Go PRO Now
Get unlimited access to all of our exclusive marketing resources
- So much data and so little idea what to do with all of it. Here's how to get a handle on all that data and put it to work for you—to make better decisions and achieve better campaign results. more
- WeWork started as a local coworking space, but it quickly grew to become a global force in other industries. What makes WeWork's growth so impressive compared with competitors', and what can its story teach you about how to grow your brand? more
Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers? more- Great deal! Buy now!! But why should people buy from your brand over the competition? That's where your value proposition comes in. Here are five steps to test whether your value prop is helping you succeed—or fail. more
Marketers say email and content marketing are the most effective tactics for driving prospects through the sales pipeline and toward conversion/revenue, according to recent research from Ascend2. more
The term "product-market fit" may not be familiar to some marketers, but it's fundamental to business growth. Here are five areas marketers should focus on to make sure their brand has the right product-market fit. more![Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180920-infographic-lg.jpg)
This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in demand, where will you excel? more
ABM is not a new strategy by any means, but more and more B2B marketers are embracing it, in part because they're dissatisfied with their current lead generation programs. But don't get tangled up in the hype; success relies on a careful approach. more
AI is a powerful technology that can help you create relevant marketing campaigns that bring results—or irrelevant campaigns that waste your money and your customers' patience. Let's go over what AI is and isn't, and what it can and can't do. more
Your data is more valuable than you may know. These three strategies will help you maximize the value of your data and use it to achieve marketing and business objectives. more
Today, branding is not about slapping logos on various media. To grow, your brand needs to be providing consumers with disruptive—that is, memorable and sharable—experiences. more
In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research from Walker Sands. more
To reach more customers at the right time in the right channels, marketers need to adapt messages for the different niche mediums and channels customers use during key parts of the customer journey. more
Brand positioning is the foundation of a strong marketing and branding strategy. Learn how to create an impactful positioning statement and use it to help define your brand in the minds of your market. more![Marketers Should Know: How Influencers Generate Revenue [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180712-infographic-lg.jpg)
Brands can partner with influencers in a variety of ways. A study reveals the 15 most common methods—and the ones among them that influencers find most successful. more
Most CMOs say they are driving growth at their firms mainly by serving as the chief storyteller and by connecting the brand to the business, according to recent research from The CMO Council and Deloitte. more![Brands and Social Change: What Young People Want [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180607-infographic-lg.jpg)
Young people appreciate brands that are agents of social change, but price and quality still matter, too. A recent report explains the priorities of young shoppers and describes how brands can take a stand on important matters. more
Want to organize your data so it's actually usable? DMPs help marketers manage data, allowing you to deliver better customer experiences, increase engagement, and improve ROI. Here's what to look for in a DMP. more
Unlike passive forms of marketing, experiential is an active, multidimensional vehicle that connects with customers on a deeper, more emotional level. more
The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll up our sleeves, and get to work. more
Only about half of B2B marketing decisions are made using data, according to recent research from Dun & Bradstreet and Forrester Research. more
Most marketers say their email automation and marketing automation skills are still works in progress and that they are not using many features effectively, according to research from GetResponse and SmartInsights. more
When you need to arrange complex information and track minute details, calendars are awfully helpful. Especially in content marketing. more
B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International. more![A Marketer's Checklist: Are You Ready for GDPR Compliance? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180503-infographic-lg.jpg)
The General Data Protection Regulation is about to go into effect, but many marketers are still unprepared for it. Here's a checklist for digital marketers to make sure they comply with the pending regulation's provisions. more
MarketingProfs uses single