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![The Benefits of Talking About Sustainability on LinkedIn [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220519-infographic-lg.jpg)
Explore how addressing sustainability topics on LinkedIn such as emissions and renewable energy can help boost engagement with audiences and influence purchase decisions. more![Video Ad Specs That Work Across Social Networks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220503-infographic-lg.jpg)
This infographic provides common specs for social media video ads that marketers can use across channels. more![The Life of a Social Media Manager [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220426-infographic-lg.jpg)
This infographic covers what social media managers were like as kids, what their day-to-day responsibilities and challenges are, and how they feel about the future. more
Adding more hashtags to Instagram posts doesn't tend to help boost views, according to recent research from Social Insider. more![The User-Generated Content Advertising Ecosystem [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220407-infographic-lg.jpg)
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. more![Engagement Trends for Four Major Social Networks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220405-infographic-lg.jpg)
This infographic explores benchmarks based on an analysis of engagement (likes, comments, shares, etc.) on 27 million posts on Instagram, Facebook, Twitter, and TikTok. more
The number of marketers on LinkedIn who changed jobs jumped by nearly a third in 2021, according to recent research from the professional social network. more![Four Social Media Design Trends for 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220329-infographic-lg.jpg)
This piece looks at four graphic design and styling approaches that marketers can use to make their social content feel more timely and original this year. more![Creative Best-Practices for TikTok [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220324-infographic-lg.jpg)
Which creative approaches drive brand impact on TikTok? To find out, the social network and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals. more
Status update: social media marketing can no longer be ignored. But it's about more than a mere online presence. Using social media correctly can contribute to business growth in surprising ways. more![How Brands Should Engage on Twitter [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220308-infographic-lg.jpg)
This infographic, based on survey data as well as internal data, in intended to help marketers find the right tone, topics, and engagement approaches for Twitter. more![Five Trends That Will Dominate Influencer Marketing in 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220222-infographic-lg.jpg)
What changes will have a big impact on influencer marketing this year? This infographic looks at five major influencer marketing trends, including what's driving those trends and how marketers can adapt to them. more![How to Elevate Your Social Media ROI [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220217-infographic-lg.jpg)
The piece looks at the importance of best-practices: defining your goals, analyzing the correct metrics, increasing interactions, being able to adapt, and using the right technologies. more![What People Think of the Metaverse [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220215-infographic-lg.jpg)
The metaverse—the concept of social interactions occurring in virtual worlds—is all the rage with tech companies. But what do people actually think of it? more
Although LinkedIn is the most used social network by B2B firms, marketers say Twitter delivers the most engagement, according to recent research from Sagefrog. more![How 'Link In Bio' Impacts Instagram Performance [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220208-infographic-lg.jpg)
To find out how adding "link in bio" to Instagram post captions impacts engagement, Socialinsider analyzed 78,662,277 Instagram posts from 92,724 brand pages. more![A Cheat Sheet for LinkedIn Image Sizes [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220203-infographic-lg.jpg)
This infographic looks at the recommended sizes for profile photos, blog post links, updates, ads, and company pages on the professional social network. more![Social Media Checklist: What to Do Each Day, Week, and Month [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220201-infographic-lg.jpg)
This infographic from VizionOnline provides a handy checklist for the social media marketing tasks that should be tackled each day, week, and month. more![Social Media Hashtags for Every Day of the Week [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220127-infographic-lg.jpg)
Including day-specific hashtags in your posts can be a good way to start and join timely conversations on social media. So, which ones should you be using? more
Online reviews are of course useful for prospective customers seeking information about a business. But the education goes both ways: Businesses can learn a lot from their own customers by paying attention to reviews. This article highlights five of the major lessons. more![The World's Biggest Social Networks (And Who Owns Them) [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220113-infographic-lg.jpg)
This infographic from Visual Capitalist explores the biggest social platforms, as measured by monthly active users (MAUs). more![How to Stand Out to Gen Z on LinkedIn [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220111-infographic-lg.jpg)
This infographic from LinkedIn Marketing Solutions explores how to effectively connect with Gen Z on the professional social network. more
Businesses with large followings on Instagram more than doubled their use of the social network's stories feature in 2021, according to recent research from Socialinsider. more![Marketer Survey: 5 Social Media Trends to Watch in 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211221-infographic-lg.jpg)
Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. more
Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network. more
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