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CONTENT TYPE: Chart | TOPIC: Email
Marketers at large companies plan to focus their email strategies more on automation and mobile-friendly design in the year ahead, according to recent research from OMI and Ascend2.
CONTENT TYPE: Infographic | TOPIC: Social Media
This infographic details a three-phase approach for identifying the most valuable groups on social media and then refining your efforts to meet their needs.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Almost two-thirds (65%) of marketers who run direct mail campaigns say the performance of such campaigns has improved over the last 12 months, according to recent research.
CONTENT TYPE: Chart | TOPIC: Branding
The five most valuable global brands in the end of 2022 are all technology brands, according to recent research.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic explores how the lines between B2B and B2C blur in considered purchases, and how businesses in both areas need to combine right-brain and left-brain approaches to succeed.
CONTENT TYPE: Infographic | TOPIC: Content
This infographic provides tips for optimizing your marketing videos on your business's website as well as on YouTube.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
People are less likely to say they hate or dislike ads in print media compared with other channels, according to recent research.
B2B service buyers cite a vendor's reputation, online reviews, and pricing/service as the factors that most influence their purchasing decisions, according to recent research.
CONTENT TYPE: Infographic | TOPIC: Email
Through strong branding, you can ensure your messages stand out in inboxes, spark recognition with current customers, and build familiarity with new audiences. So, how can you brand your emails like a pro?
CONTENT TYPE: Infographic | TOPIC: Management
This infographic looks at the most common signs of a toxic client and breaks down which signs are seen most often by employees, managers, and business leaders.
Most people say they worry that brands are collecting data without their permission and they do not trust brands to protect their personal data, according to recent research from Twilio Segment.
This infographic provides a flowchart showing when group meetings should be held and when you'd be better served taking a different approach, such as using a project management tool or sending an email.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
Most marketers at small and midsize businesses say they believe that marketing tools powered by artificial intelligence will help them save time, keep headcount in check, and limit costs, according to recent research from Unbounce.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
Which metrics should be you paying attention to? This infographic looks at at the essential KPIs to track on seven major platforms: Facebook, YouTube, Instagram, LinkedIn, Pinterest, TikTok, and Twitter.
CONTENT TYPE: Chart | TOPIC: Content
The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren't always available.
CONTENT TYPE: Chart | TOPIC: Account-Based Marketing
A third of B2B marketers who use account-based marketing (ABM) say they have seen a return on investment of more than 50% from the strategy, according to recent research from Demand Spring.
This infographic from IRC Sales Solutions provides an example of a successful sales outreach message and then looks at what exactly makes it work so well.
CONTENT TYPE: Infographic | TOPIC: Websites
This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access is growing globally.
CONTENT TYPE: Chart | TOPIC: Career Management
Why have so many people quit their jobs over the past few years? Is this 'Great Resignation' simply a case of workers finding better opportunities within the same industry, or is something deeper going on?
Optimism for the US economy has plummeted among senior marketers, according to recent research from The CMO Survey.
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