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It's easy to get overzealous and dive into every new social media app that people are using, but some platforms may not be the best fit for your brand. Where should you spend your time, energy, and marketing budget? This article has some tips. more
Influencer marketing is no longer a B2C-exclusive space. Many B2B brands are discovering the benefits of an influencer strategy. Here are five tactics to use when planning your B2B influencer campaign. more
Dogecoin was created as a joke in 2013, after two hours of development by an engineer and an entrepreneur. So how can we explain the recent Dogecoin frenzy? From the perspective of marketing, what turned a joke into the fifth-largest cryptocurrency by market cap? Let's take a look. more
Marketers and consumers differ in what they believe makes a brand best-in-class on social media, according to recent research from Sprout Social. more![Do Hiring Managers Check Job Applicants' Social Media Profiles? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210624-infographic-lg.jpg)
Fully 62% of hiring managers say they always check job applicants' social media accounts, and 29% say they sometimes do. more
Clubhouse is the hot new audio social media app that has everyone talking—literally. But its increased popularity has come with some concerns about access and accessibility. Learn more in this article. more
Just about every business has a social media presence, but is social media marketing really effective? Maybe we should be using social media in a different way. more![What Marketers Need to Know About Clubhouse [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210603-infographic-lg.jpg)
Clubhouse, an audio-only social media app, has been getting lots of buzz recently. But what exactly is it, and how does it work? more
Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research from SharpSpring Ads and Ascend2. more![LinkedIn Content Engagement Benchmarks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210525-infographic-lg.jpg)
Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research from Social Insider. more
Younger adults in the United States are much more likely to use Instagram, Snapchat, and TikTok compared with older adults, according to recent research from the Pew Research Center. more![On Instagram, Video vs. IGTV Posts: Which Perform Better? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210504-infographic-lg.jpg)
Traditional video on Instagram tends to outperform IGTV (Instagram's long-form, immersive format), according to a recent analysis conducted by Social Insider. more![A Marketer's Guide to Pinterest [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210429-infographic-lg.jpg)
Did you know that there are more than 416 million monthly Pinterest users? Or that visitors spend five minutes, on average, on Pinterest? Those are some of the insights about the social network covered in this infographic. more
Members of Gen Z are more than twice as likely as Baby Boomers to say they typically learn about brands or companies from social media, according to recent research from Sprout Social and The Harris Poll. more
Average engagement on Instagram posts from businesses spiked in the spring and summer of 2020 and then returned roughly to its prior levels, according to recent research from Social Insider and Sked Social. more
Influencer campaign performance can be difficult to measure. What metrics should you be using, and how do you apply those insights to modify your campaigns? This article will give you some ideas. more![Four Tips for Better Videos Ads on LinkedIn [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210413-infographic-lg.jpg)
What does an effective video ad look like on LinkedIn? The professional social network teamed up with Digivizer to analyze more than 3,500 ads and came up with some answers. more
When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five tools that can help. more![The Social Commerce Habits of Gen Z and Millennials [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210408-infographic-lg.jpg)
What are the social media shopping habits, as well as content and product category preferences, of Gen Z and Millennial Americans? more
Social media retargeting is a valuable tactic in improving brand awareness and recognition during the buying process—and not just for consumer products, but B2B services as well. Learn more in this article. more![Comparing TikTok and Instagram Reels [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210318-infographic-lg.jpg)
What's the difference between TikTok and Instagram Reels? How does audience engagement vary between the two? more
The average engagement rate per post in 2020 was much higher on Instagram than on Facebook and Twitter, according to research from Socialinsider. more![A Quick Guide to Understanding YouTube Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210304-infographic-lg.jpg)
Do you know the difference between the two types of in-stream ads on YouTube? Or how about where YouTube's bumper ads and video discovery ads appear? more![21 Must-Know Instagram Facts for 2021 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210225-infographic-lg.jpg)
Did you know that 25 million businesses are on Instagram and that Photo Ads receive the most marketer spend on the platform? Those are just a couple of the 21 Instagram stats presented in a recent infographic. more![Six Tips for Measuring Your LinkedIn Ad Campaigns [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210223-infographic-lg.jpg)
How can you ensure you're getting a full view of your LinkedIn ad campaign performance and gaining the insights you need to make valuable optimizations? more
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