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An accurate customer journey map can help optimize your marketing strategy, create smarter campaign objectives, and better attribute conversions. See how to create and refine a customer journey map. more![Ready for 2019 Holiday Season E-Commerce? It's Almost Time... [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190813-infographic-lg.jpg)
Blink a few times... and the 2019 holiday-shopping season will be here. Marketers and retailers have already started making plans to capitalize on the year's most lucrative season. If you haven't started planning yet, this infographic on peak shopping times from the previous holiday shopping season is a great starting ... more
How can marketers and advertisers gain the benefits of artificial intelligence and machine-learning while avoiding the pitfalls? By finding the right balance between the explore vs. exploit dynamic. Find out what that means. more
Content marketing helps shape your company's place in the marketplace. The key to creating content that drives website visits, improves conversion, and creates brand lift is understanding what your audience needs and how you can best provide it. Make sure your content marketing can compete. more
Some niche businesses think a small social presence and a semi-decent website are enough to engage customers in the age of digital marketing. Not even close, of course... So, what do successful customer engagements look like in the age of digital transformation? more![It's Time to Plan Your Back-to-School Marketing Campaigns: Stats and Strategies for 2019 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190730-infographic-lg.jpg)
It's already back-to-school season—the second-biggest retail event of the year, behind holiday shopping. But effectively targeting these shoppers takes a bit of planning. Use the stats and strategies in this infographic to plan the most effective back-to-school campaigns. more![Mat Sweezey's List of 103 Marketing Thought Leaders, by Category [Opinion]](https://i.marketingprofs.com/assets/images/articles/lg/190730-thought-leadership-lg.jpg)
This list of marketing thought leaders is designed to be a place where you can find some of the best and brightest minds on most marketing topics. Who's on this list? 100+ genuine marketing thought leaders spanning a wide range of marketing disciplines. more![Why Digital Marketing Is More Important Than Ever Before [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190725-infographic-lg.jpg)
Businesses worldwide are jumping onto technological advancements and changes in marketing. If you're not prioritizing digital marketing, you're merely giving your competitors a chance to get ahead. See just how important digital marketing is for businesses today. more
Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales? This article explores those questions—and more. more![The Digital Marketer's Omnichannel Struggle Is Real [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190716-infographic-lg.jpg)
Most marketers want to deliver consistent omnichannel experiences, but 4 out of 10 still struggle with launching integrated campaigns across channels. This infographic highlights marketers' key omnichannel challenges and needs. Take a look. more
Experiential marketing has hit its stride. Once considered experimental or risky, it has now proven its legitimacy among major brands. So whether you're organizing an immersive pop-up, on-site virtual reality installation, or a live performance, follow these seven tips to achieve the ROI you're looking for. more
Fortnite's live performances and Netflix's new ventures are evidence that younger audiences' expectations of content are changing: They don't want to just watch it, they want to experience it. What will be the next way to grab mass audiences' precious time and attention? more
What does the language used in tweets by popular digital marketing influencers reveal about their personalities? Which personality traits do marketing influencers tend to have in common? more
Tradeshows, conferences, live events in general have become essential components of exceptional marketing strategies. No other medium works better to create an emotional bond between your brand and its customers and prospects. Of course, there are right and wrong ways to approach live events. more![Artificial Intelligence: A Detailed Overview [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190611-infographic-lg.jpg)
Chatbots, robots, digital assistants, automated vehicles, virtual assistants... They (and much more) are the products of artificial intelligence, which is poised to transform entire industries. Here's an overview of the current state of AI, all in one (very long) infographic. more
Most marketers believe that their team does not take enough creative risks, according to recent research from The Creative Group. more![The State of Marketing Automation in 2019 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190606-charts-lg.jpg)
Although the use of marketing automation is increasingly widespread, most businesses say they still need to improve their capabilities in various key areas, according to recent research from Act-On and London Research. more
Digital experiential technologies are redefining everyday processes and influencing a variety of industries, from retail to real estate. See how retailers can harness AR and VR to propel their marketing initiatives, enhance the shopper experience, and drive sales. more
Marketers are drowning in martech alphabet soup. They must sort through that haphazard collection of acronyms that vendors have created to market their products. Then, marketers have to select the right acronym and the right vendor. Avoid the unhealthy hassle. more
Whether you're a big or small brand, today's consumers assume you know them and understand them—and can personalize their interactions with you online, offline, across devices, and so on. But where do you even start? Every CMO needs to consider these three key priorities. more
Marketers say that among different types of marketing technologies, automation/email/CRM products are the most effective, according to recent research from Ascend2. more
"Artificial intelligence": you've heard the term, you know it's a trend, you know you're "supposed" to be using it... But if you were asked to explain in a few short sentences what it means for marketers, could you do it? If not, then you've found the right article. more
"Event intelligence" is the latest buzzword in the meeting and event industry, and there are a lot of questions surrounding it, such as how exactly it helps planners and marketers, what technologies come into play, and even what event intelligence is. This article sheds some light. more![Marketing Automation and Artificial Intelligence: How AI Helps Automate Marketing [Infographics]](https://i.marketingprofs.com/assets/images/articles/lg/190422-infographic-lg.jpg)
Marketing automation aims to help Marketing and Sales coordinate and streamline time-consuming tasks. Now, with the insertion of artificial intelligence and machine-learning into that process, not only rote tasks but also more complex ones can be automated. See how AI can level-up marketing automation. more
Social media, websites, email, SEO, videos, and content are the most popular digital marketing channels and tactics with small businesses, according to recent research from The Manifest. more
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