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Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts? more![Follow the Influencer to Follow the Money [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180417-infographic-lg.jpg)
Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands. more
Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from Clutch. more
The mounds of social media data available offer a goldmine for marketers, but sorting through all that data can be overwhelming. That's where AI comes in to help you monetize your social data. more
Does using social media make people have a better or worse outlook on life? Do users' social network accounts accurately depict their lives? Are there differences in how people feel after using different platforms? more
Marketers say not having enough staff and financial resources is the top challenge they face in executing well on social media, according to recent research from The Manifest. more![How to Ignite Your LinkedIn Marketing Strategy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180403-infographic-2-lg.jpg)
Want to know the secrets to using LinkedIn for marketing? Ask the experts: the platform's own marketers. Check out these tips from LinkedIn's business solutions team. more
Search engines drove more total traffic than social networks to websites in 2017 for the first time in three years, according to recent research from Shareaholic. more
Employees can be a brand's most influential advocates. Put that often-untapped resource to use by empowering employees to be your brand's best ambassadors. more![The Small Business Guide to Facebook Insights [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180327-infographic-lg.jpg)
Facebook pages are only as effective as you make them, and it's hard to make them effective if you don't know how they are performing. This guide to Facebook Insights will help you assess—and improve—the performance of your page. more![Social Media as the New E-Commerce Platform [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180323-infographic-lg.jpg)
Marketers' use of social media has evolved from customer acquisition to retention to—finally—selling. Each platform offers its own solution for users to shop without leaving the social sites. more![The Complete Guide to Snapchat Advertising Targeting Options [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180320-infographic-lg.jpg)
If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective. more
Social media isn't just for collecting likes and follows: It can help you increase sales—when it's used right. more![23 Ideas for Marketers Wondering What to Post on Instagram [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180308-infographic-lg.jpg)
In an Instagram rut? Check out these creative ideas to give your posts new life and boost Instagram engagement. more
YouTube and Facebook are the social networks most used by US adults, according to recent research from the Pew Research Center. more
How do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and receiving more positive mentions? more
The median number of shares content pieces receive on social media has fallen over the past two years due largely to increased competition, changes made by Facebook, and the rise of private sharing, according to recent research from BuzzSumo. more
In this, the very last issue of SocialSkim: Facebook woos businesses with Messenger features, offers job application feature in 40 countries; Vero, a new app part Facebook, part Pinterest, part Instagram; Snapchat redesign pushes downloads way up; Facebook cleans up ad metrics... more![Seven Simple Ways to Increase Customer Retention Using Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180302-infographic-lg.jpg)
Keeping your current customers is much less expensive than finding new ones. Social media offers an accessible and effective platform for retaining customers. more![The Building Blocks of Employee Advocacy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180227-infographic-lg.jpg)
Employee advocacy can be a low-cost, highly effective way to boost marketing and sales efforts and improve employee retention. These five steps will get you started. more
Which types of Web content get shared most on social media? Do format, length, and domain authority correlate to more shares? more
Facebook's new 3D posts usher in a brave new AR/VR world; LinkedIn's new Salary Insights; Facebook opens Community Help to businesses; Snapchat ads GIFs, plans tab feature; new Facebook engagement metrics to focus on; much more. more
What do people see when they visit your LinkedIn profile? Ask yourself three questions to boost your profile and generate more leads from the professional networking platform. more![The Rise of the Story Format on Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180222-infographic-lg.jpg)
Since the launch of Instagram Stories, more social platforms have released ways for companies to be storytellers and make emotional connections with consumers. Which platform is right for your brand? more
Creating a social media strategy can feel overwhelming—especially when there are so many social platforms. These tips will help you focus on the basics so you can find your audience and get up and running. more
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