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You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage. more
"Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation. more
Working in PR and media relations means no day will ever be the same, so it's imperative that you roll with changes and adjust how you work. These four tips can help. more
PR seems firmly tied up in a company's brand reputation vs. money-making ventures. But that perception needs to change, argues this article. more
Ahh! Crisis! What now? Before you attempt to communicate with the outside world, your internal crisis management must run smoothly. This article offers five tips to ensure it does. more
A lot of factors go into an effective lightning strike moment—the sudden flash of attention that draws attention to your brand. And if a PR strategy isn't one of them, you're doing it wrong. Here's why. more
In the digital age, it's vital that marketing be highly adaptable. But focusing too much on reactive marketing can throw your plans out of control. Here's how to find the balance between the two. more
Your virtual event strategy should be tweaked for journalists and media attendees, whose needs are different from those of other attendees. Here are four things to focus on. more
Product data may not be flashy or entertaining like some other aspects of marketing, but its accuracy is vital in building brand trust. Check out the insights in this article. more
Many PR agencies measure campaign success only by the volume of media engagements, but there's much more to marcomms success than that. Learn about the three best metrics for measuring PR campaigns. more
Launching a new product or service comes with plenty of PR headaches. Your press release announcing your news shouldn't be one of them. Still, marketers commit one of the biggest mistakes of a launch when they get the press release wrong. Here's how to get it right. more
As a marketer, are you telling stories that connect, or are you treating your audience like an algorithm would? People are craving connection, especially now, so it's time to humanize your company's communication in these seven ways. more
Thought leadership needs a rethink. Articles and interviews that focus on tactics and coincide with product launches don't have the impact they once did. People are craving stories that guide and inspire. Here's how to get thought leadership right. more
Link-building is an indispensable part of B2B marketing. But what are the best ways to grow your site's backlink profile? This article will guide you through the most effective and sustainable link-building strategies. more![How Marketing and Comms Can Team Up on Earned Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201006-infographic-lg.jpg)
When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned. more
In the fleeting digital world, empathy toward your customers is an invaluable asset. But companies that fail to let their audience peek into their own human side also fail to build trustful and lasting customer relationships. Doubly so in B2B. Here's how you can solve that problem. more
Whether it's a global pandemic or a data breach, a crisis of any kind can negatively impact your company's operations and reputation. So, what can marketers say and do to keep customers informed and satisfied until the crisis is over? Here's useful advice. more
Most public relations professionals say they're confident about the value they've been providing during COVID-19 but they are also grappling with more burnout and stress because of the pandemic, according to recent research from BuzzStream and Fractl. more
Best advice for a marcomms leader to handle a crisis? Take off your marketing hat for a moment because your marcomms experience won't get you very far. But if you need to tackle a menacing issue or an emerging crisis—and you don't have years to retrain—here's how to handle a ... more
Public relations and communications professionals say analytics and storytelling are the two tactics or skills that they anticipate will increase most in importance in the next 12 months, according to recent research from JOTW and Sword and the Script. more
How do you vet a PR agency you want to hire? You want a strong agency partnership, but what does that even mean, and how do you start building one? Ask these seven questions when you're vetting and interviewing an agency. more![Planning Your COVID-Related Communications: A Flowchart [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200511-infographic-lg.jpg)
Because of the pandemic, companies are reconsidering how they communicate with their audiences. Many are unsure whether they should communicate at all, and some are uncertain what form their communication should take. This flowchart will help you make the right decisions. more
It's never been easier to monitor what's being said in traditional and social media about companies, brands, individuals. But it's also never been more complicated: There are dozens of platforms, and they make all kinds of claims. Here's what you need to know when evaluating media monitoring services. more
What does the language used in tweets by popular digital public relations influencers reveal about their personalities? Which personality traits do digital PR influencers tend to have in common? more![Influencer Marketing Strategy in 2020: What You Need to Know [2 Infographics]](https://i.marketingprofs.com/assets/images/articles/lg/200227-infographic-lg.jpg)
2020 is destined to be yet another year of consistent growth for influencer marketing as it expands its reach into new industries, social networks, and content formats. And it's not just a B2C marketing strategy: B2B marketers can use it to achieve measurable business results. more
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