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- This infographic explores how the concept of rhythm—building a relationship between different elements to create harmony—can be applied to social media content. more
- Consistent success with social media marketing is driven by understanding what's working and what's not. And for that, you need to know which key performance indicators to measure. more
- This infographic looks at how marketers are increasingly embracing lo-fi, authentic content and experiences over highly polished messaging. more
- Americans are becoming familiar with virtual influencers and considering purchasing products endorsed by those influencers, according to a recent survey. more
- Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success. Read more. more
- Why do so many brands post content on social media that taps into nostalgia? This infographic explores this trend and looks at how you can go old school with the pieces you post. more
- People in South Africa, Brazil, and the Philippines spend the most time per day, on average, looking at social media platforms on their phones, computers, and other screens, according to recent research. more
- What are the foundational elements of social media marketing success? According to this infographic, they are: community, content, curation, creation, connection, conversation, and conversion. more
- Some 43% of small business owners say they oppose a potential US ban of TikTok, according to a recent survey. more
- This infographic covers the recommended image sizes for common placements on Instagram, Twitter/X, Facebook, LinkedIn, Pinterest, Snapchat, and TikTok. more
- Gen Z is increasingly embracing TikTok for a wide range of activities—from following brands to keeping up-to-date with the world—while decreasingly using other social media platforms to find funny/entertaining content, according to recent research. more
- How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States. more
- This infographic covers the core social media to-dos that should be carried out each week, month, and quarter, with a particular focus on essential paid media tasks for marketers. more
- Audience interactions with brand posts on Twitter/X stabilized in 2023 following a drop in 2022, according to recent research. more
- YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center. more
- By making community a core part of your strategy, your brand can create better products and achieve higher engagement and retention rates. But building your community on someone else's platform is full of risk. more
- Which objectives do agencies consider most important when running ad campaigns on YouTube for their clients? To find out, researchers conducted a survey of 116 US-based media agency professionals. more
- This infographic looks at what makes an influencer "micro" versus "nano" and how businesses can harness the power of each of those influencer types. more
- Which professional sports teams globally are the most successful on social media platforms? To find out, researchers looked at the follower counts and engagement rates (ERs) for major organizations on Instagram, Facebook, and TikTok. more
- This infographic covers key questions to ask when getting started on a LinkedIn strategy, core elements to include, the main things you should be doing regularly on the platform, and advanced approaches to consider. more
- Who made the most money from their social media content last year? Researchers looked at the follower counts of popular creators and estimated their 2023 earnings. Here are the results. more
- This infographic examines online user behavior through the amount of data generated and consumed every minute across high-traffic platforms and popular applications, such as ChatGPT, Instagram, and Venmo. more
- Even the most seasoned social media marketers struggle with creating a constant stream of high-quality content. Burnout and inconsistency are common side effects. Here's how ChatGPT can help. more
- Advertising on LinkedIn requires a strategic approach that goes beyond mere ad placement. To truly excel, advertisers need to understand the ins and outs of the platform and its best-practices. more
- This infographic looks at six predictions for 2024: the continued rise of social shopping, chatbots and messaging apps, social-powered customer service, different video content lengths, social intelligence, and generative AI apps. more