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![What Are TikTok Brand Consideration Ads? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250722-infographic-lg.jpg)
This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social media platform. more![59 'Big Idea' Thought Starters [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250715-infographic-lg.jpg)
This infographic provides prompts around various areas, such as value, mission, and humor, to help you home in on your product's unique benefits and how to position it. more![10 LinkedIn Lead Gen Stats B2B Marketers Should Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250619-infographic-lg.jpg)
Nearly half of LinkedIn users are age 25-34. That's one of the stats covered in this infographic that B2B marketers should know. more
Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in? more![Five Social Media Ad Trends Shaping 2025 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250617-infographic-lg.jpg)
This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries each shift is most relevant to. more
Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33% decrease from 2019, according to recent research. more![What Are LinkedIn Accelerate Campaigns? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250424-infographic-lg.jpg)
This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies. more![How Radio Stations Make Money [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250313-infographic-lg.jpg)
Although most radio stations get the bulk of their revenue from on-air advertisements, that's typically not their only income stream. more
Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC. more![The Top 50 Podcasts in the United States [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250227-infographic-lg.jpg)
"The Joe Rogan Experience" was the most popular podcast among weekly listeners in the United States in the fourth quarter of 2024, according to recent research. more![A Guide to LinkedIn Event Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250123-infographic-lg.jpg)
This infographic looks at the benefits of LinkedIn Event Ads, how they work, and best-practices for using them. more
Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research. more![A Beginner's Guide to TikTok Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250109-infographic-lg.jpg)
This infographic explores the different types of ad formats on TikTok and includes a step-by-step guide for creating a campaign in TikTok Ads Manager. more![Most Effective LinkedIn B2B Creative Trends of 2024 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241219-infographic-lg.jpg)
Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, researchers used AI to analyze the performance of more than 13,000 creative assets that appeared on the professional social network. more![YouTube Ad Formats Explained [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241126-infographic-lg.jpg)
This infographic looks at what major YouTube ad formats are, how they work, and what benefits each format delivers. more
Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research. more
Most advertising decision-makers expect privacy laws will impact their ability to deliver personalized digital ads campaigns, according to recent research. more
Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research. more
What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers. more![The Top 50 Podcasts in the United States [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240829-infographic-lg.jpg)
The three most listened to podcasts in the United States are The Joe Rogan Experience, Crime Junkie, and The Daily, according to recent research. more
Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research. more
Meta is set to overtake linear television next year in total global advertising revenue, according to recent research. more
Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research. more
This insightful conversation with LinkedIn ads expert AJ Wilcox ventured deep into the realm of LinkedIn advertising, unraveling myths, discussing hurdles, and sharing actionable tactics that every B2B marketer needs to know. more
Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research. more
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