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![The State of B2B Pipeline Growth in 2025 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250610-infographic-lg.jpg)
This infographic looks at the top pipeline growth challenges facing B2B marketers, six common characteristics of high-performing revenue marketing teams, and other key insights from a recent research report. more
Catch up on select AI news and developments from the past week or so. Stay in the know. more
Fully 84% of consumers in the United States say they've opted in to receive texts from at least one business, up from 62% in 2021, according to recent research. more
New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more. more
Misaligned teams erode customer trust. Learn how to align B2B Marketing and Sales to drive consistent customer experiences and improve campaign outcomes. Read more. more
Discover how repeatable events help marketers scale engagement, streamline workflows, and drive performance across channels. Explore strategies and tools that make it possible. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![Eight Useful ChatGPT Prompts for Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250529-infographic-lg.jpg)
This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations. more
B2B marketers face competing pressures in data use and goal-setting. Ethical marketing offers a clear path to build trust, respect privacy, and improve marketing results. Read more. more![18 Industries That Could Reshape the Global Economy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250527-infographic-lg.jpg)
Which high-growth, dynamic industries could transform the business landscape in the coming years? more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 marketing leaders. more![Uncertainty Is Fueling a Drop in US Employee Confidence [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250520-infographic-lg.jpg)
Many employees in the United States feel uncertain about the economy and are not confident in the short-term business outlook of their employer, according to an analysis conducted by researchers at Glassdoor. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Small business owners are adapting fast, using "old" and new tech and channels to grow in 2025's tough economy. Read more. more
Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of those concerns, according to recent research. more
Explore how B2B marketers can align AI with human outcomes by applying the Now-Next Continuum across strategy, measurement, and technology. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Discover how a hybrid event strategy—the virtual sandwich method—improves attendee experiences and extends impact to before and after live events. Read more. more
Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI. more
How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs? more![How AI Is Impacting Workers' Jobs [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250506-infographic-lg.jpg)
Some 62% of professionals who use AI tools at work say these solutions have saved them time and 58% say they've made their jobs easier, according to a recent survey. more
This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
AI is transforming marketing by driving efficiency and sparking ideas, but human creativity remains essential for authenticity and impact. Learn how to strike the right balance. Read more. more
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