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- So much data and so little idea what to do with all of it. Here's how to get a handle on all that data and put it to work for you—to make better decisions and achieve better campaign results. more
- Video is useful for more than just your marketing. Imagine using videos to make your hiring and onboarding processes more efficient. Here's how a video content management system can help you do that. more
- As a marketer, you've likely asked yourself or your team how you can best deliver value to your customers. Adopting an Agile marketing strategy might well be the best answer to that question. more
![How Marketers Can Be Strategic Influencers, and Why Their Input Is Key for Companies [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180924-infographic-lg.jpg)
Marketers have heaps of customer and business insight to offer, and many CMOs want to contribute to their brands more strategically than they currently are. See why that's important and how you can make your marketing voice heard. more
Your data is more valuable than you may know. These three strategies will help you maximize the value of your data and use it to achieve marketing and business objectives. more
Marketers need go beyond learning skills if they want to get a job. They should increase creativity, resiliency, and other characteristics—and employers should assess those types of traits when hiring. more
In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research from Walker Sands. more
Want to increase your social presence while also boosting employee engagement? Here are 10 steps to launching a successful employee advocacy program. more
Phew—you survived GDPR! Time to relax and... wait, what? The California Consumer Privacy Act was recently passed? Here's how marketers can get ahead of the competition by preparing for the new legislation that goes into effect in 2020. more
Keeping up with your emails, chats, and other internal communications can pull you away from doing your actual job. But there are efficiency tools that can help you spend less time communicating and more time marketing. more
Marketers say the top digital tools their teams can't do without are file sharing, customer relationship management, and email marketing services, according to recent research from Widen. more
Does the word "audit" give you the chills? Fear not! An audit can help your marketing team run more efficiently and make your marketing efforts more effective. And it can even be a fun process. more![How to Manage Change at Work [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180621-infographic-lg.jpg)
Change is inevitable, especially at work. Whether you have a new boss or a new task or responsibility, it's important to know how to manage change at work in a positive way. Here are some tips for managers and employees. more
Tired of last-minute projects and fire drills? Here's how to get your processes in order so you can spend less time planning and more time getting your marketing done. more![How to Run a Meeting so Stuff Actually Gets Done [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180531-infographic-lg.jpg)
Meetings have a reputation for being boring time-wasters, but when run well, they can—and should—help make things happen. Follow these tips to run efficient meetings that help people get work done. more
GDPR may seem like a burden, but it helps us marketers think Customer First. Here's how to make sure you not only comply with GDPR's regulatory requirements but also provide customers what they need. more
Most small business owners worked a full-time job while starting their own firm, according to recent research from Paychex. more
Is your team spending too much time on manual tasks, such as cleaning up data? The good news: there are easy-to-implement processes to free up your team and improve your ROI. more![Remote-Team Collaboration: Pros, Cons, Tools, and the Problems It Solves [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180410-infographic-lg.jpg)
Working remotely can be beneficial for both employees and companies, but the practice comes with challenges. Check out the infographic for tips on tools and troubleshooting that can help make your employees' remote work experience smoother. more![How to Motivate Your Employees [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180321-infographic-lg.jpg)
Employees are motivated by more that just money, research shows. Learning, community, and purpose are all key reasons people enjoy their work. Read on for tips on how to be a motivating manager. more![The First 90 Days: Onboard Sales Reps for Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180301-infographic-lg.jpg)
The first 90 days of a sales job is a crucial time to set up salespeople for success. See how to onboard your new sales hires and give them the confidence and knowledge they need to start selling successfully. more![The Building Blocks of Employee Advocacy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180227-infographic-lg.jpg)
Employee advocacy can be a low-cost, highly effective way to boost marketing and sales efforts and improve employee retention. These five steps will get you started. more
More than half of workers at corporations in the United States say their firm has at least one broken process related to IT, employee onboarding, and administrative functions, according to recent research from Nintex. more![The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180212-infographic-lg.jpg)
If your marketing and sales teams still aren't quite aligned, you're not alone—but you could be behind the competition. Check out these top three challenges to alignment and see how your organization compares. more
Although we marketers may not be the ones implementing security applications in our workplaces, what can we do (if anything) to help prevent security breaches—or ease their consequences? more
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