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As a marketer, your goal is to deliver real-time, relevant, and engaging experiences to propel your brand forward. Closing customer identity gaps with an identity graph can help. more
It's easy to joke about Google's algorithms and mysterious methods of determining page rank. But SEO is measurable. Try these metrics. more
Marketing leaders have plenty of data on their plate, but many aren't yet able to convert it into the insight they require to perform better. Get some tactics from this article. more
When the world gets chaotic, people turn to what feels safe and familiar. A trustworthy, familiar brand can be the bedrock that keeps your business stable. more
You've got a great signup conversion rate! Except... nope, those are full of bots. But what about all that traffic to... nope. Also bots. Sound familiar? Working with the security team can help. more
Was your campaign email opened? If the recipient just deleted it anyway, maybe it doesn't matter. Try shifting your email measurements to these eight metrics instead. more
Your data-driven marketing is only as good as your data. Clean rooms can be a useful resource, but only if the data shared in them follows certain standards. more
Losing third-party data as a source of customer information will be a challenge. But it could be an excellent opportunity to recharge your customer relationships. more
In this episode of the Marketing Smarts Live Show, Trust Insights CEO Katie Robbert digs into how GA4 differs from the previous version of Google Analytics and stresses that marketers must take immediate action. more![Data Cleansing 101: What Marketers Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230613-infographic-lg.jpg)
This infographic looks at the dangers of dirty data, the different types of dirty data, and the steps you should take to clean your data. more
You need first-party data! they all say. But your website-form opt-ins are weak. Where can you get that data when you need it? From events. more
Data privacy standards have complicated the process of obtaining reliable customer data. Are clean rooms here to save the day? Maybe, maybe not... but they can certainly help. more
How do you analyze your company's customer success to find out what areas need improvement? This article offers an effective "recipe" for understanding customer health. more![The Five Key Metrics Every CMO Should Be Tracking [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230523-infographic-lg.jpg)
Which metrics should CMOs be following closely? This infographic covers the five they should be tracking: return on investment, customer acquisition cost, conversion rates, customer lifetime value, and social media reach and engagement. more
The virtual events of the pandemic have had long-lasting effects on event marketing: namely, the metrics marketers use to track their success. It's now much less about registrations and more about metrics that actually matter. more
Whether you're looking to track the progress of your agency or you need to be alerted when business performance is going down, the metrics in this article can help you. more
It's easy to audit your own first-party data. But what about data you purchase from a provider? Can you verify its quality? An independent audit can. more
A few months ago, Google announced a delay to its blocking of third-party cookies... again. We keep preparing, and the deadline keeps getting pushed back. Given that additional time, how should we be spending it? more
The first part of this article series identified what factors contribute to the dark funnel—a (spooky) place where prospects learn about your company without your knowledge. This second part offers concrete steps you can take to start obtaining data from the dark funnel. more
Making campaign results sound impressive to management is difficult enough in itself; you don't need added hurdles. But if you do run into problems, this article will help you resolve them. more
The marketing funnel is supposed to map out the process of bringing a customer on board. But there's a mysterious no-man's land where those people hang out and share information before they even reach your map. Here's how to take that dark portion of the funnel into account. more
Synchronous viewing of broadcast TV programs seems like an ancient practice now, and the proliferation of CTV, OTT, and online video has made traditional methods of measuring ad effectiveness obsolete. Here are four things marketers can do to adapt. more![The Essential Social Media KPIs: What to Track on 7 Platforms [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221020-infographic-lg.jpg)
Which metrics should be you paying attention to? This infographic looks at at the essential KPIs to track on seven major platforms: Facebook, YouTube, Instagram, LinkedIn, Pinterest, TikTok, and Twitter. more
The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren't always available. more
Transitioning to GA4 may seem like a daunting task. But the earlier you start, the easier it will be. Follow this action plan. more
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