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- Catch up on select AI news and developments from the past week or so. Stay in the know. more
- These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more. more
- B2B leaders say economic climate is the top factor influencing marketing spend, whereas B2C leaders say corporate financial performance is the top factor influencing spend, according to recent research from The CMO Council and Zeta Global. more
- Catch up on select AI news and developments from the past week or so. Stay in the know. more
- The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research. more
- Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring. more
- Catch up on select AI news and developments from the past two weeks or so. Stay in the know. more
- Chief information officers (CIOs) are focusing heavily on investing in artificial intelligence and learning about artificial intelligence this year, according to a recent survey. more
- Business leaders increasingly have concerns about generative AI across a range of areas, including data security, cost, accuracy, and transparency, according to recent research. more
- Learn about the risks of AI-washing and how deceptive AI claims can mislead customers and erode market trust. Read more. more
- Marketing agencies tend to be much more confident about the quality of their work compared with the level of satisfaction their brand clients express regarding that work, according to recent research. more
- This infographic explores how brand consistency and hyper-personalization can supercharge marketing strategies, and looks at how some of the world's biggest brands are benefiting from personalization and consistency. more
- What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders. more
- Learn how to integrate AI into your demand generation process with these seven practical steps that ensure scalable and repeatable results. Read more. more
- Catch up on select AI news and developments from the past week or so. Stay in the know. more
- Only 11% of B2B firms are currently using generative artificial intelligence for more than two use cases, according to recent research. more
- Discover how to enhance virtual event engagement and ROI by choosing the right format and the right tactics for each format. Learn more. more
- Catch up on select AI news and developments from the past week or so. Stay in the know. more
- Discover how to unlock sales by increasing market penetration using various marketing approaches. See how to boost market share and drive growth. Read now. more
- This infographic looks at how marketers are increasingly embracing lo-fi, authentic content and experiences over highly polished messaging. more
- Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data. more
- Catch up on select AI news and developments from the past week or so. Stay in the know. more
- B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica. more
- Catch up on select AI news and developments from the past week or so. Stay in the know. more
- Business events—conferences, partner meetings, product launches, customer experience summits—can deliver both short and long-term marketing ROI... in various forms. Learn more now. more