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Marketing automation workflows can engage customers and generate significantly more conversions and sales than ad hoc email campaigns. These are seven workflows vital to successful campaigns. more![10 Email Marketing Do's and Don'ts for Campaign Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200901-infographic-lg.jpg)
Email is one of the most well-established digital channels, yet many marketers continue to make common mistakes. more
What happens when a global crisis hits and your marketing emails are suddenly one of the last things a customer has time to think about? The answer: don't proceed like normal. To ensure your email program remains effective and authentic, follow these five practical steps. more
Sales Navigator offers up a big opportunity for marketers to up their content and outbound games. Marketers, just as much as sales reps, can use the powerful functions of Sales Nav to identify, reach, and engage with audiences. Here's how, in three steps. more
Engagement with email campaigns was up for most industries during the height of the COVID-19 pandemic this spring, according to recent research from Campaign Monitor. more
Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl. more
With some version of reopening on the horizon, marketers are having to rethink their marketing efforts, especially email—since so many of us have been relying on digital communication more than ever. What should our approach be now? more![A Direct Effect: Direct Mail + Digital = Better Marketing Results [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200512-infographic-lg.jpg)
How are marketers supposed to cut through the clutter when email response rates hover around 1%? All it might take is an offline nudge with the help of direct mail. Direct still works. It works better when combined with digital. more![Planning Your COVID-Related Communications: A Flowchart [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200511-infographic-lg.jpg)
Because of the pandemic, companies are reconsidering how they communicate with their audiences. Many are unsure whether they should communicate at all, and some are uncertain what form their communication should take. This flowchart will help you make the right decisions. more
Email marketing experts will urge you to follow the latest and greatest best-practices—from personalizing your content to segmenting to cleaning up your database. All that's well and good if you want to create optimized email campaigns. And who doesn't? But what if your metrics are off? more![Best (And Worst) Email Signoffs During COVID-19 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200427-infographic-lg.jpg)
How do you sign off your marketing emails in a way that fits your brand—but still shows you're aware of what's going on during a tough time for your customers? Here's a chart with 30+ options, listed from best to worst, with brand-voice options both cheeky and formal. more![Five Ways to Supercharge Your Email Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200421-infographic-lg.jpg)
With new social and messaging platforms emerging every day, it's natural to wonder whether email is still relevant. But, even though we have a myriad ways to communicate with customers today, email is still unmatched. And these five tips will help you increase your returns from email even more. more
What does good look like when you are an email marketer, and how do you go from good to great if your email marketing program has plateaued? For answers, let's look at six things high-performing email marketers do that are better and different. more![Email Responsiveness: Build Trust, Sell More (And More Often) [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200310-infographic-lg.jpg)
Email remains a powerful and valuable means of business communication for sales, customer support, and account management teams—for businesses and marketers, in general. This infographic highlights email stats and email responsiveness best-practices. more
Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent research from SparkPost. more
The overall email open rate last year across 19 industries was 17%, according to Campaign Monitor. Check out the average open, clickthrough, unsub, and bounce rates for each industry. more
Without easy-to-follow guidelines, it's hard to ensure proper CCPA compliance, including the involvement of those (internally and externally) who have a role to play in compliance. So, if you feel behind or lost, or you don't know what to feel about CCPA, this article should help. more
Today is the last day of National Clean Out Your Inbox Week. It's a good time for us marketers to think about how we contribute to our subscribers' email stress... and how we can instead lend a helping hand—and in the process improve the return on our email marketing investment. more
In 2019, email held on to its crown as the monarch of marketing channels. As we begin a new decade, let's reflect on some of last year's most talked-about and important moments in email. more
As we enter a new year and a new chapter in digital marketing, it's imperative that your email campaigns reach their intended destination. Here are 5 best-practices to boost and maintain your email deliverability in 2020. more![Emails Design Trends for 2020: The Future Is Here [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191219-infographic-lg.jpg)
To draw in and engage recipients—and result in more conversions—email-design innovations continue unabated. Which is why visually striking and technologically advanced emails will be the face of email design in 2020. more
Email marketing doesn't work well if you don't understand your audience, their needs, their wants. Take these steps to learn more about your audience so that you can then segment them and improve your email workflow—and conversions. more
The popularity of email has increased exponentially since it was introduced to the public in the mid-1990s. Not surprisingly engagement with emails isn't what it once used to be. How can marketers increase opens, conversions, and brand loyalty? more
Most brands spend more than two weeks producing a marketing email, according to recent research from Litmus. more
Email is ubiquitous, valuable, and integrated into our lives and devices. But the email landscape isn't static: It shifts, even if just a little—by the day. Three hot trends will be shaping email marketing in 2020. more
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