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Influencer marketing grew out of celebrity endorsement, but with nearly everybody now on social media... it turns out that relatively ordinary, down-to-earth people are often the best influencers. But how do you find the influencers most suitable for your business? more
To join the growing number of businesses using the proven power of influencer marketing—to the tune of a $6.50 return on each dollar invested—take these 5 steps to ensure a successful influencer marketing campaign. more
A friend shared an image on Facebook. Intended to be a funny political meme, it instead offended many who saw it... Should she have shared that post? Could she have lost her job? Might the issue have been avoided? Are people just overly sensitive? Let's explore those questions. more
Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center for Public Relations. more
Go figure... The online reputation management industry has an image problem. So it's time to pull an Elon Musk and share a blueprint of how to do it right. These are the details you won't see anywhere in public, not even at conferences. more
We've seen the shocking viral videos. The rage-inducing photos. The fire-and-brimstone calls for a boycotts and firings. How did it all go so wrong? More important: What lessons can we learn from United Airlines' ongoing struggles? more
This detailed guide can help you and your brand benefit from guest-posting—to position you as subject-matter experts, drive traffic to your site and generate leads, increase your audience reach, make connections with influencers, and much more... more![The Lowdown on Social Media Influencers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170222-infographic-lg.jpg)
Just who are those elusive social media influencers, and what can they do for you? Check out this infographic to learn more about influencer marketing. more
Which of your social media connections are potential advocates for your B2B company, and how do you build an advocacy system around them? more
Most journalists say they like to be pitched story ideas early in the week and in the morning, according to recent research from Business Wire. more
Do online content publishers find story pitches from public relations professionals valuable? How often do writers and editors read these pitches? more![The Future of PR: Tech-Driven Media Intelligence [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161129-infographic-lg.jpg)
If PR is to retain its importance, PR professionals and firms will need to be able to demonstrate results; and, for that, they will need to have ready access to actionable data, which will be driven by tech-driven media intelligence. more
Need to convince company higher-ups to invest more in PR? Here's some help for proving your PR efforts are worth more than they think. more
An instant is all it takes to threaten your business's sterling reputation online. These five reputation management tools are some of the best for tracking mentions, discovering influencers, and managing online reviews as they happen. more
Word-of-mouth marketing is not new, but companies are putting a new spin on it to help their marketing, sales, and recruiting: Instead of customers, employees are the ones spreading word to their social networks via employee advocacy programs. more
For the PR industry to grow and thrive, it needs to prove its direct value in the most tangible ways possible. Doing so is difficult, but, fortunately, not impossible. more
Journalists say they respond best to email subject lines that are tailored to their beats, according to recent research from Fractl. more
Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox. more
Many of today's PR professionals are too focused on brand awareness, the ROI of which is hard to prove. Instead, PR pros should focus on these areas, which can be tied back to ROI. more
Many companies rely on an ad or marketing agency to fulfill their content needs. But there are advantages to building your own, internal "brand newsroom." Here are five of those advantages. more
No longer are marketers asking, "What's influencer marketing?" Today, many are asking, "Should we develop an influencer marketing channel?" or, "How much effort and budget should we put behind it this year?" more
B2B PR focuses on earning results that change perceptions, shape opinions, drive brand preferences, and create opportunities. It's gone far beyond impressions and other vanity metrics. more
Most (95%) journalists say they access a corporate digital newsroom at least once a month, according to a recent report from ISEBOX. more
When you hired your PR agency, you were excited and hopeful. But now, you're wondering whether you made the right decision. Check out these signs that you may have chosen the wrong PR agency. more
PR and SEO aren't standalone marketing disciplines; for best results, they must work together. Here's how. more
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