94% of marketers say they're already using AI in their workflows? Or how about that 86% of sales teams say they see a positive return within a year of adopting AI-powered tools? more
What triggers B2B buyers to issue an RFP? Do buyers usually go into the RFP process already favoring a vendor? To find out, researchers surveyed 350 B2B buyers involved in vendor selection. more
Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 in-house agency marketers and their internal corporate clients. more![How People Feel About Customer Service AI Chatbots [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260127-infographic-lg.jpg)
Some 61% of US consumers say they feel comfortable with having conversations with AI-powered customer service systems (e.g., chatbots or voice assistants), according to a recent survey. more
Are younger Americans using AI significantly more than older Americans? Are certain platforms more popular with younger generations? To find out, researchers surveyed 1,037 adults in the United States. more
Which phrases and emojis are correlated with more engagement on LinkedIn posts? Do emotional and first-person posts tend to get more engagement? To find out, researchers analyzed 2.6 million engagements across 16,000 LinkedIn posts. more![The Burden of Keeping Up With Content Production [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260120-infographic-lg.jpg)
This infographic explores the demands of content production on business owners and marketers, what people say they've given up to achieve their content goals, and the most stressful content channels to maintain. more![How B2B SMBs Can Build Credibility on LinkedIn [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260115-infographic-lg.jpg)
This infographic explores why credibility is more important than ever for SMBs and covers four key strategies for building brand credibility on LinkedIn with B2B audiences. more
Most employees say they use AI tools for work that aren't officially approved by their employer, but most also say their direct manager is aware of their use of the unapproved tools, according to recent research. more
YouTube is the most widely used social platform by adults in the United States, according to recent research. more![How Employees Feel About AI Workflow Integrations [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260113-infographic-lg.jpg)
Some 51% of US workers say AI integrations have made their daily job responsibilities easier, and 63% say they feel more productive and efficient with AI tools at their disposal, according to recent research. more![Social Media Marketing Trends to Watch in 2026 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260108-infographic-lg.jpg)
This infographic explores key key social media trends to watch in areas like workflows, user-generated content, influencer marketing, and team management. more
Some 47% of B2B marketers plan to increase their use of original research and data-driven thought leadership content in 2026, according to recent research. more![How to Build Sales Kickoffs That Impact Behavior [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260106-infographic-lg.jpg)
This infographic explores how successful sales kickoffs tend to be built around five key design principles: alignment, motivation, engagement, inspiration, and reinforcement. more![Must-Know Email Marketing Stats for 2026 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251218-infographic-lg.jpg)
Did you know that 48% of emails are currently spam? Or how about that 77% of B2B buyers say they prefer to receive communication via email? Those are some of the stats uncovered by researchers when they reviewed third-party data sources. more
More than half of talent acquisition leaders say they plan to add autonomous AI agents to their teams in 2026, according to recent research. more
Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what comes to mind? To find out, researchers conducted a survey of 101 senior B2B marketers. more![The Importance of Prompt Engineering for Small Businesses [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251216-infographic-lg.jpg)
Some 27% of small business owners say AI prompt engineering is already a very important skill for their business, and 53% say it's an important skill to have long-term, according to a recent survey. more
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