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People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news. more![What Are TikTok Brand Consideration Ads? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250722-infographic-lg.jpg)
This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social media platform. more
Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent research. more![Six Social Media Tips for Introverts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250708-infographic-lg.jpg)
This infographic looks at how introverts can show up on social media without burning out. more![Top 10 Favorite Creator-Led Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250703-infographic-lg.jpg)
Which brands led by celebrities and social media creators do people love most? To find out, researchers surveyed 1,000 shoppers in the United States. more![10 LinkedIn Lead Gen Stats B2B Marketers Should Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250619-infographic-lg.jpg)
Nearly half of LinkedIn users are age 25-34. That's one of the stats covered in this infographic that B2B marketers should know. more![Five Social Media Ad Trends Shaping 2025 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250617-infographic-lg.jpg)
This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries each shift is most relevant to. more![The Top Social Media Influencers by Industry [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250513-infographic-lg.jpg)
Which influencers with content related to specific industries have the highest follower counts? To find out, researchers examined December 2024 data from major social media platforms. more
How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs? more
B2B social media is evolving fast. Learn how marketers are adjusting to new platforms, content types, and SEO trends to stay competitive. Read more. more![What Are LinkedIn Accelerate Campaigns? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250424-infographic-lg.jpg)
This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies. more![Five Ways to Hone Your LinkedIn Content Strategy in 2025 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250408-infographic-lg.jpg)
This infographic explores five key LinkedIn content areas that marketers should consider focusing on this year. more![How to Work Smarter on Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250401-infographic-lg.jpg)
This infographic covers eight key ways to reduce the amount of effort needed to execute a successful social media strategy. more![Building a Strong LinkedIn Profile: The Basics [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250325-infographic-lg.jpg)
The infographic provides advice on what to consider across six key areas of your LinkedIn profile: the photo, headline, about section, featured content section, activity section, and experience section. more
Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more. more
Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research. more![The Social Media Funnel Explained [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250225-infographic-lg.jpg)
Why does mapping your social media strategy to the funnel matter? And how can you adapt your tactics to each stage of the funnel? more
Many B2B brands overlook LinkedIn weekend posting, missing valuable engagement opportunities. Learn how weekend posts can boost reach and interaction. Read more. more![20 Social Media Trends to Watch in 2025 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250206-infographic-lg.jpg)
Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums, according to Red Website Design. more
As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more. more![A Guide to LinkedIn Event Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250123-infographic-lg.jpg)
This infographic looks at the benefits of LinkedIn Event Ads, how they work, and best-practices for using them. more![The Stunning Amount of Data Generated Online Every Minute [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250116-infographic-lg.jpg)
This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access has grown globally. more
Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators. more![A Beginner's Guide to TikTok Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250109-infographic-lg.jpg)
This infographic explores the different types of ad formats on TikTok and includes a step-by-step guide for creating a campaign in TikTok Ads Manager. more
What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year. more
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