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The changes made to your email list as you prepped for GDPR will likely impact your email metrics. Here's how you can review and reset your benchmarks. more
GDPR may seem like a burden, but it helps us marketers think Customer First. Here's how to make sure you not only comply with GDPR's regulatory requirements but also provide customers what they need. more![Email Personalization: The What, Why, and How of Hyper-Personalized Email [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180514-infographic-lg.jpg)
Email personalization has evolved from [first name] in an email to an entire series of emails customized for preferences and behaviors. Check out the future of hyper-personalized email and see steps you can take to make it work for your marketing. more
Most marketers say their email automation and marketing automation skills are still works in progress and that they are not using many features effectively, according to research from GetResponse and SmartInsights. more
There is wisdom in integrating direct mail into email marketing campaigns. Here are tips and best-of-breed guidelines for effectively doing so. more
Email subject lines that express gratitude tend to outperform email subject lines that do not, according to recent research from Cheetah Digital. more![Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180418-infographic-lg.jpg)
Don't let your email program get stagnant. Just because it seems to be working doesn't mean you can't improve it. Check out this graphic for tips on seeing your emails with fresh eyes. more
What types of email-signature banners draw the most interest? Does it help to include a call to action? Which are more effective: horizontally or vertically aligned units? more
Your email program is vital for turning one-time buyers into loyal customers. Here are some tips to make your emails effective in improving customer retention and encouraging loyalty. more![How 100 Retailers Engage New Email Subscribers [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/060418-ddp-lg.jpg)
How do retailers engage email subscribers in the first 45 days? Do people who have purchased from brands receive a different frequency of messages compared with email subscribers who have not purchased? more![Email Personalization: What Consumers Want From Retailers [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/190318-ddp-lg.jpg)
Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts and tailored recommendations, according to recent research from Dynamic Yield. more![Good-Luck Email Tips for St. Patrick's Day [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180315-infographic-lg.jpg)
Saturday is St. Patrick's Day, and today's infographic offers four fun and practical tips to incorporate the holiday into your email program. more
Don't let the stories scare you. Some of the email axioms we believe to be true just aren't—at least, not anymore. See whether you've fallen victim to some of the most common email myths. more
Done right, humor sells. But you probably don't sell a product or service that's inherently funny. So how can you create funny content that's just right for your business? more![Six Essential Email Marketing Tips [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180215-infographic-lg.jpg)
Get out of your email marketing rut by making sure that you've implemented these six tips to help you hit your email goals in 2018. more
Consumers say the inclusion of relevant product recommendations is the email approach they appreciate most from retailers, according to recent research from Liveclicker and The Relevancy Group. more![How to Steal Your Email Subscribers' Hearts This Valentine's Day [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180207-infographic-lg.jpg)
It's almost the day of love, which offers a prime opportunity to make your email subscribers feel extra special. Check out this infographic for quick tips on how to create the perfect Valentine's Day email. more
Do welcome, birthday, and win-back email messages sent by brands make it into consumers' inboxes—and when they do, do they get read? more
What changes or innovations will alter how we email in 2018? What will go away or become less relevant? What role will video play? What are some top tips for email marketers in 2018? more
Today's inboxes are more crowded than ever. But using smart design and tactics, marketers from brands big and small can build effective email campaigns. For inspiration, check out some of the best emails from 2017, along with tips to ensure your emails stand out. more
Getting an email program up and running is tough under most circumstances, including when you're first starting out. But you can take steps to stack the email marketing deck in your favor. more
The proportion of marketing-email subscribers who use Gmail for those subscriptions has jumped 76% since 2014, according to recent research from Yes Lifecycle Marketing. more![Get Your Emails Read: How to Level-Up Your Inbox Game [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171207-infographic-lg.jpg)
It's easy to send an email to subscribers, but not so simple to make sure that email ends up in the inbox. This graphic (and game!) from ReturnPath outlines the steps you need to take to ensure good email deliverability. more
Most marketers say the effectiveness of their email marketing campaigns is improving, according to recent research from Return Path and Ascend2. more- Getting holiday-season email delivered and opened without irking your recipients is a challenge. Luckily, we've compiled a few tested tips and tricks that will help you refine your emails to bring your organization more cheer this season. more
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