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Instagram has over 1 billion active monthly users, but seeing success on the social platform is still a challenge for many marketers. Here's what your business needs to know before you 'gram. more
Marketers who understand the value of engagement in influencer marketing also understand the power of micro-influencers. These are regular people with regular social media accounts who are truly driven to share their passions. As a result, they have passionate followings—and incredible endorsement power. Here's what you need to know to ... more- Your company probably has some social media presence. But if you're not incorporating it into your strategy for marketing to customers, you're missing out. to expand your customer base, keep current customers engaged, and increase profits, take steps to build a social media marketing plan. more
Video is the content type that tends to spark the most engagement on Instagram, according to recent research from quintly. more![Facebook Reactions, Shares, and Comments: A 2018 Year in Review [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190107-socialbakers-facebook-2018-infographic-lg.jpg)
Some people—including many of your customers—practically live on Facebook (despite all the bad press it got in 2018). So how do they behave? What do they share? Who likes "love" most, or "haha"? Which are the standout brands? And so on and so on. Here's a handy wrap-up of Facebook ... more- Each of these handful of tactics you can use in conjunction with your social media efforts can boost your lead counts. There is no one-size-fits-all solution, however; you'll need to experiment to find which work best for you. Check out these potentially winning lead-gen tactics. more
Most US adults say brands should respond to consumers' comments on social media within a day, according to recent research from Clutch. more
Some 81% of consumers say brands have a responsibility to be transparent on social media, according to recent research from Sprout Social. more
Some brands are already using artificial intelligence to engage their audiences on social media and gain an edge on their competition. See how you can start using AI and stay ahead of the curve. more
Most Fortune 500 companies now have corporate blogs, according to recent research conducted by Nora Ganim Barnes, Allison Kane, and Kylie Maloney at The Center for Marketing Research, University of Massachusetts, Dartmouth. more- When you have the basics of your social media set up and running smoothly, the rest of the program becomes easier to manage. This checklist of social media tasks to address on a regular basis will help you set up your social routine--and entire program--for success. more
Instagram's IGTV could be exactly what your marketing needs to take your social media video strategy to the next level. Here are 7 tips to help marketers use IGTV. more![The Influence of Instagram [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/181011-infographic-lg.jpg)
Instagram has major potential to bring awareness to your brand—and you don't always have to pay celebrity prices to be seen. The channel is growing fast, in part thanks to the influence of advocates and small influencers. more![Social Selling for LinkedIn: Seven Practical Tips [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/181004-infographic-lg.jpg)
LinkedIn can do more than help you find a job. It's a great tool for selling your products and services as well. Here's how to use the platform to drive conversions. more![Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180920-infographic-lg.jpg)
This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in demand, where will you excel? more![Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/170918-ddp-lg.jpg)
Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll. more![The Power of Micro-Influencers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180913-infographic-lg.jpg)
Micro-influencers are often more effective than their higher-profile peers at helping your content push through consumers' overcrowded social media feeds—and they can be a much more cost-effective way to reach a new audience. more
If you've heard Reddit is a tough place to market, you've heard right—but changes to the platform have made it more marketing-friendly, and it can be one of the most effective social platforms for reaching new, relevant audiences. more
Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others? more![Pinterest for Business: Seven Helpful Tips [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180816-infographic-lg.jpg)
Pinterest is still somewhat of a mystery to many marketers, but it can be a useful platform if that's where your audience is. Here are some ways to make sure your pinning is winning. more![The Science of Sharing: Who, What, Where, and Why [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180809-infographic-lg.jpg)
How can you encourage your audience to share your social media content? Understand who they are, what they want to share, which platforms they share on, and why they share. A good place to start is today's infographic. more![Facebook vs. Google: AdRank Auction Factors [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180806-infographic-lg.jpg)
Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids. more
Can you spot a real from a fake? Here are some tips to determine whether the Instagram influencers you work with are as influential as they claim. more
Want to increase your social presence while also boosting employee engagement? Here are 10 steps to launching a successful employee advocacy program. more
Promoting your content on the right platform at the right time can make all the difference in establishing your brand as a thought leader. Here are four steps to help you get there. more
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