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Meta is forecast to reach $243.46 billion in net worldwide ad revenue in 2026, compared with $239.54 billion for Google, according to recent research. more
Martech promised unified performance but delivered fragmentation. As budgets tighten and AI rises, CMOs need interoperability—not consolidation—to prove ROI and drive effectiveness. Read more more
Most enterprise CEOs say they would give their CMO's performance a grade of "B," according to recent research. more
Catch up on select AI news and developments since Friday, May 8. Stay in the know. more![Marketing Power Partners: How Top Firms Pair AI and People [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260514-infographic-lg.jpg)
The highest performing marketing organizations tend to follow a "Power Partners" model that combines the scale, speed, and intelligence of AI with the judgment, creativity, and emotional intelligence of people, according to recent research. more
Only 3.6% of marketers say the effectiveness of their ad creative is well understood and actively optimized today, according to recent research. more
How does AI-written content rank in search compared with human-written content? To find out, researchers analyzed the search rankings of 42,000 blog posts and also surveyed 224 SEO professionals. more![A Checklist for Building an Effective B2B LinkedIn Strategy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260512-infographic-lg.jpg)
This infographic explores how to turn your LinkedIn profile, content, and outreach into growth drivers for your business in 2026. more
Experiential marketing turns events into powerful drivers of trust, engagement, and pipeline growth. Learn how to design, measure, and extend experiences that deliver real business impact. Read more more- Catch up on select AI news and developments since Friday, May 1. Stay in the know. more
![How AI Is Reshaping Tech Stack Investment [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260507-infographic-lg.jpg)
This infographic looks at which parts of the tech stack are being impacted most by AI, why businesses are cutting or replacing tools, the top barriers slowing the purchase of AI-enabled tools, and how businesses are validating the claims of AI vendors. more
Most AI failures in B2B marketing aren’t about technology—they’re about data. See how poor data quality undermines results and what you must fix before AI can deliver value. Read more more
Agentic AI can boost performance while quietly weakening your brand. Learn why oversight, governance, and emotional intelligence are critical to sustaining long-term value in automated marketing systems. Read more more
Which buzzwords related to AI are SEO thought-leaders using on LinkedIn? How positive is the sentiment? To find out, researchers analyzed the LinkedIn posts of 75 SEO experts that referenced key AI-driven SEO terms. more![Personalization vs. Customization: What's the Difference? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260505-infographic-lg.jpg)
This infographic explores what differentiates personalization from customization in areas like what they are, who has control, which tools are required, and what the goals are. more
AI, communities, and fragmented journeys are reshaping B2B acquisition. Learn how to build presence, influence decisions, and convert informed buyers in this new landscape. Read more more- Catch up on select AI news and developments since Friday, April 24. Stay in the know. more
![Why US Workers Don't Take All Their Vacation Days [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260430-infographic-lg.jpg)
This infographic explores why US workers don't take all their paid time off, how they describe their employers' attitudes towards taking PTO, and their top concerns when they do take PTO. more
AI is transforming procurement and redefining agency value. Learn how a smarter selection framework helps organizations build stronger, long-term partnerships aligned to evolving business priorities. Read more. more
What are marketers doing to drive people to digital experiences from direct mail campaigns? Are these integrations improving campaign performance? To find out, researchers surveyed 500 marketers in the United States. more
Short-term procurement savings can undermine long-term growth and performance. Learn how strategic agency partnerships drive stronger outcomes, consistency, and value over time. Read more. more
Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research. more![35 Brands That Saw Web Traffic Jump After Logo Redesigns [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260428-infographic-lg.jpg)
Which major brands redesigned their logos and then saw significant increases in website traffic? To find out, researchers examined organic web traffic data from 2012 through 2026. more
Traditional storytelling frameworks fall short in modern B2B marketing. Discover alternative narrative structures that engage diverse audiences, support ongoing brand stories, and drive stronger connections with buyers. Read more. more- Catch up on select AI news and developments since Friday, April 17. Stay in the know. more
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