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Implementing a data infrastructure can make the difference between planting a flag on a mountain of useless customer data and turning a smaller hill of data into actionable insights. The amount of data doesn't matter so much as what you do with it. more
Women make great marketers. So why do so few of them own marketing agencies? This article presents possible ways to solve that problem. more
Foregoing a robust in-house marketing team and, instead, outsourcing various capabilities—called fractional marketing—is become more popular. Here's why. more![Is Microlearning the Future of Workplace Training? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230119-infographic-lg.jpg)
Is microlearning—bite-sized curricula delivered within the normal flow of working—a better approach for workplace training compared with the traditional models of in-person events and lengthy online modules? more
It seems natural to move beyond ways of thinking that haven't worked. But business leaders also need to be able to let go of tactics that have worked in the past so they can start fresh in a new role. more
In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article. more
We've all heard it: AI is here, you need to use AI, incorporate AI into your business. But in the case of marketing, what exactly do you use it for? Here are practical applications for AI across four content types. more![Five Qualities of an Exceptional Social Media Manager [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230112-infographic-lg.jpg)
This infographic covers the five qualities social media consultant Matt Navarra has seen in the most successful professionals: multitasking, geeking out on Internet culture, storytelling, risk-taking, and understanding human psychology. more
It's easy to audit your own first-party data. But what about data you purchase from a provider? Can you verify its quality? An independent audit can. more![Delegation Tips From 10 Successful Leaders [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221222-infographic-lg.jpg)
Effective delegation requires understanding which tasks and decisions need to be handed off and who is best suited within your organization to tackle them. This infographic covers delegation tips from 10 well-known entrepreneurs and executives. more
Visual, interactive design is increasingly important for marketers looking to make the most of the moment. But asking designers what they think shouldn't be an afterthought—get them involved at the onset of campaign planning. more
The marketing and advertising industries are steadily becoming more ethnically diverse, though some segments are still significantly underrepresented in senior-level positions, according to recent research. more![Seven Ways to Make Hybrid Work Less Stressful for Your Team [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221215-infographic-lg.jpg)
Although the transition to hybrid work has had many benefits for employees, it's also led to new challenges. This infographic explores how to ease those stresses for your team. more
You might think Marketing and Accounting have nothing to say to each other. But you'd be wrong. Seven ways wrong, according to this article, which outlines how Marketing Ops can benefit greatly from Accounting's involvement. more
Less than a quarter of content and creative professionals say their organization's workflows are very efficient and that their approval processes are extensively organized, according to recent research from Canto and Ascend2. more![The Least Stressful Business Software Solutions [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221213-infographic-lg.jpg)
Social media management tool Sprout Social is the least stressful business software solution to use, according to recent research. more
If you're intrigued by AI but also confused, start learning here! This article, the first in a planned series on AI, covers basic terminology and possible ways to prioritize your investment. Let's learn! more
It's time for a rebrand! But wait, not so fast. You'll need a carefully crafted schedule to make sure everything goes smoothly. These are six things you'll need to consider. more
It's natural for your brand and marketing operations to experience strain, but remote work can make smooth processes harder than ever. This article breaks down four areas you can focus on to address the problems. more
Workers say the social content types they are most likely to share from their employer are educational posts and updates about employees, according to recent research from Sprout Social. more
How much do content marketers make in 2022? To find out, Managing Editor surveyed 305 content marketers, most of whom are based in the United States. more
We've all seen them: videos that really should have had professional production value. The lighting is bad, there's a broom in the background, or a dog is barking off-screen. But what about when DIY video works fine? This article breaks down the differences. more
The proliferation of remote work and trends such as The Great Resignation have had a big impact on the job market. Check out what Robert Half learned from its latest survey about salaries, hiring, and ways to keep employees happy. more
Workers say nearly a third (31%) of the meetings they attend each week are unnecessary, according to recent research from Otto.ai. more
Diversity, equity, and inclusion is a win-win for everyone: It's good for business, good for employees, and good for PR. To drive real change, check out these tips. more
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