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Most marketers say they are friends with their coworkers on social media, and most also say they have felt left out after seeing social media posts of their coworkers socializing, according to recent research from Igloo Software. more
Instagram is not a platform that businesses can afford to ignore—but it can be challenging for businesses that don't have "Instagrammable" products or services to share. Especially if yours is a B2B brand. But Instagram is worth your time and investment. more![The Work Life of a Social Media Manager [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200609-infographic-lg.jpg)
The social media manager role revolves around managing social media channels on a daily basis, but the work has bled over into other marketing areas as well. Here's what it takes to do the job well. more![COVID-19 Impact on Business, and Digital Marketing Initiatives [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200604-infographic-lg.jpg)
COVID-19 pandemic-related shutdowns have affected a host of industries and sectors in various ways. Part of the fallout has been the change in Web-use behavior, as well, along with digital marketing initiatives by major search and social media platforms. This infographic offers an overview. more
B2B influencer marketing has become "a thing"; it is alive and well and available to use as a tactic in your marketing strategy. Based on research and experience, here are five best-practice recommendations. more
LinkedIn has been testing a new conversational format—LinkedIn Stories—to be released "soon." So, what does the introduction of LinkedIn's own version of Stories mean? Will it "kickstart conversations" and "nurture relationships," as LinkedIn hopes? more
Today, more than ever before, your customers are online and spending more time on social media platforms. If you need to expand or improve your social media team (internally or externally), you have options. To hire? And whom to hire? Those are the questions. more
You need to know what's being said online about you, your brand, your competition, your industry, and other topics you're interested in. At first, Google Alerts might seem the most obvious choice, but it's notoriously unreliable.You have options, though, including these 4 alternatives. more
Some 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels because of the COVID-19 outbreak, according to recent research from GlobalWebIndex. more
The COVID-19 pandemic has driven down social media advertising rates globally and has also led to a decline in engagement with campaigns, according to recent research from Social Bakers. more![B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200318-chart-lg.jpg)
Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving prospects through the funnel, and the most effective social network for their brand. more
Employee advocacy is a proven marketing strategy. But preparation ahead of implementation is key to ensuring advocacy programs' effectiveness—and success. Do these three things to prepare. more![Influencer Marketing Strategy in 2020: What You Need to Know [2 Infographics]](https://i.marketingprofs.com/assets/images/articles/lg/200227-infographic-lg.jpg)
2020 is destined to be yet another year of consistent growth for influencer marketing as it expands its reach into new industries, social networks, and content formats. And it's not just a B2C marketing strategy: B2B marketers can use it to achieve measurable business results. more
The fastest-growing companies in the United States are using social media to achieve a wide-range of goals, including to brand build and to generate sales, according to recent research published by The Center for Marketing Research. more![How to Boost Your YouTube Strategy With Bumper Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200204-infographic-lg.jpg)
Video's popularity has exploded, leading to YouTube's becoming a massive search engine. Chances are, your customers—and potential customers—are conducting searches there associated with the products or services you or your competitors offer. That's where YouTube bumper ads come in. more
Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter? more![Seven Social Media Content Trends for 2020 and Beyond [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200121-infographic-lg.jpg)
If "go to where your customer are" is good advice—and it most likely is—then social media is a potentially invaluable medium for us marketers. Content is how we reach customers on social; this infographic lays out seven social media content trends you need to stay on top of. more
Micro-influencers overwhelmingly cite Instagram as their favorite social network for brand-sponsored collaborations, according to recent research from SocialPubli. more
Most people say they don't have an opinion on whether Instagram should hide likes, according to recent research from The Manifest. more![Social Video in 2020: The Viewpoints of Marketers and Consumers [2 Infographics]](https://i.marketingprofs.com/assets/images/articles/lg/200109-infographic-lg.jpg)
What are consumers' viewpoints regarding video on social media, and do marketers' social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and insights from both camps. more
Most people are OK with social media influencers' promoting products—as long as the influencers actually use those products, according to recent research from Influence.co. more![A Detailed LinkedIn Guide for Small Businesses [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191203-infographic-lg.jpg)
With its 645 million users, LinkedIn is a powerful business social media platform, but many of today's small businesses never get around to signing up. This infographic provides tips on how to set up, optimize, and manage your small business account on LinkedIn. more![The Most Annoying Types of People on the Internet [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191127-chart-lg.jpg)
Internet users say multi-level marketers are the third-most annoying type of people online, after trolls and racists, according to research from WhoIsHostingThis.com. more
The average engagement rate on Instagram posts published by brands has been steadily declining since November 2018, according to recent research from Socialinsider. more![TikTok: The Next Big Thing in Video Marketing? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191126-infographic-lg.jpg)
One of the fastest-growing social media platforms in 2019, TikTok surpassed Facebook, Instagram, YouTube, and Snapchat in monthly installs. Can marketers can use this rising video-based social network as an innovative way to promote brands and products? more
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