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by Ayaz Nanji
Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, researchers analyzed millions of conversations from the Claude platform.
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by Ayaz Nanji
This infographic covers what SEO, AEO, and GEO are, the key factors that influence each optimization strategy, and who each is most useful for.
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by Ayaz Nanji
How can you develop content for your business site that helps you accomplish your goals?
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by Ayaz Nanji
Fully 64% of marketers say the content they create with the use of generative AI is as successful or more successful than content they create otherwise, according to recent research.
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by Ayaz Nanji
How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks?
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by Ayaz Nanji
This infographic explores five key LinkedIn content areas that marketers should consider focusing on this year.
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by Ayaz Nanji
This infographic covers eight essential SEO tips to get your blog ranking as high as possible in online search results by optimizing your posts.
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by Ayaz Nanji
Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research.
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by Ayaz Nanji
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.
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by Ayaz Nanji
Marketers predict the top personalized content trends in 2025 will be AI-powered recommendations and AI-powered visuals, according to a recent survey.
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by Ayaz Nanji
Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC.
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by Ayaz Nanji
Web design is the freelance design skill with the highest average hourly rate, and social media creation is the short-form content skill with the highest average hourly rate, according to recent research.
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by Ayaz Nanji
"The Joe Rogan Experience" was the most popular podcast among weekly listeners in the United States in the fourth quarter of 2024, according to recent research.
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by Ayaz Nanji
People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.
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by Ayaz Nanji
Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.
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by Ayaz Nanji
Which emerging design trends should creative teams be watching in 2025? This infographic covers key findings from a recent study.
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by Ayaz Nanji
Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, researchers used AI to analyze the performance of more than 13,000 creative assets that appeared on the professional social network.
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by Ayaz Nanji
Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research.
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by Ayaz Nanji
Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.
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by Ayaz Nanji
Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work colleague they have done something wrong?
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by Ayaz Nanji
When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI facial recognition software to analyze the thumbnails of the most popular YouTubers across 10 categories.
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by Ayaz Nanji
Some 80% of people say they're tired of seeing clickbait titles or misleading thumbnails from content creators, and 77% say they unfollow accounts that use those tactics, according to recent research.
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by Ayaz Nanji
This spooktacular infographic covers what ghostwriting is, examples of ghostwriting, and how the practice works.
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by Ayaz Nanji
This infographic explores the key factors that influence content discovery and amplification on TikTok.
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by Ayaz Nanji
In content marketing, the same mistakes tend to be made over and over again. The good news is that it's possible to steer clear of those mess-ups if you're on the lookout for them.
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