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- Sales emails are often easily overlooked, but adding video to your emails can give your company the competitive edge. Here's a guide on how to do that and which tools can help. more
- Increase your email program's ROI by knowing your who customers are and what content they want to see. Use these six methods to personalize your emails beyond the basics. more
![How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/181001-infographic-lg.jpg)
Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer." more![Email Optimization: Case Studies and Actionable Tips [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180927-infographic-lg.jpg)
You email marketing program may be cruising along, but are there steps you can take to give it even more power? This graphic gives ideas, and it also shares email success stories from other brands. more![Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180920-infographic-lg.jpg)
This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in demand, where will you excel? more
If white-collar workers could change one thing about emails from brands, they would make those emails less promotional, according to recent research from Adobe. more
How often do companies send out marketing emails? Does the frequency vary by business size? To find out, The Manifest surveyed 501 digital marketers who work for firms in the United States with 100 or more employees. more![Why Email Still Reigns Supreme [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180802-infographic-lg.jpg)
Email is one of the earliest digital marketing channels, and despite competition from other, newer, channels... it's still one of the most effective. See why that is, and get tips to make your email program even better. more
Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to recent research from Yes Lifecycle Marketing. more
If the all the recent anti-spam legislation has you feeling hesitant about sending emails, fear not. Newsletters are still one of the most effective ways to reach your B2B audience. Here are some tips to get excellent results. more
Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used device for accessing email, according to recent research from SendGrid. more
The changes made to your email list as you prepped for GDPR will likely impact your email metrics. Here's how you can review and reset your benchmarks. more
GDPR may seem like a burden, but it helps us marketers think Customer First. Here's how to make sure you not only comply with GDPR's regulatory requirements but also provide customers what they need. more![Email Personalization: The What, Why, and How of Hyper-Personalized Email [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180514-infographic-lg.jpg)
Email personalization has evolved from [first name] in an email to an entire series of emails customized for preferences and behaviors. Check out the future of hyper-personalized email and see steps you can take to make it work for your marketing. more
Most marketers say their email automation and marketing automation skills are still works in progress and that they are not using many features effectively, according to research from GetResponse and SmartInsights. more
There is wisdom in integrating direct mail into email marketing campaigns. Here are tips and best-of-breed guidelines for effectively doing so. more
Email subject lines that express gratitude tend to outperform email subject lines that do not, according to recent research from Cheetah Digital. more![Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180418-infographic-lg.jpg)
Don't let your email program get stagnant. Just because it seems to be working doesn't mean you can't improve it. Check out this graphic for tips on seeing your emails with fresh eyes. more
What types of email-signature banners draw the most interest? Does it help to include a call to action? Which are more effective: horizontally or vertically aligned units? more
Your email program is vital for turning one-time buyers into loyal customers. Here are some tips to make your emails effective in improving customer retention and encouraging loyalty. more![How 100 Retailers Engage New Email Subscribers [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/060418-ddp-lg.jpg)
How do retailers engage email subscribers in the first 45 days? Do people who have purchased from brands receive a different frequency of messages compared with email subscribers who have not purchased? more![Email Personalization: What Consumers Want From Retailers [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/190318-ddp-lg.jpg)
Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts and tailored recommendations, according to recent research from Dynamic Yield. more![Good-Luck Email Tips for St. Patrick's Day [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180315-infographic-lg.jpg)
Saturday is St. Patrick's Day, and today's infographic offers four fun and practical tips to incorporate the holiday into your email program. more
Don't let the stories scare you. Some of the email axioms we believe to be true just aren't—at least, not anymore. See whether you've fallen victim to some of the most common email myths. more
Done right, humor sells. But you probably don't sell a product or service that's inherently funny. So how can you create funny content that's just right for your business? more
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