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Pinterest is still somewhat of a mystery to many marketers, but it can be a useful platform if that's where your audience is. Here are some ways to make sure your pinning is winning. more![The Science of Sharing: Who, What, Where, and Why [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180809-infographic-lg.jpg)
How can you encourage your audience to share your social media content? Understand who they are, what they want to share, which platforms they share on, and why they share. A good place to start is today's infographic. more![Facebook vs. Google: AdRank Auction Factors [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180806-infographic-lg.jpg)
Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids. more
Can you spot a real from a fake? Here are some tips to determine whether the Instagram influencers you work with are as influential as they claim. more
Want to increase your social presence while also boosting employee engagement? Here are 10 steps to launching a successful employee advocacy program. more
Promoting your content on the right platform at the right time can make all the difference in establishing your brand as a thought leader. Here are four steps to help you get there. more
Less time scheduling social posts means more time creating great social content. Here are some tricks for creating an efficient scheduling process and three tools that can help you get your content seen. more
There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social. more
Looking for some social media marketing inspiration? Go beyond standard posts with these four unique and effective campaigns. more
The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as an online store for your products or services. more
Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner. more
It's harder than ever to grab your customers' attention. But if you allow them to share their opinions and experiences, they're more likely to engage with your brand—while creating marketing materials for you. Here are five ways to use UGC to your benefit. more![The Best Days and Times to Post on Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180521-infographic-lg.jpg)
The latest data from Unmetric shows the best times to post on Instagram, Twitter, and Facebook. Pay close attention: Each platform has its own peak days and hours. more
Social media and SEO are often viewed as mutually exclusive marketing practices. But that's not so. Here are five ways that SEO marketers and social media managers can work together. more![Eight Ways to Make Money on YouTube [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180427-infographic-lg.jpg)
Ads aren't the only way to make money on YouTube. Check out this infographic for other ideas to generate revenue from the video-sharing platform. more![The Updated Guide to Facebook Ad Placements [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180426-infographic-lg.jpg)
Facebook can be an effective way to reach your audience—because it offers a variety of ad placement options depending on your goals. Check out this infographic to learn how to get the most out of your Facebook ads. more
Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck. more
Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts? more![Follow the Influencer to Follow the Money [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180417-infographic-lg.jpg)
Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands. more
Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from Clutch. more
The mounds of social media data available offer a goldmine for marketers, but sorting through all that data can be overwhelming. That's where AI comes in to help you monetize your social data. more
Does using social media make people have a better or worse outlook on life? Do users' social network accounts accurately depict their lives? Are there differences in how people feel after using different platforms? more
Marketers say not having enough staff and financial resources is the top challenge they face in executing well on social media, according to recent research from The Manifest. more![How to Ignite Your LinkedIn Marketing Strategy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180403-infographic-2-lg.jpg)
Want to know the secrets to using LinkedIn for marketing? Ask the experts: the platform's own marketers. Check out these tips from LinkedIn's business solutions team. more
Search engines drove more total traffic than social networks to websites in 2017 for the first time in three years, according to recent research from Shareaholic. more
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