Go PRO Now
Get unlimited access to all of our exclusive marketing resources
![Google vs. Social Media Algorithms: What's the Difference? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230202-infographic-lg.jpg)
This infographic looks at the signals prioritized by the algorithms of six of the most used platforms: Google, YouTube, Instagram, TikTok, LinkedIn, and Facebook. more
TikTok is full of flashy ads (and cute dog videos), but a large part of brand presence on the platform is B2C. So, is B2B TikTok even a thing? It certainly can be, if you plan ahead and do it right. more
Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from Capterra. more![Five Qualities of an Exceptional Social Media Manager [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230112-infographic-lg.jpg)
This infographic covers the five qualities social media consultant Matt Navarra has seen in the most successful professionals: multitasking, geeking out on Internet culture, storytelling, risk-taking, and understanding human psychology. more
Social media engagement often depends on clicks. But on Instagram, where you only get your "link in bio," those clicks are harder to come by. This article shares the benefits of a brand landing page. more
Workers say the social content types they are most likely to share from their employer are educational posts and updates about employees, according to recent research from Sprout Social. more
Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence. more![How to Find a Perfect Audience on Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221110-infographic-lg.jpg)
This infographic details a three-phase approach for identifying the most valuable groups on social media and then refining your efforts to meet their needs. more![The Essential Social Media KPIs: What to Track on 7 Platforms [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221020-infographic-lg.jpg)
Which metrics should be you paying attention to? This infographic looks at at the essential KPIs to track on seven major platforms: Facebook, YouTube, Instagram, LinkedIn, Pinterest, TikTok, and Twitter. more![The Mind-Boggling Amount of Data Generated Online Every Minute [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221013-infographic-lg.jpg)
This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access is growing globally. more
Unless your company consists of about five people, its social media accounts are likely not run by a single person. How to achieve coherence, then, if multiple people are posting? Try creating a style guide. more![Where Influencers Wield the Most Influence [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221006-infographic-lg.jpg)
People in Brazil, India, and China are the most likely to say they've bought something because a celebrity or influencer promoted it. That's according to a survey conducted by Statista of people ages 18-64 in eight countries. more
Even if your B2B company doesn't make direct use of TikTok, it can still learn something about event marketing from the popular social platform. Here are four takeaways. more
Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge. more![The Biggest Milestones in B2B Social Media History [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220906-infographic-lg.jpg)
Which key moments in the history of social media should B2B marketers be aware of?This infographic from Oktopost covers some of the biggest milestones of the past 19 years. more
Which content formats and content types are brands asking social media creators/influencers to partner on most often? To find out, Sprout Social conducted a survey in May 2022 among 516 US marketers. more
YouTube is the social platform visited most by teenagers in the United States and it is also the platform teenagers are most likely to say they use almost constantly, according to recent research from the Pew Research Center. more![Instagram Reels Benchmarks for 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220818-infographic-lg.jpg)
How well do Instagram Reels campaigns perform? To find out, Social Insider looked at data from 352,616 Instagram Reels published between June 2021 and June 2022. more
Enthused employees can have a huge effect on your company's reputation and bottom line, and excitement is easily built on LinkedIn. Here's how to use the social platform for employee advocacy. more
Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers? more![25 Twitter Marketing Tips That Actually Work [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220804-infographic-lg.jpg)
This infographic explores 25 tips for optimizing your Twitter profile, finding the most effective content for your tweets, and boosting reach. more
Businesses use social media listening most to attract new customers (17% cite as their primary motivation), provide better customer service (16%), and better understand customer preferences (16%). more![The Best Times to Post on Social Media in 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220721-infographic-lg.jpg)
To find out the best times to post on social media, CoSchedule analyzed 37,219,512 social media messages from more than 30,000 organizations. An infographic summarizes the findings from the research. more![The Top 10 Content Marketing Influencers in 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220714-infographic-lg.jpg)
Who are the must-follow content marketing experts? According to Semrush, the top content marketing influencer in 2022 is MarketingProfs' very own head of content, Ann Handley. more![12 Tips for Making a Standout LinkedIn Profile [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220712-infographic-lg.jpg)
This infographic provides 12 tips for structuring your LinkedIn profile, choosing the right content, and optimizing elements to ensure you're found. more
MarketingProfs uses single