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Learn how to run structured A/B tests that support CRO and minimize wasted spend with data-driven hypotheses and segment-specific strategies. Read more. more
Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI. Read more. more
Discover how data-driven marketing boosts personalization, decision-making, and ROI with practical tips to get started. Read more. more
Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI. more
B2B experiential marketing is surging—but is it being measured meaningfully? Learn how to track what really matters. Read more. more
Measurement is evolving fast. See how lessons from mobile ad measurement are helping define signal-agnostic, media-neutral, and privacy-first measurement framework for today's evolving ecosystem. Read more. more
Data clean rooms have revolutionized how organizations collaborate on data while preserving privacy. Learn how this technology works, enhancing data security and fostering privacy-compliant partnerships. Read more. more![The Top Indicators of Marketing Vitality [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250320-infographic-lg.jpg)
What are the top drivers of marketing vitality—success against key performance indicators—in 2025? To find out, researchers analyzed data from a wide range of third-party sources. more
Inaccurate marketing data wastes budgets and weakens campaigns. Discover how data accuracy enhances targeting and performance. Read more. more
What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are marketers' current approaches? more
Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more. more
Learn how financial services marketers can balance personalized customer experiences with data privacy and compliance. Read more. more
Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for stronger engagement and conversions. Read more. more
Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success. Read more. more
Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more. more
Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. Explore more. more
You vastly improve your marketing results when you understand the importance of customer insights and use data for personalization. Learn more. more
Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more. more
In our enthusiasm to embrace generative AI for content creation, we often overlook all the other ways we can apply it. Case in point: predictive analytics and forecasting. more
Learn which KPIs are crucial for SaaS marketing success during uncertain economic times. Identify and improve key metrics. Read more. more
Learn how to present these four essential KPIs to your board, ensuring your data tells a compelling story. Find out now. more
As third-party cookies crumble, how do marketers measure success? Explore how closed-loop measurement adapts to a cookieless future. Understand its impact on marketing measurement and discover its benefits. Read more. more![12 Key Metrics to Track in Google Analytics [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240404-infographic-lg.jpg)
This infographic looks at the most important insights to track in Google Analytics, and explores why each is helpful for marketers. more
Marketers who work for B2B organizations with complete and high-quality data are more likely to be satisfied with their lead scoring and to believe they will meet their marketing goals, according to recent research from Anteriad. more
Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results and ROI. Learn more. more
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