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How can you become an excellent mentor at work? This from Intuit Mint covers the basics of ensuring mentorship is effective for your mentees and yourself. more
Marketing budgets at large businesses have dropped significantly relative to revenue in 2021, according to recent research from Gartner. more
Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation and dissemination in the hands of your employees? more![The State of Gender Diversity in Marketing Roles [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210727-infographic-lg.jpg)
Women are well represented in marketing in North America across all career levels, according to recent research from LinkedIn Marketing Solutions. more
B2B marketers say creating effective content and collecting quality data are the two biggest challenges they face when trying to execute their lead generation strategies, according to recent research from Wpromote and Ascend2. more
Some 46% of senior executives rated the performance of their marketing team as very good or exceptional in 2020, and 45% rated it as moderate, according to recent research from the CMO Council. more
What is an agile content management system? What are its key components? And why is an Agile CMS essential for ensuring timely, seamless experiences across channels for B2B businesses? Find out in this article. more
Businesses that need marketing services are faced with the question of whether to hire in-house, outsource to an agency, or contract with freelancers. Here are the most important factors to consider when making your decision. more
Some 45% of salespeople say they've received less coaching than usual or no coaching since moving to remote work, according to recent research from ringDNA. more
It's now a digital-first world, and that means the customers are expecting more out of their experience than ever. Thanks to technology, companies can offer positive customer experiences across digital channels. Build your CX on these three pillars. more![Marketing Jobs in 2021: Location and Salary Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210629-infographic-lg.jpg)
The COVID-19 pandemic drove a 177% spike in remote job listings for marketing roles over a six-month period, according to recent research from LinkedIn Marketing Solutions. more
If you're in the process of hiring a marketing agency, or you're thinking of hiring one but you're not sure what kind of relationship you want and what type of contract you should sign, read this article before you decide. more
In keeping up with ever-changing digital channels and techniques, are we forgetting the who, what, why, and when—the fundamentals—of marketing? We shouldn't abandon a traditional marketing mindset. Here's why. more
Just about every business has a social media presence, but is social media marketing really effective? Maybe we should be using social media in a different way. more![Why Job Seekers Are Not Accepting Offers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210610-infographic-lg.jpg)
With hiring picking up in the United States, why are some job seekers not accepting offers? According to recent research from Talroo, various forces are influencing those decisions. more
Marketers say their biggest challenge with freelance content creators is the time they need to spend managing those freelancers and bringing them up to speed on brand guidelines, according to recent research from Skyword. more
Choices in marketing automation are plenty, and it might seem you have to choose between several best-of-breed platforms or a single all-in-one solution. But, surprise: you can have both. more
The average job tenure for chief marketing officers at large brands dropped in 2020 to the shortest it has been in more than a decade, according to recent research from Spencer Stuart. more
Every business function has its specialized vocabulary, but marketing terms are often vague or undefined—or their meaning is not agreed upon. A universal language is necessary for proving marketing's value to the execs in your company. Here's what you need to know. more
What are the salary ranges for some of the most common content marketing jobs? To find out, Managing Editor conducted a survey of 387 content marketers. more
It's become obvious in the past year that remote work is here to stay, or at the very least, expected to be combined with the traditional office. The success of that hybrid workplace of the future depends on thinking about communication in a new way. more![How to Level-Up Your Company Culture [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210427-infographic-lg.jpg)
Company culture is not well developed at many organizations despite being viewed as essential to success. So, how can you level-up company culture? more
Right now, business agility is more important—and more multifaceted—than ever. It looks different for every company, but we all should be focused on these three aspects of it. more
If you want to prove Marketing's worth to your executives, you have to think in their terms—that is, sales, profit, and growth. Find out how in this article. more![How to Tell If You Have a Toxic Boss [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210415-infographic-v2-lg.jpg)
Do you have a toxic boss? And if you do, what sort of leader are you dealing with? This flowchart infographic helps you answer those questions and provides advice. more
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