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  • How Effective Are Marketers at Running Different Types of Events?

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Marketers have much more faith in their ability to run effective in-person events compared with virtual and hybrid events, according to recent research from the CMO Council and Cvent.

  • Eight Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    How can email automation work when we don't know, because of Apple's new privacy rules, whether a recipient has actually opened an email? This article offers alternatives to the open-triggered email sequence.

  • What People Think of the Metaverse [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The metaverse—the concept of social interactions occurring in virtual worlds—is all the rage with tech companies. But what do people actually think of it?

  • A Cheat Sheet for LinkedIn Image Sizes [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at the recommended sizes for profile photos, blog post links, updates, ads, and company pages on the professional social network.

  • Three Must-Have Capabilities for Your Attribution Solution

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Martech isn't as simple as pressing a button and automatically getting more leads or higher conversion. If you feed your tech garbage data, you'll get garbage back. In the case of attribution, people often trip over these three issues.

  • Social Media Checklist: What to Do Each Day, Week, and Month [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic from VizionOnline provides a handy checklist for the social media marketing tasks that should be tackled each day, week, and month.

  • Social Media Hashtags for Every Day of the Week [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Including day-specific hashtags in your posts can be a good way to start and join timely conversations on social media. So, which ones should you be using?

  • Three SEO Trends Marketers Need to Know in 2022

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    What has Google added or changed recently? What is it likely to do in 2022? Here are three trends that should rocket to the top of your priority list.

  • B2B Tech Marketing Budget Trends for 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketers who work for B2B technology firms say their marketing budget will go up in 2022, according to recent research from 93x.

  • 10 Important Google Search Algorithm Updates From 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This piece covers the ten most influential updates that Google made to its search algorithm in 2021 in chronological order.

  • Marketers' Top SEO Priorities in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Marketers in different roles are focused on different SEO priorities in 2022, though improving collaboration is a shared goal across the board, according to recent research from Conductor.

  • Google's Guide to User-Generated Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites.

  • How to Drive Key-Account Growth With Omnichannel Account-Based Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    An omnichannel ABM approach is now considered the most efficient B2B marketing strategy, resulting in higher win rates, shorter sales cycles, and bigger deals. Here's how to make it work for you.

  • How to Pick the Right Website Color Scheme [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This infographic from WebsiteBuilderExpert provides a four-step process for determining the perfect website color combination.

  • Top 3 B2B Marketing Predictions for 2022

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Is there even a "normal" to go back in 2022? For B2B marketing, likely not, because digitization and changes in customer expectations are here to stay.

  • Marketer Survey: 5 Social Media Trends to Watch in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data.

  • Top 5 Advertising Trends to Watch Right Now

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The rise of new channels such as Connected TV and technologies such as voice search have moved advertising in new directions. This article covers five major trends in ad tech today and what advantages they give to businesses.

  • Eight Lessons Learned From Giving 100+ Webinars

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.

  • A Five-Point Plan for First-Party Data

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers are collectively sighing in relief at having two more years before the death of third-party cookies takes effect. So what should they do with that time? Prepare to fully use first-party data.

  • Standing Out From the Crowd and Salsabrating the Good: Jay Whitney on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Sometimes strategic marketing means putting your budget somewhere that isn't your own products. FoodStory Brands CMO Jay Whitney recounts his experiences marketing smaller food brands through exceptionalism and a focus on social causes.