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  • Four Dangerous Traps Online Marketers Must Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    With new technologies and more data available than ever before, it's easy for marketers to get bogged down in things that don't always help them meet their goals. Here's how to stay focused on what matters.

  • The First 90 Days: Onboard Sales Reps for Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The first 90 days of a sales job is a crucial time to set up salespeople for success. See how to onboard your new sales hires and give them the confidence and knowledge they need to start selling successfully.

  • Executive Survey: How AI and Automation Will Change Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Some 69% of senior business executives say they think the term "workforce" will eventually encapsulate both human employees and intelligent machines/platforms, according to recent research from Marketforce and Pegasystems.

  • What Brexit Teaches Us About Crafting Marketing Campaigns That Compel Action

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What can marketers learn from the techniques that Brexit supporters used to convince a majority of the population to vote for what's been called "the stupidest thing any country has done"?

  • PR Measurement Is All About Outputs, Outtakes, and Outcomes: Shonali Burke on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Public Relations

    Public relations and social media expert Shonali Burke shares tips for PR measurement and effective influencer marketing.

  • The Personalization Maturity Ladder [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Personalization can be as simple as an email greeting or as complex as a fully customized, cross-channel shopping experience. See where your organization ranks and learn how to improve your customers' experiences.

  • The Top 25 B2B Products From Silicon Valley Tech Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    SurveyMonkey creates the best-liked B2B software products among Silicon Valley tech companies, according to recent research from G2 Crowd.

  • How to Maximize Your Reach With Video SEO

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    If you produce a marketing video but no one watches it, does it have any impact? Videos must be optimized for search to have the reach and ROI you want. Here are three tips to improve your video SEO rankings.

  • The Building Blocks of Employee Advocacy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Employee advocacy can be a low-cost, highly effective way to boost marketing and sales efforts and improve employee retention. These five steps will get you started.

  • What Leads to Bad Brand Experiences?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment.

  • Five Essential Multichannel Marketing Tactics for 2018

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    You can't be in more than one place at a time—but your brand can, and it should. Your customers are on multiple channels at the same time, and marketers need to keep up with them to be successful.

  • Five Reasons People Are Wired for Visual Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Humans naturally gravitate toward graphics rather than text. Marketers need to understand that behavior, so take a look at the various ways people are wired to consume visual content.

  • What Goes Viral: Learnings From 100,000 Popular Content Pieces

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Which types of Web content get shared most on social media? Do format, length, and domain authority correlate to more shares?

  • #SocialSkim: Facebook 3D Posts Are Coming; LinkedIn Salary Insights: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's new 3D posts usher in a brave new AR/VR world; LinkedIn's new Salary Insights; Facebook opens Community Help to businesses; Snapchat ads GIFs, plans tab feature; new Facebook engagement metrics to focus on; much more.

  • A Winning LinkedIn Profile: Three Questions to Ask and Answer

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    What do people see when they visit your LinkedIn profile? Ask yourself three questions to boost your profile and generate more leads from the professional networking platform.

  • 360 Degrees of Success: 360 Video vs. Regular Video [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Are 360-degree videos worth the extra effort for marketers? Check out stats and facts about the medium and find inspiration from successful brands.

  • The 15 Most Visited Web Properties by US Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Web properties owned by Google were the most visited by consumers in the United States last month, according to recent research from comScore.

  • How to Target Millennials With Billboard Advertising

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Millennials are known for being a tech-savvy group, but ad overload means many digital ads are simply ignored. One way to capture Millennials' attention: go offline with billboards.

  • The Rise of the Story Format on Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Since the launch of Instagram Stories, more social platforms have released ways for companies to be storytellers and make emotional connections with consumers. Which platform is right for your brand?

  • Corporate America's Most Broken Internal Processes

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    More than half of workers at corporations in the United States say their firm has at least one broken process related to IT, employee onboarding, and administrative functions, according to recent research from Nintex.