MarketingProfs Daily: Brand Management

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The Key Drivers of Brand Reputation

by Ayaz Nanji

Brand Management
People in the US say the top things that matter to them when considering a brand's reputation are that it provide good value, have high-quality products/services, and treat its employees well. more
The 25 Most Valuable Brands in the World [Infographic]

by Ayaz Nanji

Brand Management
Apple is the most valuable brand in the world and Microsoft ranks second, according to Brand Finance's annual ranking. more
Brands & Politics: Do People Want Brands to Weigh In More?

by Ayaz Nanji

Brand Management
Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research. more
The 40 Brands US Customers Are Most Loyal To [Infographic]

by Ayaz Nanji

Brand Management
Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in 2024, according to recent research. more
How Iconic Brand Logos Evolved Over 100 Years [Infographic]

by Ayaz Nanji

Brand Management
This infographic examines how iconic brand logos have changed over the past 100 years, with some undergoing radical transformations and others merely getting tweaked a bit. more
How Brand Consistency and Hyper-Personalization Drive Success [Infographic]

by Ayaz Nanji

Brand Management
This infographic explores how brand consistency and hyper-personalization can supercharge marketing strategies, and looks at how some of the world's biggest brands are benefiting from personalization and consistency. more
The 20 Most Mispronounced Brands Around the World [Infographic]

by Ayaz Nanji

Brand Management
French financial services firm Société Générale is the brand name people around the world have the hardest time pronouncing, according to recent research. more
The 25 Companies With the Best Reputations in the US [Infographic]

by Ayaz Nanji

Brand Management
Nvidia, 3M, and Fidelity Investments are the high-profile companies with the best reputations among consumers in the United States, according to the 2024 Axios Harris Poll 100 reputation rankings. more
The Most Iconic Logos of All Time, According to Graphic Designers

by Ayaz Nanji

Brand Management
Which brand logos do graphic designers think are the most iconic of all time? What are the most iconic logos by industry? What are the key logo trends of 2024? Adobe surveyed graphic designers to find out. more
The Most Valuable US Brands

by Ayaz Nanji

Brand Management
AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research. more
The 50 Most Admired Companies in the World [Infographic]

by Ayaz Nanji

Brand Management
Tech giants Apple, Microsoft, and Amazon are the most admired companies in the world, according to a recent survey of 3,720 executives, directors, and industry analysts. more
The 25 Most Valuable Brands in the World [Infographic]

by Ayaz Nanji

Brand Management
Tech giants Apple, Microsoft, Google, and Amazon are the world's most valuable brands in 2024, according to Brand Finance's annual ranking. more
The What, Why, and How of Community- and Brand-Building for B2B Marketing | Marketing Smarts Live Show

by George B. Thomas

Brand Management
In this episode, guest Mark Schaefer delves into the powerful role of communities in the future of marketing strategy. more
The Impact of Incorrect Business Information Online [Infographic]

by Ayaz Nanji

Brand Management
Some 62% of people say they would not use a business if they found incorrect information about it online, according to a recent survey of 1,138 Americans. more
What Makes B2B Tech Buyers Distrust Brands?

by Ayaz Nanji

Brand Management
Buyers say the top things that make them distrust B2B tech brands are when vendor content is outdated or salesy, according to recent research. more
The 100 Most Valuable Global Brands in 2023 [Infographic]

by Ayaz Nanji

Brand Management
Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion, according to Kantar's annual ranking of the most valuable global brands. more
Revolutionizing B2B Brand Monitoring With AI-Powered Insights: Meghan Bazaman on Marketing Smarts [Podcast]

by George B. Thomas

Brand Management
Host George B. Thomas and guest Meghan Bazaman delve into AI's effects on brand monitoring. Discover how AI is revolutionizing the way we keep track of brand sentiment, what your company needs to do to keep up, and why you should be vigilant as AI continues to evolve without regulation. more
A 'Brand Differentiation Through Experience Innovation' Conversation: Allen Adamson on Marketing Smarts [Podcast]

by George B. Thomas

Brand Management
As the world continues to evolve, it's crucial for businesses to keep up. In episode 559 of the Marketing Smarts podcast, George B. Thomas and Allen Adamson discuss the importance of adapting to changing times. more
Developing an Indispensable Brand-Inspired Growth Strategy | Marketing Smarts Live Show

by George B. Thomas

Brand Management
A brand may be successful, but if it doesn't change and grow, it can easily stagnate. How far can you stretch the boundaries of your brand into new products and markets without overstepping? more
The Differences Between Marketing and Branding [Infographic]

by Ayaz Nanji

Brand Management
The terms "marketing" and "branding" are sometimes used interchangeably. However, whereas there is overlap between the two disciplines, they are not necessarily the same. more
The 100 Most Valuable Global Brands [Infographic]

by Ayaz Nanji

Brand Management
Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion, according to Kantar BranZ's annual ranking of the world's most valuable brands. more
The 12 Breakthrough Brands of 2023 [Infographic]

by Ayaz Nanji

Brand Management
AI, healthcare, metaverse, matrimonial, and canned fish brands have been among the biggest disruptor brands this year, according to the 2023 Breakthrough Brands report from Interbrand and Vox Media. more
Different Is Better Than Better | Marketing Smarts Live Show

by George B. Thomas

Brand Management
As a brand, you can do everything right: employ the smartest people, use the most reliable tech, deliver the greatest value to customers. But if you're just trying to be better at what everyone else is doing, will your company really stand out? more
B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts [Podcast]

by George B. Thomas

Brand Management
Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why innovation is the only way to grow, why stories stand out, and how social media has completely changed the game. more
How AI Rewrote the Slogans of 50 Well-Known Brands

by Ayaz Nanji

Brand Management
Can AI do a decent job of rewriting the taglines of popular brands? To find out, Quality Logo Products had an artificial intelligence program rewrite 50 slogans and then surveyed 1,007 Americans to see if they liked the original or AI-generated one better. more