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![How US Small Business Owners Feel About a TikTok Ban [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240418-infographic-lg.jpg)
Some 43% of small business owners say they oppose a potential US ban of TikTok, according to a recent survey. more![Social Media Image Sizes: A Cheatsheet for 2024 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240409-infographic-lg.jpg)
This infographic covers the recommended image sizes for common placements on Instagram, Twitter/X, Facebook, LinkedIn, Pinterest, Snapchat, and TikTok. more![How Gen Z's Social Media Habits and Use Are Changing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240402-infographic-lg.jpg)
Gen Z is increasingly embracing TikTok for a wide range of activities—from following brands to keeping up-to-date with the world—while decreasingly using other social media platforms to find funny/entertaining content, according to recent research. more
How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States. more![A Simple Checklist and Schedule for Social Media Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240321-infographic-lg.jpg)
This infographic covers the core social media to-dos that should be carried out each week, month, and quarter, with a particular focus on essential paid media tasks for marketers. more
Audience interactions with brand posts on Twitter/X stabilized in 2023 following a drop in 2022, according to recent research. more
YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center. more
Which objectives do agencies consider most important when running ad campaigns on YouTube for their clients? To find out, researchers conducted a survey of 116 US-based media agency professionals. more![Micro-influencer vs. Nano-influencer: What's the Difference? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240220-infographic-lg.jpg)
This infographic looks at what makes an influencer "micro" versus "nano" and how businesses can harness the power of each of those influencer types. more![Which Sports Teams Are Winning on Social Media? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240208-infographic-lg.jpg)
Which professional sports teams globally are the most successful on social media platforms? To find out, researchers looked at the follower counts and engagement rates (ERs) for major organizations on Instagram, Facebook, and TikTok. more![How to Optimize Your Business's LinkedIn Strategy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240206-infographic-lg.jpg)
This infographic covers key questions to ask when getting started on a LinkedIn strategy, core elements to include, the main things you should be doing regularly on the platform, and advanced approaches to consider. more![The 50 Highest-Earning Social Media Creators [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240118-infographic-lg.jpg)
Who made the most money from their social media content last year? Researchers looked at the follower counts of popular creators and estimated their 2023 earnings. Here are the results. more![The Incredible Amount of Data Generated Online Each Minute [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240104-infographic-lg.jpg)
This infographic examines online user behavior through the amount of data generated and consumed every minute across high-traffic platforms and popular applications, such as ChatGPT, Instagram, and Venmo. more![Six Social Media Marketing Predictions for 2024 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/231212-infographic-lg.jpg)
This infographic looks at six predictions for 2024: the continued rise of social shopping, chatbots and messaging apps, social-powered customer service, different video content lengths, social intelligence, and generative AI apps. more
Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research. more
What makes TikTok thumbnails successful? Do videos with images that spark certain emotions and use certain colors tend to perform better? To find out, Adobe Express analyzed the thumbnails of 300 TikToks. more![The History of Reddit: What Marketers Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/231031-infographic-lg.jpg)
This infographic looks at the history of Reddit, which has been growing rapidly in recent years. It covers major events in the platform's history, from its founding in 2005 to the summer of 2023. more
Ever felt like your B2B social media content is just not hitting the mark? Well, you're not alone. This episode dives deep into the art and science of creating B2B social media content that fuels human connection. more![How to Get Started With YouTube Influencer Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230926-infographic-lg.jpg)
Do you want to tap into the reach and expertise of YouTube creators, but you aren't sure where to begin? In this infographic, Semrush covers how to get started with influencer marketing on the video platform. more![LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know: AJ Wilcox on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230921-AJ-Wilcox-lg.jpg)
Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads into a demand-generation machine. more
Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge. more![Tips for Setting Up Your First TikTok Ad Campaign [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230905-infographic-lg.jpg)
This infographic from TikTok covers tips for how to choose the right objective and set a budget for your first campaign on the social network. It also provides templates to follow for some common objectives. more
In the latest episode of the Marketing Smarts Live Show, Demandbase's Justin Levy emphasizes the importance of partnerships over transactions—i.e., mutually beneficial activities. That's a particularly important approach in the case of B2B influencer marketing and private communities. more
Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of posts in various formats (video, image, reel, link, etc.). more![How Business Owners Feel About Threads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230801-infographic-lg.jpg)
Have business owners signed up for Meta's new Threads social network? If so, how do they plan to use it? To find out, researchers at B2B Reviews surveyed 417 business owners across generations. more
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