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This article is for ambitious marketers. If you're one, you know that publishing the occasional blog post, though worthwhile, isn't enough to build authority. So, what can you do if you want to make a big-time dent in the infosphere? You need to do more—such as these five potent authority-builders. more
As just about any manager will tell you, managing projects and tasks is hard enough, but managing people is often the hardest of all management responsibilities. Not least among the challenges: what you say can have potentially serious consequences. more
The median starting salary for a corporate vice-president of marketing in the United States is expected to be $145,000 in 2020, according to recent research from The Creative Group. more![Why Workers Consider Quitting Their Jobs [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190910-chart-lg.jpg)
Insufficient pay is the top reason workers in the United States consider quitting their jobs, according to recent research from Signs.com. more
Hiring and scaling your team can be daunting. Making a hire and then discovering it was the wrong one can be extremely costly: in terms of time, money, resources, and—less obviously—team morale. When hiring, here's what you need to consider to do it right. more![The Ultimate LinkedIn Cheat Sheet: 2019 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190723-infographic-lg.jpg)
Only about half of LinkedIn users have a complete profile; yet, those who have a complete, optimized profile are about 40 time more apt to receive a job opportunity via LinkedIn. For all you need to know to create a highly optimized LinkedIn profile, check out this infographic. more
The average tenure of chief marketing officers at top consumer brands dipped slightly last year, according to recent research from Spencer Stuart. more
Employees and employers have somewhat differing opinions about what causes people to be fired from jobs, according to recent research from Airtasker. more![How to Be Happier at Work [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190605-infographic-lg.jpg)
Who doesn't want job satisfaction and more productive employees? Happier faces at the office are certainly good for company morale, too. This infographic offers tips, advice, and helpful hints on how to be happier at work. more
Leaders of small and midsize businesses say the top personal characteristics necessary for running a successful firm are self-discipline, people skills, and passion/drive, according to recent research from Salesforce. more![Game of Time: How to Slay Productivity-Killing Dragons [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190516-charts-lg.jpg)
What can professionals do to make the most of their time at work? Which approaches, tips, and tricks help to slay productivity-killing dragons? more
Which hard and soft skills in content marketing are most in demand by employers? How does demand for those skills vary by how senior the positions are? more
A lot of weekend warriors tend to show up in emergency rooms on Sunday nights. Marketing teams, too, can fall into cycles of intense effort followed by exasperation and, often, failure. But you can avoid common "marketing weekend warrior" scenarios—and market like a fit athlete instead. more![How to Take Calculated Risks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190411-infographic-lg.jpg)
In personal and business life, taking risks can be a valuable strategy. But you need to calculate the benefits and costs. Here's how--along with what calculated risk-taking can do for you. more
B2B firms say the most difficult marketing roles to find qualified candidates for are those that involve analytics, operations, and demand generation, according to recent research from the Spear Marketing Group. more
Marketers at large firms and at digital-focused companies are perceived by executives to have better marketing skills compared with marketers at smaller firms and more traditional companies, according to recent research from CXL. more![11 Important Skills for Modern Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190318-infographic-lg.jpg)
Within a single generation, marketing and consumers alike have been transformed by technology, the Web, and social media. Not only marketers but also small business owners and entrepreneurs now have to continually up their marketing game to keep pace. more- Marketing has been around for as long as humans have had something to sell. But in recent years just about every marketing tactic and delivery channel imaginable has quickly and drastically evolved. It's hard for us marketers to be sure of anything these days. Let's see what we can do ... more
As technology becomes central to marketing success, one theme stands out: In a tech-centric world, what role does creativity play? The infusion of technology into marketing can pose a fundamental, even existential question for marketers: Is there a role for creativity in a modern marketing program? more
Are there things small-company marketers are doing, in some cases out of necessity, that we should all consider incorporating into our routines? Is their hustle something we could all learn from? more- There are thousands of time-management and productivity tips and systems out there, but it's hard to know what really works. What can you do today that will boost your productivity throughout the year ahead? These 28 proven productivity hacks can help you boost your work efficiency and productivity tremendously. more
Most owners of small and midsize businesses (SMBs) say they work for more than three hours on the weekend and check business-related emails, calls, and texts during their free time, according to recent research from GetResponse. more
Most marketing and advertising hiring decision-makers in the US plan to expand their creative (nontechnical) teams in the first half of 2019, according to recent research from The Creative Group. more- Here's the hard truth: Most CMOs will never be able to get all their work done. Yet, Marketing is critical to the success or failure of organizations. The solution? A rigorous focus on the things that matter most. So here are three areas for CMOs to prioritize, and three to ... more
![How to Speak Tech Jargon: A Hilarious Guide [Video and Flowchart]](https://i.marketingprofs.com/assets/images/articles/lg/181203-infographic-tech-jargon-lg.jpg)
Have you ever synergized with your tiger team to ideate how to move the needle? Who hasn't? Check out this humorous look at tech jargon to see what you know and, more important, see how you can sound like you know even more. more
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