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In 2020, several tidal waves disrupted traditional marketing. Luckily, as marketers, we've never been so well prepared to handle chaos. Stand out as a star marketer by equipping yourself with these three traits: the 3Cs of marketing success. more![Tips for Building Career Resilience [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210128-infographic-lg.jpg)
"Career resilience" is the ability to adapt to the ever-changing demands of the job market. How do you build this resilience? What are the keys to ensuring you are best positioned for career changes? more
Senior digital marketers say their top areas for capability improvement in the year ahead are personalization, performance, and segmentation, according to recent research from Altimeter. more
How to Become an Innovative B2B Marketer: Integrating Innovation Into Professional Development PlansThe pandemic has given B2B marketers an opportunity to become better marketers—and build stronger marketing teams—by embracing a culture of innovation. But that change entails rethinking professional development plans. These three sample plans can help you develop innovative B2B marketing teams. more
Remote work will be here to stay post-pandemic, but more likely in advanced economies and in higher concentrations among workers in highly skilled roles and those who are highly educated, according to recent research from McKinsey & Company. more![What Does a Copywriter Do? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201208-infographic-lg.jpg)
What does a copywriter do exactly? The answer is both less confusing and more complex than you might think. This infographic explains what it is, which skills are required, how to break into the industry, and more. more![15 Career Lessons From Successful Founders [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201203-infographic-lg.jpg)
Want career lessons from successful company founders such as Dave Thomas of Wendy's, Mark Zuckerberg of Facebook, Elon Musk of Tesla, and more? more![Five Tips for Negotiating a Better Salary [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201119-infographic-lg.jpg)
For many people, the prospect of trying to negotiate for a higher salary sparks discomfort or even fear. However, making the effort can pay off. more
In a rapidly changing world, B2B marketers are taking on a new, consultative role—that of solutions architect. Here are six ways to embrace the change and step out ahead of trends to make yourself an even more valuable business partner. more![Five Tips for Avoiding Decision Fatigue During a Job Search [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201105-infographic-lg.jpg)
Online platforms have made it easier than ever for job seekers to learn about open positions and apply for them. But there's also a downside to all that choice: decision fatigue. Here's what you need to know. more
Technology has allowed us to form connections and maintain strong business relationships even while we are unable to meet in person. But making contacts in the digital world is different. Use this article as a guide for how to adapt. more
Some of the world's most successful people identify as introverts, which might seem counterintuitive. But they've adapted a strategy that can teach us a thing or two about successful networking. Here are four networking lessons we can learn from introverts. more![How to Foster Well-Being While Working Remotely [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201022-infographic-lg.jpg)
The pandemic has been a challenge for many people, with 53% of US adults reporting that COVID-related stress has negatively affected their mental health. more
Chief marketing officers often find themselves defending the CMO role and its right to exist. It's time to actively assert the role's value by reframing CMOs as chief market officers. Here are 4 key areas to focus on when reasserting Marketing's place in the business. more
Phil Schiller of Apple was the most influential chief marketing officer (CMO) in the world this year, according to recent research from Forbes, Sprinklr, and LinkedIn. more![Staff Compensation Trends Amid COVID-19 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201013-infographic-lg.jpg)
Most employers (88%) are worried about retaining valued staff amid COVID-19, according to a recent survey of senior managers conducted by Robert Half. more
The median starting salary for a corporate chief marketing officer in the United States is expected to be $165,000 in 2021, according to recent research from The Creative Group. more![How to Ask Great Questions at Work [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200910-infographic-lg.jpg)
Asking the right questions at work is essential to learning information, building bonds with managers and colleagues, and getting noticed in important moments. more
Rumors that the CMO role is going the way of the dodo bird have been circulating for years. The devaluation of the role is partly the consequence of outdated notions of what CMOs do and misconceptions about the scope of the job. But the current crisis is proving the CMO ... more
Take a moment. Calm your thoughts. Form an image in your mind of what your career and your job as a B2B marketer can look like—how fulfilled you could be with your work. Is it all just wishful thinking? It doesn't have to be. more![Where the Ninjas Are: US Cities With the Weirdest Job Titles [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200818-infographic-lg.jpg)
Ninjas like to hide out in Needham MA, geniuses bring their smarts to New York City, and jedis use the Force in Washington DC, according to recent research. more
Marketers say data measurement and analysis is the most important skill for aspiring marketers to have, according to recent research from SparkToro. more
The definition of "employee advocacy" is straightforward: the promotion of an organization by its staff members. It's a low-cost, high-return way to increase brand awareness, drive engagement and attract talent. But can you show how that impact is related to business goals? more
Female senior marketers received a higher base salary and bonus, on average, than male senior marketers in 2019, according to recent research from the CMO Council. more![How to Find Remote Work [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200706-infographic-lg.jpg)
Remote work continues to grow in popularity as companies find that workers are healthier and more productive at home during the pandemic. Chances are high that various jobs will stay remote when the pandemic eases and eventually ends. See how you can search for, and find, your remote job. more
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