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![Email for Inbound Marketing: Best-Practices and Tips [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170921-infographic-lg.jpg)
Email is no longer the pushy channel it once was. Now it helps marketers guide prospects and customers to find exactly what they want, providing education and useful resources all along the customer journey. See how email has been transformed from an outbound to an inbound tactic. more
Whether you're trying to contact a prospect, pitch an investor, email a press release to an editor, or strike up a conversation with a potential employer, email is one of the best ways to connect. But what if you don't have their email address? more![The Ultimate Email Marketing Cheat Sheet: Facts, Stats, and Actions [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170906-infographic-lg.jpg)
So much more goes into an email campaign than simply hitting the "send" button. Here are the numerous aspects of your entire email strategy to consider—from personalization and lead generation to cleaning up an old list. more
Some 20% of email messages sent by marketers never make it to their intended recipients' inboxes, according to recent research from Return Path. more![Seven Reasons to Clean Up Your Dirty Lead Data [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170824-infographic-lg.jpg)
How clean is your lead data? If it's been sitting around for even a short while, much of it could be outdated and decayed. Check out today's infographic to see how dirty lead data could be hurting your bottom line and what to do about it. more
These 15 email marketing tips and best-practices (with real life examples) for e-commerce are entirely actionable, and you can easily implement them to increase your conversion rate. more
An effective B2B email marketing strategy has much less to do with email, per se, than you might think. The best programs nurture and engage leads while also working to close deals. Which is where managing your contact database comes into play. more
Emails with shorter subject lines tend to garner significantly higher open rates and click rates, according to recent research from Yes Lifecycle Marketing. more
You should avoid using acronyms, emojis, memes, GIFs, and all-caps in your work emails if you want to come across as serious, intelligent, trustworthy, and professional to your co-workers, according to recent research from Fundera. more
Holiday-themed email campaigns from brands tend to have lower open rates and higher conversion rates than non-themed campaigns, according to recent research from Yes Lifecycle Marketing. more![The Only Checklist You Need for Really Good Email Design [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170728-infographic-lg.jpg)
Use this checklist to make sure the copy, imagery, layout, and coding of your emails all help your email campaigns succeed. more
Do email newsletters still work, or are they a thing of the past? See what 17 successful digital marketers have to say about the effectiveness of email newsletters for online stores. more![Email Subscribers' Attention Spans Are Increasing. Yes, Really! [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170725-infographic-lg.jpg)
Finally, some good news for marketers: Consumers' attention spans when reading email are increasing! But they still aren't all that long. This infographic by Litmus gives you tips for optimizing emails for short attention spans. more
More emails are now opened on mobile devices than via webmail clients or desktop software, according to recent research from Return Path. more![119 Facts About Email Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170718-infographic-lg.jpg)
Why is email such a successful marketing channel? It's widespread, measurable, and easy to customize. Find out more about this ubiquitous channel with these stats, fun facts, and case studies. more![The Indispensable Welcome Email [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170717-infographic-lg.jpg)
Knock, knock. Who's there? New subscribers. And it's time to welcome them to your brand. This infographic shares ideas for welcome series and tips for making those first emails impactful. more
As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you're not testing it for readability, you may be missing out on clicks, conversions, and revenue. more![Are Americans Ever Free From Work Email? [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/060717-ddp-lg.jpg)
Most Americans are dealing with work emails after office hours, including checking their inboxes on weekends and while on vacation, according to recent research from Reachmail. more
Learn how we marketers can graduate from the tried-and-true daily blast email to take a more personalized, targeted approach—and why it is so critical to our businesses that we do so. more
Consumers say they are most influenced to make purchases from marketing emails by sales/discounts and brand reputation, according to recent research from Yes Lifecycle Marketing. more
Most e-commerce businesses are still being run on email service providers (ESPs) and a patchwork of point solutions, leading to disconnected marketing, fragmented customer experiences, and no way for marketers to understand why and how customers are shopping. more
Email is a highly effective channel for delivering loyalty program content and experiences that get your first-time shoppers to stick around—and drive up your customer lifetime value. more
Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse. more
Marketers know they should be following up leads with an email autoresponder sequence. But many don't know what to write, and so never get around to creating follow-up emails. Use these five approaches to stay top of mind without annoying your prospects. more
Emails received on Fridays have the highest average engagement rates (opens, clicks, etc.), and emails received on Saturdays have the highest average conversion rate, according to recent research from Yes Lifecycle Marketing. more
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