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Top 3 SMS Marketing Considerations

Article

CONTENT TYPE: Article | TOPIC: Communications

With a mobile device in nearly every consumers' pocket, many marketers have found success with SMS campaigns. As you explore this channel, keep these three key tips in mind.
How to Stay Motivated When You're Working From Home [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Career Development

Working from home can help you be productive, but there can be so many distractions. Here are eight tips to help you stay motivated and on track.
How Consumers Feel About Haggling

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

There are big differences in how people from different nations feel about haggling over prices, according to recent research from Picodi.
Predictive Analytics for Social Media Marketers

Webinar

CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

In this Teach Me How seminar, you'll learn how to extract social media data from common applications such as social platforms, Google Analytics, and social monitoring tools. You'll then discover how to use state-of-the-art techniques to analyze and predict what to do next for your organization's success.
Google Site Search Is Going Away: Three Questions to Ask Before You Replace It

Article

CONTENT TYPE: Article | TOPIC: Websites

As Google shutters its Site Search, these three key questions will help you avoid a scramble to find a replacement. They'll also help you determine which technology will work best for both you and your website visitors.
Six Essential Email Marketing Tips [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Email Marketing

Get out of your email marketing rut by making sure that you've implemented these six tips to help you hit your email goals in 2018.
Local Reviews: Which Platforms Do Consumers Post on Most?

Chart

CONTENT TYPE: Chart | TOPIC: Branding

Since 2015, Google has outpaced Facebook, Yelp, Foursquare, and TripAdvisor in local business reviews, according to recent research from BrightLocal.
How to Use Gamification and Technology for a Better Experiential Marketing Campaign

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns.
Creating a Culture of Customer-Centricity: SAP's Chief Digital Marketing Officer Mika Yamamoto on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

SAP Chief Digital Marketing Officer Mika Yamamoto discusses the importance of a human touch in digital transformation, and how to set the tone at the top to create a truly customer-centric organization.
Top 10 Typography Trends of 2018 [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Branding

Typography can be a fun and functional way to showcase your brand. Check out this graphic for 10 inspiring font and typeface ideas and trends you can explore this year.
The Retail Email Marketing Tactics Consumers Appreciate Most

Chart

CONTENT TYPE: Chart | TOPIC: Email Marketing

Consumers say the inclusion of relevant product recommendations is the email approach they appreciate most from retailers, according to recent research from Liveclicker and The Relevancy Group.
Programmatic Advertising: Benefits, Trends, and Solutions [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

Unsure if programmatic advertising is right for you brand? Now may be the time to get started if you want to stay ahead of the competition. Check out this infographic for more details.
Lifecycle Marketing for Subscription-Based Services: Four Subscriber Personas

Article

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Up to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, here are the four personas you should be aware of and the actions you should take to retain them.
Account-Based Marketing Trends: Top Channels, Priorities, and Challenges

Chart

CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

Marketers say personalized content is the most effective digital channel they use for engaging account-based marketing (ABM) accounts, according to recent research from Ascend2.
Five Ways to Keep Your Website Relevant in 2018

Article

CONTENT TYPE: Article | TOPIC: Websites

For your website, 2018 will be the year of legal compliance and user respect, and savvy brands can't afford to be left behind. Implementing these five techniques will get your site ready for this year—and beyond.
The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Management

If your marketing and sales teams still aren't quite aligned, you're not alone—but you could be behind the competition. Check out these top three challenges to alignment and see how your organization compares.
IT Buyer Behavior: Top Research Channels and Loyalty Drivers

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

IT buyers tend to research products/services across a wide range of online channels, prefer to be contacted by vendors via email, and favor firms with excellent customer support, according to recent research from Spiceworks.
#SocialSkim: Snapchat Intros Live Video; Facebook Courts Creators: 10 Stories This Week

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Snapchat's live video (but don't get excited), e-commerce store, and rising stock; access to Facebook Watch opens up; brand winners and losers of Super Bowl LII; Instagram's new carousel ad unit; Facebook tech determines user socioeconomic status; more.
Creative Trends We'll Be Seeing More of in 2018 [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Content

Give your eyes a treat and find design inspiration with this visual guide to current creative trends.
Cyber Security for Marketers: Four Tips to Get Started

Article

CONTENT TYPE: Article | TOPIC: Martech

Although we marketers may not be the ones implementing security applications in our workplaces, what can we do (if anything) to help prevent security breaches—or ease their consequences?

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Top 3 SMS Marketing Considerations

How to Stay Motivated When You're Working From Home [Infographic]

How Consumers Feel About Haggling

Predictive Analytics for Social Media Marketers

Google Site Search Is Going Away: Three Questions to Ask Before You Replace It

Six Essential Email Marketing Tips [Infographic]

Local Reviews: Which Platforms Do Consumers Post on Most?

How to Use Gamification and Technology for a Better Experiential Marketing Campaign

Creating a Culture of Customer-Centricity: SAP's Chief Digital Marketing Officer Mika Yamamoto on Marketing Smarts [Podcast]

Top 10 Typography Trends of 2018 [Infographic]

The Retail Email Marketing Tactics Consumers Appreciate Most

Programmatic Advertising: Benefits, Trends, and Solutions [Infographic]

Lifecycle Marketing for Subscription-Based Services: Four Subscriber Personas

Account-Based Marketing Trends: Top Channels, Priorities, and Challenges

Five Ways to Keep Your Website Relevant in 2018

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]

IT Buyer Behavior: Top Research Channels and Loyalty Drivers

#SocialSkim: Snapchat Intros Live Video; Facebook Courts Creators: 10 Stories This Week

Creative Trends We'll Be Seeing More of in 2018 [Infographic]

Cyber Security for Marketers: Four Tips to Get Started