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![How to Streamline Your Creative Operations [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170913-infographic-lg.jpg)
Between coming up with new concepts, tracking ongoing projects, and managing team members who are often spread out, creative teams—and their leads—have a lot going on. Today's infographic reminds you that you're not alone and offers guidance for how to set up a creative team for success. more
Senior marketers say the most important quality/ability of a successful CMO is to be the voice of the customer at the leadership table, according to recent research from The CMO Survey. more
It wasn't always obvious that marketing operations would become such a central part of B2B marketing. But it has, and it's now the core engine making Marketing smarter, faster, and more cohesive. more
These are the five key KPIs that marketers must regularly measure. You'll learn how to measure them, followed by tips on how to improve the performance of each. more
Looking to get hired as a marketer? Or to hire one yourself? Here are the five attributes that a modern marketer needs—and the ones that marketing leaders need to look for when hiring a high-functioning marketing team. more
Multichannel automation, content personalization, social sharing tools, analytics... a marketing Cloud makes it possible to juggle the numerous tools necessary for today's marketing. But do you get a turnkey solution, or do you build your own? more![How to Set Up Your Workspace for Maximum Productivity [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170810-infographic-lg.jpg)
Want to up your productivity at work? Look around you. Your environment and work habits have a big impact on how efficient you are. Check out this infographic for some easy-to-implement tips to boost productivity. more
Developing new products and services in today's economy requires adaptive innovation—an ability to adjust to the fast-changing needs of target markets. Three fundamental steps are necessary to support that process. more
Indecision, internal squabbles, poor protocols, and fear of finishing and "shipping" can paralyze marketing initiatives. But your content program doesn't have to go down that rabbit hole. Here are tips for quickly instituting a content marketing program. more
Budgets aren't sexy, but they are vital for high-performing marketing organizations. If you can master these three keys, you'll create a best-in-class marketing budget—and you'll be well on your way to marketing success. more![Marketers' Top 5 Challenges and How to Overcome Them [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170724-infographic-lg.jpg)
It's no secret that marketers have a lot on their plates. Conflicting priorities and lack of resources can make marketers feel like they aren't accomplishing much. Check out this infographic for tips on how to get out of the that's-how-we've-always-done-it rut and get more done. more![How to Make Your Workplace Healthy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170721-infographic-lg.jpg)
Is your workplace affecting your health? The right chair, lighting, and monitor positioning can make a big difference in how you feel. Check out the infographic for tips on making your office, desk, and work habits healthier. more
If you've never done it, working with a B2B digital marketing agency can feel like a bold exploration of unknown territories. To make sure you don't lose your way, ask these 10 questions of your potential marketing partners. more
In today's digital world, marketers manage thousands of images and videos. What's the best way to manage your marketing materials? Here are five best-practices to consider. more![Monday Inspiration: Legendary Quotes From Successful Entrepreneurs [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170710-infographic-lg.jpg)
Here's a little midsummer inspiration to get you motivated. See what successful entrepreneurs, from Bill Gates to Beyonce, have to say about overcoming challenges and performing their best. more
Most marketing and advertising executives expect to keep the size of their creative (nontechnical) staff steady in the second half of 2017, according to recent research from The Creative Group. more
Just because freelance writers aren't employees doesn't mean they aren't a valuable part of your marketing team. Here's how to seek out those who are right for you and bring them on board, and what signs to look for that they might not be working out. more![A Blueprint for Hit Marketing Campaigns: Collaboration [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170619-infographic-lg.jpg)
Getting people from various teams to collaborate on a marketing campaign can feel like you're herding cats. Here are some ideas on how to create a collaborative, connected team to drive successful campaigns. more
Today's marketing software landscape is flooded with thousands of solutions offering myriad features and benefits. It can be nearly impossible to find the right software for you. But fear not, here's some help. more![How Marketers Feel About Salary Transparency [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/160617-ddp-lg.jpg)
Most marketing and advertising executives (82%) say their organization does not publicize employees' compensation, according to recent research from The Creative Group. more![2017 Marketing Performance Benchmarks and Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170615-charts-lg.jpg)
What distinguishes excellence among marketing organizations? What do best-in-class marketers do better and differently that enables them to achieve marketing excellence at their organizations? more
Marketers know: The need to create great content will only increase. And so, doing things the usual way—the way everyone else does it—may help you tick the quantity box, but you'll fall short on quality... And that won't drive results. more
Tired of brainstorming? It works if done right, but it's not the only way to shake loose creative ideas. Here are 5 effective ways to uncover core brand elements, reframe concepts for stronger appeal, generate fresh approaches—and unravel other marketing and communications problems. more
Craig Jelinek of Costco is the most-liked CEO of a major US public corporation, and Richard Edelman of Edelman is the most-liked CEO of a US marketing agency, according to recent research from Owler. more
Small business owners are optimistic about their current business situation as well as the outlook for the next 12 months, according to recent research from Gallup and Wells Fargo. more
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