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Your organization's greatest innovations have yet to be discovered. Who's going to discover them? Your sales team's entrepreneurs. So, find and nurture your brightest problem-solvers. Here's how. more
Digital marketers say the industry roles that will likely be disrupted most by artificial intelligence are content writers, email marketers, and social media managers, according to recent research from Authority Hacker. more
Zoom fatigue? You may be missing those water-cooler conversations. Feeling confused? You might need a video call to give you some visual cues. This article offers five tips for healthy communication with a remote team. more
What do copywriters do? What are their educational backgrounds? Which skills do employers expect them to have? To find out, Semrush analyzed 400 copywriter job postings on Indeed.com. more
Forget bragging about Marketing-qualified leads or social media likes. To keep our jobs, marketers have to learn to communicate Marketing's value in terms that matter to senior management. more
The secret to performing successfully as a CMO—and extending your tenure—is being adaptable to the company's needs. This article provides some suggestions for getting there. more
Instead of looking at the marketing department as a standalone function, CEOs need to construct a marketing team that benefits all areas of the organization. Here's how. more![What Americans Value Most in a Job [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230321-infographic-lg.jpg)
Americans say work-from-home options are one of the things they value most in a job—second only to a competitive salary, according to findings from a survey of 1,002 full-time workers from across the United States. more
Social media expertise is the most in-demand marketing skill and customer service expertise is the most in-demand sales skill, according to recent research from LinkedIn. more![What Will Work Look Like in the Future? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230216-infographic-lg.jpg)
Workers will have spaces that are more flexible and wellness-focused in coming years, and roles that are less hierarchical, according to predictions coved in this infographic. more![The 'Cringe' Buzzwords Used Most in LinkedIn Job Posts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230214-infographic-lg.jpg)
Which corporate buzzwords are overused by recruiters in job posts? To find out, SimpleTexting compiled a list of the 45 most "cringe" words/phrases, then analyzed 6.6 million LinkedIn US job ads to see which ones appeared most often. more![The 30 Companies That Produce the Most Startup Founders [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230209-infographic-lg.jpg)
Which companies tend to be incubators for startup founders? To find out, OnDeck analyzed the LinkedIn profiles of 228,000 people who have worked for America's largest organizations. more
Among their many marketing and media capabilities, senior marketers are most confident in their ability to target customers and are least confident in their third-party data analyses, according to recent research. more
From an uncertain economy to new customer expectations, the B2B marketing function—and the job of the B2B CMO—is shifting, quickly. Here's how to make sure those changes lead to better marketing and faster growth. more
The trials of remote work and multiple meetings can make being productive more difficult than ever. Check out these four tips for increasing your productivity. more
Women make great marketers. So why do so few of them own marketing agencies? This article presents possible ways to solve that problem. more![Is Microlearning the Future of Workplace Training? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230119-infographic-lg.jpg)
Is microlearning—bite-sized curricula delivered within the normal flow of working—a better approach for workplace training compared with the traditional models of in-person events and lengthy online modules? more
It seems natural to move beyond ways of thinking that haven't worked. But business leaders also need to be able to let go of tactics that have worked in the past so they can start fresh in a new role. more![Five Qualities of an Exceptional Social Media Manager [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230112-infographic-lg.jpg)
This infographic covers the five qualities social media consultant Matt Navarra has seen in the most successful professionals: multitasking, geeking out on Internet culture, storytelling, risk-taking, and understanding human psychology. more
The median starting salary for a corporate chief marketing officer in the United States is expected to be $175,500 in 2023, according to recent research from Robert Half. more![Delegation Tips From 10 Successful Leaders [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221222-infographic-lg.jpg)
Effective delegation requires understanding which tasks and decisions need to be handed off and who is best suited within your organization to tackle them. This infographic covers delegation tips from 10 well-known entrepreneurs and executives. more
The marketing and advertising industries are steadily becoming more ethnically diverse, though some segments are still significantly underrepresented in senior-level positions, according to recent research. more
How much do content marketers make in 2022? To find out, Managing Editor surveyed 305 content marketers, most of whom are based in the United States. more
The proliferation of remote work and trends such as The Great Resignation have had a big impact on the job market. Check out what Robert Half learned from its latest survey about salaries, hiring, and ways to keep employees happy. more
Top-performing salespeople are more likely to understand their buyers' need for value and make the case for value more strongly compared with their peers, according to recent research. more
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