Go PRO Now
Get unlimited access to all of our exclusive marketing resources
Catch up on select AI news and developments from the past week or so. Stay in the know. more![Business Leaders' Perspectives on AI for Lead Gen [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250925-infographic-lg.jpg)
Half of business leaders expect AI to replace traditional search engines for lead generation within five years, according to recent research. more
Customer expectations demand instant responses. Learn how combining CDPs with real-time activation closes gaps, reduces latency, and boosts revenue performance. Read more. more
A much higher share of American adults say they're more concerned than excited about the increasing prevalence of AI, according to recent research from Pew Research Center. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Marketers face pressure for immediate results, but sustainable growth requires balance. Learn how brand and performance marketing can reinforce each other to deliver long-term value. Read more. more
Philip Kotler ("the father of modern marketing") and co-author Waldemar Pfoertsch argue that "performance branding" is reshaping B2B marketing by linking brand identity to measurable business results. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
B2B buyers face complex decisions and long cycles. Education-led marketing builds trust by offering clarity, insight, and real value. Position your brand as a trusted guide. Read more. more
B2B marketers are adopting AI at record speed, but success requires human oversight, brand alignment, and clear strategy. Learn how to balance efficiency with authenticity. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Explore how a multicultural marketing mindset and cultural intelligence can drive business growth, helping brands connect authentically in an interconnected, borderless marketplace. In the process, you'll be future-proofing your career. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Discover five marketing shifts transforming how teams connect with customers—from AI use to first-party data and authentic voices. See how leading marketers adapt. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![The Measurement Paradox of Modern Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250821-infographic-lg.jpg)
This infographic explores how a "measurement paradox" leads marketers to wrongly attribute sales and incorrectly divide brand marketing and performance marketing. more
Marketers must show financial impact to win campaign approval. This guide explains how to model ROI, payback, and outcomes with credibility. Read more. more
Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business, according to recent research. more
Creative roles are evolving as AI reshapes marketing. Discover how human storytelling, strategic insight, and leadership will define the future of creative teams. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Explore how B2B companies can generate brand gravity and attract buyers across research channels to effectively engage modern buying groups. more
Even the best B2B products can stall without clear messaging. Learn how to clarify your value proposition and accelerate sales momentum. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![A Social Media Visibility Checklist for B2B Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250807-infographic-lg.jpg)
This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal customer profiles (ICPs) rather than surface-level virality. more
Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies? more
MarketingProfs uses single