Marketing Articles: Career Management

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A Snapshot of the Content Creator and Influencer Economy [Infographic]

by Ayaz Nanji

Career Management
Content creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The Influencer Marketing Factory. more
Four Hiring Trends Marketing Managers Need to Know [Infographic]

by Ayaz Nanji

Career Management
This infographic looks how hiring strategies are changing, why top performers may be looking elsewhere, how e-commerce is driving demand for specific skills, and which marketing jobs are the hottest right now. more
2022 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

by Ayaz Nanji

Career Management
The median starting salary for a corporate chief marketing officer in the United States is expected to be $170,000 in 2022, according to recent research from Robert Half. more
Working From Bed: The State of Home Workspaces in 2021

by Ayaz Nanji

Career Management
Nearly two-thirds of people who are working from home say they have worked from their bed, according to recent research from CraftJack. more
The 5 Most Important Skills for the Future of Marketing

by Ayaz Nanji

Career Management
Executives say proficiency in content marketing, strategy, and data/analytics will be the most important skills for marketers in the future, according to recent research from Drift. more
How Emotional Intelligence Impacts Career Success [Infographic]

by Ayaz Nanji

Career Management
This infographic from GradSchoolCenter delves into exactly what emotional intelligence is and why it's often key to career success. more
15 Leadership Lessons From Female Founders and CEOs [Infographic]

by Ayaz Nanji

Career Management
Run toward the hardest problems. It's OK to ask for help. Opportunities—the good ones—are messy, confusing, and hard to recognize. Those are a few of the leadership lessons from 15 well-known female founders and CEOs covered in this infographic. more
How to Find a Life-Changing Mentor [Infographic]

by Ayaz Nanji

Career Management
This infographic explores seven places where you can find a great mentor and looks at four common mentoring styles so that you can figure out the right fit for you. more
The State of Content Entrepreneurs: Motivation and Pay Trends

by Ayaz Nanji

Career Management
Most content entrepreneurs—people who make money by turning content into revenue streams—say the biggest benefits of their work are lifestyle related, according to recent research from The Tilt. more
The 50 Most Searched for HR Questions on Google [Infographic]

by Ayaz Nanji

Career Management
Privacy, surveillance, and compensation are top-of-mind for employees when researching human resources topics online, according to Elements Global Services. more
How the Pandemic Has Changed Marketing

by Ayaz Nanji

Career Management
Most marketers say the COVID-19 pandemic has had an impact on everything, from their organizational priorities and which channels they use to the metrics they rely on to measure success, according to recent research from Salesforce. more
So, You Want to Be a Thought Leader? A Framework and Guide for Your Thought Leadership Strategy

by Ashley Faus

Career Management
Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents a useful framework for identifying what makes a good thought leader, as well as a guide on how you can become one yourself. more
LinkedIn Data: The Changing Marketing Jobs Landscape [Infographic]

by Ayaz Nanji

Career Management
LinkedIn recorded a 63% jump in the number of marketing jobs posted on the platform in the first half of 2021, according to research from the social network. more
How to Be a Career-Changing Mentor [Infographic]

by Ayaz Nanji

Career Management
How can you become an excellent mentor at work? This from Intuit Mint covers the basics of ensuring mentorship is effective for your mentees and yourself. more
Marketing Budgets: Spend Drops Relative to Revenue at Enterprises

by Ayaz Nanji

Career Management
Marketing budgets at large businesses have dropped significantly relative to revenue in 2021, according to recent research from Gartner. more
How Employee Advocacy Can Improve Your Content Marketing Performance

by Michael Marchese

Career Management
Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation and dissemination in the hands of your employees? more
The State of Gender Diversity in Marketing Roles [Infographic]

by Ayaz Nanji

Career Management
Women are well represented in marketing in North America across all career levels, according to recent research from LinkedIn Marketing Solutions. more
12 Work-From-Home Productivity Hacks [Infographic]

by Ayaz Nanji

Career Management
How can you boost productivity and set yourself up for success while working from home? Separating your work life and home life, firing up your energy levels, and maximizing your efficiency are key approaches. more
The State of Sales Coaching

by Ayaz Nanji

Career Management
Some 45% of salespeople say they've received less coaching than usual or no coaching since moving to remote work, according to recent research from ringDNA. more
Marketing Jobs in 2021: Location and Salary Trends [Infographic]

by Ayaz Nanji

Career Management
The COVID-19 pandemic drove a 177% spike in remote job listings for marketing roles over a six-month period, according to recent research from LinkedIn Marketing Solutions. more
Do Hiring Managers Check Job Applicants' Social Media Profiles? [Infographic]

by Ayaz Nanji

Career Management
Fully 62% of hiring managers say they always check job applicants' social media accounts, and 29% say they sometimes do. more
Do Salespeople Feel Underappreciated?

by Ayaz Nanji

Career Management
Most sales professionals say salespeople are underappreciated in the business world, though more have been feeling appreciated since the onset of the COVID-19 pandemic, according to recent research from Pipedrive. more
Why Job Seekers Are Not Accepting Offers [Infographic]

by Ayaz Nanji

Career Management
With hiring picking up in the United States, why are some job seekers not accepting offers? According to recent research from Talroo, various forces are influencing those decisions. more
Avoid Marketing Irrelevance: Stop Asking 'What's Our Budget?' and Start Asking 'What's Our Revenue Target?'

by Jay Friedman

Career Management
In today's world, the traditional role of marketing in business hasn't just been flipped on its head, it's been reimagined entirely. Here's what to focus on to ensure Marketing remains relevant and respected. more
Marketers' Biggest Struggles With Freelance Content Creators

by Ayaz Nanji

Career Management
Marketers say their biggest challenge with freelance content creators is the time they need to spend managing those freelancers and bringing them up to speed on brand guidelines, according to recent research from Skyword. more