Go PRO Now
Get unlimited access to all of our exclusive marketing resources
Catch up on select AI news and developments from the past week or so. Stay in the know. more
Explore how B2B companies can generate brand gravity and attract buyers across research channels to effectively engage modern buying groups. more
Even the best B2B products can stall without clear messaging. Learn how to clarify your value proposition and accelerate sales momentum. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![A Social Media Visibility Checklist for B2B Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250807-infographic-lg.jpg)
This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal customer profiles (ICPs) rather than surface-level virality. more
Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies? more
Many marketers use AI without seeing real results. Discover how to plan strategically and integrate AI for lasting impact. Read more. more![AI and the Future of B2B Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250805-infographic-lg.jpg)
Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies, according to recent research. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
B2B marketers are making QR codes a core part of their event strategy to capture data, qualify leads, and boost pipeline growth. Learn how. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![How Tech, Especially AI, Is Transforming Enterprise IT Networks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250724-infographic-lg.jpg)
A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks. more
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year? more
People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research. more
Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research. more![59 'Big Idea' Thought Starters [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250715-infographic-lg.jpg)
This infographic provides prompts around various areas, such as value, mission, and humor, to help you home in on your product's unique benefits and how to position it. more- Catch up on select AI news and developments from the past couple of weeks. Stay in the know. more
Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent research from BCG. more
AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![Five Strategies of Business With Standout Productivity Growth [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250626-infographic-lg.jpg)
Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of five key bold strategic moves rather than gradually adjust their approaches over time, according recent research. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in? more
MarketingProfs uses single