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Lights, camera, action! But before you get to that point, check out these 11 questions to ask yourself about creating a marketing video for your brand. more
Brand tracking—collecting data from a static group of consumers on a regular basis—can assess and scrutinize shifts in KPIs and consumer attitudes and behaviors. You can track and benchmark everything from brand awareness to customer satisfaction to the effectiveness of an ad campaign. more
Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2. more
Most e-commerce businesses are still being run on email service providers (ESPs) and a patchwork of point solutions, leading to disconnected marketing, fragmented customer experiences, and no way for marketers to understand why and how customers are shopping. more
Today's marketing software landscape is flooded with thousands of solutions offering myriad features and benefits. It can be nearly impossible to find the right software for you. But fear not, here's some help. more
Consumers say the thing they dislike most about brand marketing is false, misleading, or phony advertising, according to recent research from the CMO Council and Dow Jones. more
Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media Tumblr plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's self-serve ads... more
Rather than sticking to time-tested basics, marketers sometimes jump into channels they know little about. After all, what if that shiny new platform is the one you've always dreamed about? In the end, though, you're only hurting yourself. more![2017 Marketing Performance Benchmarks and Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170615-charts-lg.jpg)
What distinguishes excellence among marketing organizations? What do best-in-class marketers do better and differently that enables them to achieve marketing excellence at their organizations? more![127 Facts and Stats About Video Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170615-infographic-lg.jpg)
How are brands using video to increase conversions? This infographic shares success stories of several brands as well as many other stats and facts about the video phenomenon. more![Marketing and Podcasts: What You Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170614-infographic-lg.jpg)
Whether you're creating a podcast or you're just advertising on one, this infographic has all the important stats and facts you need to know about the medium and how to use it as a marketer. more![Why Social Media Is the Best Thing to Happen to Marketing Automation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170613-infographic-lg.jpg)
Are you using your marketing automation platform to its fullest capabilities? If you're not including data from social media channels, you could be missing out. more
This could have been titled "How and Where to Get More Funding for Content Marketing"—because it benefits nearly all business departments and functions. These are the arguments that can get you more budget from the C-suite for content marketing. more![Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170612-infographic-lg.jpg)
Savvy marketers use smart personalization to keep customers engaged. This infographic shares stats you need to know and the four major actions you need to take to make personalization truly personal. more
2017 is nearly halfway through, and you may already be feeling you're behind your 2017 revenue goals. No need for your anxiety to turn into a midyear panic attack, however. Instead, keep your eye on some key strategic areas and avoid these three mistakes. more
Marketers say social media, email, and word-of-mouth are the most effective tactics for promoting in-person events, according to recent research from Certain. more
Facebook gives parents control with teen messaging app; Instagram vs. Snapchat for small business; Facebook, WhatsApp revamp photo features; the only social listening tool for Reddit; Facebook's mid-roll ads underwhelm; social media B2B trends... more
Digital video's best-practices are becoming increasingly apparent—and, with them, ROI performance is improving. Digital video is moving from a branding to a sales and branding tool. Here's what you need to know. more
Tired of brainstorming? It works if done right, but it's not the only way to shake loose creative ideas. Here are 5 effective ways to uncover core brand elements, reframe concepts for stronger appeal, generate fresh approaches—and unravel other marketing and communications problems. more
Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National Advertisers (ANA). more
Long-form content is highly effective, but producing it can burn through time—our most precious resource as marketers. What can busy content marketers, who must create more and more high-performing content, do? more
Skype mutates to take on Snapchat and Messenger; LinkedIn Groups gives brands an edge; Instagram now has links and Messenger ad integration; 2016's worst brand social media fails so far; Reddit's becoming a full-fledged network; much more! more![Got a Pen? How to Grow and Differentiate Your Brand With Promotional Products [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170602-infographic-lg.jpg)
Who doesn't love swag? Promotional products can be an effective way to make your brand name memorable to consumers. Check out this infographic for tips on which products to choose and how to calculate ROI. more
Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse. more
Combining creativity with B2B marketing is an ongoing challenge. How do you build an emotional connection with your customers and inspire deep-seated brand loyalty when you lack the direct tactics of B2C campaigns? more
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