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How can marketers successfully market to the C-suite? By making meaningful connections with personalized, immersive brand experiences on the most effective channels. Find out about those experiences and channels in this article. more
Half of marketers say the COVID-19 pandemic has affected their email strategy, according to recent research from Mailjet. more
Marketing automation technology is no longer a luxury; it's a necessity for companies to operate efficiently. From improved customer experience to increased visibility, here are some of the many advantages to using AI and automation. more
Is your direct marketing strategy still effective? The events of 2020 have likely prompted you to begin re-evaluating it. As you do that, keep in mind these three tactics for optimizing your direct marketing. more
Receiving messages too frequently is the top reason people say they have unsubscribed from brand messages (email lists, text lists, etc.) during the COVID-19 pandemic, according to recent research. more
What is CDP? Customer data platforms are not new, but they've begun taking center stage. And for good reason: Businesses that use CDPs improve email and other marketing results as a result of improved data quality. Read more to find out more. more
Marketers say enhancing personalization, testing designs, and using welcome/thank you automated messages are among the most important email marketing optimizations, according to recent research from Ascend2. more
A customer's email address is a hard-won valuable asset—so you need to make sure the emails you send aren't bouncing or being ignored. Early on in 2021, follow these two pieces of advice. more
Ready for lots of bold typography, textured illustrations, and muted colors in marketing emails this year? more![21 Tips to Improve Your Email Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201210-infographic-lg.jpg)
How can you boost the effectiveness of your email marketing efforts? This infographic explores four key areas and provides 21 tips for marketers looking to improve in each. more
Apple iPhone and Google Gmail are the two most popular clients for opening emails in 2020, according to recent research from Litmus. more
In 2020, the limitations on travel and face-to-face meetings have brought about the switch to virtual-only selling. Nevertheless, the fundamentals of needs discovery remain, even if in some ways it has become more difficult. But the shift to virtual has given organized sellers an even greater advantage. more
Email marketing gives you space for customization, direct communication, and easy tracking. But scaling and consistency are hard to achieve. Here are four ways to integrate AI into your email strategy without sacrificing a human touch and all the while achieving consistently better results. more
Your customers want you to provide personalized offers and experiences, but they also want you to respect their privacy and allow them more control over their data. That's why a preference-management strategy is so important. Here are four things marketers can do. more
There are more than a few myths about seemingly magical quick fixes for removing spam traps from your email subscriber list. Unfortunately, there's no magic bullet. Let's cover what a spam trap is, the purpose of those pesky email addresses, and how you can avoid them in the future. more
Triggered email—deployed when an individual takes an action or meets a condition defined by the sender—has been around since the early 2000s. Use the tips and tactics in this article to create more engaging, personal triggered emails with better engagement. more
Marketing automation workflows can engage customers and generate significantly more conversions and sales than ad hoc email campaigns. These are seven workflows vital to successful campaigns. more![10 Email Marketing Do's and Don'ts for Campaign Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200901-infographic-lg.jpg)
Email is one of the most well-established digital channels, yet many marketers continue to make common mistakes. more
What happens when a global crisis hits and your marketing emails are suddenly one of the last things a customer has time to think about? The answer: don't proceed like normal. To ensure your email program remains effective and authentic, follow these five practical steps. more
Sales Navigator offers up a big opportunity for marketers to up their content and outbound games. Marketers, just as much as sales reps, can use the powerful functions of Sales Nav to identify, reach, and engage with audiences. Here's how, in three steps. more
Engagement with email campaigns was up for most industries during the height of the COVID-19 pandemic this spring, according to recent research from Campaign Monitor. more
Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl. more
With some version of reopening on the horizon, marketers are having to rethink their marketing efforts, especially email—since so many of us have been relying on digital communication more than ever. What should our approach be now? more![A Direct Effect: Direct Mail + Digital = Better Marketing Results [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200512-infographic-lg.jpg)
How are marketers supposed to cut through the clutter when email response rates hover around 1%? All it might take is an offline nudge with the help of direct mail. Direct still works. It works better when combined with digital. more![Planning Your COVID-Related Communications: A Flowchart [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200511-infographic-lg.jpg)
Because of the pandemic, companies are reconsidering how they communicate with their audiences. Many are unsure whether they should communicate at all, and some are uncertain what form their communication should take. This flowchart will help you make the right decisions. more
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