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CONTENT TYPE: Chart | TOPIC: Email Marketing

Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.

CONTENT TYPE: Chart | TOPIC: Email Marketing

Marketers at large companies plan to focus their email strategies more on automation and mobile-friendly design in the year ahead, according to recent research from OMI and Ascend2.

CONTENT TYPE: Chart | TOPIC: Email Marketing

Marketers say AI is having the most impact on their email programs through the use of tools for generating content, according to recent research.

CONTENT TYPE: Chart | TOPIC: Email Marketing

Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research from Campaign Monitor.

CONTENT TYPE: Chart | TOPIC: Email Marketing

Marketers say enhancing personalization, testing designs, and using welcome/thank you automated messages are among the most important email marketing optimizations, according to recent research from Ascend2.

CONTENT TYPE: Infographic | TOPIC: Email Marketing

Email: the rock-solid, time-and-customer-tested, Marketing-approved way to keep your customers coming back for more. And here are the stats to prove it--and help you be a better email marketer. So check out this epic compendium of email-related statistics from 40+ sources.

CONTENT TYPE: Infographic | TOPIC: Email Marketing

Email marketing funnels can help you lead people from interest to action. So, how can you build an effective one?

CONTENT TYPE: Infographic | TOPIC: Email Marketing

Did you know that 87% of organizations use email to distribute content? That's just one of data points related to email marketing covered in a recent infographic from EmailToolTester.

CONTENT TYPE: Infographic | TOPIC: Email Marketing

Email is one of the most well-established digital channels, yet many marketers continue to make common mistakes.

CONTENT TYPE: Infographic | TOPIC: Email Marketing

How can you boost the effectiveness of your email marketing efforts? This infographic explores four key areas and provides 21 tips for marketers looking to improve in each.

CONTENT TYPE: Infographic | TOPIC: Email Marketing

This infographic from DiGGrowth explores how to create more effective and engaging email campaigns.

CONTENT TYPE: Infographic | TOPIC: Email Marketing

This infographic covers the key strategies and goals you should pursue along the email subscriber journey. It also provides email marketing tips for each step.

CONTENT TYPE: Infographic | TOPIC: Email Marketing

This infographic covers general B2B email insights as well as insights specifically related to email subject lines, email segmentation and personalization, email automation, and email AI usage.

CONTENT TYPE: Infographic | TOPIC: Email Marketing

This infographic explores why email remains a highly effective and efficient way to engage audiences, despite its lack of newness and flashiness.

CONTENT TYPE: Infographic | TOPIC: Email Marketing

Did you know that 48% of emails are currently spam? Or how about that 77% of B2B buyers say they prefer to receive communication via email? Those are some of the stats uncovered by researchers when they reviewed third-party data sources.

CONTENT TYPE: Infographic | TOPIC: None

Over the years, many have augured the death of email, most recently foretelling that social media would make email obsolete. Nevertheless, for marketers, email remains an invaluable, even indispensable, tool. And this infographic from Eloqua spells out why.

CONTENT TYPE: Infographic | TOPIC: None

Time to prepare for the holiday season (which isn't as far off as you think)! The Email Marketing Holiday Calendar infographic by ExactTarget offers planning tips for July through December.