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- People in Brazil, India, and China are the most likely to say they've bought something because a celebrity or influencer promoted it. That's according to a survey conducted by Statista of people ages 18-64 in eight countries. more
Even if your B2B company doesn't make direct use of TikTok, it can still learn something about event marketing from the popular social platform. Here are four takeaways. more
Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge. more![The Biggest Milestones in B2B Social Media History [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220906-infographic-lg.jpg)
Which key moments in the history of social media should B2B marketers be aware of?This infographic from Oktopost covers some of the biggest milestones of the past 19 years. more
Which content formats and content types are brands asking social media creators/influencers to partner on most often? To find out, Sprout Social conducted a survey in May 2022 among 516 US marketers. more
YouTube is the social platform visited most by teenagers in the United States and it is also the platform teenagers are most likely to say they use almost constantly, according to recent research from the Pew Research Center. more![Instagram Reels Benchmarks for 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220818-infographic-lg.jpg)
How well do Instagram Reels campaigns perform? To find out, Social Insider looked at data from 352,616 Instagram Reels published between June 2021 and June 2022. more
Enthused employees can have a huge effect on your company's reputation and bottom line, and excitement is easily built on LinkedIn. Here's how to use the social platform for employee advocacy. more
Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers? more![25 Twitter Marketing Tips That Actually Work [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220804-infographic-lg.jpg)
This infographic explores 25 tips for optimizing your Twitter profile, finding the most effective content for your tweets, and boosting reach. more
Businesses use social media listening most to attract new customers (17% cite as their primary motivation), provide better customer service (16%), and better understand customer preferences (16%). more![The Best Times to Post on Social Media in 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220721-infographic-lg.jpg)
To find out the best times to post on social media, CoSchedule analyzed 37,219,512 social media messages from more than 30,000 organizations. An infographic summarizes the findings from the research. more![The Top 10 Content Marketing Influencers in 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220714-infographic-lg.jpg)
Who are the must-follow content marketing experts? According to Semrush, the top content marketing influencer in 2022 is MarketingProfs' very own head of content, Ann Handley. more![12 Tips for Making a Standout LinkedIn Profile [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220712-infographic-lg.jpg)
This infographic provides 12 tips for structuring your LinkedIn profile, choosing the right content, and optimizing elements to ensure you're found. more![Gen Z Trends on YouTube: Three New Types of Creativity [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220707-infographic-lg.jpg)
According to YouTube's annual trends report, video viewers are increasingly gravitating towards three new types of creativity: community, multiformat, and responsive. more
Twitter is the go-to social network for journalists, but it isn't the top platform that the public turns to for news, according to recent research from the Pew Research Center. more![Ad Creative Best-Practices for Reddit [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220628-infographic-lg.jpg)
Which creative approaches work best for advertisers on Reddit? To help marketers optimize their campaigns, the social platform created this infographic. more![Hot Topics: The Summer Conversions Trending on Twitter [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220623-infographic-lg.jpg)
Based on what's been trending on Twitter, this summer is going to be all about live music, discovery, and thrills. more
TikTok may be the world's favorite time-waster at the moment, but lessons about speech and presentation can be learned from the annals of its scroll-happy user base. more![The Top Pride Hashtags on LinkedIn [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220614-infographic-lg.jpg)
To help marketers figure out the best hashtags to use on LinkedIn this Pride Month, the professional social network created this infographic. more![The Impact of Reddit Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220531-infographic-lg.jpg)
This infographic makes the case for why ads have a big impact on Reddit by presenting data related to user behavior and community engagement. more![The Benefits of Talking About Sustainability on LinkedIn [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220519-infographic-lg.jpg)
Explore how addressing sustainability topics on LinkedIn such as emissions and renewable energy can help boost engagement with audiences and influence purchase decisions. more![Video Ad Specs That Work Across Social Networks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220503-infographic-lg.jpg)
This infographic provides common specs for social media video ads that marketers can use across channels. more![The Life of a Social Media Manager [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220426-infographic-lg.jpg)
This infographic covers what social media managers were like as kids, what their day-to-day responsibilities and challenges are, and how they feel about the future. more
Adding more hashtags to Instagram posts doesn't tend to help boost views, according to recent research from Social Insider. more
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