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- These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more. more
- Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring. more
- This infographic looks at the nine defining traits LinkedIn researchers say will be needed for tomorrow's exceptional B2B marketing teams. more
- Discover key legal and ethical considerations for using AI in marketing from expert Ruth Carter. Follow these guidelines for compliance. Read more. more
- Discover how to enhance virtual event engagement and ROI by choosing the right format and the right tactics for each format. Learn more. more
- Many business leaders are worried about filling open job roles and knowledge workers are increasingly looking to learn and showcase AI skills, according to recent research. more
- Chief marketing officers at B2B firms are increasingly adopting new titles and focusing on digital skills, according to recent research from LinkedIn. more
- How can you ensure that your new sales hires are set up to succeed? To find out, researchers looked at organizations that rate their sales onboarding programs as extremely or very effective. more
- Looking for but struggling to find top digital marketing talent? Worried hiring the wrong people will cost you? (It will.) Learn how specialized recruitment agencies can help you find the right candidates. Read more. more
- The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives, according to recent research from Spencer Stuart. more
- What prevents companies from fostering a better corporate culture? To find out, researchers conducted a survey in March 2024 among 440 professionals in Australia, Canada, the United Kingdom, and the United States. more
- How big is the pay gap between male and female marketing and sales freelancers? To find out, researchers analyzed the hourly rate charged by 9,078 US-based freelancers. more
- Most employees who prefer hybrid work say their ideal situation would be to spend two or three days a week in the office, according to recent research. more
- Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern. more
- To help make sense of smorgasbord of digital marketing solutions available today, Smart Insights created an infographic covering top tool recommendations for 2024. more
- Dive into an inspiring episode of the Marketing Smarts Live Show that explores the transformative power of second chances. This show features insights from a company that provides work opportunities for incarcerated women. more
- How can you nurture a strong corporate culture in a hybrid workplace? You need to take six key approaches. This infographic lays out those approaches, explaining why they are important and how to implement each. more
- What are the biggest challenges freelancers face when working with clients? How do they feel about their onboarding, team integration, and feedback experiences with clients? To find out, researchers surveyed 200 freelancers. more
- Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions. more
- What are the key things marketers should be thinking about before they embark on a new marketing campaign? They should be asking themselves these 10 questions. more
- This infographic looks at talent retention lessons organizations of all sizes can learn from companies such as Apple, Whole Foods, Walmart, and Nvidia. more
- Decoding Effective Communication and Understanding Impactful Connection | Marketing Smarts Live ShowIn a realm as vast and complex as communication, it can helps to distill principles into smaller, simple truths—adages that can be easily recalled and followed. In this episode, the CEO of ad agency Mekanism, Jason Harris, shares many such nuggets of truth. more
- Is your marketing team struggling to stay on the same page? If so, you might need a communications plan—a tracking document that outlines the who, what, when, and how of a project's information flow and deliverables. more
- This episode is brimming with wisdom and actionable tips focused on employee engagement and the connection between engaged employees and successful marketing outcomes. more
- Executives at B2B marketing agencies say adaptability is the most important skill for their team members to have, according to research from LinkedIn. more