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  • The 20 Most Visible Sites on Google Search Results

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Amazon.com is the advertiser that appears most visibly in Google paid search results, whereas Wikipedia is the site that appears most visibly in the organic results, according to recent research from Searchmetrics.

  • The 3Ps of the Future of Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Search functionality is moving off the screen and into consumers' homes as people begin to use voice search. In this infographic, Microsoft predicts the future of search will include more AI, making the experience more personal, pervasive, and predictive.

  • Seven SEO Trends to Keep Up With in 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Is your website SEO-ready with accelerated mobile pages (AMPs) and rich snippets? If not, it's time to get going, suggests an infographic that covers what we can expect in the SEO world this year.

  • Eye-Tracking Study: How Consumers View Google Search Results for Hotels

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    The way consumers view Google results pages related to hotel searches has changed significantly over the past few years, according to recent research from Travel Tripper.

  • The Highest-Spending E-Commerce Customers Are Seeing Stars—Star Ratings, That Is

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Star ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases.

  • Eight Simple SEO Mistakes Killing Your Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Search engines want to show the world your content, but not if you've made mistakes that undermine the user experience and search engines' guidelines. So give them what they want by avoiding these eight common mistakes that content creators make.

  • The New 'SEO': Five Ingredients for a Profitable Search Experience Optimization Recipe

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    We have entered a new age of search experience optimization—and marketers the world over are on the hunt for the best recipe for cooking up a profitable search experience.

  • Eight SEO Trends to Expect in 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Search engine optimization has been evolving continually, and numerous changes are expected in 2017, too. See these eight SEO predictions so you can plan ahead for success.

  • Google's Biggest Search Algorithm Updates of 2016 [Animated Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Google continually updates its search algorithm, and marketers need to keep up if they want to rank high in search results. See the biggest updates from the past year—and what they mean for you—in one convenient infographic.

  • Who Searches on Bing, and Why They're Important for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    The Bing network of search engines reaches one-third of PC searchers. Who are they, and how can your business benefit from reaching them?

  • The Ultimate Local SEO Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Keeping up with local SEO changes is vital to many businesses, but the shifting rules and new technologies can be a challenge.

  • The Most Important Google Search Rank Factors [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords and links on a page, according to recent research from Searchmetrics.

  • The Most Effective SEO Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Marketers say creating relevant content is the most effective search engine optimization (SEO) tactic, according to recent research from Ascend2.

  • Goodbye Google Keyword Planner, Hello Keyword Research Using PPC

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Did you sigh when you heard Google is revoking free access to its Keyword Planner? Your first reaction was probably something like "Google is sticking it to us again." But there's an easy, inexpensive workaround: a small PPC campaign.

  • Useful SEO Content Tactics for a Successful 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our content efforts are now aimed at users, not search bots. These tips will help make your own SEO content more engaging in 2017.

  • Five Even More Buzzworthy SEO Trends You Need to Know in 2017

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Last year, I wrote about five SEO trends you needed to know in 2016. Much has stayed the same since I made those predictions, but much has changed, too. Here are five of the hottest SEO trends you can expect to see in 2017.

  • Paid vs. Organic Traffic: Which Generates More (and More Qualified) Leads?

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    In the debate of paid traffic versus organic traffic, which wins? Is that even the right question to ask? Here are some lessons learned from a recent campaign.

  • Tips for Onsite Content Optimization With a Human Touch

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Here's real advice for optimizing your website in a way that is both strategic and natural. Learn how to avoid Google penalties for over-optimized content, and get best-practices and character limit guidelines for optimization.

  • How to Manage Your Google Search Console Like a Pro

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Google Search Console (previously Google Webmaster Tools) allows you to check your website's indexing status and to optimize its visibility for searchers. Here are issues you're like to face and how to deal with them.

  • Links, the Ranking Factor That Real Estate (and Other) Websites Ignore

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Various ranking factors contribute to ranking your website and content high in search results, but the one that is seemingly ignored among them is consistently identified as the one with the biggest impact: links.