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In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth. Read more. more
This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy. Read more. more
People in the US say the top things that matter to them when considering a brand's reputation are that it provide good value, have high-quality products/services, and treat its employees well. more![The 25 Most Valuable Brands in the World [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250204-infographic-lg.png)
Apple is the most valuable brand in the world and Microsoft ranks second, according to Brand Finance's annual ranking. more
The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more. more
Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research. more
See how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks. Safeguard your brand. Read more. more![The 40 Brands US Customers Are Most Loyal To [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240924-infographic-lg.png)
Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in 2024, according to recent research. more![How Iconic Brand Logos Evolved Over 100 Years [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240910-infographic-lg.jpg)
This infographic examines how iconic brand logos have changed over the past 100 years, with some undergoing radical transformations and others merely getting tweaked a bit. more
Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. Explore more. more
Learn how to make your brand stand out by employing proven differentiation strategies that build customer trust and loyalty. Read more. more
Learn how to create a brand style guide that can make your rebranding efforts successful by maintaining consistency and trust. Discover more insights. more
Discover the significance of brand love in B2B marketing and the importance of measuring it for driving long-term success and customer loyalty. Read more. more
Learn how a strategy of integrating brand-building and demand generation can boost pipeline growth and improve your marketing outcomes. Read more. more
Learn about the risks of AI-washing and how deceptive AI claims can mislead customers and erode market trust. Read more. more![How Brand Consistency and Hyper-Personalization Drive Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240709-infographic-lg.jpg)
This infographic explores how brand consistency and hyper-personalization can supercharge marketing strategies, and looks at how some of the world's biggest brands are benefiting from personalization and consistency. more
Learn how B2B social proof influences decision-makers, boosts your brand's credibility, and drives sales. Read more. more![The 20 Most Mispronounced Brands Around the World [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240625-infographic-lg.jpg)
French financial services firm Société Générale is the brand name people around the world have the hardest time pronouncing, according to recent research. more![The 25 Companies With the Best Reputations in the US [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240604-infographic-lg.jpg)
Nvidia, 3M, and Fidelity Investments are the high-profile companies with the best reputations among consumers in the United States, according to the 2024 Axios Harris Poll 100 reputation rankings. more
Understand why and how you should redefine your brand to ensure market dominance. Embark on your rebranding journey with this compact guide and blueprint. Read now. more
Which brand logos do graphic designers think are the most iconic of all time? What are the most iconic logos by industry? What are the key logo trends of 2024? Adobe surveyed graphic designers to find out. more
AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research. more
Discover how the art of sonic branding can help your B2B brand identity resonate with your customers. Learn how strategic sound design can enhance brand recall, foster emotional connection, and set your brand apart. Read more. more![The 50 Most Admired Companies in the World [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240227-infographic-lg.jpg)
Tech giants Apple, Microsoft, and Amazon are the most admired companies in the world, according to a recent survey of 3,720 executives, directors, and industry analysts. more
Maybe you think you can coast without brand guidelines because your employees or contractors or customers implicitly understand your brand. They don't. Or maybe you think it's too expensive to create a guide. The reality? You can't afford not to. more
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