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  • Artificial intelligence offers customers better experiences and makes marketers' lives easier—and it's not has hard to implement as you might think. Here are some considerations for using AI in your marketing efforts.

  • Do Millennials really have unique qualities, and do they really present unique challenges to marketers... or are we simply dealing with recurring clichés? Let's dispel three of the most commonly repeated myths about Millennials.

  • If you want to drive high-value prospects to your site, you've got to use the right keywords. Here are some valuable tips and tools to help you improve your website's rankings.

  • B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen Report.

  • Facebook tests a "dislike" button (sort of); Twitter makes money (finally); why your Facebook Page may see less organic reach; are the youth are leaving Facebook?; Snapchat finally offers detailed analytics; more.

  • With a mobile device in nearly every consumers' pocket, many marketers have found success with SMS campaigns. As you explore this channel, keep these three key tips in mind.

  • Working from home can help you be productive, but there can be so many distractions. Here are eight tips to help you stay motivated and on track.

  • There are big differences in how people from different nations feel about haggling over prices, according to recent research from Picodi.

  • In this Teach Me How seminar, you'll learn how to extract social media data from common applications such as social platforms, Google Analytics, and social monitoring tools. You'll then discover how to use state-of-the-art techniques to analyze and predict what to do next for your organization's success.

  • As Google shutters its Site Search, these three key questions will help you avoid a scramble to find a replacement. They'll also help you determine which technology will work best for both you and your website visitors.

  • Get out of your email marketing rut by making sure that you've implemented these six tips to help you hit your email goals in 2018.

  • Since 2015, Google has outpaced Facebook, Yelp, Foursquare, and TripAdvisor in local business reviews, according to recent research from BrightLocal.

  • Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns.

  • SAP Chief Digital Marketing Officer Mika Yamamoto discusses the importance of a human touch in digital transformation, and how to set the tone at the top to create a truly customer-centric organization.

  • Typography can be a fun and functional way to showcase your brand. Check out this graphic for 10 inspiring font and typeface ideas and trends you can explore this year.

  • Consumers say the inclusion of relevant product recommendations is the email approach they appreciate most from retailers, according to recent research from Liveclicker and The Relevancy Group.

  • Unsure if programmatic advertising is right for you brand? Now may be the time to get started if you want to stay ahead of the competition. Check out this infographic for more details.

  • Up to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, here are the four personas you should be aware of and the actions you should take to retain them.

  • Marketers say personalized content is the most effective digital channel they use for engaging account-based marketing (ABM) accounts, according to recent research from Ascend2.

  • For your website, 2018 will be the year of legal compliance and user respect, and savvy brands can't afford to be left behind. Implementing these five techniques will get your site ready for this year—and beyond.