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Catch up on select AI news and developments from the past week or so. Stay in the know. more
Explore how a multicultural marketing mindset and cultural intelligence can drive business growth, helping brands connect authentically in an interconnected, borderless marketplace. In the process, you'll be future-proofing your career. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Discover five marketing shifts transforming how teams connect with customers—from AI use to first-party data and authentic voices. See how leading marketers adapt. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![The Measurement Paradox of Modern Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250821-infographic-lg.jpg)
This infographic explores how a "measurement paradox" leads marketers to wrongly attribute sales and incorrectly divide brand marketing and performance marketing. more
Marketers must show financial impact to win campaign approval. This guide explains how to model ROI, payback, and outcomes with credibility. Read more. more
Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business, according to recent research. more
Creative roles are evolving as AI reshapes marketing. Discover how human storytelling, strategic insight, and leadership will define the future of creative teams. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Explore how B2B companies can generate brand gravity and attract buyers across research channels to effectively engage modern buying groups. more
Even the best B2B products can stall without clear messaging. Learn how to clarify your value proposition and accelerate sales momentum. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![A Social Media Visibility Checklist for B2B Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250807-infographic-lg.jpg)
This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal customer profiles (ICPs) rather than surface-level virality. more
Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies? more
Many marketers use AI without seeing real results. Discover how to plan strategically and integrate AI for lasting impact. Read more. more![AI and the Future of B2B Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250805-infographic-lg.jpg)
Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies, according to recent research. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
B2B marketers are making QR codes a core part of their event strategy to capture data, qualify leads, and boost pipeline growth. Learn how. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![How Tech, Especially AI, Is Transforming Enterprise IT Networks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250724-infographic-lg.jpg)
A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks. more
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year? more
People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research. more
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