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Organizations that have high confidence in their data are more likely to monitor data consistency, assess the timeliness of data, validate data formats, and have high visibility into data pipelines. more
Creative roles are evolving as AI reshapes marketing. Discover how human storytelling, strategic insight, and leadership will define the future of creative teams. Read more. more
Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research. more
Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies? more
CMOs and CEOs at enterprise companies are increasingly disconnected over the definition of marketing, comfort with modern marketing, and measuring marketing impact, according to recent research. more
Account manager and project manager roles both differ and converge. Discover where responsibilities overlap and how aligning roles can improve communication, clarity, and results. Read more. more
Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research. more
Agile transformation succeeds when Marketing is a strategic partner. Here's how marketing leaders can help lead Agility transformation across the business. Read more. more
Some 45% of full-time professionals now have a hybrid work arrangement, down from 62% in 2022, and 46% say their organization has changed its policy to require more time to be spent in the office. more
Today's workers are turning to AI set goals, talk through problems, do financial planning, evaluate job performance, better understand colleagues, seek mental health support, get career coaching, and vent frustrations. more![Why Millennials and Gen Z Make Good B2B Marketing Leaders [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250624-infographic-lg.jpg)
Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing leaders? more
AI agents are reshaping workflows by scaling content, automating execution, and learning continuously across teams. See how to integrate them into your business. Read more. more
Martech implementations often fail all too often. Discover the factors that drive failure and those that fuel success and sustained ROI. Read more. more
Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research. more
Discover how to boost your team's creativity with real-world tactics like reframing challenges and gamifying ideation sessions. Read more. more
Generative AI is restructuring marketing teams, workflows, and leadership priorities. Learn how to adapt your team for success in the AI era. Read more. more![How AI Is Being Used in HR [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250605-infographic-lg.jpg)
Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being used for HR? more
Burnout is on the rise among marketers. Learn how to regain energy and purpose through actionable mindset shifts and creative renewal. Read more. more
What are the most common challenges that businesses face with martech implementations? What can teams do differently to avoid unsuccessful implementations? more
Discover how repeatable events help marketers scale engagement, streamline workflows, and drive performance across channels. Explore strategies and tools that make it possible. Read more. more
Creative professionals say they expect demand for video production, motion graphics, and creative strategy services to increase most, according to recent research. more![Uncertainty Is Fueling a Drop in US Employee Confidence [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250520-infographic-lg.jpg)
Many employees in the United States feel uncertain about the economy and are not confident in the short-term business outlook of their employer, according to an analysis conducted by researchers at Glassdoor. more![The State of the Global Workforce: Disengaged and Struggling [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250515-infographic-lg.jpg)
This infographic looks at global worker trends across employee engagement, life evaluation, daily emotions, and job satisfaction. more
Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research. more
More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more. more
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