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  • by Vahe Habeshian
    (MarketingVOX) Online retail sales for the week ended March 5 reached $1.88 billion, up 21 percent from $1.55 billion in the corresponding week a year ago, Internet Retailer, citing comScore figures. Online travel sales totaled $1.45 billion, or 18 percent more than $1.23 billion a year earlier. Total online sales ... more
  • by Vahe Habeshian
    (MarketingVOX) The U.S. Supreme Court will hear arguments tomorrow (Wednesday) in a patent case in which small ecommerce company MercExchange will square off against auction giant eBay to wage a battle that has connotations for the future of the U.S. patent system, ComputerWorld. The Court will decide whether eBay should ... more
  • by Vahe Habeshian
    (MarketingVOX) Unable to keep up demand for inventory on its own site, Verizon's SuperPages.com has reached an agreement with Google to sell AdWords pay-per-click advertising to its Internet yellow pages advertisers, ClickZ. The deal allows SuperPages to maintain its relationships with advertisers if, or until, it's able to create inventory; ... more
  • by Vahe Habeshian
    (MarketingVOX) Some 68 percent of active internet users in the U.S. had access to broadband as of February, according to a new study from DM News. The number of active at-home broadband users increased 28 percent from 74.3 million in February 2005 to 95.5 million this PC use time is ... more
  • by Vahe Habeshian
    (MarketingVOX) Content providers and advertisers must make "radical changes" if they are to continue to reach consumers, who want access to entertainment on any device, according to Albert Cheng, EVP of digital media, ABC Television Group, MediaPost's Tobi Elkin. Chang was giving the opening keynote speech of the OMMA Hollywood ... more
  • by Vahe Habeshian
    (MarketingVOX) All but assuring that the internet willl play a greater role in American politics, the Federal Election Commission on Monday ruled, in a 6-0 decision, that political communication on the internet, including the use of blogs, websites and email by individuals or groups - even in coordination with a ... more
  • by Vahe Habeshian
    (MediaBuyerPlanner) According to a recent study completed by Multichannel Merchant and Direct magazines, 61 percent of business-to-business marketers have formal permission practices for collecting email addresses, while 93 percent of consumer marketers say they have formal practices in place, eMarketer . Sixty percent of the consumer marketers surveyed reported using ... more
  • by Vahe Habeshian
    (MediaBuyerPlanner) Michael Eisner's one-hour talk show on CNBC will premiere tonight, and there is something "so naked, so vulnerable, about Mr. Eisner's willingness to become a talking head in a kingdom he once lorded over, that it is worth a look," the New York Times. In the first six shows, ... more
  • by Vahe Habeshian
    (MediaBuyerPlanner) To compete with Yahoo, Skype and others fighting for users of voice over IP, Lycos has joined with India-based Globe 7 to provide a new product that combines low-cost and free ad-supported dialing with detailed media entertainment content, ClickZ . After softphone users use up their first 100 free ... more
  • by Seth Godin
    A. Well, it It's a classic basement inventor dreams up an idea, a product, a concept for a movie or even a new slogan for a He's sure, certain, positive, that the idea, in the right hands, has huge legs. And it's the idea that matters, "This fishing lure is ... more
  • by Jonathan Kranz
    Certainly benefits and features are the fuel of any sales or marketing effort. But I'd argue that the fire -- the emotional wallop that elicits response -- is usually in the Sometimes it's a big A young radio enthusiast with Morse code skills is toying with his set late one ... more
  • by Roy Young
    There are more and more women in marketing. But why? they are good at it. Of course, many of the more skeptical may say it's because "they can." They say the field is more open to women, unlike engineering and A convincing case is made by Patricia Hume -- Global ... more
  • by Tig Tillinghast
    When I started out in advertising in the early 90s, there were still a few old schoolers left at my very old school shop, Leo Burnett. These were the three-martini-lunch guys, but there was a lot to learn from them - some of it about marketing. These guys (and make ... more
  • by Vahe Habeshian
    With no American carriers on board as of yet, the Arab world's principal TV news source, the Al-Jazeera Channel, faces a hesitant American response to its global debut this May of an English-language spin-off targeting a European and American audience, The (Florida) Ledger. Satellite service EchoStar Communications Corp. (DISH), the ... more
  • by Vahe Habeshian
    During last week's New England Mail Order Association's spring conference, the session "A Collaborative View of Location Photography" - hosted by Paul Howell, principal of photography and images services studio Howell Ltd., and senior graphic designer for the Maine-based bedding mailer Cuddledown, Eric Graffam - discussed the benefits and setbacks ... more
  • by Vahe Habeshian
    President of The Media Audit, Bob Jordan, has hired the consulting services of Doneraile International - the strategic marketing firm headed up by Les Tolchin, former head of Arbitron's radio group services unit - Radio "Hopeful of earning the radio contract for electronic measurement, we recognize that such an undertaking ... more
  • by Vahe Habeshian
    Convergent, a unit of Technicolor Network Services, today announced the release of Prodokol, a software platform that enables Convergent customers to manage targeted digital signage campaigns. According the company, Prodokol "eliminates the need for them to invest in a dedicated infrastructure and support staff required to operate and maintain a ... more
  • by Vahe Habeshian
    Wondertime, the parenting magazine from Disney Publishing Worldwide, has assembled an editorial advisory board made up of thirteen of the world's foremost authorities on early childhood development that will help vet every article that appears in the Members of the advisory board include T. Berry Brazelton, M.D., best known as ... more
  • by Vahe Habeshian
    New York Attorney General Eliot Spitzer sued Gratis Internet Thursday for selling - despite a promise of confidentiality - email addresses obtained from millions of consumers, in what may be the largest deliberate breach of internet privacy yet, the Associated Press MarketingVox). Consumers thought they were registering to see a ... more
  • by Vahe Habeshian
    Creatable Media has partnered with Clear Channel Malls to offer advertisers a new mall static advertising atop specially-constructed tables in food courts and other areas. The company is making what it calls a "full food court press," placing new tabletops in major malls throughout the country, via long-term partnerships with ... more
  • by Vahe Habeshian
    Founded with men age 18-34 in mind, exudes a "tone of knowing commercialism," mixing animation, music, videogames, home movies, supermodels and pop culture parodies - often presented in two-minute clips, the New York Times. And advertising inundates the site, labeled with of your daily ad intake" and "This will be ... more
  • by Vahe Habeshian
    Microsoft has formed an Online Business Group, with MSN's Yusuf Mehdi as its chief advertising strategist, to house ad sales, business development and marketing for the company's Live, Windows Live and MSN, ClickZ. In restructuring its Platforms and Services Division, Microsoft also set up a Windows Live Platform Group for ... more
  • by Vahe Habeshian
    The mobile screen may well become a primary medium for advertising, and it's not too soon for marketers to begin considering how they might best make use of it, according to a new report by media-buying firm Magna Global, MediaPost. Cell phones are likely to provide the greatest opportunity, with ... more
  • by Vahe Habeshian
    Both online and offline sources of local shopping information, including local search, don't provide enough information to satisfy most consumers, according to a Kelsey Group and Constat study expected to be released today (Monday), ClickZ. Newspapers satisfied 45 percents of respondents, followed by search engines (39 percent), online shopping sites ... more

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