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The trials of remote work and multiple meetings can make being productive more difficult than ever. Check out these four tips for increasing your productivity. more![The Email List Segments You Should Focus On [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230131-infographic-lg.jpg)
By parsing your email list well and focusing on the segments that really matter, you can boost relevance and effectiveness. This infographic covers the key ones to focus on. more![11 Jargon Phrases to Avoid Using in Work Emails [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230124-infographic-lg.jpg)
Do you feel like running for the hills when you receive a work email asking you to "circle back"? You're not alone. This infographic covers 11 of those sorts of corporate jargon phrases that should be avoided. more
The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research from Litmus. more
When people scroll through their email inboxes, they're looking for names they recognize, so it might not be the best idea to use a person's name in the sender field—unless that person has an established relationship with the customer. See the arguments for and against. more![12 Email List Management Best-Practices [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221122-infographic-lg.jpg)
Email list management encompasses a wide range of approaches, from maintaining updated tagging and segmentation to removing invalid, duplicate, and unengaged contacts. This infographic explores how to maintain a healthy and engaged list. more
There's nothing particularly thrilling about writing RFPs. But when it's time to switch email service providers, the sheer number of options basically requires you to write them. Here are three tips to make the process less painful. more
Marketers at large companies plan to focus their email strategies more on automation and mobile-friendly design in the year ahead, according to recent research from OMI and Ascend2. more![Six Steps for Branding Your Emails Like a Pro [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221101-infographic-lg.jpg)
Through strong branding, you can ensure your messages stand out in inboxes, spark recognition with current customers, and build familiarity with new audiences. So, how can you brand your emails like a pro? more
This article explores why it's important to build campaigns that elicit the behaviors you wish to see your leads displaying, and how to do that effectively—through marketing automation. more![The Anatomy of a Great Sales Outreach Email [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221018-infographic-lg.jpg)
This infographic from IRC Sales Solutions provides an example of a successful sales outreach message and then looks at what exactly makes it work so well. more
Email spam filters are smart enough to know what your regular delivery schedule looks like. If your holiday campaigns look different, you'll have to tackle your sender reputation ahead of time. Here's how. more
It takes continual, meticulous post-purchase engagement to turn a one-time customer into a brand evangelist. That engagement usually begins with an email conversation. more
We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips. more
The email newsletter will never die! But it will continue to undergo changes every now and then. Here are nine of today's best-practices that will get your newsletter read. more
Email marketing, though old school, is always evolving, as are its enhancements. HTML has become par for the course, but many are still reluctant to include video in their emails. This article breaks down the possibilities and best-practices. more
When you consider that between 3 and 4 billion emails are sent and received every single day, making yours stand out in a crowded inbox is always going to be a challenge. Is the effort even worth it? It is—if you can make your emails stand out. more
Most Americans say they have signed up to receive mobile text messages from a business in the past year, according to recent research from SimpleTexting. more
It's hard to remember a time you could open an email and not be assaulted by buttons and graphics and neon colors. Is there any place for boring typeface in the marketing world anymore? Perhaps. Here are some situations when plain text is effective. more
Composing a single email is hard enough. How can you possibly plan for email at scale? It helps to keep these tips in mind. more
"Click here for more." Is anyone actually going to click on a call to action like that? Probably not. Check out what makes for a good cold email CTA in this article. more
How does including personalization, adding emojis, and using common words impact email subject line performance? To find out, GetResponse examined nearly 7 billion emails sent by its customers in 2021. more![Taking the Mystery Out of Email Deliverability [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220517-infographic-lg.jpg)
What can you do to ensure your emails avoid spam folders and are delivered to the intended recipients' inboxes? more
Apple's email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it's time to rise to the challenge and admit that open rate doesn't matter much, anyway. Here are four things that do. more
You've obtained a prospect's email address. Huzzah! Nothing can stop you now! Except spam traps. And temp emails. And bounce rate. And... well, that's why you need email list validation. more
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