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Today's consumers connect with brands through more channels and devices than ever before. And though many companies have some process in place to measure marketing ROI, few are doing it right. What do you need to know to get right? more
It wasn't always obvious that marketing operations would become such a central part of B2B marketing. But it has, and it's now the core engine making Marketing smarter, faster, and more cohesive. more
These are the five key KPIs that marketers must regularly measure. You'll learn how to measure them, followed by tips on how to improve the performance of each. more
Data can help deliver insights that marketing leaders can use to collaborate with CEOs, CFOs, and sales leaders. And these four essential data points and relationship-building strategies will help you demonstrate ROI and Marketing's value. more![How to Use Data to Reach New and Existing Customers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170816-infographic-lg.jpg)
Got big questions about using data for marketing? Learn how to collect it, analyze it, and use it in a smart way. Check out today's infographic. more
From raising awareness, to educating prospects, to completing the transaction, to enhancing customer service and beyond, predictive analytics can help you anticipate customers' needs and desires throughout their circuitous buying journey. more
Why in this digital world would you operate your digital marketing communications without a solid strategy and plan? Set your foundation on the right footing now, and you'll save time (and money) later. Here's how. more
Marketing attribution is becoming a business imperative, but focusing on measurement is a new competency for many marketing teams. So how do you prepare? What initiatives do you need to think through? Here's how to kick-start your attribution efforts. more
From rules such as think big but start small and with the basics, to take an action-based approach, pick your battles, and beware of small sample sizes... in this article you'll get sound advice about data-driven marketing. more
If customer lifetime value is not your top marketing metric, or at least one of the top metrics, you're missing out on a massive opportunity to grow revenue quickly and easily—and profitably. more
This week: Snapchat's new business-friendly features to fend off Instagram; Facebook's drone test to bring Internet to rural areas, and new transparency metrics to gain brands' trust; boost traffic with Instagram Story Ads; how teens use social; more! more![10 Time-Saving Tips and Tricks for Using Excel [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170616-infographic-lg.jpg)
Every marketer has his or her favorite Excel tricks. Do you know all 10 time-saving tips on this list? more![2017 Marketing Performance Benchmarks and Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170615-charts-lg.jpg)
What distinguishes excellence among marketing organizations? What do best-in-class marketers do better and differently that enables them to achieve marketing excellence at their organizations? more
Digital video's best-practices are becoming increasingly apparent—and, with them, ROI performance is improving. Digital video is moving from a branding to a sales and branding tool. Here's what you need to know. more![Big Data: From Buzzword to Business Benefits [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170518-infographic-lg.jpg)
"Big Data" is more than just a buzzword—implementing it correctly can be a boon to your business and bottom line. Learn more about how to use Big Data in your organization. more
The revenue number can hide successes as well as problems, and it tells you little about your customers. Here are six key performance indicators that are better at measuring the pulse of your business. more
Marketing leaders say linking social and content pieces to revenue is the biggest hurdle they face in determining the ROI of their digital efforts, according to recent research from TrackMaven. more
When planning an experiential marketing campaign, it can be tempting to sink a titanic budget into the splashiest one-day event ever conceived, but that single-minded pursuit of buzz is risky. There are icebergs in those waters. more
Marketing videos create awareness. But then what? What do viewers do after they click the "Play" button? If you want to know a lot more about your customers and your videos, get them interacting with each other. It's easier than you think, and you'll get data while your customers and ... more![Seven Steps to Turn Browsers Into Buyers: Improve Website Revenue With CRO [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170327-infographic-lg.jpg)
Few things are lonelier than a website with many visitors but no conversions. Take some advice from the pros on conversion rate optimization (CRO) to turn those browsers into buyers. more
If you're on the content bandwagon, but you don't know your customer acquisition cost (CAC) and customer lifetime value (CLV), you're playing a dangerous game: How do you know spending all that money on content marketing is worth it? more![Flowchart: Use the Right Digital Advertising Strategies and Metrics for Your Campaigns [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170316-infographic-lg.jpg)
Flowchart: Use the Right Digital Advertising Strategies and Metrics for Your Campaigns [Infographic]This quick flowchart helps you figure out—before you launch—the digital campaign strategies and metrics you should be using, based on your campaign goals. more
To improve performance, optimize spend, and enhance customer experience, marketers must inject data and analytics into every phase of their marketing. Here's how you can avoid five common pitfalls of measuring marketing and media performance. more
The volume of email sent by marketers in the fourth quarter of 2016 rose 14% compared with the fourth quarter of 2015, according to recent research from Experian. more
Call tracking is one of the most powerful tools for your inbound marketing efforts. It results in clear-cut, actionable campaign data, enabling you to better optimize your inbound marketing strategy. more
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