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Martech promised unified performance but delivered fragmentation. As budgets tighten and AI rises, CMOs need interoperability—not consolidation—to prove ROI and drive effectiveness. Read more more
Only 3.6% of marketers say the effectiveness of their ad creative is well understood and actively optimized today, according to recent research. more![How AI Is Reshaping Tech Stack Investment [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260507-infographic-lg.jpg)
This infographic looks at which parts of the tech stack are being impacted most by AI, why businesses are cutting or replacing tools, the top barriers slowing the purchase of AI-enabled tools, and how businesses are validating the claims of AI vendors. more
Most AI failures in B2B marketing aren’t about technology—they’re about data. See how poor data quality undermines results and what you must fix before AI can deliver value. Read more more![The Impact of a Glitchy Website [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260402-infographic-lg.jpg)
When a familiar website looks different or acts strangely, some 40% of people say they immediately question whether the site is safe and 28% say they leave right away, according to recent research. more
B2B awareness is evolving. Brands must optimize for AI discovery, collaborate with credible practitioners, and embed transparency to build trust and relevance in the modern buyer journey. Read more. more
Marketing is entering a new era where AI, interoperability, and advanced measurement redefine campaign execution and accountability. Discover how marketers can drive real business outcomes. Read more. more
Many B2B brands overinvest in intent signals and short-term ROAS. Learn how share of voice, reach, and memory-building drive sustainable growth in 2026. Read more. more
Poor data quality drains revenue, erodes CRM trust, and distorts pipeline reporting. Discover three strategic priorities revenue leaders can use to eliminate duplicates and build scalable growth foundations. Read more. more
Data-driven ads are losing their edge. Learn how performance-creative strategies blend data and creativity to engage audiences, optimize campaigns, and drive measurable results. Read more. more
Annual planning doesn’t have to be a budget exercise. Learn how marketing can influence strategy, align with finance, and use data to shape smarter investment decisions. Read more. more
AI-driven creative helps B2B advertisers move beyond vanity metrics to measurable business impact, using generative insights, predictive modeling, and dynamic optimization to drive pipeline and revenue. Read more. more
When every channel claims credit, measurement breaks down. Discover three practical ways to audit attribution and MMM tools, verify causality, and make more confident marketing decisions. Read more. more
What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers. more
How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using AI for landing page optimization? What are the biggest optimization challenges they face? To find out, researchers surveyed 264 marketing professionals. more
Using digital twins, B2B marketers can rehearse product launches securely, cut costs, reduce audience fatigue, and reveal unseen risks before going live. Discover how simulations strengthen planning and execution. Read more. more
Don't ignore brand-building's role in driving future sales by over-investing in lower-funnel tactics. Performance branding uses data, AI, and analytics to strengthen upper-funnel campaigns. Read more. more
Your existing videos could be worth thousands in untapped pipeline. Discover how a quick 15-minute audit helps you repurpose old webinars into fresh, revenue-driving content. Read more. more
Fewer webinar registrations can mean better results. Narrowing your audience and optimizing for quality rather than quantity can generate higher pipeline and engagement. Read more. more
Last-click attribution overlooks key interactions that influence B2B buying decisions. Explore other attribution models to understand how various channels contribute to conversions and ROI. Read more. more
Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of resources and an inability to get statistically significant results because of too little traffic, according to recent research. more
Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected platforms, according to recent research. more![A Guide for Your Omnichannel Analytics Strategy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250904-infographic-lg.jpg)
This infographic looks at the key steps you'll need to take to develop an omnichannel analytics strategy and covers some major do's and don'ts. more
Organizations that have high confidence in their data are more likely to monitor data consistency, assess the timeliness of data, validate data formats, and have high visibility into data pipelines. more
Marketers must show financial impact to win campaign approval. This guide explains how to model ROI, payback, and outcomes with credibility. Read more. more
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