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  • AI-Powered Marketing Is Here: What You Need to Know

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Artificial intelligence offers customers better experiences and makes marketers' lives easier—and it's not has hard to implement as you might think. Here are some considerations for using AI in your marketing efforts.

  • Worried About Your Millennial Strategy? Top 3 Myths and Truths

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Do Millennials really have unique qualities, and do they really present unique challenges to marketers... or are we simply dealing with recurring clichés? Let's dispel three of the most commonly repeated myths about Millennials.

  • Keyword Selection: The Key to Earning High Search Ranking [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    If you want to drive high-value prospects to your site, you've got to use the right keywords. Here are some valuable tips and tools to help you improve your website's rankings.

  • B2B Demand Generation: Marketers' Favorite Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen Report.

  • #SocialSkim: Facebook 'Dislike' Button; Twitter Makes a Profit: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook tests a "dislike" button (sort of); Twitter makes money (finally); why your Facebook Page may see less organic reach; are the youth are leaving Facebook?; Snapchat finally offers detailed analytics; more.

  • Top 3 SMS Marketing Considerations

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    With a mobile device in nearly every consumers' pocket, many marketers have found success with SMS campaigns. As you explore this channel, keep these three key tips in mind.

  • How to Stay Motivated When You're Working From Home [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Working from home can help you be productive, but there can be so many distractions. Here are eight tips to help you stay motivated and on track.

  • How Consumers Feel About Haggling

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    There are big differences in how people from different nations feel about haggling over prices, according to recent research from Picodi.

  • Predictive Analytics for Social Media Marketers

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    In this Teach Me How seminar, you'll learn how to extract social media data from common applications such as social platforms, Google Analytics, and social monitoring tools. You'll then discover how to use state-of-the-art techniques to analyze and predict what to do next for your organization's success.

  • Google Site Search Is Going Away: Three Questions to Ask Before You Replace It

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    As Google shutters its Site Search, these three key questions will help you avoid a scramble to find a replacement. They'll also help you determine which technology will work best for both you and your website visitors.

  • Six Essential Email Marketing Tips [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Get out of your email marketing rut by making sure that you've implemented these six tips to help you hit your email goals in 2018.

  • Local Reviews: Which Platforms Do Consumers Post on Most?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Since 2015, Google has outpaced Facebook, Yelp, Foursquare, and TripAdvisor in local business reviews, according to recent research from BrightLocal.

  • How to Use Gamification and Technology for a Better Experiential Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns.

  • Creating a Culture of Customer-Centricity: SAP's Chief Digital Marketing Officer Mika Yamamoto on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    SAP Chief Digital Marketing Officer Mika Yamamoto discusses the importance of a human touch in digital transformation, and how to set the tone at the top to create a truly customer-centric organization.

  • Top 10 Typography Trends of 2018 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Typography can be a fun and functional way to showcase your brand. Check out this graphic for 10 inspiring font and typeface ideas and trends you can explore this year.

  • The Retail Email Marketing Tactics Consumers Appreciate Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Consumers say the inclusion of relevant product recommendations is the email approach they appreciate most from retailers, according to recent research from Liveclicker and The Relevancy Group.

  • Programmatic Advertising: Benefits, Trends, and Solutions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Unsure if programmatic advertising is right for you brand? Now may be the time to get started if you want to stay ahead of the competition. Check out this infographic for more details.

  • Lifecycle Marketing for Subscription-Based Services: Four Subscriber Personas

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Up to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, here are the four personas you should be aware of and the actions you should take to retain them.

  • Account-Based Marketing Trends: Top Channels, Priorities, and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    Marketers say personalized content is the most effective digital channel they use for engaging account-based marketing (ABM) accounts, according to recent research from Ascend2.

  • Five Ways to Keep Your Website Relevant in 2018

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    For your website, 2018 will be the year of legal compliance and user respect, and savvy brands can't afford to be left behind. Implementing these five techniques will get your site ready for this year—and beyond.