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![The Cost of Irrelevant Marketing Messages [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260319-infographic-lg.jpg)
This infographic examines how irrelevant marketing impacts brand perception, how people react to irrelevant marketing, and the volume of irrelevant marketing messages that people say they encounter across different channels. more
AI video promises to make high-quality advertising accessible to small businesses. But human-generated creative strategy still matters. Here’s how marketers should approach AI-powered video production. Read more. more
Marketing teams add more tools to move faster, but complexity slows execution. Learn how tool overload creates the planning paradox and how leaders can restore alignment, visibility, and agility. Read more. more
Which sources do B2B buyers trust most when researching vendors and solutions? Which channels do they turn to most often during the early research phase? To find out, researchers surveyed 1,202 B2B decision-makers in the United States. more
Marketing success is built on timeliness fundamentals, not the latest tool or trend. Discover how metrics, strategy, UX, and advertising planning drive meaningful results. Read more. more
Most marketers believe younger consumers have a positive perception of AI-generated ads — but most younger consumers don't actually feel that way, according to recent research. more![The 10 Global Brands That Lost the Most Value Last Year [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260317-infographic-lg.jpg)
Tesla saw the biggest decline in brand value between 2025 and 2026, losing $15 billion in value year-over-year, according to recent research. more
B2B awareness is evolving. Brands must optimize for AI discovery, collaborate with credible practitioners, and embed transparency to build trust and relevance in the modern buyer journey. Read more. more
Catch up on select AI news and developments since Friday, March 6. Stay in the know. more![How People Feel About AI-Generated Audio in Ads and Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260312-infographic-lg.jpg)
This infographic explores how people feel about AI-generated voices and music, whether they believe they can recognize AI-generated audio, and how they say AI-generated audio impacts their perception of brands more
Marketing is entering a new era where AI, interoperability, and advanced measurement redefine campaign execution and accountability. Discover how marketers can drive real business outcomes. Read more. more
Netflix's ad revenue is forecast to double year-over-year and reach $3 billion in 2026, according to recent research. more
AI search is reshaping how buyers find information. Learn how marketers can shift from traditional SEO to AI visibility, authority, and question-driven discovery to stay competitive in the new search landscape. Read more. more
Members of go-to-market teams say misalignment between Marketing and Sales can lead to issues like lower morale, lost opportunities, and delayed follow-up with leads, according to recent research. more![How Americans Feel About AI Hiring Tools [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260310-infographic-lg.jpg)
Some 63% of Americans think AI-powered HR screening tools make the hiring process less fair, according to a recent survey. more
B2B buyers now rely on reviews, self-serve research, and AI to evaluate vendors before speaking with sales. Learn how transparency and credible proof drive interest in modern buying journeys. Read more. more- Catch up on select AI news and developments since Friday, February 27. Stay in the know. more
![AI's Impact on the B2B Buyer Journey [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260305-infographic-lg.jpg)
Artificial intelligence is affecting every stage of the B2B buyer journey, from discovery to selection, according to recent research. more
AI enables faster content production, but scale often erodes brand voice and differentiation. Discover how elastic marketing helps teams balance AI efficiency with human strategy and identity. Read more. more
What are the top challenges teams face when creating, managing, and distributing content? How are they working to improve their content production? To find out, researchers surveyed 434 content professionals. more
AI agents can scale marketing execution, but they cannot replace human judgment. Discover why B2B marketers must guide, verify, and strategically direct AI-driven workflows. Read more. more![10 Key B2B Cold Outreach Stats to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260303-infographic-lg.jpg)
This infographic looks at 10 key cold outreach stats from recent research covering email, calling, LinkedIn, and social selling. more
Many B2B brands overinvest in intent signals and short-term ROAS. Learn how share of voice, reach, and memory-building drive sustainable growth in 2026. Read more. more- Catch up on select AI news and developments since the workweek ended February 20. Stay in the know. more
![The 50 Most Admired Companies [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260226-infographic-lg.jpg)
Apple, Microsoft, and Amazon are the best-regarded companies in the world, according to a recent survey of executives, directors, and industry analysts. more
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