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Consumers say the thing they dislike most about brand marketing is false, misleading, or phony advertising, according to recent research from the CMO Council and Dow Jones. more
Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media Tumblr plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's self-serve ads... more![Marketing and Podcasts: What You Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170614-infographic-lg.jpg)
Whether you're creating a podcast or you're just advertising on one, this infographic has all the important stats and facts you need to know about the medium and how to use it as a marketer. more
Brands worldwide are set to lose $6.5 billion in online advertising spend to fraudulent bots this year, according to recent research from White Ops and the Association of National Advertisers (ANA). more
Facebook gives parents control with teen messaging app; Instagram vs. Snapchat for small business; Facebook, WhatsApp revamp photo features; the only social listening tool for Reddit; Facebook's mid-roll ads underwhelm; social media B2B trends... more![Fake News, Real Concerns: How Misleading Content Affects Advertising [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/090617-ddp-lg.jpg)
Some 96% of online advertisers say they are concerned about their ads' appearing alongside fake-news content, according to recent research from Brightroll. more
Digital video's best-practices are becoming increasingly apparent—and, with them, ROI performance is improving. Digital video is moving from a branding to a sales and branding tool. Here's what you need to know. more
Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National Advertisers (ANA). more
Skype mutates to take on Snapchat and Messenger; LinkedIn Groups gives brands an edge; Instagram now has links and Messenger ad integration; 2016's worst brand social media fails so far; Reddit's becoming a full-fledged network; much more! more![Got a Pen? How to Grow and Differentiate Your Brand With Promotional Products [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170602-infographic-lg.jpg)
Who doesn't love swag? Promotional products can be an effective way to make your brand name memorable to consumers. Check out this infographic for tips on which products to choose and how to calculate ROI. more
This article gives search and other digital marketers an idea of how the most significant changes in Google's paid products will affect search advertising strategy in 2017 and beyond. more
Marketers look most closely at measurability and pricing when deciding which platforms to run pre-roll video ad campaigns on, according to recent research from Trusted Media Brands. more
Facebook inks original-video pact and massive e-sports deal; young workers use Instagram to evaluate workplaces; Snapchat's Custom Stories perfect for branded events; Facebook tests food delivery; Instagram gives brands more engagement than Facebook... more
This week: A radical shift pitting Facebook against LinkedIn as the professional's social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook's war against clickbait and fake live videos; Twitter's new privacy features; chatbots in search results... more
The older a consumer is, the more likely he or she is to dislike online advertisements, according to recent research from Choozle. more![How to Use Product Videos to Boost E-Commerce Sales [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170515-infographic-lg.jpg)
Adding videos to your website can be an effective way to increase e-commerce sales. Check out this infographic to see how brands are using product videos to increase revenue. more
Facebook eyes original TV-like shows for this summer; Snapchat scares investors, releases suite of new features to combat Instagram; Facebook's latest algorithm change; Instagram eyes global markets; the niche social media platform trend. more
Websites and social media are the digital marketing channels that small businesses use most, according to recent research from Drip. more
The proportion of clicks on Google AdWords units that originated from mobile phones increased significantly in the first quarter of 2017 (1Q17) compared with the first quarter of 2016, according to recent research from iProspect. more![How Direct Mail Is Winning in the Age of the Internet [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170508-infographic-lg.jpg)
Think direct mail is dead? Think again, according to this infographic from Experian. Check out the numbers on this billion-dollar industry. more
Facebook and Twitter dominate the social conversation: Twitter's 24/7 news livestream and live shows; YouTube's new design; Facebook's QR codes for in-store rewards, Instant Games on Messenger; Google+'s searchable topics and themes. more
Most consumers say they expect a pre-roll ad to play under 15 seconds on a video that's up to one-minute long, according to recent research from AOL Advertising. more![10 Performance Marketing Stats Marketers Should Know: Europe [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170504-infographic-lg.jpg)
See what's happening in performance marketing in Europe—and whether you're up to speed with trends there. more
In the past year, Google made changes to AdWords intended to open up new channels for marketers on mobile devices. Here are four easy tweaks that will make the most of those new channels to get you more leads and conversions. more
Moments that lead to a mobile or digital action in a consumer's daily life may seem trivial, but they can hold large opportunities for brands. Those "micro-moments," as Google has termed them, occur when consumers turn to a device for a specific need, anytime and anywhere. more
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