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![The 50 Strongest Global Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260210-infographic-lg.jpg)
WhatsApp, Samsung, and YouTube are the brands with the strongest appeal to consumers around the world, according to YouGov's annual rankings. more
Too much content is hurting enterprise marketing performance. Learn how to audit ruthlessly, repurpose winners, and focus on quality to drive real impact. Read more. more
AI is redefining B2B events in 2026, but trust and authenticity matter more than ever. Learn how personalization, first-party data, and transparency shape better experiences. Read more. more
Some 88% of in-house marketers believe generative AI tools will replace some of the services agencies currently provide to their company, according to recent research. more![How People Feel About Customer Service AI Chatbots [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260127-infographic-lg.jpg)
Some 61% of US consumers say they feel comfortable with having conversations with AI-powered customer service systems (e.g., chatbots or voice assistants), according to a recent survey. more
AI boosts speed across B2B marketing, yet unchecked automation weakens authenticity and trust. Learn why governance, transparency, and human judgment are essential to turn AI into sustainable growth. Read more. more
Enterprise AI isn't slow—it's deliberate. Learn why reliability, governance, and trust reshape adoption timelines and why that discipline defines real progress. Read more. more
Marketing change is accelerating fast. Learn how aligning people, process, and platform helps content teams stay agile, scalable, and ready for constant evolution. Read more. more
Explore the narrative power in B2B marketing, examining mythmaking, ethical storytelling, and how brands can wield influence responsibly without imposing meaning or limiting long-term growth over time. Read more. more
As performance marketing changes, brands must shift from chasing clicks to building trust, relevance, and cohesive brand voice across channels to win loyalty in an AI-driven landscape. Read more. more
Affiliate performance isn't one-dimensional. Learn how partner types contribute across the funnel and how smarter measurement prepares marketers for a programmatic affiliate future. Read more. more
CMOs face rising regulatory pressure as marketing accelerates. Learn how integrating compliance into workflows helps marketing teams move faster, reduce risk, and launch campaigns built for scrutiny. Read more. more
Design systems streamline workflows, improve collaboration, and ensure consistent digital experiences across teams and channels. See how brands gain speed, flexibility, and long-term value through shared components and governance. Read more. more
Most enterprise marketers use AI tools in isolation, creating inefficiencies and unclear ROI. A control tower approach coordinates systems, tasks, and teams for enterprise-wide impact. Read more. more
Discover why local and trade publications can build deeper brand trust, stronger relevance, and better long-term visibility than national outlets while supporting your PR strategy for future top-tier coverage. Read more. more
Discover how to build a branded B2B podcast that earns trust, strengthens sales alignment, engages your ideal customers, and drives measurable pipeline impact—not vanity listens. Read more. more![How US Professionals Are Building Their Personal Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251125-infographic-lg.jpg)
Half of American professionals say a strong personal brand matters more than a strong resume in 2025, according to recent research. more
Understanding the difference between your brand and your branding is essential for shaping audience perception, building trust, and creating consistent customer experiences. Learn how to align both effectively. Read more. more
Using digital twins, B2B marketers can rehearse product launches securely, cut costs, reduce audience fatigue, and reveal unseen risks before going live. Discover how simulations strengthen planning and execution. Read more. more
Don't ignore brand-building's role in driving future sales by over-investing in lower-funnel tactics. Performance branding uses data, AI, and analytics to strengthen upper-funnel campaigns. Read more. more![What Makes Customers Abandon Brands? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251111-infographic-lg.jpg)
Americans say the top reasons they'll abandon a brand are because of poor quality and rude customer service, according to a recent survey. more
AI tools trust structured, factual content—and press releases deliver exactly that. Discover why LLMs prefer press releases and how B2B marketers can use them to stand out in AI-driven search. Read more. more
Innovators often face a linguistic gap when new products or services outpace existing concepts. This article explores how naming and language shape understanding and adoption. Read more. more![What Drives Customer Loyalty? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251021-infographic-lg.jpg)
Which brand touchpoints do people say they find most engaging, and what drives them to make repeat purchases from brands? more
The outcomes era is transforming marketing by linking brand-building efforts to measurable sales outcomes through transaction data, creating shared accountability across teams. Read more. more
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