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The COVID-19 pandemic has driven down social media advertising rates globally and has also led to a decline in engagement with campaigns, according to recent research from Social Bakers. more![50+ Retargeting Statistics Marketers Should Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200206-infographic-lg.jpg)
Online, it can take numerous impressions to make the equivalent of a first impression in the physical world. Retargeting is a marketer's second chance (and third and fourth and fifth...) to make that all-important first impression. These stats and facts will help you craft your own retargeting strategy. more![How to Boost Your YouTube Strategy With Bumper Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200204-infographic-lg.jpg)
Video's popularity has exploded, leading to YouTube's becoming a massive search engine. Chances are, your customers—and potential customers—are conducting searches there associated with the products or services you or your competitors offer. That's where YouTube bumper ads come in. more![Super Bowl Viewers: Demographic, Device, and Ad Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200129-chart-lg.jpg)
The Super Bowl attracts a broad viewership of football fans and nonfans, and it is still watched primarily on televisions screens, according to recent research from AdColony. more![Social Video in 2020: The Viewpoints of Marketers and Consumers [2 Infographics]](https://i.marketingprofs.com/assets/images/articles/lg/200109-infographic-lg.jpg)
What are consumers' viewpoints regarding video on social media, and do marketers' social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and insights from both camps. more
Today's outdoor advertising has to grab attention faster than ever, since consumers are bombarded with ads and conditioned to ignore "noise." To stand out, companies are using billboards in creative ways to capture consumers' imagination, attention—and business. more![SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191105-infographic-lg.jpg)
Marketers aren't always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy. Chances are, both SEO and PPC can be useful. To figure out what they can do for your marketing, check out this infographic. more![Tips for Online Listings That Grab Attention and Generate Sales [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191031-infographic-lg.jpg)
Online shopping is as accessible and popular as ever, resulting in a glut of online promotional material. These days, crafting a listing or promotion that catches the eye requires skill and a deep understanding of customers. Here's how you can craft listings that truly speak to your audience. more![Halloween by the Numbers: 2019 Statistics for Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191029-infographic-lg.jpg)
Americans by the millions are in the midst of buying candy, costumes, and home and yard decorations in preparation for Halloween this week. For e-commerce considerations, trends, costume preferences, and sales and marketing tips, check out this infographic. more
The podcast audience is growing rapidly, and listeners say the quality of content is steadily improving, according to recent research from Adobe. more
More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format are here to stay. Marketers and brands that invest in this trend will reap the rewards. more![Facebook Image Sizes and Dimensions Cheat Sheet [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191010-infographic-lg.jpg)
Facebook's algorithm gives preference to visual content—photos, GIFs, and videos—allowing marketers to engage audiences effectively. To ensure your Facebook efforts pay off, use the right image sizes and dimensions. more
As the first place more than 50% of all Americans go to search for products, Amazon is the e-commerce and advertising platform most brands can't afford to ignore. But using Amazon as a platform is not as straightforward as you might think. Here are five steps you need to take ... more
Marketers say search is the most effective pay-per-click (PPC) digital advertising channel and display is the least effective PPC digital advertising channel, according to recent research from Hanapin Marking. more![Five Tips on How to Use Influencer Content in Paid Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190910-infographic-lg.jpg)
Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? You don't have to let it go to waste. more
Programmatic media buying combines creativity and powerful technology to deliver a tailored ad experience across multiple screens in real-time. It's the future of digital advertising, and it's already here. more![The Google Display Network: Stats and Insights for Advertisers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190820-chart-lg.jpg)
Which age groups are most likely to see on ads seen on Google's Display Network (GDN)? Are GDN ads viewed most on mobile devices or on desktop computers? Which e-commerce publishers are popular with GDN advertisers? more![What Shoppers Want: Customization, Coupons, Digital [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190820-infographic-lg.jpg)
Shoppers today are driven by the use of coupons, the ability to customize their shopping experience, and the ability to make purchases digitally. Check out findings from the annual "Promotions Industry Analysis." more
Instagram, YouTube, and Facebook are the most popular social media platforms, but brands need to be aware of emerging platforms if they don't want to risk missing lucrative opportunities. Here are key market trends in social media engagement and ways emerging platforms are addressing those trends. more
Facebook is still the most popular social network for paid campaigns, but marketers appear to be most bullish about YouTube and Instagram, according to recent research from Hanapin Marketing. more![Ready for 2019 Holiday Season E-Commerce? It's Almost Time... [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190813-infographic-lg.jpg)
Blink a few times... and the 2019 holiday-shopping season will be here. Marketers and retailers have already started making plans to capitalize on the year's most lucrative season. If you haven't started planning yet, this infographic on peak shopping times from the previous holiday shopping season is a great starting ... more
Marketers struggle mightily to take advantage of the huge opportunity that is mobile advertising. That's because we must first understand how receptive consumers are to certain types of messaging at various moments during the day. These insights will help. more
Online advertising will account for more than half of global advertising expenditure by 2021, according to recent research and forecasts from Zenith. Check out the details. more
Social media marketing is more than just posting stuff and waiting for miracles to happen. Organic social media reach is all but dead. That's the reality we have to deal with. Here's how you can conquer that reality in seven steps. more![Optimize Display Ads With Consumer Insights: Stats and Best-Practices [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190626-infographic-lg.jpg)
Marketers are investing heavily in display ad campaigns to drive brand awareness as well as sales. But ROI hinges on being able to personalize ads to the consumer, showing them the right ad at the right time. Check out this infographic for ways to do that. more
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