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![What Are LinkedIn Accelerate Campaigns? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250424-infographic-lg.jpg)
This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies. more![How Radio Stations Make Money [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250313-infographic-lg.jpg)
Although most radio stations get the bulk of their revenue from on-air advertisements, that's typically not their only income stream. more
Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC. more![The Top 50 Podcasts in the United States [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250227-infographic-lg.jpg)
"The Joe Rogan Experience" was the most popular podcast among weekly listeners in the United States in the fourth quarter of 2024, according to recent research. more![A Guide to LinkedIn Event Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250123-infographic-lg.jpg)
This infographic looks at the benefits of LinkedIn Event Ads, how they work, and best-practices for using them. more
Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research. more![A Beginner's Guide to TikTok Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250109-infographic-lg.jpg)
This infographic explores the different types of ad formats on TikTok and includes a step-by-step guide for creating a campaign in TikTok Ads Manager. more![Most Effective LinkedIn B2B Creative Trends of 2024 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241219-infographic-lg.jpg)
Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, researchers used AI to analyze the performance of more than 13,000 creative assets that appeared on the professional social network. more![YouTube Ad Formats Explained [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241126-infographic-lg.jpg)
This infographic looks at what major YouTube ad formats are, how they work, and what benefits each format delivers. more
Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research. more
Most advertising decision-makers expect privacy laws will impact their ability to deliver personalized digital ads campaigns, according to recent research. more
Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research. more
What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers. more![The Top 50 Podcasts in the United States [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240829-infographic-lg.jpg)
The three most listened to podcasts in the United States are The Joe Rogan Experience, Crime Junkie, and The Daily, according to recent research. more
Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research. more
Meta is set to overtake linear television next year in total global advertising revenue, according to recent research. more
Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research. more
This insightful conversation with LinkedIn ads expert AJ Wilcox ventured deep into the realm of LinkedIn advertising, unraveling myths, discussing hurdles, and sharing actionable tactics that every B2B marketer needs to know. more
Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research. more
Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research. more![LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know: AJ Wilcox on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230921-AJ-Wilcox-lg.jpg)
Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads into a demand-generation machine. more
WARC researchers forecast that 50.7% of global advertising spend will go to Alibaba, Alphabet, Amazon, Bytedance, and Meta in 2023, and that this share will rise to 51.9% in 2024. more![Tips for Setting Up Your First TikTok Ad Campaign [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230905-infographic-lg.jpg)
This infographic from TikTok covers tips for how to choose the right objective and set a budget for your first campaign on the social network. It also provides templates to follow for some common objectives. more![The Top 50 Podcasts in the United States [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230824-infographic-lg.jpg)
Joe Rogan had the most popular podcast in the United States in the second quarter of 2023, according to a recent report from Edison Research. more
Videos, interactive gaming, choose-your-own-adventure product tours... there's so much complexity in digital marketing right now that nobody could be blamed for yearning to rely on a plain old billboard. But is such a thing still effective? more
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