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As text marketing technology has evolved, it's become accessible and affordable for every level of sender, giving marketers unprecedented access to their customers' attention. As a result, digital marketing is facing disruption at the hands of SMS and MMS. more
Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter? more![Seven Ways to Turn Marketing Teams Into Agile Jedi Masters [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200114-Infographic-lg.jpg)
Marketers today can communicate with prospects and customers more effectively, instantly measure their efforts, and adjust priorities, workloads, and campaigns as needed. To keep up, however, teams must be able to pivot yet remain in sync, and align their efforts with company goals. But how? The answer is to go ... more
Privacy concerns have reached a boiling point. Consumers, regulators, Web browsers, advertisers, brands... all are evolving to meet the changing privacy landscape. Marketers are considering how to best reach customers while respecting their privacy and earning their trust. See what lies ahead in 2020. more![The Role Technology Plays in the Lives of Gen Alpha Kids [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200107-chart-lg.jpg)
A mobile device is the favorite toy of 44% of Generation Alpha children, according to recent research from Domain.me. more![A Connected World in Flux: 10 Insights for Marketing and Business Leaders [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200107-infographic-lg.jpg)
Major trends are reshaping business and society, including the way we live and work. That "we" includes not only customers but also marketers—we who venture out into that rapidly transforming world to do our job. To do it well, we need an understanding of the big picture. This infographic from ... more
Thanks to the social-driven economy, consumer demand for convenience, and a culture of "I want it now," subscription and direct-to-consumer (DTC) e-commerce is booming. The industry is evolving quickly, and heading into 2020 these are five trends to watch. more
Most B2B marketers expect their firm's 2020 marketing spend to be roughly the same as it was in 2019, according to recent research from Sagefrog Marketing Group. more
The early-warning signs of a recession are all around, and most economists expect a recession by the end of 2020. Recession-proofing takes time and steady effort. These five tactics will ensure marketers are ready for ups and downs, whatever the economic climate. more
Marketing has evolved, as has the customer experience: A signature on the dotted line is now just the beginning. CMOs—all marketers—have new roles and so need new skills; foremost is the ability to wear many hats at once. These 5 guiding principles will help you navigate this new world. more
Your 2020 planning season has likely been in high gear. Marketers have been reflecting on how their year went and setting objectives for 2020. Often missing or deprioritized in that process is competitive intelligence. But CI can drive actionable insights—and revenue. more
Here are the 2020 B2C content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program. more
Revenue operations is a hot trend in B2B marketing. But what is it, why has it continued to gain traction, and—most important—how can marketers benefit from it? Here are answers, including three reasons why marketers should embrace revenue operations. more
As an owner of a small business, you've indulged in dreams of expansion. With a little belt-tightening, it's well within your reach. These three ideas will help streamline your business and get you ready to scale up. more![2020 CMO Predictions From Marketing Influencers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191205-infographic-lg.jpg)
With 2020 all but here, marketers are thinking about what opportunities, trends, threats, and possibilities the New Year might bring. Here's what 20+ marketing influencers say marketing leaders will be confronting in 2020. more
It's no secret that the holiday shopping season can have an outsize impact on a small business's revenue for the year. Here are four areas businesses should prioritize. more
Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. Because message strategy is the foundation for everything you do in marketing. Here's how to build a foundation that doesn't crumble. more
Learn why you should outline your competitive intelligence (CI) priorities and how you can quickly make an impact in your organization. If you're not defining your CI priorities, you're setting yourself up for failure. Avoid that costly mistake. more
Much has been written recently about how consumers should be the "owners of their data." But can marketers perform customer analytics while respecting customers' wishes and following the law? Are we on a collision course, or is there a better way? more
These days, e-commerce businesses have more marketing options at their fingertips than ever before. It can be easy to choose the wrong ones. As a result, many e-commerce companies are losing out on some seriously lucrative revenue streams. more![How Mom-and-Pop Shops Can Succeed Against Big Retailers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191121-infographic-lg.jpg)
This infographic outlines and debunks persistent myths about mom-and-pop shops and offers seven actionable tips to help small businesses compete and thrive against big retailers. more
The new year is right around the corner, and marketers are making their budget lists and checking them twice... Here's a look at how marketers are prioritizing digital spend for the year ahead. more
Paid search and social are both performance channels with particular strengths and weaknesses. Used intelligently together, these two channels combine for a powerhouse multichannel campaign. Here's what you need to know to successfully integrate your search and social campaigns. more
Launching a new product can be a lot like throwing a dart at a map—while the map is in another room, the power is out, and you're fresh from the optometrist and your pupils are dilated... But you don't have to launch products—or even campaigns—with guesswork. Here's what to do ... more
At some point, we all learned about the 4Ps of marketing: place, price, product, and promotion. Those still hold weight, but marketing has been undergoing drastic changes, and companies now face a host of new challenges. These new 4Ps of marketing are the way forward. more
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