Go PRO Now
Get unlimited access to all of our exclusive marketing resources
What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 marketing leaders. more![Uncertainty Is Fueling a Drop in US Employee Confidence [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250520-infographic-lg.jpg)
Many employees in the United States feel uncertain about the economy and are not confident in the short-term business outlook of their employer, according to an analysis conducted by researchers at Glassdoor. more
Catch up on select AI news and developments from the past week or so. Stay in the know. more
Small business owners are adapting fast, using "old" and new tech and channels to grow in 2025's tough economy. Read more. more
Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of those concerns, according to recent research. more
Explore how B2B marketers can align AI with human outcomes by applying the Now-Next Continuum across strategy, measurement, and technology. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Discover how a hybrid event strategy—the virtual sandwich method—improves attendee experiences and extends impact to before and after live events. Read more. more
Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI. more
How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs? more![How AI Is Impacting Workers' Jobs [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250506-infographic-lg.jpg)
Some 62% of professionals who use AI tools at work say these solutions have saved them time and 58% say they've made their jobs easier, according to a recent survey. more
This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
AI is transforming marketing by driving efficiency and sparking ideas, but human creativity remains essential for authenticity and impact. Learn how to strike the right balance. Read more. more![How and Why GenAI Exceeds Expectations in Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250429-infographic-v2-lg.jpg)
Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research from Bain & Company. more
Learn how marketers in 2025 are combining AI tools, data insights, and strategic efficiency to thrive despite tighter budgets and shifting expectations. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
B2B companies can boost brand engagement by using B2C-inspired tactics to create lasting impressions through human connection. Read more. more
Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more. more
More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz. more
Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research. more
MarketingProfs uses single