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What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers. more
At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes brand messages feel relevant? To find out, researchers surveyed 1,200 people from around the world. more
LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research. more![How to Make Your Social Media Strategy Feel Organic [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251118-infographic-lg.jpg)
This infographic explores four approaches that marketers can take to connect meaningfully with audiences on social media. more
How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time consuming? To find out, researchers conducted a nationally representative survey of 1,000 US parents. more![LinkedIn Video Ads: 4 Tips for Boosting Engagement [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251028-infographic-lg.jpg)
This infographic from LinkedIn explores how to create effective video campaigns on the professional social network. more
Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are forecast to account for the bulk of ad market growth this year, according to recent research from WARC. more![Top 50 US Podcasts in 2Q25 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250828-infographic-lg.jpg)
Joe Rogan had the most listened to podcast in the United States in the second quarter of 2025, according to recent research. more![Five Social Media Advertising Trends Shaping the Future [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250826-infographic-lg.jpg)
Advertisers looking to stay ahead on social media should keep a close watch on these five trends. more
Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research. more![What Are TikTok Brand Consideration Ads? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250722-infographic-lg.jpg)
This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social media platform. more![59 'Big Idea' Thought Starters [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250715-infographic-lg.jpg)
This infographic provides prompts around various areas, such as value, mission, and humor, to help you home in on your product's unique benefits and how to position it. more![10 LinkedIn Lead Gen Stats B2B Marketers Should Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250619-infographic-lg.jpg)
Nearly half of LinkedIn users are age 25-34. That's one of the stats covered in this infographic that B2B marketers should know. more
Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in? more![Five Social Media Ad Trends Shaping 2025 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250617-infographic-lg.jpg)
This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries each shift is most relevant to. more
Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33% decrease from 2019, according to recent research. more![What Are LinkedIn Accelerate Campaigns? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250424-infographic-lg.jpg)
This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies. more![How Radio Stations Make Money [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250313-infographic-lg.jpg)
Although most radio stations get the bulk of their revenue from on-air advertisements, that's typically not their only income stream. more
Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC. more![The Top 50 Podcasts in the United States [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250227-infographic-lg.jpg)
"The Joe Rogan Experience" was the most popular podcast among weekly listeners in the United States in the fourth quarter of 2024, according to recent research. more![A Guide to LinkedIn Event Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250123-infographic-lg.jpg)
This infographic looks at the benefits of LinkedIn Event Ads, how they work, and best-practices for using them. more
Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research. more![A Beginner's Guide to TikTok Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250109-infographic-lg.jpg)
This infographic explores the different types of ad formats on TikTok and includes a step-by-step guide for creating a campaign in TikTok Ads Manager. more![Most Effective LinkedIn B2B Creative Trends of 2024 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241219-infographic-lg.jpg)
Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, researchers used AI to analyze the performance of more than 13,000 creative assets that appeared on the professional social network. more![YouTube Ad Formats Explained [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241126-infographic-lg.jpg)
This infographic looks at what major YouTube ad formats are, how they work, and what benefits each format delivers. more
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