FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Why People Opt Out of (And In to) Mobile Notifications From Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    People say the top reasons they opt out of notifications from brands' mobile apps are because messaging is too frequent and because the notifications are not relevant, according to recent research from Airship.

  • Why Data Quality Is Important for Market Intelligence

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    So much of marketing is data-driven. But what makes data high-quality, and what are the advantages of vetting the data you use? This article covers the basics.

  • How Americans Feel About Brand Email Newsletters

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most Americans say they believe that email newsletters are a good way for brands to communicate with their customers, but also that those newsletters are sometimes manipulative, according to recent research from Storydoc.

  • Instagram Stories: 2021 Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Businesses with large followings on Instagram more than doubled their use of the social network's stories feature in 2021, according to recent research from Socialinsider.

  • 2022 Salary Trends for Marketers and Creatives: It's an Employee's Market

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Career Development

    US starting salaries for professional occupations are expected to increase an average of 3.8% in 2022, with "digital marketing specialist" roles among the Top 10 most in-demand, according to the 2022 Salary Guide From Robert Half.

  • Top 5 Advertising Trends to Watch Right Now

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The rise of new channels such as Connected TV and technologies such as voice search have moved advertising in new directions. This article covers five major trends in ad tech today and what advantages they give to businesses.

  • Global Ad Spend 2021-2022: Where Budgets Are Going

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research from WARC.

  • The ROI Resurgence: How a Year of Virtual Events Made Measuring ROI More Important Than Ever

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Industry events were famously difficult to measure ROI for... until they went virtual. Now, marketers can use the lessons learned from those virtual events to improve ROI measurement on hybrid and in-person events as well as digital ones.

  • A Look at the Gen Z Audience on LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network.

  • The Common Characteristics of Viral TikToks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common.

  • Five Types of Social Media Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic from MediaUpdate, which is based on content from Acodez, covers five key types of social media influencers based on follower counts.

  • The Anatomy of a Great Business Website

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies.

  • What Neuroscience Tells Us About Social Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media is a great way to market to your entire audience, right? It might seem that way, but social studies and neuroscience tell us that people don't want to be sold things in social situations. Here's what you need to know.

  • A Five-Point Plan for First-Party Data

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers are collectively sighing in relief at having two more years before the death of third-party cookies takes effect. So what should they do with that time? Prepare to fully use first-party data.

  • The Industries Americans Say Are Least Trustworthy

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Americans view the pharmaceutical industry as the least trustworthy industry, though their opinion of pharma companies has improved somewhat over the last year, according to recent research from the Public Affairs Council.

  • What People Use Their Smartphones for While at Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    People use their smartphones for a wide range of different activities during the workday, from sending emails and managing their calendars to checking social media and playing games, according to recent research from AdColony.

  • The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Tracking email KPIs goes far beyond simply monitoring your open rates. This article outlines other important metrics to use, and how to track them.

  • What B2B Marketers Need to Know About Core Web Vitals

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    For a website to rank high on Google, it has to meet certain performance standards. But what are those standards? This article breaks down Google's three core performance metrics.

  • Five Ways Digital Advertising Fraud Is Costing You: How To Take Control of Your Media Spend

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Digital advertising fraud causes companies to lose billions of dollars in media spend. But how? Here are five common fraud tactics to watch out for.

  • Three Marketing Metrics to Stop Tracking—And What to Measure Instead

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers love metrics, but they don't always track the ones that bring the most value to their company. Here are three examples of metrics that should be retired, and three that should replace them.