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- Explore how addressing sustainability topics on LinkedIn such as emissions and renewable energy can help boost engagement with audiences and influence purchase decisions. more
- This infographic provides common specs for social media video ads that marketers can use across channels. more
- This infographic covers what social media managers were like as kids, what their day-to-day responsibilities and challenges are, and how they feel about the future. more
- Adding more hashtags to Instagram posts doesn't tend to help boost views, according to recent research from Social Insider. more
- This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. more
- This infographic explores benchmarks based on an analysis of engagement (likes, comments, shares, etc.) on 27 million posts on Instagram, Facebook, Twitter, and TikTok. more
- The number of marketers on LinkedIn who changed jobs jumped by nearly a third in 2021, according to recent research from the professional social network. more
- This piece looks at four graphic design and styling approaches that marketers can use to make their social content feel more timely and original this year. more
- Which creative approaches drive brand impact on TikTok? To find out, the social network and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals. more
- Status update: social media marketing can no longer be ignored. But it's about more than a mere online presence. Using social media correctly can contribute to business growth in surprising ways. more
- This infographic, based on survey data as well as internal data, in intended to help marketers find the right tone, topics, and engagement approaches for Twitter. more
- What changes will have a big impact on influencer marketing this year? This infographic looks at five major influencer marketing trends, including what's driving those trends and how marketers can adapt to them. more
- The piece looks at the importance of best-practices: defining your goals, analyzing the correct metrics, increasing interactions, being able to adapt, and using the right technologies. more
- The metaverse—the concept of social interactions occurring in virtual worlds—is all the rage with tech companies. But what do people actually think of it? more
- Although LinkedIn is the most used social network by B2B firms, marketers say Twitter delivers the most engagement, according to recent research from Sagefrog. more
- To find out how adding "link in bio" to Instagram post captions impacts engagement, Socialinsider analyzed 78,662,277 Instagram posts from 92,724 brand pages. more
- This infographic looks at the recommended sizes for profile photos, blog post links, updates, ads, and company pages on the professional social network. more
- This infographic from VizionOnline provides a handy checklist for the social media marketing tasks that should be tackled each day, week, and month. more
- Including day-specific hashtags in your posts can be a good way to start and join timely conversations on social media. So, which ones should you be using? more
- Online reviews are of course useful for prospective customers seeking information about a business. But the education goes both ways: Businesses can learn a lot from their own customers by paying attention to reviews. This article highlights five of the major lessons. more
- This infographic from Visual Capitalist explores the biggest social platforms, as measured by monthly active users (MAUs). more
- This infographic from LinkedIn Marketing Solutions explores how to effectively connect with Gen Z on the professional social network. more
- Businesses with large followings on Instagram more than doubled their use of the social network's stories feature in 2021, according to recent research from Socialinsider. more
- Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. more
- Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network. more