Go PRO Now
Get unlimited access to all of our exclusive marketing resources
![Artificial Intelligence: A Detailed Overview [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190611-infographic-lg.jpg)
Chatbots, robots, digital assistants, automated vehicles, virtual assistants... They (and much more) are the products of artificial intelligence, which is poised to transform entire industries. Here's an overview of the current state of AI, all in one (very long) infographic. more
Most marketers believe that their team does not take enough creative risks, according to recent research from The Creative Group. more![The State of Marketing Automation in 2019 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190606-charts-lg.jpg)
Although the use of marketing automation is increasingly widespread, most businesses say they still need to improve their capabilities in various key areas, according to recent research from Act-On and London Research. more
Digital experiential technologies are redefining everyday processes and influencing a variety of industries, from retail to real estate. See how retailers can harness AR and VR to propel their marketing initiatives, enhance the shopper experience, and drive sales. more
Marketers are drowning in martech alphabet soup. They must sort through that haphazard collection of acronyms that vendors have created to market their products. Then, marketers have to select the right acronym and the right vendor. Avoid the unhealthy hassle. more
Whether you're a big or small brand, today's consumers assume you know them and understand them—and can personalize their interactions with you online, offline, across devices, and so on. But where do you even start? Every CMO needs to consider these three key priorities. more
Marketers say that among different types of marketing technologies, automation/email/CRM products are the most effective, according to recent research from Ascend2. more
"Artificial intelligence": you've heard the term, you know it's a trend, you know you're "supposed" to be using it... But if you were asked to explain in a few short sentences what it means for marketers, could you do it? If not, then you've found the right article. more
"Event intelligence" is the latest buzzword in the meeting and event industry, and there are a lot of questions surrounding it, such as how exactly it helps planners and marketers, what technologies come into play, and even what event intelligence is. This article sheds some light. more![Marketing Automation and Artificial Intelligence: How AI Helps Automate Marketing [Infographics]](https://i.marketingprofs.com/assets/images/articles/lg/190422-infographic-lg.jpg)
Marketing automation aims to help Marketing and Sales coordinate and streamline time-consuming tasks. Now, with the insertion of artificial intelligence and machine-learning into that process, not only rote tasks but also more complex ones can be automated. See how AI can level-up marketing automation. more
Social media, websites, email, SEO, videos, and content are the most popular digital marketing channels and tactics with small businesses, according to recent research from The Manifest. more- To reach consumers and provide superior customer experiences, we need to deliver content that engages. Understanding what’s important to buyers is the key—and a growing number of buyers cite shared purpose as one reason to buy from a company. Social purpose is a powerful tool; here's how you can wield ... more
![What CMOs Are Focusing On in 2019 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190401-cmofocus-cmocouncil-lg.jpg)
Senior marketers say improving go-to-market processes and digital marketing capabilities are top priorities for 2019, according to recent research from the CMO Council. more![How Brands Benefit by Using Virtual Reality to Engage Customers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190325-infographic-lg.jpg)
Once perceived as nerdy gamer technology, virtual reality is being embraced by brands across the globe. Marketers are realizing the potential of VR to leave indelible impressions on consumers. You might want to check out how it can help you engage customers. more
Less than half of those who work on in-house creative teams say morale in their group is high, according to recent research from InSource and inMotionNow. more- Some days, Sales and Marketing can seem closely aligned. Other days, it seems Marketing is from Venus and Sales is from Mars. But sales and marketing teams need to better understand each other, pursue shared goals, and work together more effectively—for the greater good of the company. Here's how ... more
Consumers find direct mail marketing valuable as long as the materials come from brands they are interested in and/or categories they are interested in, according to recent research from PebblePost. more- Is there any facet of digital marketing that isn't being continually disrupted by technology? You name it: data-gathering, analytics, content creation and distribution, personalization, targeting, SEO... So which technologies should you be keeping a close eye on? more
Most marketers who work for B2B technology firms expect their budgets to grow or stay the same this year, according to recent research from Spiceworks. more
Most marketers think that their marketing strategy is somewhat successful in achieving its primary objectives but that it's not best-in-class, according to recent research from Ascend2. more
It happens at the start of every year:Local businesses are eager to activate their marketing plans; but, after a busy holiday season, even the most experienced marketers can be overwhelmed. Here are some simple steps to get going and stay on track in 2019. more
Marketing technology is continually evolving to solve day-to-day problems for companies across industries in efficient, effective and innovative ways. Here are some predictions for 2019 from six martech leaders. They cover a variety of topics—from ABM to Facebook marketing to meeting automation and more. See what these leaders think awaits ... more![Push Notifications vs. SMS vs. Email: A Comparison [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190218-Push-vs-SMS-vs-Email-Infographic-lg.jpg)
Push notifications, email, and SMS can reach consumers in highly personalized ways, and all three behave and perform similarly to meet the goals of marketing campaigns. Perhaps for that reason, those three channels are sometimes thought of as interchangeable. But that's not the case. more
If you gather information to gain a strong understanding of your competitive landscape and market environment, you can improve your strategy across every area of marketing. Let's take a look at how to gather intel in three areas to help you stand out against your competition and win. more
Consumers, especially younger ones, are becoming increasingly reliant on online reviews to assess local businesses, according to recent research from BrightLocal. more
MarketingProfs uses single