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The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as an online store for your products or services. more
Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner. more
It's harder than ever to grab your customers' attention. But if you allow them to share their opinions and experiences, they're more likely to engage with your brand—while creating marketing materials for you. Here are five ways to use UGC to your benefit. more![The Best Days and Times to Post on Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180521-infographic-lg.jpg)
The latest data from Unmetric shows the best times to post on Instagram, Twitter, and Facebook. Pay close attention: Each platform has its own peak days and hours. more
Social media and SEO are often viewed as mutually exclusive marketing practices. But that's not so. Here are five ways that SEO marketers and social media managers can work together. more![Eight Ways to Make Money on YouTube [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180427-infographic-lg.jpg)
Ads aren't the only way to make money on YouTube. Check out this infographic for other ideas to generate revenue from the video-sharing platform. more![The Updated Guide to Facebook Ad Placements [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180426-infographic-lg.jpg)
Facebook can be an effective way to reach your audience—because it offers a variety of ad placement options depending on your goals. Check out this infographic to learn how to get the most out of your Facebook ads. more
Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck. more
Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts? more![Follow the Influencer to Follow the Money [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180417-infographic-lg.jpg)
Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands. more
Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from Clutch. more
The mounds of social media data available offer a goldmine for marketers, but sorting through all that data can be overwhelming. That's where AI comes in to help you monetize your social data. more
Does using social media make people have a better or worse outlook on life? Do users' social network accounts accurately depict their lives? Are there differences in how people feel after using different platforms? more
Marketers say not having enough staff and financial resources is the top challenge they face in executing well on social media, according to recent research from The Manifest. more![How to Ignite Your LinkedIn Marketing Strategy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180403-infographic-2-lg.jpg)
Want to know the secrets to using LinkedIn for marketing? Ask the experts: the platform's own marketers. Check out these tips from LinkedIn's business solutions team. more
Search engines drove more total traffic than social networks to websites in 2017 for the first time in three years, according to recent research from Shareaholic. more
Employees can be a brand's most influential advocates. Put that often-untapped resource to use by empowering employees to be your brand's best ambassadors. more![The Small Business Guide to Facebook Insights [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180327-infographic-lg.jpg)
Facebook pages are only as effective as you make them, and it's hard to make them effective if you don't know how they are performing. This guide to Facebook Insights will help you assess—and improve—the performance of your page. more![Social Media as the New E-Commerce Platform [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180323-infographic-lg.jpg)
Marketers' use of social media has evolved from customer acquisition to retention to—finally—selling. Each platform offers its own solution for users to shop without leaving the social sites. more![The Complete Guide to Snapchat Advertising Targeting Options [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180320-infographic-lg.jpg)
If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective. more
Social media isn't just for collecting likes and follows: It can help you increase sales—when it's used right. more![23 Ideas for Marketers Wondering What to Post on Instagram [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180308-infographic-lg.jpg)
In an Instagram rut? Check out these creative ideas to give your posts new life and boost Instagram engagement. more
YouTube and Facebook are the social networks most used by US adults, according to recent research from the Pew Research Center. more
How do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and receiving more positive mentions? more
The median number of shares content pieces receive on social media has fallen over the past two years due largely to increased competition, changes made by Facebook, and the rise of private sharing, according to recent research from BuzzSumo. more
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