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Email deliverability can feel out of your control—particularly for B2B brands, which operate in unique ways that can affect inbox placement. Here's how to ensure that your companies' emails aren't being junked or blocked. more
Email marketers place a lot of emphasis on open rate, but that's a metric that may not matter much, come iOS 15. Here's how marketers can prepare for the impending change. more
When Apple rolls out its improved Hide My Email feature this fall, marketers will have to decide whether it's still worth accepting the "fake" relay addresses it generates. How big a problem will this be for your lead-gen forms and email list? Here's what you need to know. more![How to Use Email Metrics to Optimize Your Campaigns [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210810-infographic-lg.jpg)
This infographic from Salesforce looks at what key email metrics mean and explores how you can use them to optimize your campaigns. more![Email Marketing Stats You Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210803-infographic-lg.jpg)
Did you know that 87% of organizations use email to distribute content? That's just one of data points related to email marketing covered in a recent infographic from EmailToolTester. more
A newsletter can be an effective way to deliver content right to where your customers are: their email inboxes. There's no magic switch to pull, but you can put your newsletter strategy on the right path by following these tips. more![How to Create a Powerful Email Marketing Funnel [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210713-infographic-lg.jpg)
Email marketing funnels can help you lead people from interest to action. So, how can you build an effective one? more
The secret to marketing automation success is knowing what email campaigns to use and when. Seven campaigns effective enough to get you promoted are outlined in this article. more
In email marketing, there's a fine line between annoying and intriguing. Too much automation can put you over the edge. This article will help you avoid over-automated email sequences. more
More isn't always better with your email marketing strategy. The pandemic caused many marketers to follow a mass messaging approach in 2020, but prospects aren't likely to respond to that tactic in 2021. Here are four tactics to use now. more![Email Design Best-Practices [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210518-infographic-lg.jpg)
What are the keys to creating a successful email campaign? According to a recent infographic from Uplers, it begins with developing a strong email design that hand holds the reader. more
How can marketers successfully market to the C-suite? By making meaningful connections with personalized, immersive brand experiences on the most effective channels. Find out about those experiences and channels in this article. more
Half of marketers say the COVID-19 pandemic has affected their email strategy, according to recent research from Mailjet. more
Marketing automation technology is no longer a luxury; it's a necessity for companies to operate efficiently. From improved customer experience to increased visibility, here are some of the many advantages to using AI and automation. more
Is your direct marketing strategy still effective? The events of 2020 have likely prompted you to begin re-evaluating it. As you do that, keep in mind these three tactics for optimizing your direct marketing. more
Receiving messages too frequently is the top reason people say they have unsubscribed from brand messages (email lists, text lists, etc.) during the COVID-19 pandemic, according to recent research. more
What is CDP? Customer data platforms are not new, but they've begun taking center stage. And for good reason: Businesses that use CDPs improve email and other marketing results as a result of improved data quality. Read more to find out more. more
Marketers say enhancing personalization, testing designs, and using welcome/thank you automated messages are among the most important email marketing optimizations, according to recent research from Ascend2. more
A customer's email address is a hard-won valuable asset—so you need to make sure the emails you send aren't bouncing or being ignored. Early on in 2021, follow these two pieces of advice. more
Ready for lots of bold typography, textured illustrations, and muted colors in marketing emails this year? more![21 Tips to Improve Your Email Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201210-infographic-lg.jpg)
How can you boost the effectiveness of your email marketing efforts? This infographic explores four key areas and provides 21 tips for marketers looking to improve in each. more
Apple iPhone and Google Gmail are the two most popular clients for opening emails in 2020, according to recent research from Litmus. more
In 2020, the limitations on travel and face-to-face meetings have brought about the switch to virtual-only selling. Nevertheless, the fundamentals of needs discovery remain, even if in some ways it has become more difficult. But the shift to virtual has given organized sellers an even greater advantage. more
Email marketing gives you space for customization, direct communication, and easy tracking. But scaling and consistency are hard to achieve. Here are four ways to integrate AI into your email strategy without sacrificing a human touch and all the while achieving consistently better results. more
Your customers want you to provide personalized offers and experiences, but they also want you to respect their privacy and allow them more control over their data. That's why a preference-management strategy is so important. Here are four things marketers can do. more
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