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Older audiences tend to pay more attention to video ads on YouTube, and they also tend to be more costly to reach, according to recent research from Strike Social. more
This week, it's all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon's social-shopping feed and plans for a WhatsApp competitor; Facebook's Marketplace ad tests and alternative News Feed; the status of paid social; and more! more![The Indispensable Social Media Cheat Sheet [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170720-infographic-lg.jpg)
Want to make your social media marketing time more efficient? Check out this infographic, with tips on image sizing, keyboard shortcuts, and must-have tools. more
Facebook is already the most used social network by marketers for advertising, and it is also the platform marketers are most bullish about for the next 12 months, according to recent research from Hanapin Marketing. more
LinkedIn's suite of tools to help you customize notifications; Facebook Messenger ads roll out globally, and Instant Article subscriptions are almost here; why Snap Map is worth paying attention to; get B2B leads with LinkedIn's Sponsored InMail; search via emoji; more! more![Six Social Media Behaviors Your Brand Needs to Stop Right Now [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170714-infographic-lg.jpg)
Oh, no, you didn't! Make sure your brand isn't participating in these six social media no-nos. more
List-post headlines that include the number 10 garner more engagement on Facebook, on average, than headlines that include other numbers, according to recent research from Buzzsumo. more
This week: Snapchat's new business-friendly features to fend off Instagram; Facebook's drone test to bring Internet to rural areas, and new transparency metrics to gain brands' trust; boost traffic with Instagram Story Ads; how teens use social; more! more
Facebook to spend millions on original shows, hits major user milestone; YouTube's VidCon announcements and its experimental app open to all; Instagram tires to make you share more; Reddit's big video effort; why you can't just focus on paid social; more! more
Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook? To find out, Buzzsumo examined the performance of 100 million article headlines published this year. more
Most marketers find social media influencers for campaigns by reaching out to them directly rather than by using influencer platforms or talent agencies, according to recent research from Bloglovin'. more![Owned, Paid, and Earned: The Social Media Trifecta [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170627-infographic-lg.jpg)
Owned, earned, and paid social media are often thought of as separate tactics of a brand's social strategy. But ensuring all three work together can give you the biggest and best results. See how to make that happen. more
Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly's original programming with big partners; Instagram Stories user base soars; GIF's 30th anniversary... more
The Walking Dead was the most talked about television show on social media during the 2016-2017 season, according to recent research from Nielsen. more
Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media Tumblr plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's self-serve ads... more![Why Social Media Is the Best Thing to Happen to Marketing Automation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170613-infographic-lg.jpg)
Are you using your marketing automation platform to its fullest capabilities? If you're not including data from social media channels, you could be missing out. more
Facebook gives parents control with teen messaging app; Instagram vs. Snapchat for small business; Facebook, WhatsApp revamp photo features; the only social listening tool for Reddit; Facebook's mid-roll ads underwhelm; social media B2B trends... more
Some 60% of Fortune 500 CEOs have no accounts in their own name on any of six major social networks, according to recent research from CEO.com and DOMO. more![How to Build a Better Social Marketing Strategy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170607-infographic-lg.jpg)
From Livestreaming to quizzes and videos, there's a lot you can be doing to enhance your social channels. Check out this infographic for some great data and ideas on how to build a better social media strategy. more
Marketers say Facebook is the social network they use most—as well as value most—for marketing their business, according to recent research from Social Media Examiner. more
Skype mutates to take on Snapchat and Messenger; LinkedIn Groups gives brands an edge; Instagram now has links and Messenger ad integration; 2016's worst brand social media fails so far; Reddit's becoming a full-fledged network; much more! more
Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse. more
Facebook inks original-video pact and massive e-sports deal; young workers use Instagram to evaluate workplaces; Snapchat's Custom Stories perfect for branded events; Facebook tests food delivery; Instagram gives brands more engagement than Facebook... more
Most consumers want brands to be honest and friendly on social media, not snarky and trendy, according to recent research from Sprout Social. more![True Influence Isn't About Follower Counts: Adobe's Joe Martin and Mark Boothe on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170524-podcast-lg.jpg)
Joe Martin and Mark Booth of Adobe talk about how Adobe effectively uses influencer marketing to dramatically increase the company's reach during (and long after) its annual flagship event, Adobe Summit in Las Vegas. more
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