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Which days and times tend to deliver the highest engagement on social media posts from businesses? To find out, Sprout Social analyzed data from more than 34,000 of its customers across various plan types, industries, and locations. more![How Business Owners Feel About Twitter's New Check Marks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230516-infographic-lg.jpg)
Earlier this year, Twitter began to wind down its free verification program. It now requires a paid subscription to receive a verified check mark. How do business owners feel about the change? To find out, B2Breviews surveyed 200 of them. more![10 Stats About Facebook Marketers Should Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230420-infographic-v2-lg.jpg)
Facebook may not be as in the zeitgeist these days compared with platforms such as TikTok, but it's still a vital channel. This infographic recaps how stunning the scale of the social network is and why it matters for marketers. more![24 Do's and Don'ts of Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230413-infographic-lg.jpg)
To help marketers and business owners succeed, Angie Gensler created this infographic outlining the basic rules to follow when developing social media content and a social media strategy. more
Global ad revenue for TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, according to recent research from WARC. more
Facebook is by far the social platform Americans say they use most often, but its popularity is waning and use varies widely among different age groups, according to recent research. more![How to Turn Your Social Media Marketing Into a Profit Center [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230302-infographic-lg.jpg)
This infographic looks at the core disciplines that must be considered when developing a comprehensive, revenue-focused social media plan. more
It's been a rocky few months for Twitter. But does the loss of advertising mean your own company should jump to a new platform? Not if you use your account primarily for customer service, says this article. more![Google vs. Social Media Algorithms: What's the Difference? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230202-infographic-lg.jpg)
This infographic looks at the signals prioritized by the algorithms of six of the most used platforms: Google, YouTube, Instagram, TikTok, LinkedIn, and Facebook. more
TikTok is full of flashy ads (and cute dog videos), but a large part of brand presence on the platform is B2C. So, is B2B TikTok even a thing? It certainly can be, if you plan ahead and do it right. more
Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from Capterra. more![Five Qualities of an Exceptional Social Media Manager [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230112-infographic-lg.jpg)
This infographic covers the five qualities social media consultant Matt Navarra has seen in the most successful professionals: multitasking, geeking out on Internet culture, storytelling, risk-taking, and understanding human psychology. more
Social media engagement often depends on clicks. But on Instagram, where you only get your "link in bio," those clicks are harder to come by. This article shares the benefits of a brand landing page. more
Workers say the social content types they are most likely to share from their employer are educational posts and updates about employees, according to recent research from Sprout Social. more
Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence. more![How to Find a Perfect Audience on Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221110-infographic-lg.jpg)
This infographic details a three-phase approach for identifying the most valuable groups on social media and then refining your efforts to meet their needs. more![The Essential Social Media KPIs: What to Track on 7 Platforms [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221020-infographic-lg.jpg)
Which metrics should be you paying attention to? This infographic looks at at the essential KPIs to track on seven major platforms: Facebook, YouTube, Instagram, LinkedIn, Pinterest, TikTok, and Twitter. more![The Mind-Boggling Amount of Data Generated Online Every Minute [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221013-infographic-lg.jpg)
This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access is growing globally. more
Unless your company consists of about five people, its social media accounts are likely not run by a single person. How to achieve coherence, then, if multiple people are posting? Try creating a style guide. more![Where Influencers Wield the Most Influence [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221006-infographic-lg.jpg)
People in Brazil, India, and China are the most likely to say they've bought something because a celebrity or influencer promoted it. That's according to a survey conducted by Statista of people ages 18-64 in eight countries. more
Even if your B2B company doesn't make direct use of TikTok, it can still learn something about event marketing from the popular social platform. Here are four takeaways. more
Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge. more![The Biggest Milestones in B2B Social Media History [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220906-infographic-lg.jpg)
Which key moments in the history of social media should B2B marketers be aware of?This infographic from Oktopost covers some of the biggest milestones of the past 19 years. more
Which content formats and content types are brands asking social media creators/influencers to partner on most often? To find out, Sprout Social conducted a survey in May 2022 among 516 US marketers. more
YouTube is the social platform visited most by teenagers in the United States and it is also the platform teenagers are most likely to say they use almost constantly, according to recent research from the Pew Research Center. more
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