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![A Snapshot of the Content Creator and Influencer Economy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211021-infographic-lg.jpg)
Content creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The Influencer Marketing Factory. more![Social Media vs. SEO: 9 Key Differences Between the Tactics [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211014-infographic-lg.jpg)
This infographic looks at differences between social media and SEO in nine areas: topics, formats, audience targeting, conversion likelihood, speed, upper limits, effort and durability, measurement, and interdependence. more![12 Key Benefits of Influencer Marketing for Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210923-infographic-lg.jpg)
What's so great about influencer marketing? This infographic from Americanoize provides 12 reasons why it can be a boon for brands. more
Do LinkedIn posts with links or those without links garner more engagement? To find out, Social Insider and Lightspan Digital analyzed engagement (likes, comments, and shares) on 86,504 LinkedIn posts from 883 brand pages. more![The State of Video Marketing in 2021 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210916-infographic-lg.jpg)
This infographic from Depositphotos explores the state of video marketing and video-related stats for four key platforms: YouTube, Facebook, TikTok, and Instagram. more![The Benefits of LinkedIn for B2B Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210831-infographic-lg.jpg)
This infographic from the LinkedIn's Marketing Solutions team provides three key reasons why the social network is great for B2B marketers: audience, engagement, and trust. more![Five Useful LinkedIn Hashtags for Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210826-infographic-lg.jpg)
Using hashtags can be an effective way to boost the reach of your LinkedIn posts. This infographic explores five hashtags popular with marketers on LinkedIn, including the follower count for each. more![A Workflow for Creating Influencer Brand Posts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210824-infographic-lg.jpg)
This infographic from Cure Media provides an overview of how to create an influencer brand post, covering the key steps from start to finish. more![How to Succeed With Video on 6 Popular Social Networks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210817-infographic-lg.jpg)
This infographic covers key video stats, trends, and specs (dimensions, aspect ratios, lengths, etc.) for six popular social networks: YouTube, Facebook, Instagram, TikTok, Twitter, and LinkedIn. more
Social media can no longer be the job of only one department or outside agency; integration is the key to success. Read this article to identify the cross-discipline strategy that'll work for you. more![LinkedIn Data: The Changing Marketing Jobs Landscape [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210812-infographic-lg.jpg)
LinkedIn recorded a 63% jump in the number of marketing jobs posted on the platform in the first half of 2021, according to research from the social network. more
It would take more than an hour for a person to read the legal fine print for popular online platforms such as Google, Facebook, and PayPal, according to recent research from Reboot Online Marketing. more
For a business to thrive on social media, its social media marketing efforts must be conversion-focused. Here are five ways to increase your social media conversion rate. more
It's easy to get overzealous and dive into every new social media app that people are using, but some platforms may not be the best fit for your brand. Where should you spend your time, energy, and marketing budget? This article has some tips. more
Influencer marketing is no longer a B2C-exclusive space. Many B2B brands are discovering the benefits of an influencer strategy. Here are five tactics to use when planning your B2B influencer campaign. more
Dogecoin was created as a joke in 2013, after two hours of development by an engineer and an entrepreneur. So how can we explain the recent Dogecoin frenzy? From the perspective of marketing, what turned a joke into the fifth-largest cryptocurrency by market cap? Let's take a look. more
Marketers and consumers differ in what they believe makes a brand best-in-class on social media, according to recent research from Sprout Social. more![Do Hiring Managers Check Job Applicants' Social Media Profiles? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210624-infographic-lg.jpg)
Fully 62% of hiring managers say they always check job applicants' social media accounts, and 29% say they sometimes do. more
Clubhouse is the hot new audio social media app that has everyone talking—literally. But its increased popularity has come with some concerns about access and accessibility. Learn more in this article. more
Just about every business has a social media presence, but is social media marketing really effective? Maybe we should be using social media in a different way. more![What Marketers Need to Know About Clubhouse [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210603-infographic-lg.jpg)
Clubhouse, an audio-only social media app, has been getting lots of buzz recently. But what exactly is it, and how does it work? more
Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research from SharpSpring Ads and Ascend2. more![LinkedIn Content Engagement Benchmarks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210525-infographic-lg.jpg)
Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research from Social Insider. more
Younger adults in the United States are much more likely to use Instagram, Snapchat, and TikTok compared with older adults, according to recent research from the Pew Research Center. more![On Instagram, Video vs. IGTV Posts: Which Perform Better? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210504-infographic-lg.jpg)
Traditional video on Instagram tends to outperform IGTV (Instagram's long-form, immersive format), according to a recent analysis conducted by Social Insider. more
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