Go PRO Now
Get unlimited access to all of our exclusive marketing resources
Being a marketing leader in 2019 is more challenging than it was in 2018. In 2018, more challenging than in 2017... and 2016... and so on. Marketing gets faster, more frenetic and challenging every year—every month, week, and day. But there's much to be thankful for. more
Much has been written recently about how consumers should be the "owners of their data." But can marketers perform customer analytics while respecting customers' wishes and following the law? Are we on a collision course, or is there a better way? more
These days, e-commerce businesses have more marketing options at their fingertips than ever before. It can be easy to choose the wrong ones. As a result, many e-commerce companies are losing out on some seriously lucrative revenue streams. more![How Mom-and-Pop Shops Can Succeed Against Big Retailers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191121-infographic-lg.jpg)
This infographic outlines and debunks persistent myths about mom-and-pop shops and offers seven actionable tips to help small businesses compete and thrive against big retailers. more
The new year is right around the corner, and marketers are making their budget lists and checking them twice... Here's a look at how marketers are prioritizing digital spend for the year ahead. more
Most workers say they spend less than half of their time at work doing their primary job responsibilities, according to recent research from Workfront. more![Productivity Lessons From Bill Gates: How to Do a 'Think Week' [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191112-infographic-lg.jpg)
Our workdays are in a permanent state of tug-of-war between deadlines and distractions, waged on a battlefield of meetings, projects, and campaigns—and planning, managing, and creating... Can we learn from how Bill Gates recharges and refocuses? more
Most remote workers say they feel they're part of their teams just as much as in-office workers and also that they believe not being in an office makes them more productive, according to recent research from Wundamail. more
Younger employees are more likely to oppose to companies regulating how they discuss politics on social media while at work, according to recent research from Clutch. more
Nearly every marketer will be asked to manage a project at some point in their career. But not every marketer will have formal project management training—or feel confident in their planning or leadership skills. Leading and managing marketing projects doesn't have to feel overwhelming. more
Different companies have different methods and tools for content creation. What's important is that the team creating the content is capable of implementing a content strategy and achieving its objectives. So when putting together a content marketing team (or outsourcing to an agency), what should you be looking for? more
More and more companies are seeing the benefits of implementing technology. Many are also seeing the pitfalls of selecting the wrong technology. In marketing and sales, the most commonly used tools are customer relationship management systems. When selecting a CRM, what should you look for? more![What Goes Up in a Down Economy? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191022-infographic-lg.jpg)
An economic downturn will come. That's a certainty. What's not certain is exactly when (this year, next?) and how bad it will be (a recession, depression?). But some businesses will do better than others. See what history tells us we might expect during the next downturn. more![GDPR vs. CCPA: Data Privacy and US Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191015-infographic-lg.jpg)
In less than three months, "California's GDPR"—the California Consumer Privacy Act (CCPA)—will be come into effect. How are those data-privacy regulations similar, and how are they different? And do you need to comply? Here's what marketers need to know. more
With so many options for different types of tools that manage, cleanse, transform, combine, and help you act on data, how do you know which one is right for you? And what does each of those tools even do? more
If you've ever worked in email marketing, you know that one of the biggest challenges email teams face is not having enough people (or the right people) to execute a successful email marketing program. Here's what you need to know to fix that problem. more
As just about any manager will tell you, managing projects and tasks is hard enough, but managing people is often the hardest of all management responsibilities. Not least among the challenges: what you say can have potentially serious consequences. more
Whether you're decluttering your closet or updating your marketing plan, the key is to be thoughtful and critical. To hold in your hands, or in your mind, the initiatives and activities that spark joy—and results. more
The median starting salary for a corporate vice-president of marketing in the United States is expected to be $145,000 in 2020, according to recent research from The Creative Group. more
As marketing automation moves to the top of the priority list for marketers, the real question is whether the effort will pay off, what metrics should be used to gauge success, and when to expect an ROI. Here's how marketing automation integration will impact your 2020 planning. more![Why Workers Consider Quitting Their Jobs [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190910-chart-lg.jpg)
Insufficient pay is the top reason workers in the United States consider quitting their jobs, according to recent research from Signs.com. more
Most marketers say their teams are somewhat proactive about planning projects, and they somewhat agree that their team members have strong organizational skills, according to recent research from CoSchedule. more
More and more marketing departments are moving from just being curious about Agile to actually implementing Agile practices. But many have the wrong idea about what Agile is and what it can or cannot do, so let's debunk some of the most common myths about Agile. more
Hiring and scaling your team can be daunting. Making a hire and then discovering it was the wrong one can be extremely costly: in terms of time, money, resources, and—less obviously—team morale. When hiring, here's what you need to consider to do it right. more![The Payoff of the Partnership Between Marketing and Creative [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190717-infographic-lg.jpg)
Bringing creative teams in-house promises greater efficiencies and higher-quality creative work. But marketing organizations can't just bolt on a creative team and expect miracles. Check out the infographic to learn more. more
MarketingProfs uses single