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It's that time of year again... to sort out your budget for the upcoming year. But how do you fit brand strategy into an already crowded budget slate? This article will get you there in three steps. more![Four Ways to Improve Brand Loyalty [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220913-infographic-lg.jpg)
This infographic explores four approaches for building brand loyalty: providing exceptional customer service, building a community, highlighting your brand's best attributes, and offering loyalty programs. more
Apple, Adobe, and Microsoft are the brands most trusted by B2B professionals, according to recent research from Sagefrog. more
Podcasts are everywhere. Chances are your audience members subscribe to several. And their content—especially that of a branded podcast—is conducive to spreading brand awareness. more![The Difference Between Rebranding and Debranding [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220825-infographic-lg.jpg)
This infographic covers exactly what changes in a rebrand versus a debrand and also looks at the core goals of each approach. more
Your company's reputation doesn't rest on products and services alone. People like to support brands they can relate to, and a video telling your company story is the perfect way to draw them in. more
Apple is the most valuable brand in the world and is on track to become the first trillion-dollar brand, according to recent research from Kantar BrandZ. more
If you don't continually invest in business development to keep potential clients in the marketing funnel, your brand might as well not exist. Don't let that happen. Ensure you aren't making these six mistakes. more
When you're about to spend money on something, chances are you look up reviews of it first. But reviews and ratings aren't useful to buyers alone. Marketers can learn and benefit greatly from taking reviews into account. more
The mobile app market may seem like an unruly landscape at times. But as is the case with every market, tapping into it requires research and competitive analysis. more
NFTs have had a strong debut as one-of-a-kind collectibles, but forward-thinking brands will organize around how they can take advantage of this new class of technology to mobilize customers and engage communities. more
Give personality to a software feature. Provide an epic tale with a product update. Even business buyers are swayed by stories, which bring emotion—and humanity—to your brand. more
Americans view Seventh Generation, TOMS, Zoom, Allbirds, and AbbVie as the most purpose-driven brands, according to recent research from StrawberryFrog and Dynata. more![How Gen Z Relates to Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220616-infographic-lg.jpg)
What do marketers need to know about connecting with members of Gen Z? This infographic explores their spending habits, favorite brands, values, and digital platform preferences. more
Successful branding relies on having a defensible market position, and a good way to regularly evaluate yours is to use brand-mapping. Here's how. more![The Top Pride Hashtags on LinkedIn [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220614-infographic-lg.jpg)
To help marketers figure out the best hashtags to use on LinkedIn this Pride Month, the professional social network created this infographic. more
Pride Month is upon us, and many companies will rebrand with rainbows to mark the occasion. But running Pride campaigns without aligning your brand with LGBT struggles is disingenuous. Here's how to do Pride Month right. more
Of all major brands, Trader Joe's has the best reputation among US consumers, according to recent research from Axios and The Harris Poll. more
Disney, Tesla, and Apple are the major brands people feel most intimately connected to, according to recent research from MBLM. more
Marketers should be gazing into their crystal balls to see how their company will really fare in the cookieless future. Here are the tactics that will keep brands afloat. more
"Positions, everyone!" You know where your company started at the beginning of the show. But where is it by intermission? If you don't know, it may be time to reposition. more![How a Unified Brand Multiplies ROI [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220505-infographic-lg.jpg)
This infographic explores how businesses can benefit greatly by taking a blended, overlapping approach that delivers a mix of content related to different aspects of their overarching brand. more
"Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation. more![The Most Commonly Tattooed Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220421-infographic-lg.jpg)
Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram data, looking at the volume of posts tagged with the word "tattoo" as well as popular brand names. more
Taking customer feedback on social media can be brutal. It's like standing on a stage getting hit by flying vegetables. A possible alternative is to build an online community, which comes with added benefits for both your brand and your customers. more
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