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Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know. more
We have more data than ever before. And more data means better decisions, right? Not always, because numerical mirages can lead us astray. Here are six ways stats can let us down. more
This guide includes costs to consider, metrics to monitor, and formulas to use so you can determine whether your content marketing campaigns are producing the ROI you want. more
You have data, but that doesn't mean you have actionable intelligence. Knowing how to report on that data is what helps you tell the stories you want to share. And the process might be simpler—and more enjoyable—than you think. more
Most marketers do not have a standardized process for measuring the return on investment of their sponsorships, according to recent research from the Association of National Advertisers (ANA) and Marketing Accountability Standards Board (MASB). more
Marketers say technology and data challenges are the biggest barriers to successful marketing attribution, according to recent research from Ascend2. more
Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI. more![The Top Five KPIs Online Marketers Should Be Tracking [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180723-infographic-lg.jpg)
With so many metrics to be measured, how can marketers focus their energy on the most important ones? Tracking and improving these five KPIs can have a big impact on your marketing success. more
How can you accurately measure Marketing's contribution to the final sale? Learn about 3 attribution models and their pros and cons to find the best one for your business. more
B2B marketers say they value lead and engagement metrics more than their business leaders do, according to recent research from Spiceworks. more
These four steps will help you make sure your goals are measurable and, most important, revenue-driving. more
The changes made to your email list as you prepped for GDPR will likely impact your email metrics. Here's how you can review and reset your benchmarks. more
ROI is a misleading metric for evaluating event-marketing performance, especially since most B2B events are way more than just selling opportunities. Instead, here are four metrics that truly matter to event marketing. more
Each touchpoint of interaction with your customers creates an opportunity for insight, improvement, and engagement. Here's a six-step process for measuring touchpoint effectiveness and identifying the touchpoints that matter most for a better customer experience. more
Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off. more![The Small Business Guide to Facebook Insights [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180327-infographic-lg.jpg)
Facebook pages are only as effective as you make them, and it's hard to make them effective if you don't know how they are performing. This guide to Facebook Insights will help you assess—and improve—the performance of your page. more
Many marketers see a return on Google AdWords, but they don't know which keywords are performing best. Here's how you can understand that key info and make your AdWords advertising even more effective. more![The State of Sales Content ROI [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/200318-ddp-lg.jpg)
Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic. more![How to Measure Your Content Marketing Efforts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180319-infographic-lg.jpg)
How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through how to do that. more
Businesses spend billions of dollars each year on advertising—but are they spending it well? Marketers need a better way to determine which advertising activities are the true drivers of sales so they can focus their resources accordingly. more![The Small Business Guide to Google Analytics [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180307-infographic-lg.jpg)
Google Analytics: It's everywhere, yet it's still a mystery to many marketers. Put your Google Analytics jitters to rest today with this guide to getting started and using some of the most helpful features of the tool. more![Eight Steps to Tie Sales Figures Back to Your Experiential Marketing Campaigns [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180305-infographic-lg.jpg)
Do you know how well your experiential marketing campaigns are performing? Many marketers don't, but these tips can help you set key metrics and see ROI. more
Marketing campaign success isn't determined by diagnostic metrics (think website visits and the like). Don't fall into the trap of letting those middle metrics dominate your campaigns. Take these three steps instead. more![The State of Marketing Attribution and Measurement: Do You Measure Up? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180109-infographic-lg.jpg)
If a marketing campaign brings in new leads, but no one is measuring attribution, do the marketers get credit? Very possibly not, or the credit may be misplaced. Check out the infographic to see how to make marketing attribution work in your organization. more
By testing various creative treatments, prioritizing the role creative plays in ads, and choosing the right tools for ad creation, marketers can do more of what they do best: offer creative solutions to their customers and prospects. more
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