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The COVID-19 pandemic has driven many B2B firms in the United States to boost spend on digital advertising in 2020, according to recent research from eMarketer. more
The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research from Social Insider. more
As more businesses increase their digital advertising efforts, fraudsters, scammers, and bots lie in wait. Some marketers are aware of the looming threats, but many aren't. The good news is that telltale signs of ad fraud can be spotted. more
Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to recent research from Ascend2. more
Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl. more
Professionals who use search engine optimization (SEO) and Google Ads say both approaches are effective; but, if forced to pick only one, most would choose Google Ads, according to recent research from BestSEOCompanies.com. more![Account-Based Marketing Ad Match Rates Explained [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200514-infographic-lg.jpg)
There are two ways to run ABM ads: by matching contacts, and by matching accounts. Both ways are valid, but each has its pitfalls—as well as its own match-rate metrics. This infographic explains it all. more
Agencies say the most common mistakes they make when managing clients' digital advertising campaigns are payment failures, forgetting to turn spend off, and offending target audiences, according to recent research from Morphio. more![The Anatomy and Current State of Programmatic Advertising [Infographic]](https://www.marketingprofs.com/assets/images/articles/lg/200428-infographic-lg.jpg)
Programmatic advertising uses technology to automate media buying: Advertisers bid in real-time for a specific audience, and the highest bidder wins the impressions that are up for auction—all in the blink of an eye. See more about the process, benefits, challenges, and the current state of programmatic. more
B2B marketers who rely on in-person interactions to connect with clients and drive lead generation now need alternatives. One strategy to continue promoting our brands is digital advertising—including programmatic. And it doesn't have to be complicated. more
Most people say brands should continue to advertise during the COVID-19 outbreak, but they also say marketers should change the content of their campaigns to address the situation, according to recent research from Unruly. more
Google Ads (the erstwhile AdWords) has become far more intuitive and easy to use than in years past. But despite a simplified interface, greater data transparency, and more features, it still has its share of nuances and complexities. These 5 tips will help you become a better PPC advertiser. more
Paid search remains a key digital advertising strategy for gaining customers, and Google is the dominant player, but companies are now looking to diversify their search ad spend to decrease their dependence—and instead use platforms that offer more cost-effective conversions. more
The COVID-19 pandemic has driven down social media advertising rates globally and has also led to a decline in engagement with campaigns, according to recent research from Social Bakers. more![50+ Retargeting Statistics Marketers Should Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200206-infographic-lg.jpg)
Online, it can take numerous impressions to make the equivalent of a first impression in the physical world. Retargeting is a marketer's second chance (and third and fourth and fifth...) to make that all-important first impression. These stats and facts will help you craft your own retargeting strategy. more![How to Boost Your YouTube Strategy With Bumper Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200204-infographic-lg.jpg)
Video's popularity has exploded, leading to YouTube's becoming a massive search engine. Chances are, your customers—and potential customers—are conducting searches there associated with the products or services you or your competitors offer. That's where YouTube bumper ads come in. more![Super Bowl Viewers: Demographic, Device, and Ad Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200129-chart-lg.jpg)
The Super Bowl attracts a broad viewership of football fans and nonfans, and it is still watched primarily on televisions screens, according to recent research from AdColony. more![Social Video in 2020: The Viewpoints of Marketers and Consumers [2 Infographics]](https://i.marketingprofs.com/assets/images/articles/lg/200109-infographic-lg.jpg)
What are consumers' viewpoints regarding video on social media, and do marketers' social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and insights from both camps. more
Today's outdoor advertising has to grab attention faster than ever, since consumers are bombarded with ads and conditioned to ignore "noise." To stand out, companies are using billboards in creative ways to capture consumers' imagination, attention—and business. more![SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191105-infographic-lg.jpg)
Marketers aren't always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy. Chances are, both SEO and PPC can be useful. To figure out what they can do for your marketing, check out this infographic. more![Tips for Online Listings That Grab Attention and Generate Sales [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191031-infographic-lg.jpg)
Online shopping is as accessible and popular as ever, resulting in a glut of online promotional material. These days, crafting a listing or promotion that catches the eye requires skill and a deep understanding of customers. Here's how you can craft listings that truly speak to your audience. more![Halloween by the Numbers: 2019 Statistics for Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191029-infographic-lg.jpg)
Americans by the millions are in the midst of buying candy, costumes, and home and yard decorations in preparation for Halloween this week. For e-commerce considerations, trends, costume preferences, and sales and marketing tips, check out this infographic. more
The podcast audience is growing rapidly, and listeners say the quality of content is steadily improving, according to recent research from Adobe. more
More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format are here to stay. Marketers and brands that invest in this trend will reap the rewards. more![Facebook Image Sizes and Dimensions Cheat Sheet [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191010-infographic-lg.jpg)
Facebook's algorithm gives preference to visual content—photos, GIFs, and videos—allowing marketers to engage audiences effectively. To ensure your Facebook efforts pay off, use the right image sizes and dimensions. more
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