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  • The Complete Guide to Facebook Ad Targeting [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    The options for Facebook ad targeting are plentiful. This infographic sorts them into an easy-to-read list to help you make your ads effective.

  • Eight Steps for Running a Successful Addressable TV Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Addressable TV is a powerful advertising tactic. Its advantages lie in the data available for targeting, its ability to significantly reduce waste, its ROI measurability, and the post-campaign data that helps you optimize traditional TV buys.

  • Mobile App Use Before, During, and After the Big Game on Super Bowl Sunday

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Consumers use apps on their mobile devices more than normal on Super Bowl Sunday, but use drops during the game itself, according to recent research from Appboy.

  • Eye-Tracking Study: Online Ad Elements and Formats That Get Attention

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Which online ad creative elements capture consumers' attention? What types of online ad formats are most seen by visitors to content websites?

  • Valentine's Day Search Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Online searches related to Valentine's Day start increasing at the beginning of the year and peak in volume on the day itself, according to recent research from Bing Ads.

  • The Best Times and Approaches for Pitching Journalists

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most journalists say they like to be pitched story ideas early in the week and in the morning, according to recent research from Business Wire.

  • Fixing Native Advertising [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Native advertising has become a source of revenue for many publishers. But trust is an issue: Consumers often feel deceived by both the media and native ads. Here's some insight on why publishers need to maintain trustworthiness, along with advice on how to do exactly that.

  • The 10 Biggest E-Commerce Shopping Days of 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Cyber Monday (November 28) was the biggest e-commerce shopping day of 2016 in the United States, according to recent research from comScore.

  • How to Make Powerful Facebook Ads With the Help of Your Customer Service Team

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Facebook ads can be powerful, but only if you avoid some common mistakes. Here's how your customer service team can help you do just that so you can create better Facebook ads.

  • Facebook Advertising 101 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Are your Facebook ads set up for success? Targeting traffic on the social site can help small businesses generate leads and sales, but it helps to know where to start and get some insider tips.

  • Goodbye Google Keyword Planner, Hello Keyword Research Using PPC

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Did you sigh when you heard Google is revoking free access to its Keyword Planner? Your first reaction was probably something like "Google is sticking it to us again." But there's an easy, inexpensive workaround: a small PPC campaign.

  • Real-Time Marketing: Five Tips for Surviving in Our Brave New World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketing campaigns that take months to plan, launch, and execute may still have a place in today's always-connected world, but if you aren't also jumping into real-time marketing, you will lose out.

  • 2017's Top 10 Digital Branding and Marketing Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Planning your marketing efforts for the coming year? Here's some advice about the top digital marketing and branding trends you can expect in 2017.

  • 2016 Yearend Episode: Memorable Holiday Marketing Campaigns

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Eight marketing all-stars discuss memorable holiday campaigns: what made their favorites stand out and how to create marketing that stays good longer than your neighbor's fruitcake.

  • Paid vs. Organic Traffic: Which Generates More (and More Qualified) Leads?

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    In the debate of paid traffic versus organic traffic, which wins? Is that even the right question to ask? Here are some lessons learned from a recent campaign.

  • Three Ways to Make Influencer Marketing Authentic Again

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Influencer marketing hoped to reclaim authenticity in advertising by influencing the conversations consumers are already having with experts and one another. Along the way, it strayed. Here's how it can reclaim authenticity.

  • How to Avoid Losing Millions to Ad Fraud: Forensiq's Amit Joshi on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Amit Joshi, director of product and data science at tech company Forensiq, explains the different types of ad fraud and how marketers can help detect and prevent ad fraud from siphoning off marketing dollars.

  • Influencer Marketing Isn't Broken, You're Just Doing It Wrong

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Word-of-mouth marketing is nothing new, but digital influencer marketing is... and all parties involved have a lot to learn still. Which is why many brands are approaching influencer marketing the wrong way—and souring the results.

  • Four PPC Tips to Capture Consumer Cheer (and Cash) This Holiday Season

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    With the summer over, many companies are starting to think about capturing consumer attention in the run-up to the holidays. If pay-per-click advertising on Google or Bing is in your marketing plan, here are a few tips to help you get ahead.

  • Google Just Got Rid of AdWords Converted Clicks. Now What?

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do.