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The level of global employee engagement—the share of workers who feel enthusiastic about their work—has dipped from its peak in 2022, according to recent research. more
Optimism about US economic conditions among senior marketers has declined its lowest level since the pandemic, according to recent research. more![Are College Students Ready for AI-Driven Workplaces? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260416-infographic-lg.jpg)
This infographic looks at how college students are being taught AI skills and employers' expectations of college graduates' AI skills. more
Trademarking is more than legal protection. It strengthens your brand, builds credibility, and supports growth. Learn why entrepreneurs should prioritize trademark protection early. Read more. more
Some 29% of SMB leaders say they created a storytelling-focused job posting in the past 12 months, according to recent research. more
Learn how to align marketing with CFO expectations using clear metrics, measurable outcomes, and structured proposals that reduce risk and improve budget approval success. Read more. more![The Core Leadership Skills Employers Prioritize [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260407-infographic-lg.jpg)
Strategic thinking, adaptability, and verbal communication are the top soft leadership skills that employers prioritize, according to a recent survey. more![The Work Email Habits of Professionals [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260331-infographic-lg.jpg)
This infographic explores the email habits of workers, including when they respond to messages and how they handle email while on vacation. more
Some 80% of marketers say they feel under pressure to introduce AI into their workflows, according to recent research. more
Marketing success is built on timeliness fundamentals, not the latest tool or trend. Discover how metrics, strategy, UX, and advertising planning drive meaningful results. Read more. more![The 10 Global Brands That Lost the Most Value Last Year [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260317-infographic-lg.jpg)
Tesla saw the biggest decline in brand value between 2025 and 2026, losing $15 billion in value year-over-year, according to recent research. more
Marketing is entering a new era where AI, interoperability, and advanced measurement redefine campaign execution and accountability. Discover how marketers can drive real business outcomes. Read more. more
Members of go-to-market teams say misalignment between Marketing and Sales can lead to issues like lower morale, lost opportunities, and delayed follow-up with leads, according to recent research. more![How Americans Feel About AI Hiring Tools [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260310-infographic-lg.jpg)
Some 63% of Americans think AI-powered HR screening tools make the hiring process less fair, according to a recent survey. more![AI's Impact on the B2B Buyer Journey [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260305-infographic-lg.jpg)
Artificial intelligence is affecting every stage of the B2B buyer journey, from discovery to selection, according to recent research. more
What are the top challenges teams face when creating, managing, and distributing content? How are they working to improve their content production? To find out, researchers surveyed 434 content professionals. more
AI agents can scale marketing execution, but they cannot replace human judgment. Discover why B2B marketers must guide, verify, and strategically direct AI-driven workflows. Read more. more
How are content marketing roles changing? Which skills and degrees are employers looking for? Are salaries increasing? To find out, researchers examined 8,000 content marketing job listings on Indeed.com. more
Creative teams can’t afford chaos when pressure hits. Learn how structure, clarity, and smart process design help crisis-proof creative operations without limiting flexibility or innovation. Read more. more
What does the software buying process look like for B2B SaaS CMOs? Which factors have the most influence on narrowing down their vendor lists? To find out, researchers surveyed 101 CMOs who work for mid-market B2B SaaS companies. more
Winning technical OEM deals requires more than a superior product. Learn how to map stakeholders, tailor messaging, and equip sales to navigate complex buying committees effectively. Read more. more
Growth in professional services firms comes from earning brand preference. Learn how strategy, commercialization, and culture must align to demonstrate expertise, deliver results, and build lasting client trust. Read more. more
Most digital marketing agencies don't think the health of the industry is very good right now, but most also expect revenue to increase this year, according to recent research. more
AI isn’t taking marketing jobs—it’s changing what great marketers do. Discover how hybrid roles, human skills, and smarter hiring define success in the AI era. Read more. more
Most corporate event planners expect their costs to rise by 5% or more in 2026, according to recent research. more
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