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![Taking the Mystery Out of Email Deliverability [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220517-infographic-lg.jpg)
What can you do to ensure your emails avoid spam folders and are delivered to the intended recipients' inboxes? more
Apple's email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it's time to rise to the challenge and admit that open rate doesn't matter much, anyway. Here are four things that do. more
You've obtained a prospect's email address. Huzzah! Nothing can stop you now! Except spam traps. And temp emails. And bounce rate. And... well, that's why you need email list validation. more
Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research from Campaign Monitor. more
Customers don't tend to abandon surveys in the middle of taking them. The trick to improving response is getting email recipients to open the survey in the first place. This article has some ideas. more
How can email automation work when we don't know, because of Apple's new privacy rules, whether a recipient has actually opened an email? This article offers alternatives to the open-triggered email sequence. more
Email security doesn't only stop cyberattacks and opportunistic hackers; it actually improves your brand reputation. If you're not yet implementing DMARC, this article explains why you should. more
It's no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there's a better way to personalize: dynamic content. more
Most Americans say they believe that email newsletters are a good way for brands to communicate with their customers, but also that those newsletters are sometimes manipulative, according to recent research from Storydoc. more
Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices. more
Most marketers say they plan to either maintain or increase their spend on email marketing in 2022, according to recent research from Litmus. more![Five Great Sales Follow-Up Email Subject Lines [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211130-infographic-lg.jpg)
This infographic from Dooly covers five sales follow-up subject lines that are hard to ignore. more
New technology is here that can both improve email domain security and increase email engagement. Learn about how using VMCs can enhance your email marketing. more
Tracking email KPIs goes far beyond simply monitoring your open rates. This article outlines other important metrics to use, and how to track them. more![How Marketers Are Approaching Email Dark Mode [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211111-infographic-lg.jpg)
Some 44% of email marketers say they now consider dark mode during the production of campaigns, according to a recent survey conducted by Mailjet and Ascend2. more
Marketers at enterprise companies are much more likely than marketers at small businesses to consider email accessibility factors when creating campaigns, according to recent research from Pathwire and Ascend2. more
Email deliverability can feel out of your control—particularly for B2B brands, which operate in unique ways that can affect inbox placement. Here's how to ensure that your companies' emails aren't being junked or blocked. more
Email marketers place a lot of emphasis on open rate, but that's a metric that may not matter much, come iOS 15. Here's how marketers can prepare for the impending change. more
When Apple rolls out its improved Hide My Email feature this fall, marketers will have to decide whether it's still worth accepting the "fake" relay addresses it generates. How big a problem will this be for your lead-gen forms and email list? Here's what you need to know. more![How to Use Email Metrics to Optimize Your Campaigns [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210810-infographic-lg.jpg)
This infographic from Salesforce looks at what key email metrics mean and explores how you can use them to optimize your campaigns. more![Email Marketing Stats You Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210803-infographic-lg.jpg)
Did you know that 87% of organizations use email to distribute content? That's just one of data points related to email marketing covered in a recent infographic from EmailToolTester. more
A newsletter can be an effective way to deliver content right to where your customers are: their email inboxes. There's no magic switch to pull, but you can put your newsletter strategy on the right path by following these tips. more![How to Create a Powerful Email Marketing Funnel [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210713-infographic-lg.jpg)
Email marketing funnels can help you lead people from interest to action. So, how can you build an effective one? more
The secret to marketing automation success is knowing what email campaigns to use and when. Seven campaigns effective enough to get you promoted are outlined in this article. more
In email marketing, there's a fine line between annoying and intriguing. Too much automation can put you over the edge. This article will help you avoid over-automated email sequences. more
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