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- Which brands led by celebrities and social media creators do people love most? To find out, researchers surveyed 1,000 shoppers in the United States. more
- A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more. more
- Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion, according to Kantar BrandZ’s annual rankings. more
- Taylor Swift's brand strategy reveals five marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand. Read more. more
- Learn how the Image Processing Maturity Model helps brands evolve from basic image resizing to AI-powered dynamic optimization for better performance and engagement. Read more. more
- Which B2B brands have the highest brand value in 2025? Which have the strongest perceived brand equity? To find out, researchers analyzed the value and strength of thousands of B2B brands. more
- Trader Joe's, Patagonia, and Microsoft are the companies with the best reputations among consumers in the United States, according to a recent poll. more
- In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth. Read more. more
- This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy. Read more. more
- People in the US say the top things that matter to them when considering a brand's reputation are that it provide good value, have high-quality products/services, and treat its employees well. more
- Apple is the most valuable brand in the world and Microsoft ranks second, according to Brand Finance's annual ranking. more
- The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more. more
- Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research. more
- See how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks. Safeguard your brand. Read more. more
- Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in 2024, according to recent research. more
- This infographic examines how iconic brand logos have changed over the past 100 years, with some undergoing radical transformations and others merely getting tweaked a bit. more
- Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. Explore more. more
- Learn how to make your brand stand out by employing proven differentiation strategies that build customer trust and loyalty. Read more. more
- Learn how to create a brand style guide that can make your rebranding efforts successful by maintaining consistency and trust. Discover more insights. more
- Discover the significance of brand love in B2B marketing and the importance of measuring it for driving long-term success and customer loyalty. Read more. more
- Learn how a strategy of integrating brand-building and demand generation can boost pipeline growth and improve your marketing outcomes. Read more. more
- Learn about the risks of AI-washing and how deceptive AI claims can mislead customers and erode market trust. Read more. more
- This infographic explores how brand consistency and hyper-personalization can supercharge marketing strategies, and looks at how some of the world's biggest brands are benefiting from personalization and consistency. more
- Learn how B2B social proof influences decision-makers, boosts your brand's credibility, and drives sales. Read more. more
- French financial services firm Société Générale is the brand name people around the world have the hardest time pronouncing, according to recent research. more