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![Email Subscribers' Attention Spans Are Increasing. Yes, Really! [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170725-infographic-lg.jpg)
Finally, some good news for marketers: Consumers' attention spans when reading email are increasing! But they still aren't all that long. This infographic by Litmus gives you tips for optimizing emails for short attention spans. more
More emails are now opened on mobile devices than via webmail clients or desktop software, according to recent research from Return Path. more![119 Facts About Email Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170718-infographic-lg.jpg)
Why is email such a successful marketing channel? It's widespread, measurable, and easy to customize. Find out more about this ubiquitous channel with these stats, fun facts, and case studies. more![The Indispensable Welcome Email [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170717-infographic-lg.jpg)
Knock, knock. Who's there? New subscribers. And it's time to welcome them to your brand. This infographic shares ideas for welcome series and tips for making those first emails impactful. more
As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you're not testing it for readability, you may be missing out on clicks, conversions, and revenue. more![Are Americans Ever Free From Work Email? [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/060717-ddp-lg.jpg)
Most Americans are dealing with work emails after office hours, including checking their inboxes on weekends and while on vacation, according to recent research from Reachmail. more
Learn how we marketers can graduate from the tried-and-true daily blast email to take a more personalized, targeted approach—and why it is so critical to our businesses that we do so. more
Consumers say they are most influenced to make purchases from marketing emails by sales/discounts and brand reputation, according to recent research from Yes Lifecycle Marketing. more
Most e-commerce businesses are still being run on email service providers (ESPs) and a patchwork of point solutions, leading to disconnected marketing, fragmented customer experiences, and no way for marketers to understand why and how customers are shopping. more
Email is a highly effective channel for delivering loyalty program content and experiences that get your first-time shoppers to stick around—and drive up your customer lifetime value. more
Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse. more
Marketers know they should be following up leads with an email autoresponder sequence. But many don't know what to write, and so never get around to creating follow-up emails. Use these five approaches to stay top of mind without annoying your prospects. more
Emails received on Fridays have the highest average engagement rates (opens, clicks, etc.), and emails received on Saturdays have the highest average conversion rate, according to recent research from Yes Lifecycle Marketing. more![The Nitty-Gritty of Dirty Data [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170525-infographic-lg.jpg)
Is dirty data preventing you from seeing who your customers really are? This infographic illustrates how incorrect customer data could be costing your company and what you can do to fix the problem. more
Artificial intelligence (AI) is the sexiest conversation in email marketing, but few marketers are ready for it. Here's what the buzz doesn't tell you, and what you can do now to prepare for an AI-empowered future. more![Seven Tips for Building a Killer Email List [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170524-infographic-lg.jpg)
An email list is a key part of any marketing strategy, so check out this infographic with seven tips for building your list. more
Welcome emails and abandoned-cart emails are the most effective triggered/automated message types for driving e-commerce sales, according to recent research from Klaviyo. more![How Direct Mail Is Winning in the Age of the Internet [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170508-infographic-lg.jpg)
Think direct mail is dead? Think again, according to this infographic from Experian. Check out the numbers on this billion-dollar industry. more![10 Performance Marketing Stats Marketers Should Know: Europe [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170504-infographic-lg.jpg)
See what's happening in performance marketing in Europe—and whether you're up to speed with trends there. more![The Ultimate Guide to Email: Australia Edition [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170427-infographic-lg.jpg)
If your emails are being sent to subscribers in Australia, check out this infographic for tips on unique challenges to emailing Down Under, and see benchmarks for how Aussie subscribers interact with emails. more
Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those who don't, die. (Well, their emails do.) more
Many factors affect email performance. This brief video focuses on the importance of three specific design decisions you need to make for each email message you craft if you want to ensure the best possible results. more
Marketers at companies say they need to focus on personalization and automated campaigns, whereas marketers at agencies cite behavioral response marketing and personalization, according to a recent report from Adestra and Econsultancy. more![Head-to-Head: Direct Mail vs. Email [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170420-infographic-lg.jpg)
Direct mail versus email: Which is more effective, and which gives the best ROI? It's not a zero-sum game. Check out this infographic from the UK for more. more![How to Write Compelling Email Content Customers Want to Read [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170412-infographic-lg.jpg)
Your customers are already drowning in emails, so how can you make your campaigns read-worthy enough to grab their attention? Check out this infographic for tips on crafting stellar emails. more
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