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![Six Ways to Maintain Customer Trust [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211026-infographic-lg.jpg)
How can you ensure that your brand isn't losing loyalty? This infographic from Chattermill covers six strategies for maintaining customer trust, including owning up to mistakes and overtly displaying your brand's core values. more
No one can argue the effectiveness of influencer marketing. But what if you could create your own influencer? Here's how digital humans are changing the game. more![Brand-to-Demand: A Powerful Approach for Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210928-infographic-lg.jpg)
This recent infographic from LinkedIn Marketing Solutions explores how focusing on both brand and demand marketing can drive exceptional performance for marketers. more![12 Key Benefits of Influencer Marketing for Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210923-infographic-lg.jpg)
What's so great about influencer marketing? This infographic from Americanoize provides 12 reasons why it can be a boon for brands. more
Apple, Amazon, and Disney are the major brands people in the United States feel most intimately connected to, according to recent research from MBLM. more
Less than one-third of businesses say they have brand guidelines that are well known and used by most of the organization, according to recent research from Lucidpress. more
Ideally, the stories you tell in your marketing accentuate the positive, because that's what gets people to buy. But if people are going to care about your story in the first place, it needs conflict. Here's how to make your storytelling more compelling. more
Communication between and within company departments is just as important to the customer experience as external communication is. You can improve that communication and build synergy by examining and improving your Marketing Service Chain. Here's how. more
Strong branding is now crucial in B2B—especially since digital transformation has accelerated. Here's how to navigate current market shifts and develop a strong B2B brand. more
Product data may not be flashy or entertaining like some other aspects of marketing, but its accuracy is vital in building brand trust. Check out the insights in this article. more![A Workflow for Creating Influencer Brand Posts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210824-infographic-lg.jpg)
This infographic from Cure Media provides an overview of how to create an influencer brand post, covering the key steps from start to finish. more
Rebranding usually involves much more than just changing your color scheme or logo. A successful rebrand requires a companywide soul-searching effort to identify what your product does, whom it is sold to, and why. Follow these five steps. more
Brands can no longer treat product data and marketing content in isolation. Accurate, comprehensive product data is critical to building trust via emotive, interactive content. In turn, that partnership of product data and content is essential to driving sales. more
Influencer marketing is no longer a B2C-exclusive space. Many B2B brands are discovering the benefits of an influencer strategy. Here are five tactics to use when planning your B2B influencer campaign. more
Dogecoin was created as a joke in 2013, after two hours of development by an engineer and an entrepreneur. So how can we explain the recent Dogecoin frenzy? From the perspective of marketing, what turned a joke into the fifth-largest cryptocurrency by market cap? Let's take a look. more
Marketers and consumers differ in what they believe makes a brand best-in-class on social media, according to recent research from Sprout Social. more
One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Ensure your success by building a solid marketing partnership. more
The goal of positioning, which is a strategic process, is to create benefit associations in the minds of your prospective customers. That's because your brand messaging won't hold up unless you've first built your positioning. Here's what you need to know. more![Five Tips for Improving Your Digital Presence [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210708-infographic-lg.jpg)
Digital presence is the totality of how you're represented on the Web, from site landing pages and blog posts to social content and online reviews. So, how can you boost your digital presence? more
Most people say their perception of a company changes when they notice that it has made a grammar mistake, according to recent research from Tidio. more
Americans say Patagonia, Honda, and Moderna have the best reputations among high-profile companies, according to recent research from The Harris Poll and Axios. more![Marketing Growth: How to Optimize Brand and Demand [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210615-infographic-lg.jpg)
When looking to drive growth marketers typically focus on demand marketing. However, recent research shows that a more balanced investment between brand and demand marketing can be highly effective. more![A Six-Step Guide to Conducting a Brand Audit [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210608-infographic-lg.jpg)
A brand audit is an in-depth examination of your brand to identify what you’re doing well, spot areas for improvement, and assess your position in the market compared with your competitors. So, how exactly do you conduct one? more![Why Is Your Brand Forgettable? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210520-infographic-lg.jpg)
Why isn't your brand memorable? It might be because you're failing to present your brand consistently or because you've failed to develop a unique selling proposition. more
You may be qualified and experienced. But what sets you apart from the competition in today's competitive job market? A powerful personal brand. more
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