FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • How to Match Your Key Metrics to Your Content Goals

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    As with any marketing undertaking, you need measures in place to track the effectiveness of your content marketing. So, whether you're focusing on SEO, lead generation, or thought leadership with your content, see which metrics you should track to monitor content marketing success.

  • Median and Average Landing Page Conversion Rates for 16 Industries

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    The median conversion rate for business website landing pages across industries is just over 3%, according to recent research from Unbounce.

  • Using Data for Marketing Insights That Matter

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    If you're like most marketers, you're probably drowning in data but starving for actionable information. Here's how to get the insights you need to increase sales, conversions, and leads. Sponsored by Alight Analytics.

  • Five Web Analytics Tools to Help You Optimize and Measure Marketing ROI

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    How do you access the analytics you need to measure your online marketing ROI effectively? You need the right tools. This article highlights five tools that provide insights into your marketing results.

  • Sales Presentation Skills: How to Measure and Evaluate Your Salespeople

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    If your salespeople aren't effective presenters, they'll never achieve their full potential—even if they're good at selling. Which is why it's critical to understand and monitor this vital skill. Here's how to measure and evaluate sales presentation skills.

  • What If Your Email Metrics Are Off: Who's Really Clicking on Your Emails?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketing experts will urge you to follow the latest and greatest best-practices—from personalizing your content to segmenting to cleaning up your database. All that's well and good if you want to create optimized email campaigns. And who doesn't? But what if your metrics are off?

  • Moving Beyond Metrics: Being Truly Data-Driven

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Measurement & Analytics

    Tired of measuring every detail of your campaigns and still not having the insights you need? There's a difference between being simply reactive to the data you're collecting versus allowing that data to drive innovative strategy and planning. Sponsored by Kompyte.

  • Do Marketers Actually Use Customer Feedback to Improve Their Efforts?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Although nearly two-thirds of marketers say they should incorporate customer feedback when creating deliverables, they don't actually do so most of the time, according to recent research from UserTesting.

  • Four Google Alerts Alternatives That You Will Actually Want to Use

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    You need to know what's being said online about you, your brand, your competition, your industry, and other topics you're interested in. At first, Google Alerts might seem the most obvious choice, but it's notoriously unreliable.You have options, though, including these 4 alternatives.

  • Marketing Analytics: Better Questions = Better ROI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Measurement & Analytics

    When most marketers plan campaigns, they need to answer a few basic questions: Who's the target? Where should we spend our budget? When should the campaign start and stop? But there's a better way to design your strategy—by using data to ask better questions. Sponsored by Alight Analytics.

  • Brand Relevance: How to Identify Untapped Opportunity

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Is your brand relevant to the various audiences—customers, influencers, the media—you want to reach? More specifically, how can you find the untapped opportunities for establishing relevance? How can you identify what they want so you can provide it?

  • Why It Takes So Long to Apply Data-Driven Insights to Campaigns

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Most marketers say it takes too long to turn data into actionable intelligence, and then too long for that actionable intelligence to be applied to campaigns, according to recent research from the CMO Council.

  • How to Build a Rock Solid Agile Events Program

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    In a world of fast-shifting business priorities and unpredictable change, marketers need a new way to think about event strategies. When unexpected challenges arise, agile event programs are designed not just to survive—but to thrive. Sponsored by Splash.

  • What Your Customers' Searches Can Tell You. Are You Paying Attention?

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Search is often the first, and sometimes only, channel that customers can use to tell you what they want from you. It can also be an opportunity to build credibility, engagement, and loyalty. As you "listen" to customers' searches, you'll want to ask (and answer) these six questions.

  • Programmatic Capabilities Across Platforms

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions

    Programmatic advertising (including display) continues to dominate the digital space. As it has expanded into areas like Connected TV and digital audio, programmatic remains one of the best strategies for efficiently reaching users and increasing engagement. Sponsored by Adtaxi.

  • What Is Zero-Party Data, Why Should Marketers Care, and How Can You Collect It?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In the new era of data privacy and more stringent privacy regulations, marketers need to turn away from third-party data. To build trust while maintaining personalization, marketers are turning to zero-party data. So... what is it, and how can you collect it?

  • Data Science 101 for Marketers: From Data to Insights

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics

    Data science is the hottest thing since sliced bread. In fact, LinkedIn has indicated that open job positions for data scientists are up a whopping 11,500% year over year. Yet many marketers feel like data science is an unreachable, mystical discipline shrouded in mystery. Sponsored by InfoUSA.

  • Metrics for Measuring Transactional Email Success

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent research from SparkPost.

  • Qualitative Research: Even More Important in the Age of Big Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Companies invest billions in data, analytics, and technology to better target and predict customer behavior. We are collecting more data than we know what to do with, so we think we no longer need qualitative research. Big mistake: We need to go beyond data to truly understand the customer.

  • Is Your Platform-Heavy Martech Stack Costing You?

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    A platform-heavy marketing tech stack—email solutions, social media tools, mobile marketing platforms, automation tools, and everything in between—creates a world of obstacles, including inevitable data disparities. Which will cost you.