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  • The Share of Smartphone Visits to Websites in Seven Major Industries

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    The share of visits by smartphone users to US websites across all industries jumped 18% from 2015 to 2016, according to recent research from Adobe.

  • Three Ways UGC Influences Sales: The Case of Real-Customer Photos

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    When you scale your content creation efforts with user-generated content, and use real customer photos alongside branded content in your marketing, you'll gain credibility and authenticity for your brand and marketing—and help generate sales.

  • Diversifying Ad Spend: Why Mobile Marketers Need Both David and Goliath

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Although Facebook and Google dominate mobile advertising, marketers run the risk of relying too much on them for the results their brands need. Spreading spend across a variety of channels increases the likelihood of optimal ad performance.

  • 11 Tips on How to Plan, Prep, and Deliver a Killer Presentation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Most marketers say presentations are critical to their jobs, but must also say they have anxiety about public speaking. What's a marketer to do? This guide offers helpful tips for honing your presentation skills and winning over audiences.

  • Which Brands and Social Networks Do Teens Think Are Cool?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    US teenagers age 13-17 (Gen Z) say YouTube and Netflix are the coolest brands, according to recent research from Think With Google.

  • Personalize Your Shoppers' Retail Experiences [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Retailers that provide stellar customer experiences are primed to increase revenue, data shows. Check out this infographic about the state of retail to see how personalized and positive customer experiences can help your bottom line.

  • The Most Popular B2B Data Providers With Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    ZoomInfo, InfoUSA, and Data.com are the most popular data providers with B2B marketers, according to recent research from Openprise.

  • Five Effective Neuromarketing Principles That Boost Marketing Efforts

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Neuroscience can give marketers deep insight into what works and what doesn't in persuading customers to buy a product or service. These five neuromarketing principles will boost your marketing efforts.

  • How Much Time Do US Adults Spend on Mobile Each Day?

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Adults in the United States spend nearly three hours each day, on average, on their mobile devices, according to recent research from comScore.

  • Eye-Tracking Study: How Consumers View Google Search Results for Hotels

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    The way consumers view Google results pages related to hotel searches has changed significantly over the past few years, according to recent research from Travel Tripper.

  • Traditional vs. Programmatic Media Buying [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Programmatic ad buying can be more efficient than traditional ad buying, but what else do you need to know before making the switch? Check out this infographic to compare traditional media buying with programmatic media buying.

  • The Highest-Spending E-Commerce Customers Are Seeing Stars—Star Ratings, That Is

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Star ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases.

  • How to Identify the Right Influencers to Market for Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Not all influencers are the same. In fact, there are plenty of phonies and lame ducks out there. So how do you determine whether they can make a difference for your ROI? Here are three ways.

  • E-Commerce SEO for Product Pages: A 17-Step Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    The information included on your e-commerce product pages matters for SEO. Check out this easy-to-read 17-step guide to make sure your pages include all the recommended elements.

  • The Changing Content Preferences of B2B Buyers

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B buyers say they are now paying more attention to the trustworthiness of content sources when evaluating products/services, according to recent research from Demand Gen Report and Uberflip.

  • Social Media News and Milestones: 2016-2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Curious how social media has evolved in the past year? Hint: It's been a busy channel! Check out this timeline of social media's greatest hits from 2016 through early 2017.

  • Global Advertising Forecast for 2017 by Ad Medium and Region

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    In 2017, brands will spend more on Internet advertising than on traditional television advertising—for the first time ever—according to a recent global ad spending forecast from Zenith.

  • Three Lessons From Top Mobile Shopping Apps: How Retailers Can Improve Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Even if consumers don't actually purchase via mobile, chances are mobile was a part of their customer journey. Here are three lessons from four top retail mobile apps to help you create mobile experiences your customers will love.

  • The Value of a Happy Customer [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Nearly three-quarters (73%) of consumers say they are willing to spend more if they love a brand, according to recent research from Lithium and The Harris Poll.

  • How to Generate Clickthroughs (and Data) From Your Marketing Videos

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketing videos create awareness. But then what? What do viewers do after they click the "Play" button? If you want to know a lot more about your customers and your videos, get them interacting with each other. It's easier than you think, and you'll get data while your customers and prospects get a personalized experience.