Go PRO Now
Get unlimited access to all of our exclusive marketing resources
Every business function has its specialized vocabulary, but marketing terms are often vague or undefined—or their meaning is not agreed upon. A universal language is necessary for proving marketing's value to the execs in your company. Here's what you need to know. more
What are the salary ranges for some of the most common content marketing jobs? To find out, Managing Editor conducted a survey of 387 content marketers. more
It's become obvious in the past year that remote work is here to stay, or at the very least, expected to be combined with the traditional office. The success of that hybrid workplace of the future depends on thinking about communication in a new way. more
Right now, business agility is more important—and more multifaceted—than ever. It looks different for every company, but we all should be focused on these three aspects of it. more
If you want to prove Marketing's worth to your executives, you have to think in their terms—that is, sales, profit, and growth. Find out how in this article. more![How to Tell If You Have a Toxic Boss [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210415-infographic-v2-lg.jpg)
Do you have a toxic boss? And if you do, what sort of leader are you dealing with? This flowchart infographic helps you answer those questions and provides advice. more![11 Home Office Decor Ideas to Improve Productivity [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210325-infographic-lg.jpg)
A good home office setup can boost efficiency and promote problem solving. So, how should you decorate? more![126 Successful Businesses Started in Tough Economic Times [Infographic]](https://i.marketingprofs.com/assets/images/articles/sm/210311-infographic-lg.jpg)
The COVID-19 pandemic still affecting communities around the world, so it may seem a bad time to start a business. However, many successful companies have been founded during downturns, recessions, and depressions. more
The key factors linked to creating an inclusive workplace primarily involve the identity and actions of an organizations’ leaders, according to research from McKinsey & Company. more![Why Companies Shouldn't 'Breadcrumb' Job Candidates [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210302-infographic-lg.jpg)
The practice of "breadcrumbing"—not responding to job candidates in a timely fashion—can have a range of negative effects on employers, according to recent research. more
In 2020, several tidal waves disrupted traditional marketing. Luckily, as marketers, we've never been so well prepared to handle chaos. Stand out as a star marketer by equipping yourself with these three traits: the 3Cs of marketing success. more![Tips for Building Career Resilience [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210128-infographic-lg.jpg)
"Career resilience" is the ability to adapt to the ever-changing demands of the job market. How do you build this resilience? What are the keys to ensuring you are best positioned for career changes? more
Senior digital marketers say their top areas for capability improvement in the year ahead are personalization, performance, and segmentation, according to recent research from Altimeter. more
How to Become an Innovative B2B Marketer: Integrating Innovation Into Professional Development PlansThe pandemic has given B2B marketers an opportunity to become better marketers—and build stronger marketing teams—by embracing a culture of innovation. But that change entails rethinking professional development plans. These three sample plans can help you develop innovative B2B marketing teams. more
Remote work will be here to stay post-pandemic, but more likely in advanced economies and in higher concentrations among workers in highly skilled roles and those who are highly educated, according to recent research from McKinsey & Company. more![What Does a Copywriter Do? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201208-infographic-lg.jpg)
What does a copywriter do exactly? The answer is both less confusing and more complex than you might think. This infographic explains what it is, which skills are required, how to break into the industry, and more. more![15 Career Lessons From Successful Founders [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201203-infographic-lg.jpg)
Want career lessons from successful company founders such as Dave Thomas of Wendy's, Mark Zuckerberg of Facebook, Elon Musk of Tesla, and more? more![Five Tips for Negotiating a Better Salary [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201119-infographic-lg.jpg)
For many people, the prospect of trying to negotiate for a higher salary sparks discomfort or even fear. However, making the effort can pay off. more
In a rapidly changing world, B2B marketers are taking on a new, consultative role—that of solutions architect. Here are six ways to embrace the change and step out ahead of trends to make yourself an even more valuable business partner. more![Five Tips for Avoiding Decision Fatigue During a Job Search [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201105-infographic-lg.jpg)
Online platforms have made it easier than ever for job seekers to learn about open positions and apply for them. But there's also a downside to all that choice: decision fatigue. Here's what you need to know. more
Technology has allowed us to form connections and maintain strong business relationships even while we are unable to meet in person. But making contacts in the digital world is different. Use this article as a guide for how to adapt. more
Some of the world's most successful people identify as introverts, which might seem counterintuitive. But they've adapted a strategy that can teach us a thing or two about successful networking. Here are four networking lessons we can learn from introverts. more![How to Foster Well-Being While Working Remotely [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201022-infographic-lg.jpg)
The pandemic has been a challenge for many people, with 53% of US adults reporting that COVID-related stress has negatively affected their mental health. more
Chief marketing officers often find themselves defending the CMO role and its right to exist. It's time to actively assert the role's value by reframing CMOs as chief market officers. Here are 4 key areas to focus on when reasserting Marketing's place in the business. more
Phil Schiller of Apple was the most influential chief marketing officer (CMO) in the world this year, according to recent research from Forbes, Sprinklr, and LinkedIn. more
MarketingProfs uses single