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![A Social Media Visibility Checklist for B2B Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250807-infographic-lg.jpg)
This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal customer profiles (ICPs) rather than surface-level virality. more
Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies? more![AI and the Future of B2B Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250805-infographic-lg.jpg)
Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies, according to recent research. more![How Tech, Especially AI, Is Transforming Enterprise IT Networks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250724-infographic-lg.jpg)
A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks. more
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year? more
People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news. more
Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research. more
Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research. more![59 'Big Idea' Thought Starters [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250715-infographic-lg.jpg)
This infographic provides prompts around various areas, such as value, mission, and humor, to help you home in on your product's unique benefits and how to position it. more
Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent research from BCG. more![Five Strategies of Business With Standout Productivity Growth [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250626-infographic-lg.jpg)
Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of five key bold strategic moves rather than gradually adjust their approaches over time, according recent research. more
Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in? more![The State of B2B Pipeline Growth in 2025 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250610-infographic-lg.jpg)
This infographic looks at the top pipeline growth challenges facing B2B marketers, six common characteristics of high-performing revenue marketing teams, and other key insights from a recent research report. more
Fully 84% of consumers in the United States say they've opted in to receive texts from at least one business, up from 62% in 2021, according to recent research. more![Eight Useful ChatGPT Prompts for Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250529-infographic-lg.jpg)
This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations. more![18 Industries That Could Reshape the Global Economy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250527-infographic-lg.jpg)
Which high-growth, dynamic industries could transform the business landscape in the coming years? more
What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 marketing leaders. more![Uncertainty Is Fueling a Drop in US Employee Confidence [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250520-infographic-lg.jpg)
Many employees in the United States feel uncertain about the economy and are not confident in the short-term business outlook of their employer, according to an analysis conducted by researchers at Glassdoor. more
Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of those concerns, according to recent research. more
How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs? more![How AI Is Impacting Workers' Jobs [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250506-infographic-lg.jpg)
Some 62% of professionals who use AI tools at work say these solutions have saved them time and 58% say they've made their jobs easier, according to a recent survey. more![How and Why GenAI Exceeds Expectations in Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250429-infographic-v2-lg.jpg)
Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research from Bain & Company. more
Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research. more
ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz. more
Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research. more
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