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![The 10 Most Popular Email Greetings and Sign-Offs [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230509-infographic-lg.jpg)
How do people tend to start and end their email messages? To find out, Preply surveyed 1,005 Americans about their email habits. more![What the Email Marketing Funnel Looks Like [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230502-infographic-lg.jpg)
This infographic covers the key strategies and goals you should pursue along the email subscriber journey. It also provides email marketing tips for each step. more
From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be open to continual change. more![Nine Email Marketing Tips for B2B Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230404-infographic-lg.jpg)
This infographic from DiGGrowth explores how to create more effective and engaging email campaigns. more![10 Email A/B Testing Best-Practices [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230330-infographic-lg.jpg)
This infographic from GetResponse explores 10 best-practices for marketers to follow when conducting A/B testing. It also looks at 15 key email campaign elements that you can test. more
It's always a good time to fine-tune your email marketing. Tactics that may have seemed brand new in previous years have become table stakes in 2023. more![A 10-Step Plan for Maximizing Email Campaign Effectiveness [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230228-infographic-lg.jpg)
This infographic covers 10 steps for leading prospects from engagement to conversion with email campaigns, starting with knowing your audience and finishing with integrating your marketing environment. more
B2B brands should be playing the long game with their email marketing because their businesses are a long game. So... what's the real goal of a B2B email marketer? Opens? Clicks? Conversions? Nope. more
The trials of remote work and multiple meetings can make being productive more difficult than ever. Check out these four tips for increasing your productivity. more![The Email List Segments You Should Focus On [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230131-infographic-lg.jpg)
By parsing your email list well and focusing on the segments that really matter, you can boost relevance and effectiveness. This infographic covers the key ones to focus on. more![11 Jargon Phrases to Avoid Using in Work Emails [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230124-infographic-lg.jpg)
Do you feel like running for the hills when you receive a work email asking you to "circle back"? You're not alone. This infographic covers 11 of those sorts of corporate jargon phrases that should be avoided. more
The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research from Litmus. more
When people scroll through their email inboxes, they're looking for names they recognize, so it might not be the best idea to use a person's name in the sender field—unless that person has an established relationship with the customer. See the arguments for and against. more![12 Email List Management Best-Practices [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221122-infographic-lg.jpg)
Email list management encompasses a wide range of approaches, from maintaining updated tagging and segmentation to removing invalid, duplicate, and unengaged contacts. This infographic explores how to maintain a healthy and engaged list. more
There's nothing particularly thrilling about writing RFPs. But when it's time to switch email service providers, the sheer number of options basically requires you to write them. Here are three tips to make the process less painful. more
Marketers at large companies plan to focus their email strategies more on automation and mobile-friendly design in the year ahead, according to recent research from OMI and Ascend2. more![Six Steps for Branding Your Emails Like a Pro [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221101-infographic-lg.jpg)
Through strong branding, you can ensure your messages stand out in inboxes, spark recognition with current customers, and build familiarity with new audiences. So, how can you brand your emails like a pro? more
This article explores why it's important to build campaigns that elicit the behaviors you wish to see your leads displaying, and how to do that effectively—through marketing automation. more![The Anatomy of a Great Sales Outreach Email [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221018-infographic-lg.jpg)
This infographic from IRC Sales Solutions provides an example of a successful sales outreach message and then looks at what exactly makes it work so well. more
Email spam filters are smart enough to know what your regular delivery schedule looks like. If your holiday campaigns look different, you'll have to tackle your sender reputation ahead of time. Here's how. more
It takes continual, meticulous post-purchase engagement to turn a one-time customer into a brand evangelist. That engagement usually begins with an email conversation. more
How are marketers adapting their email strategies in a rapidly evolving digital world? Check out six trends that emerged from Knak's email marketing benchmark report. more
We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips. more
The email newsletter will never die! But it will continue to undergo changes every now and then. Here are nine of today's best-practices that will get your newsletter read. more
Email marketing, though old school, is always evolving, as are its enhancements. HTML has become par for the course, but many are still reluctant to include video in their emails. This article breaks down the possibilities and best-practices. more
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