Go PRO Now
Get unlimited access to all of our exclusive marketing resources
Agile marketing is a good fit for the B2B business environment. So how you do optimize your martech stack for Agile methods? This article has some ideas. more
The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing and are increasingly investing in the approach. more
CX is getting more important every year, but siloed data and lack of a holistic vision can make it a challenge for many companies. Here's why you need a framework for ensuring customer experience quality. more
Connecting with customers and reducing churn should not be relegated to your support team alone. Customer success relies on the actions of every department. Here are four ways to encourage that culture of customer success. more
Marketers say the top areas where marketing tools could be improved are their integrations with other technologies, their data integrations, and their pricing, according to recent research from SharpSpring and Ascend2. more
Email deliverability can feel out of your control—particularly for B2B brands, which operate in unique ways that can affect inbox placement. Here's how to ensure that your companies' emails aren't being junked or blocked. more![Four Hiring Trends Marketing Managers Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211012-infographic-lg.jpg)
This infographic looks how hiring strategies are changing, why top performers may be looking elsewhere, how e-commerce is driving demand for specific skills, and which marketing jobs are the hottest right now. more![The Pros and Cons of Automation for Small Businesses [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211007-infographic-lg.jpg)
Small business owners say the top benefit of automation is increased productivity and the top drawback is the need for excessive technical support, according to research from Skynova. more
The marketing world is abuzz with the benefits of AI and machine-learning, but how do you bring them from theory into practice? Here are seven ways companies are using AI and ML to automate their marketing. more
The median starting salary for a corporate chief marketing officer in the United States is expected to be $170,000 in 2022, according to recent research from Robert Half. more
Agile marketing has gained traction by enabling marketers to adapt more quickly in an uncertain environment. But switching to Agile is not a simple process. This article has four tips on how to adopt Agile methods successfully. more
Whitepapers can be a headache to create, even if you have the resources. To make the actual writing process less of a hassle, it helps to have a plan first. more
Feeling stuck in a certain stage of your business maturity? Siloed data and a disconnect between departments might be the culprit, and appointing a RevOps leader could solve the problem. more
Here it comes... OH NO... it's the pitch deck that's been tampered with so many times it's barely recognizable as a presentation! It's the FRANKENDECK! Quickly: here's how to spot one and get it back on track. more
Nearly two-thirds of people who are working from home say they have worked from their bed, according to recent research from CraftJack. more
As a result of the pandemic, many businesses have developed newfound responsiveness and resiliency and are ready to evaluate and optimize their marketing strategies. A marketing maturity framework can help. more
Advertising is in the middle of a transformation. Transparency, trust, and privacy are significant concerns; technology proliferation and regulatory changes are happening regularly. It's time to stop wasting money and start tracking your media spend with a media data model. more
Executives say proficiency in content marketing, strategy, and data/analytics will be the most important skills for marketers in the future, according to recent research from Drift. more![Four Reasons the CMO-CIO Relationship (Really) Matters [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210908-chart-lg.jpg)
Having a very effective relationship between senior marketers and senior IT leaders is tied to a number of better martech outcomes, according to recent research from the CMO Council and KPMG. more![How to Survey Attendees to Improve Your Virtual Event Strategy [Sample Questions and Metrics]](https://i.marketingprofs.com/assets/images/articles/lg/210908-question-mark-lg.jpg)
Engagement is a significant problem for marketers and planners who organize virtual events. What makes your attendees tick? How can you improve engagement? By surveying attendees. Here's the when and how, including sample survey questions. more![15 Leadership Lessons From Female Founders and CEOs [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210907-infographic-lg.jpg)
Run toward the hardest problems. It's OK to ask for help. Opportunities—the good ones—are messy, confusing, and hard to recognize. Those are a few of the leadership lessons from 15 well-known female founders and CEOs covered in this infographic. more
Communication between and within company departments is just as important to the customer experience as external communication is. You can improve that communication and build synergy by examining and improving your Marketing Service Chain. Here's how. more
Many B2B sellers say the COVID-19 pandemic has made it more difficult to close deals because buyers have put decisions on hold and/or reprioritized, according to recent research from Showpad. more
Choosing a digital asset management solution from a sea of vendors can be overwhelming, but with the right RFP process in place, your selection will run more smoothly. Here's a quick overview. more
Most marketers say hybrid B2B events, which incorporate both online and in-person elements, will become more common in the coming years, according to recent research from ON24. more
MarketingProfs uses single