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  • How Data Can Lead You Astray: Six Costly Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    We have more data than ever before. And more data means better decisions, right? Not always, because numerical mirages can lead us astray. Here are six ways stats can let us down.

  • Consumers' Gift Card Preferences in the Digital Age

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Although consumers currently purchase more physical gift cards, digital gift card purchases are becoming increasingly popular, according to recent research from Blackhawk Network.

  • SEO Professionals' Biggest Issues With Google My Business

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Search engine optimization professionals say their biggest pain point with Google My Business is dealing with fake reviews, according to recent research from BrightLocal.

  • The Time and Cost of Mobile Application Development [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    The cost of building a mobile app can range from a few thousand dollars to several hundred thousand dollars. See which factors most affect cost so you can choose the best features for your app and aim for a positive ROI.

  • Content Marketing and Native Advertising: A Match Made in Marketing Heaven

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help you drive even more leads.

  • The New Branding: Five Tips for Creating Shareable Brand Experiences

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Today, branding is not about slapping logos on various media. To grow, your brand needs to be providing consumers with disruptive—that is, memorable and sharable—experiences.

  • How to Use Mobile Marketing for Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Unravel the mobile marketing mystery with plenty of ideas for how to use mobile to boost consumer engagement and drive more conversions.

  • The Staggering Amount of Data Generated Online Every Minute [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Each minute of the day, users of the Internet watch 4.3 million YouTube videos and conduct 3.9 million Google searches, on average, according to recent research from Domo.

  • The Psychology of Advertising: Thinking vs. Feeling [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Considering all the advertising people see on a daily basis, it's a miracle any of the ads actually push through the clutter to stand out. Here's a look at the psychology of ads, including tips to make your ads memorable.

  • How Often Brands Send Marketing Emails

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    How often do companies send out marketing emails? Does the frequency vary by business size? To find out, The Manifest surveyed 501 digital marketers who work for firms in the United States with 100 or more employees.

  • The 100 Most Popular Keywords on Google Search [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Which keywords do people in the United States search for most on Google? To find out, Siege Media used the Ahrefs platform to examine the top queried terms in the 12 months preceding June 1, 2018.

  • 64 Statistics That Will Guide Your Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    A smart content plan can make your content marketing efforts more effective. But how do you know what content to focus on? This infographic shares stats about content marketing that can help you determine what's going to actually work for you.

  • The Science of Sharing: Who, What, Where, and Why [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How can you encourage your audience to share your social media content? Understand who they are, what they want to share, which platforms they share on, and why they share. A good place to start is today's infographic.

  • How to Identify Offline B2B Influencers by Using Online and Offline Methods

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B influencer marketing can be tricky because B2B influencers may not have a big online presence. Here's how you can find offline influencers so you can combine online and offline efforts to improve results throughout the sales process.

  • How to Spot Authentic (and Fake) Instagram Influencers

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Can you spot a real from a fake? Here are some tips to determine whether the Instagram influencers you work with are as influential as they claim.

  • Facebook vs. Google: AdRank Auction Factors [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.

  • Why Email Still Reigns Supreme [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email is one of the earliest digital marketing channels, and despite competition from other, newer, channels... it's still one of the most effective. See why that is, and get tips to make your email program even better.

  • Unanswered Calls: The Plague of Paid Search ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Paid search results that drive phone contact can have high ROI, but you won't see the results you want if your business is missing calls. Here are eight steps you can take to make sure you capture those valuable leads.

  • Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting Tech

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in a bind.

  • The Inner Workings of Advertising on Amazon [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Are Amazon ads the next Google Adwords? You might not know that the online store also sells advertising space. Check out the options to see if Amazon ads could work for your brand.