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Facebook's algorithm gives preference to visual content—photos, GIFs, and videos—allowing marketers to engage audiences effectively. To ensure your Facebook efforts pay off, use the right image sizes and dimensions. more
If you're going to run a successful marketing campaign on Instagram, you need to understand it and its audience inside and out. Here are tips as well as tools to help you succeed on Instagram with video marketing. more![How to Set Up and Use Your Small Business Instagram Profile [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191003-infographic-lg.jpg)
A social media strategy is crucial for most businesses today. For many small businesses, Instagram seems an obvious choice because it's well-suited to brand-building and promotions. Before all else, though, you need to set up a killer profile—then follow these best-practices. more
You want a guaranteed method of going viral? Have an A-list celebrity with a massive following retweet you. Even then, it's got to be the right message and the right time. Such was the case with me. Twice. Here's my story, along with advice for going viral that doesn't rely ... more
Marketers say search is the most effective pay-per-click (PPC) digital advertising channel and display is the least effective PPC digital advertising channel, according to recent research from Hanapin Marking. more
There are various types of influencers, and they deliver varying degrees of success to what your business wants from its investment in influencer marketing. Knowing the differences among the different types can help you define the goals, activities, and measures of success for your influencer marketing. more
Social media offers marketers an excellent opportunity to reach customers. But how can you stand out from the massive amounts of content exchanged on social platforms each day? You need to inject a little personality into your brand content. Here's what you need to know. more![Instagram Stories 101: What Marketers Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190822-infographic-lg.jpg)
The Instagram Stories format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Looking to make the most of your brand Stories? Here's what you need to know. more
Instagram, YouTube, and Facebook are the most popular social media platforms, but brands need to be aware of emerging platforms if they don't want to risk missing lucrative opportunities. Here are key market trends in social media engagement and ways emerging platforms are addressing those trends. more
Facebook is still the most popular social network for paid campaigns, but marketers appear to be most bullish about YouTube and Instagram, according to recent research from Hanapin Marketing. more
B2B companies tend not to believe social strategies will work for them. Instead, they often use social platforms as real-time broadcast channels for announcements or updates. But, done correctly, social can drive B2B lead generation—and conversions. more![Employee Advocacy Statistics for Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190801-infographic-lg.jpg)
At this point, your company is probably investing time and money into social media, but a key component still missing from most social media marketing efforts is an employee advocacy program. These stats show why that's likely a big shortcoming. more
Social media marketing is more than just posting stuff and waiting for miracles to happen. Organic social media reach is all but dead. That's the reality we have to deal with. Here's how you can conquer that reality in seven steps. more![Why Digital Marketing Is More Important Than Ever Before [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190725-infographic-lg.jpg)
Businesses worldwide are jumping onto technological advancements and changes in marketing. If you're not prioritizing digital marketing, you're merely giving your competitors a chance to get ahead. See just how important digital marketing is for businesses today. more
Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know. more![The Summer Road Trip in 2019: Mobile and Social Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190627-charts-lg.jpg)
Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony. more
Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research from Sprout Social. more![Instagram Stats Every Marketer Needs to Know in 2019 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190618-infographic-lg.jpg)
Instagram has over 1 billion active monthly users, 500 million of whom are active daily on the image-based social platform. Users' engagement with brands on Instagram is at least 10 times higher than on any other social platform. Worth paying attention to, right?! more
How much are influencers charging brands to post content to social media? How do these rates vary by follower count, social network, and content type? more![How Twitter's Algorithm Works (And How to Make It Work for You) [infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190529-infographic-lg.jpg)
Twitter has 330 million active monthly users. More than 500 million tweets go out each day—roughly 6,000 tweets each second. How can you or your brand possibly stand out in the torrent of tweets? more![The Online Platforms With the Greatest Amount of Offensive Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190528-charts-lg.jpg)
Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent report from AdColony. more![The Top Influencers on Pinterest [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190523-charts-lg.jpg)
What are the most popular accounts on Pinterest? Which topics and subtopics do these accounts tend to cover? How frequently do they pin content? more
Sellers—and marketers—are crazy if they don't take advantage of the vast amounts of information about their buyers that's available on social media. And yet, they don't. Those who do... have a great advantage. Here are ways to research buyers on social platforms. more![Social Media Image Sizes in 2019 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190514-infographic-lg.jpg)
Images are key to making your social media posts get noticed. But those images—whether cover photos, profile pics, or visuals in timelines or news feeds—need to be the right display size. The problem? Social platforms often change their guidelines on optimal display sizes. The solution? This infographic. more
The steady growth in the share of US adults who use social media appears to have plateaued, according to recent research from the Pew Research Center. more
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