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  • How to Use Product-Market Fit to Drive Business Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The term "product-market fit" may not be familiar to some marketers, but it's fundamental to business growth. Here are five areas marketers should focus on to make sure their brand has the right product-market fit.

  • Zealous Campaigning for Zero Cancer: Colony Brown of ZERO on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    The VP of Marketing & Communications for ZERO - The End of Prostate Cancer discusses nonprofit marketing and explains how ZERO's community of champions (ZERO's Heroes) has helped those affected by the illness and drummed up support for research.

  • Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in demand, where will you excel?

  • Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo.

  • Your Three-Step Approach to Account-Based Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    ABM is not a new strategy by any means, but more and more B2B marketers are embracing it, in part because they're dissatisfied with their current lead generation programs. But don't get tangled up in the hype; success relies on a careful approach.

  • Succeed in 2019 by Personalizing and Automating Your Sales Content

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management

    Every organization wants to set up Sales for success, but where to start? Improving the personalization and automation of your content now is a great way to make sure 2019 is a successful year.

  • The Do's and Don’ts of SMS Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    With great power comes great responsibility, and that is especially true for mobile marketing messages. Here are some tips on how to make the most of SMS without annoying customers.

  • Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.

  • The Complete Guide to Reddit Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you've heard Reddit is a tough place to market, you've heard right—but changes to the platform have made it more marketing-friendly, and it can be one of the most effective social platforms for reaching new, relevant audiences.

  • Four Effective Techniques for Working With B2B Influencers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Working with B2B influencers can help you reach new audiences, and it doesn't have to cost a fortune if you know how to engage with them organically.

  • Don't Wait, Get Your Brand 'Crisis-Ready' Now: Melissa Agnes on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Public Relations

    Crisis management master Melissa Agnes offers a sneak preview of her MarketingProfs virtual conference presentation, Crisis Ready: A Strategy for Building an Invincible Brand in an Uncertain World.

  • The Power of Micro-Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Micro-influencers are often more effective than their higher-profile peers at helping your content push through consumers' overcrowded social media feeds—and they can be a much more cost-effective way to reach a new audience.

  • The Business and Industry Content Preferences of C-Suite Executives

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.

  • How to Ensure ABM Success via Organizational Structure

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Many marketing organizations lack the organizational structure to energize and optimize an ABM strategy and program. In some ways, Marketing's traditional org chart may actually hinder ABM success.

  • RIP SlideShare, It Was Good While It Lasted

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Despite its massive fan base, loyal users, and billions of impressions, our beloved SlideShare has succumbed. A once-powerful channel is all but dead, and here's why.

  • Tips to Optimize Your Results for Voice Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Q: Alexa, how popular is voice search? A: Let me check with my frenemies Siri, Bixby, and Cortana, and I'll get back to you on that. Yes, voice search is growing in popularity, and marketers need to make sure their search results are ranking. See how.

  • Google Ads Mobile Benchmarks for 18 Industries [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries?

  • Using Constant Curiosity to Create 'Firecracker Content': Jon Burkhart on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Content strategist, B2B Marketing Forum speaker, and author Jon Burkhart explains how brands can use constant curiosity to create "firecracker moments" for customers. He also shares the secret to knowing when to engage in real-time marketing.

  • 72 Stats to Help You Plan Your SEO Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    SEO marketers have a lot to keep up with: updated algorithms, changing user behaviors, and new technologies. This infographic puts all that info—and more—into one place. Check it out to see how you might improve your search rankings.

  • Five Guest-Posting Mistakes to Avoid If You Want to Get Published

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Editors are the guest-article gatekeepers at your audience's favorite online publications. If guest posting is part of your content marketing strategy, take a look at what they have to say about guest-article mistakes.