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As social platforms grow unstable, brands risk revenue and reach. Email marketing offers ROI, ownership, and long-term growth security. Explore practical steps to strengthen your audience connection. Read more. more![Why You Should Still Use Email Marketing in 2025 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250902-infographic-lg.jpg)
This infographic explores why email remains a highly effective and efficient way to engage audiences, despite its lack of newness and flashiness. more
Marketers say AI is having the most impact on their email programs through the use of tools for generating content, according to recent research. more
External benchmarks can distort assessments of your email performance. Learn how best to use external benchmarks along with internal benchmarks to make informed, strategic decisions for improved outcomes. Read more. more
Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research. more
Discover how a simple, automated personalization framework can improve deliverability, engagement, and retention in your email marketing strategy. Read more. more
Microsoft's new deliverability requirement affects B2B email senders, in particular. Learn about the current rule and prepare for what are likely to become new requirements in the future. Read more. more![B2B Email Marketing Stats You Need to Know for 2025 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250327-infographic-lg.jpg)
This infographic covers general B2B email insights as well as insights specifically related to email subject lines, email segmentation and personalization, email automation, and email AI usage. more
Maximizing email clickthrough rates requires clear CTAs, engaging copy, and strategic design. Learn key tactics to improve performance. Read more. more
Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research. more
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers. more
People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product. more
Discover how AI improves B2B email marketing with dynamic content, predictive analytics, and more. Start optimizing your campaigns today. Read more. more
Discover key email marketing developments of 2024 and their ripple effects that will be shaping 2025 strategies and trends. more
If you're like most marketers, you have a nagging feeling that you've got room to improve your email personalization. And you're facing challenges unlocking the opportunities that AI and automation tools can offer you. Read more. more
Learn how to boost email open rates with proven tips and tactics, from engaging subject lines to optimized send times and much more. Read more. more![When Is It OK to Use Emojis at Work? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241119-infographic-lg.jpg)
Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work colleague they have done something wrong? more
Apple has introduced tabs to its email inbox. Find out how this change impacts email marketing and whether it should be a major concern. Read more. more
Warming up a new business email account is key to ensuring your messages are delivered into recipients' inboxes. Learn more. more
Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more. more
Explore whether cold email is becoming illegal and if it's losing effectiveness. Stay informed on critical cold email issues. Read more. more
Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research. more
Learn how to boost your email deliverability and engagement. Discover effective tips for testing to ensure your emails are seen and acted on. more
Learn 12 powerful email segmentation methods to tailor your campaigns and maximize engagement and conversions. Read more. more
Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. And, without exception, every successful email program is built on a foundation of a solid email list. more
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