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- Catch up on select AI news and developments from the past week or so. Stay in the know here. more
- Two major announcements in the past week or so from major AI players demonstrate that the AI juggernaut continues to gain both business and technology momentum. Learn more. more
- Marketers often rely on approaches such as hype and time-sensitive offers that can be off-putting to introverts. So, what should marketers do instead? This infographic explores tone, content formats, and event types. more
- Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, researchers surveyed 10,394 adults globally. more
- Sometimes you may want a tool that includes data from a wider range of platforms than Google Trends, or one that delivers different insights. If so, you may want to try some of the alternatives covered this infographic. more
- What goals do printed materials help businesses accomplish? What are the biggest issues businesses face when incorporating print into their marketing strategies? For answers, researchers surveyed 441 marketing and sales decision-makers. more
- The explosive growth in martech solutions, once fueled by an era of easy capital, now faces a stark reality-check. What's next? And how can marketers decide what should go in their tech stack? more
- Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research. more
- In the new year, one thing is clear: Artificial Intelligence (AI) is at the forefront of the marketing conversation. As we move further into 2024, the marketing landscape will be shaped by four trends. more
- Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends. more
- What are B2B marketers' pipeline growth goals for 2024? How are they planning on meeting these goals? more
- Most marketing agencies expect business to be better in 2024 than in 2023, according to recent research. more
- GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to develop and communicate a solid plan. more
- The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year. more
- The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead... more
- Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research. more
- Removing extra steps in a marketing process or streamlining your product by removing an unnecessary bell or whistle can lead to less friction and cost savings. A subtractive approach can help unlock new possibilities for producing better results. more
- For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less. more
- Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? more
- The world as we know it changed dramatically in 2023—generative AI's breakout year. So, what have we learned in the past year from the AI whiplash rollercoaster ride? Trends, takeaways, advice... it's all here. more
- In this episode of the Marketing Smarts Live Show, guest Allen Adamson delves into the importance of adapting your to changing times. Titled "A 'Brand Differentiation Through Experience Innovation' Conversation," the episode offers valuable insights for businesses looking to thrive in dynamic environments. more
- "What should I keep in-house, and when should I use an agency?" That marketing and advertising dilemma may be one of the most persistent. And the decision can be hugely consequential. Here's how to weigh your options. more
- Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research. more
- Marketing Smarts podcast and live show guest Christopher Penn, together with host George B. Thomas, discusses data science as well as what AI means for marketing, how to implement machine-learning, and how to think like a data scientist. more
- Recruiting professionals for qualitative research can be challenging, particularly if your candidates are in the ever-changing tech industry. Try these tactics. more