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![Why Millennials Are Different, and How Marketers Can Engage Them [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170726-infographic-lg.jpg)
Looking to get inside the mind of a Millennial? Check out this infographic, which explains why this generation shops differently and how marketers can adapt. more
Prospective buyers of marketing technologies rank demos, test drives, and self-driven online research as the most valuable methods for evaluating products/services, according to a recent report from Target Marketing, NAPCO Research, and IBM. more
This week, it's all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon's social-shopping feed and plans for a WhatsApp competitor; Facebook's Marketplace ad tests and alternative News Feed; the status of paid social; and more! more
Most merchants that use Amazon.com as a sales channel are worried that the e-commerce giant will one day become a competitor, according to a recent research from SLI Systems. more
LinkedIn's suite of tools to help you customize notifications; Facebook Messenger ads roll out globally, and Instant Article subscriptions are almost here; why Snap Map is worth paying attention to; get B2B leads with LinkedIn's Sponsored InMail; search via emoji; more! more![What 2 Billion User Journeys Tell Us About Personalization [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170713-infographic-lg.jpg)
How does personalization affect the customer journey? Significantly. E-commerce businesses can increase revenue per visitor 6% with the use of savvy optimization and personalization, a recent study found. See the infographic for more. more![Hacks That Make Your Content Sticky Like Duct Tape: John Jantsch on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170712-podcast-john-jantsch-lg.jpg)
Marketing consultant, speaker, and author John Jantsch of Duct Tape Marketing shares tips, tricks, and insights for better content marketing, and discusses his latest book, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. more![Alexa, How Are Voice-Activated Virtual Assistants Changing Shopping, Search, and Media Behavior? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170711-infographic-lg.jpg)
Voice-activated virtual assistants like Siri and Alexa are becoming a larger presence in the lives of consumers—and affecting consumer shopping, search, and media consumption behaviors. more
High-performing marketing teams are more likely than underperforming marketing teams to focus on the customer experience, coordinate closely with Sales, and engage consumers across channels, according to recent research from Salesforce. more
This week: Snapchat's new business-friendly features to fend off Instagram; Facebook's drone test to bring Internet to rural areas, and new transparency metrics to gain brands' trust; boost traffic with Instagram Story Ads; how teens use social; more! more![Video Content and Its Role in the Marketing Funnel [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170706-infographic-lg.jpg)
Some 90% of customers say they find video helpful when making shopping or buying decisions. But using video in marketing isn't always straightforward: You have to pick the right video for each stage of the marketing funnel. more![Tradeshow Trends: Budgets, Expectations, Logistics, and More [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170630-infographic-lg.jpg)
What do exhibitors really think about tradeshows? How do they choose to attend, and what are their budgets? This infographic highlights results from one survey of tradeshow exhibitors and illustrates trends in the channel. more
Facebook to spend millions on original shows, hits major user milestone; YouTube's VidCon announcements and its experimental app open to all; Instagram tires to make you share more; Reddit's big video effort; why you can't just focus on paid social; more! more![Addressable Advertising and Why Marketers Love It: Experian's Jay Stocki on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170628-podcast-Jay-Stocki-lg.JPG)
Jay Stocki of Experian Marketing Solutions explains addressable advertising—what it is, how it works, and why it's the future of TV advertising. more
Most marketers find social media influencers for campaigns by reaching out to them directly rather than by using influencer platforms or talent agencies, according to recent research from Bloglovin'. more![What Marketers Want From Conferences [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/270617-ddp-lg.jpg)
Most marketers want conferences to be affordable, to mix education and networking, and to be three or fewer days long, according to recent research from Digital Third Coast. more
Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly's original programming with big partners; Instagram Stories user base soars; GIF's 30th anniversary... more![11 Questions to Ask Before You Create a Marketing Video [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170623-infographic-lg.jpg)
Lights, camera, action! But before you get to that point, check out these 11 questions to ask yourself about creating a marketing video for your brand. more![Team-Building Fun and Games: Kevin Cloutier on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170621-podcast-Kevin Cloutier-lg.jpg)
Kevin Cloutier talks about how his experience creating games for reality TV shows, including "Survivor," inspired him to start team-building events company Feet First Eventertainment with his brother, Dave. more
Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2. more
Consumers say the thing they dislike most about brand marketing is false, misleading, or phony advertising, according to recent research from the CMO Council and Dow Jones. more
Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media Tumblr plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's self-serve ads... more![2017 Marketing Performance Benchmarks and Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170615-charts-lg.jpg)
What distinguishes excellence among marketing organizations? What do best-in-class marketers do better and differently that enables them to achieve marketing excellence at their organizations? more![127 Facts and Stats About Video Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170615-infographic-lg.jpg)
How are brands using video to increase conversions? This infographic shares success stories of several brands as well as many other stats and facts about the video phenomenon. more![Marketing and Podcasts: What You Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170614-infographic-lg.jpg)
Whether you're creating a podcast or you're just advertising on one, this infographic has all the important stats and facts you need to know about the medium and how to use it as a marketer. more
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