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What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers. more
PR and marketing teams are discovering AI's power to streamline workflows and automate repetitive tasks, giving marketers more time to focus on strategy and storytelling. Read more. more
At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes brand messages feel relevant? To find out, researchers surveyed 1,200 people from around the world. more
Discover how to build a branded B2B podcast that earns trust, strengthens sales alignment, engages your ideal customers, and drives measurable pipeline impact—not vanity listens. Read more. more
LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research. more![How to Make Your Social Media Strategy Feel Organic [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251118-infographic-lg.jpg)
This infographic explores four approaches that marketers can take to connect meaningfully with audiences on social media. more
How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time consuming? To find out, researchers conducted a nationally representative survey of 1,000 US parents. more![LinkedIn Video Ads: 4 Tips for Boosting Engagement [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251028-infographic-lg.jpg)
This infographic from LinkedIn explores how to create effective video campaigns on the professional social network. more
AI is redefining B2B advertising and delivering measurable outcomes by connecting creativity, agility, and data intelligence to deliver what modern buyers expect. Read more. more
Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are forecast to account for the bulk of ad market growth this year, according to recent research from WARC. more
Adtech faces a reset as SSPs must demonstrate real value. Publishers demand transparency, performance, and partnership over volume and empty promises. Read more. more![Top 50 US Podcasts in 2Q25 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250828-infographic-lg.jpg)
Joe Rogan had the most listened to podcast in the United States in the second quarter of 2025, according to recent research. more
Agencies face rising client questions about AI. This article shows how firms can reframe AI as a complement to human insight, creativity, and accountability. Read more. more![Five Social Media Advertising Trends Shaping the Future [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250826-infographic-lg.jpg)
Advertisers looking to stay ahead on social media should keep a close watch on these five trends. more
Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research. more![What Are TikTok Brand Consideration Ads? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250722-infographic-lg.jpg)
This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social media platform. more
B2B marketers are hitting a wall with digital-only ABM. Out-of-home ads provide a fresh, measurable channel for breaking through. Read more. more![59 'Big Idea' Thought Starters [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250715-infographic-lg.jpg)
This infographic provides prompts around various areas, such as value, mission, and humor, to help you home in on your product's unique benefits and how to position it. more
Affiliate marketing offers performance-based growth—but it also attracts fraud. Discover how compliance and monitoring tools defend your brand and budget from abuse. Read more. more
Google's latest ad update uses AI to evaluate landing page experience and navigation. Marketers must adapt or risk losing visibility. Read more. more
A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more. more
Association media offers reliable, first-party data rooted in professional intent—improving B2B targeting, engagement, and ROI through contextual trust. Read more. more![10 LinkedIn Lead Gen Stats B2B Marketers Should Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250619-infographic-lg.jpg)
Nearly half of LinkedIn users are age 25-34. That's one of the stats covered in this infographic that B2B marketers should know. more
Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in? more
Legacy ABM no longer works. Learn how modern approaches engage full buying committees and drive measurable impact in 2025. Read more. more
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