Go PRO Now
Get unlimited access to all of our exclusive marketing resources
Older audiences tend to pay more attention to video ads on YouTube, and they also tend to be more costly to reach, according to recent research from Strike Social. more
Influencer marketing grew out of celebrity endorsement, but with nearly everybody now on social media... it turns out that relatively ordinary, down-to-earth people are often the best influencers. But how do you find the influencers most suitable for your business? more
This week, it's all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon's social-shopping feed and plans for a WhatsApp competitor; Facebook's Marketplace ad tests and alternative News Feed; the status of paid social; and more! more![The Indispensable Social Media Cheat Sheet [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170720-infographic-lg.jpg)
Want to make your social media marketing time more efficient? Check out this infographic, with tips on image sizing, keyboard shortcuts, and must-have tools. more
Facebook is already the most used social network by marketers for advertising, and it is also the platform marketers are most bullish about for the next 12 months, according to recent research from Hanapin Marketing. more
LinkedIn's suite of tools to help you customize notifications; Facebook Messenger ads roll out globally, and Instant Article subscriptions are almost here; why Snap Map is worth paying attention to; get B2B leads with LinkedIn's Sponsored InMail; search via emoji; more! more![Six Social Media Behaviors Your Brand Needs to Stop Right Now [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170714-infographic-lg.jpg)
Oh, no, you didn't! Make sure your brand isn't participating in these six social media no-nos. more
List-post headlines that include the number 10 garner more engagement on Facebook, on average, than headlines that include other numbers, according to recent research from Buzzsumo. more
To stay competitive post-IPO, Snap needs to not only maintain and grow its user base but also convince marketers of the value of using the platform for marketing and advertising. Here's what it has going for it. more
We now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even the best marketing plan and the most strategic sales plan. more
This week: Snapchat's new business-friendly features to fend off Instagram; Facebook's drone test to bring Internet to rural areas, and new transparency metrics to gain brands' trust; boost traffic with Instagram Story Ads; how teens use social; more! more
To join the growing number of businesses using the proven power of influencer marketing—to the tune of a $6.50 return on each dollar invested—take these 5 steps to ensure a successful influencer marketing campaign. more
Facebook to spend millions on original shows, hits major user milestone; YouTube's VidCon announcements and its experimental app open to all; Instagram tires to make you share more; Reddit's big video effort; why you can't just focus on paid social; more! more
Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook? To find out, Buzzsumo examined the performance of 100 million article headlines published this year. more
Most marketers find social media influencers for campaigns by reaching out to them directly rather than by using influencer platforms or talent agencies, according to recent research from Bloglovin'. more![Owned, Paid, and Earned: The Social Media Trifecta [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170627-infographic-lg.jpg)
Owned, earned, and paid social media are often thought of as separate tactics of a brand's social strategy. But ensuring all three work together can give you the biggest and best results. See how to make that happen. more
Black Friday might seem like it's a long time away, but some of the most worthwhile holiday marketing activities require months of planning. If you want to build out a micro-influencer program for the holiday season, this 5-month plan will get you started. more
Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly's original programming with big partners; Instagram Stories user base soars; GIF's 30th anniversary... more
The Walking Dead was the most talked about television show on social media during the 2016-2017 season, according to recent research from Nielsen. more
Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media Tumblr plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's self-serve ads... more![Why Social Media Is the Best Thing to Happen to Marketing Automation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170613-infographic-lg.jpg)
Are you using your marketing automation platform to its fullest capabilities? If you're not including data from social media channels, you could be missing out. more
Facebook gives parents control with teen messaging app; Instagram vs. Snapchat for small business; Facebook, WhatsApp revamp photo features; the only social listening tool for Reddit; Facebook's mid-roll ads underwhelm; social media B2B trends... more
Some 60% of Fortune 500 CEOs have no accounts in their own name on any of six major social networks, according to recent research from CEO.com and DOMO. more![How to Build a Better Social Marketing Strategy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170607-infographic-lg.jpg)
From Livestreaming to quizzes and videos, there's a lot you can be doing to enhance your social channels. Check out this infographic for some great data and ideas on how to build a better social media strategy. more
Marketers say Facebook is the social network they use most—as well as value most—for marketing their business, according to recent research from Social Media Examiner. more
MarketingProfs uses single