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E-commerce businesses have options for shipping: do it yourself, outsource to a fulfillment center, or dropship. Explore the pros and cons of each to find the right option for your company. more![Follow the Influencer to Follow the Money [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180417-infographic-lg.jpg)
Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands. more
A/B-testing has always been an effective way to optimize conversion rate, but new technologies are optimizing your optimization. more![Spanish in the US: An Opportunity for Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180413-infographic-lg.jpg)
Spanish is the second-most commonly spoken language in the US, and that offers a huge opportunity for marketers. Check out this infographic for stats about Hispanic market share and Spanish use on the Web. more
Selecting the right marketing tech stack can be overwhelming. All-in-one solutions are enticing, but sometimes individual tools that solve specific challenges are more useful. Here are three considerations for choosing your marketing tools. more![Spring Cleaning for Digital Marketers: Four Things You Should Do Now [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180409-infographic-lg.jpg)
It's easy to get in a rut with your digital marketing program, so use spring cleaning as an excuse to re-evaluate your efforts and make sure you're doing all you can to achieve maximum ROI. more![Bitcoin Basics: A Brief History [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180406-infographic-lg.jpg)
As marketers start to explore how to use Bitcoin and other cryptocurrencies, here's a primer on what exactly Bitcoin is, how mining works, and how the future of cryptocurrencies could be threatened. more
If you had sonar that could pinpoint great B2B leads for you, you'd use it, right? That's what buyer intent data can do for your lead generation efforts, putting you far ahead of the competition. more![Are You Ready for GDPR? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180411-infographic-lg.jpg)
The deadline for GDPR compliance is fast approaching. Are you prepared? This infographic explains the goals of the General Data Protection Regulation and gives companies a road map for becoming compliant. more![Understanding the Tools of Influencer Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180328-infographic-lg.jpg)
Check out the features every influencer marketing platform should have, from helping you find influencers to paying them, and from promoting influencer posts to tracking ROI. Is your influencer tool doing all it should be? more
Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It also protect your iconic status, the highest and most profitable form of branding. more
B2B marketers have long assumed that business decisions are based primarily on rational motivations—and that emotion is exclusively B2C territory. But it's become increasingly apparent that emotion plays an important role in B2B as well. more
What do online marketers think the next big trend in marketing will be? To find out, BrightEdge surveyed 500 search, content, and digital marketers in February. more
Personalization is a powerful marketing tool, but with great power comes great responsibility. Misusing personalization can diminish consumers' trust in a brand. Here's how to be transparent and effective. more
When Marketing and Sales collaborate, everyone wins: Customers get better content, and businesses see better results. more![What GDPR Means for Marketers [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/260318-ddp-lg.jpg)
Half of marketers say the European Union’s new General Data Protection Regulation (GDPR) law will make their marketing efforts more difficult, according to recent research from Act-On. more![Social Media as the New E-Commerce Platform [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180323-infographic-lg.jpg)
Marketers' use of social media has evolved from customer acquisition to retention to—finally—selling. Each platform offers its own solution for users to shop without leaving the social sites. more![How to Promote Loyalty Rewards Programs [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180322-infographic-lg.jpg)
Creating a loyalty program is just a first step to customer engagement—you also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas to do that. more
Members of in-house creative teams say the biggest challenge they face is the speed at which they are expected to work, according to recent research from inMotionNow and InSource. more
You've heard the term "Blockchain," and maybe you're familiar with cryptocurrencies and Bitcoin, but what does all that have to do with marketing? Here's what you need to know. more
Marketers have a lot to do these days. The right processes and tools can save you time, improve your marketing, and give you the information you need to be more creative and effective. more
What are B2B marketers' priorities for growth? Branding, followed by innovation and customer satisfaction. The good news? Budgets and optimism are up. The bad news? Challenges still exist. more
ABM does take time and effort, but the results can be extremely rewarding. These five steps (and one bonus tip) will walk you through how to set up your ABM program for success. more![How Chatbots Can Help Your E-Commerce [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180314-infographic-lg.jpg)
Chatbots can be helpful in guiding both B2C and B2B customers through their buying paths. Check out how chatbots can assist in your e-commerce strategy. more
Discovering what drives your top buyers—and applying that info to prospects—can help you get more stellar customers. more
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