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by Ayaz Nanji
ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz.
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by Ayaz Nanji
What are the top ways mobile phones distract people at work? To find out, Clarify Capital surveyed 1,000 employed Americans.
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by Ayaz Nanji
How can texting help businesses with their marketing and operations? To find out, Text Request surveyed professionals across a wide range of ages and industries.
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by Ayaz Nanji
Why are businesses using text and mobile messaging marketing in 2023? How do people feel about SMS marketing? To find out, SimpleTexting surveyed 1,400 consumers, business owners, and digital marketers.
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by Ayaz Nanji
Why do people delete apps from their mobile phones? How long does it take before they make the decision to delete an app or not? To find out, Airship surveyed 11,000 people age 18 and older.
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by Ayaz Nanji
People say they become most annoyed with SMS messages when messages come too often, when they come from brands they don't know, and when they aren't relevant, according to recent research from Validity.
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by Ayaz Nanji
Most Americans say they have signed up to receive mobile text messages from a business in the past year, according to recent research from SimpleTexting.
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by Ayaz Nanji
People say the top reasons they opt out of notifications from brands' mobile apps are because messaging is too frequent and because the notifications are not relevant, according to recent research from Airship.
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by Ayaz Nanji
People use their smartphones for a wide range of different activities during the workday, from sending emails and managing their calendars to checking social media and playing games, according to recent research from AdColony.
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by Ayaz Nanji
The most acceptable mobile ad format are rewarded videos (i.e., users receive some sort of reward in exchange for time spent viewing), according to recent research from AdColony.
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by Ayaz Nanji
Marketers say running full-screen video ads is the most effective approach for driving mobile app installs, according to recent research from AdColony.
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by Vahe Habeshian
Compared with "tradigital" forms of marketing, such as email, messaging apps tend to enjoy far greater open rates. And because customers have growing levels of email fatigue, it makes even more sense to use messaging apps to reach your customers.
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by Vahe Habeshian
Fully 80% of people say they would rather watch a live video than read a social media or blog post, yet relatively few businesses are using live video. This infographic highlights the benefits of live video and outlines how to get started.
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by Ayaz Nanji
Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony.
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by Vahe Habeshian
Mobile wallets, undergoing meteoric growth, now process billions of payments worldwide. As the payment technology becomes less expensive and cash use continues to decline, mobile wallet use will only continue to grow. Has your business started accepting mobile payments? If not, it may be time to start.
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by Laura Forer
Augmented reality can create an interactive experience for your customers, which can lead to more engagement and better brand loyalty. Check out the basics of AR and how to use it in your marketing strategy.
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by Laura Forer
With great power comes great responsibility, and that is especially true for mobile marketing messages. Here are some tips on how to make the most of SMS without annoying customers.
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by Ayaz Nanji
Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.
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by Laura Forer
The cost of building a mobile app can range from a few thousand dollars to several hundred thousand dollars. See which factors most affect cost so you can choose the best features for your app and aim for a positive ROI.
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by Laura Forer
Unravel the mobile marketing mystery with plenty of ideas for how to use mobile to boost consumer engagement and drive more conversions.
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by Kerry O'Shea Gorgone
Bot Academy and Mixergy founder Andrew Warner chats with Kerry O'Shea Gorgone of MarketingProfs about how chatbots can enhance your marketing efforts.
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by Ayaz Nanji
There is a significant correlation between fast mobile page load times and ranking toward the top of Google's mobile search engine results pages, according to recent research from Searchmetrics.
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by Ayaz Nanji
Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used device for accessing email, according to recent research from SendGrid.
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As businesses and marketers anticipate the rise of AI, virtual and augmented reality, and the Internet of Things, mobile will be in the thick of it all for the foreseeable future. Check out this infographic for what marketers and others can expect in mobile app development this year and in ...
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by Ayaz Nanji
Men tend to see mobile devices as relationship builders, whereas women tend to see them as relationship disruptors, according to recent research from Fetch and Toluna.
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![How Mobile Phones Hurt Work Productivity [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250211-infographic-lg.jpg)
![How Texting Can Deliver Value for Businesses [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/231207-infographic-lg.jpg)
![Audiences' Attitudes Toward Mobile Ads and Apps [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210316-infographic-lg.jpg)
![Boost Your Open Rates With Messaging Apps [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191217-infographic-lg.jpg)
![How to Use Live Video to Market Your Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191119-infographic-lg.jpg)
![The Summer Road Trip in 2019: Mobile and Social Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190627-charts-lg.jpg)
![Mobile Wallet Usage Around the World [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190528-infographic-lg.jpg)
Mobile wallets, undergoing meteoric growth, now process billions of payments worldwide. As the payment technology becomes less expensive and cash use continues to decline, mobile wallet use will only continue to grow. Has your business started accepting mobile payments? If not, it may be time to start. more![How to Use Augmented Reality to Attract Customers [Animated Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190124-infographic-augmented-reality-lg.gif)
![The Do's and Don’ts of SMS Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180917-infographic-lg.jpg)
![Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/170918-ddp-lg.jpg)
![The Time and Cost of Mobile Application Development [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180827-infographic-lg.jpg)
![How to Use Mobile Marketing for Your Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180823-infographic-lg.jpg)
![Why Your Company Needs a Chatbot (and How to Get One): Bot Academy Founder Andrew Warner on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/240215-andrew-warner-podcast-lg.jpg)
![Mobile App Development Trends in 2018 and Beyond [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180507-infographic-lg.jpg)
As businesses and marketers anticipate the rise of AI, virtual and augmented reality, and the Internet of Things, mobile will be in the thick of it all for the foreseeable future. Check out this infographic for what marketers and others can expect in mobile app development this year and in ... more![How Mobile Devices Affect Romantic Relationships [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/130418b-ddp-lg.jpg)
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