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![How to Ask Great Questions at Work [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200910-infographic-lg.jpg)
Asking the right questions at work is essential to learning information, building bonds with managers and colleagues, and getting noticed in important moments. more
Rumors that the CMO role is going the way of the dodo bird have been circulating for years. The devaluation of the role is partly the consequence of outdated notions of what CMOs do and misconceptions about the scope of the job. But the current crisis is proving the CMO ... more
Take a moment. Calm your thoughts. Form an image in your mind of what your career and your job as a B2B marketer can look like—how fulfilled you could be with your work. Is it all just wishful thinking? It doesn't have to be. more![Where the Ninjas Are: US Cities With the Weirdest Job Titles [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200818-infographic-lg.jpg)
Ninjas like to hide out in Needham MA, geniuses bring their smarts to New York City, and jedis use the Force in Washington DC, according to recent research. more
Marketers say data measurement and analysis is the most important skill for aspiring marketers to have, according to recent research from SparkToro. more
The definition of "employee advocacy" is straightforward: the promotion of an organization by its staff members. It's a low-cost, high-return way to increase brand awareness, drive engagement and attract talent. But can you show how that impact is related to business goals? more
Female senior marketers received a higher base salary and bonus, on average, than male senior marketers in 2019, according to recent research from the CMO Council. more![How to Find Remote Work [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200706-infographic-lg.jpg)
Remote work continues to grow in popularity as companies find that workers are healthier and more productive at home during the pandemic. Chances are high that various jobs will stay remote when the pandemic eases and eventually ends. See how you can search for, and find, your remote job. more
Most marketers say they are friends with their coworkers on social media, and most also say they have felt left out after seeing social media posts of their coworkers socializing, according to recent research from Igloo Software. more![Managing Momentum: Bounce Back From Setbacks and Procrastination [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200625-infographic-lg.jpg)
You have work to get done, but you hesitate or delay getting started; or once you do get going, you get interrupted or run into obstacles that slow your progress. How can you instead gain and maintain momentum? more
B2B buyers say the trait they value most in salespeople is active listening, and B2B sales managers say the trait they most value in salespeople is problem-solving, according to recent research from LinkedIn. more
The pandemic has forced sales professionals to adopt digital approaches in lieu of face-to-face meetings. And without in-office support, marketing and sales leaders are struggling to support their sales teams. Here's how to set up your salespeople for success. more
One of our biggest problems as marketers is a tendency to be so customer-focused that we forget to apply our talents within our own organizations. Here are four ways we can position ourselves as leaders and catalysts for much-needed change. more![The Work Life of a Social Media Manager [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200609-infographic-lg.jpg)
The social media manager role revolves around managing social media channels on a daily basis, but the work has bled over into other marketing areas as well. Here's what it takes to do the job well. more![Trusting Remote Workers: The New Normal [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200602-infographic-lg.jpg)
With Covid-19 having rapidly shut down businesses across the world, more workplaces have sent their employees home—some of them indefinitely. Is that a viable solution? It is, if an emphasis is placed on trust. With trust, a remote team can thrive, benefiting employees and employers alike. more
If your salespeople aren't effective presenters, they'll never achieve their full potential—even if they're good at selling. Which is why it's critical to understand and monitor this vital skill. Here's how to measure and evaluate sales presentation skills. more![How to Survive a Layoff or Furlough During the Pandemic [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200519-infographic-lg.jpg)
Layoffs and furloughs have become a prevalent part of our lives, but many don't know what to do when a layoff happens. This infographic highlights the prevalence of layoffs and outlines how to apply for unemployment benefits and eventually get back to work. more![How to Deal With an Office Bully [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200507-infographic-lg.jpg)
Many businesses that sent employees home during the pandemic are beginning to reopen as politicians attempt to limit the economic damage (albeit prematurely and therefore unwisely, many would say). For some, though, returning to the office means having to again deal with workplace bullies. more
To turn your first encounter with potential clients into an effective account-based marketing (ABM) relationship, you must engage your audience, establish credibility, and ask them for an easy "yes." Here's what you need to know. more![Workplace Generational Stereotypes: How True or False? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200423-infographic-lg.jpg)
Amazingly, five generations work together in today's workplaces. And if the Silent Generation is conservative, Boomers are materialistic, Gen X is skeptical, Millennials are narcissistic, Gen Z is impulsive... how well do they work together? Or are those stereotypes just all wrong? Let's find out. more![Myers-Briggs Personality Types in Business: Traits and Ideal Team-ups [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200402-infographic-lg.jpg)
The Myers-Briggs test can have various business applications, such as determining career path or pairing team members who work well together. Check out some traits of the 16 personality types along with which personality types team up well with each other. more
Marketers say the shift to remote working spurred by the COVID-19 pandemic is hurting creative collaboration but helping with efficiency, according to recent research from Econsultancy and Marketing Week. more![Flextime Can Transform Workplace Productivity (Post-Pandemic) [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200326-infographic-lg.jpg)
When we head back to our offices once the pandemic that's disrupted our business and personal lives is over, many of us will have grown accustomed to working from home—on our own schedule. For most of us, continuing to work from home won't be an option. But flextime could well ... more
You can come up with a marketing strategy that impresses the C-suite, but if you don't have the right people to execute it, your hard work will have been wasted. So how do you attract and keep great marketers who work at their full potential? A people strategy. more
Employee advocacy is a proven marketing strategy. But preparation ahead of implementation is key to ensuring advocacy programs' effectiveness—and success. Do these three things to prepare. more
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