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In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research from Walker Sands. more
To reach more customers at the right time in the right channels, marketers need to adapt messages for the different niche mediums and channels customers use during key parts of the customer journey. more
Brand positioning is the foundation of a strong marketing and branding strategy. Learn how to create an impactful positioning statement and use it to help define your brand in the minds of your market. more![Marketers Should Know: How Influencers Generate Revenue [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180712-infographic-lg.jpg)
Brands can partner with influencers in a variety of ways. A study reveals the 15 most common methods—and the ones among them that influencers find most successful. more
Most CMOs say they are driving growth at their firms mainly by serving as the chief storyteller and by connecting the brand to the business, according to recent research from The CMO Council and Deloitte. more![Brands and Social Change: What Young People Want [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180607-infographic-lg.jpg)
Young people appreciate brands that are agents of social change, but price and quality still matter, too. A recent report explains the priorities of young shoppers and describes how brands can take a stand on important matters. more
Want to organize your data so it's actually usable? DMPs help marketers manage data, allowing you to deliver better customer experiences, increase engagement, and improve ROI. Here's what to look for in a DMP. more
Unlike passive forms of marketing, experiential is an active, multidimensional vehicle that connects with customers on a deeper, more emotional level. more
The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll up our sleeves, and get to work. more
Only about half of B2B marketing decisions are made using data, according to recent research from Dun & Bradstreet and Forrester Research. more
Most marketers say their email automation and marketing automation skills are still works in progress and that they are not using many features effectively, according to research from GetResponse and SmartInsights. more
When you need to arrange complex information and track minute details, calendars are awfully helpful. Especially in content marketing. more
B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International. more![A Marketer's Checklist: Are You Ready for GDPR Compliance? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180503-infographic-lg.jpg)
The General Data Protection Regulation is about to go into effect, but many marketers are still unprepared for it. Here's a checklist for digital marketers to make sure they comply with the pending regulation's provisions. more
To plan your marketing, you need a marketing strategy. But how do you create that strategy? You need a tactical approach to understanding where you've been, where you are, where you're going (or should be), and what resources are required to get there. more![How to Use Virtual Reality in Your Digital Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180425-infographic-lg.jpg)
VR has moved beyond just gaming and into many industries, including marketing. See what trends are expected with the technology and why marketers should pay attention. more![What Is GDPR, and How Can It Impact Your Business? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180424-infographic-lg.jpg)
"GDPR" has been a buzzword lately, but it's an important one. Failure to comply with new European data regulations—even if your business is US-based—could mean serious consequences. more
Market leaders often take one of three paths to beat the competition. See which strategy can work best for your brand. more
B2B technology vendors tend to focus on various marketing and sales tactics that buyers don't find especially useful or trustworthy, according to recent research from TrustRadius. more
E-commerce businesses have options for shipping: do it yourself, outsource to a fulfillment center, or dropship. Explore the pros and cons of each to find the right option for your company. more![Follow the Influencer to Follow the Money [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180417-infographic-lg.jpg)
Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands. more
A/B-testing has always been an effective way to optimize conversion rate, but new technologies are optimizing your optimization. more![Spanish in the US: An Opportunity for Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180413-infographic-lg.jpg)
Spanish is the second-most commonly spoken language in the US, and that offers a huge opportunity for marketers. Check out this infographic for stats about Hispanic market share and Spanish use on the Web. more
Selecting the right marketing tech stack can be overwhelming. All-in-one solutions are enticing, but sometimes individual tools that solve specific challenges are more useful. Here are three considerations for choosing your marketing tools. more![Spring Cleaning for Digital Marketers: Four Things You Should Do Now [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180409-infographic-lg.jpg)
It's easy to get in a rut with your digital marketing program, so use spring cleaning as an excuse to re-evaluate your efforts and make sure you're doing all you can to achieve maximum ROI. more
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