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Which highly visible companies have the best and worst reputations among Americans? To find out, Axios and The Harris Poll conducted a survey in March 2023 among a nationally representative sample of 16,310 Americans. more![The Role of Authenticity in the Online Path to Purchase [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230525-infographic-lg.jpg)
This infographic looks at the role reviews/ratings and customer service play in conveying brand authenticity, and how that authenticity translates into sales and loyalty. more
Featuring the energetic and straight-talking George B. Thomas, this new-to-MarketingProfs-Today YouTube series will be showing up regularly here. Based on topics and guests featured on the Marketing Smarts podcast, these Live Show episodes will offer commentary, insights, news, resources, and more. Join us and tune in! more
Consulting and commercial services firm Deloitte has the strongest B2B brand in the world, according to recent research from Brand Finance. more
Customer profiles, user browsing data, and benchmark studies are designed to help companies know exactly who their customers are and what brand sentiments they have. But what if we don't need that much information? more
Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered. more![The Most Hated Brand in Countries Around the World [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230425-infographic-lg.jpg)
What brand do people complain about most in different countries around the world? To find out, Merchant Machine evaluated tweets containing brand names for positive or negative tones using an AI sentiment analysis tool. more
Determined to wax ecstatic on your company's shiny new offering—at the cost of customer voices? You might be suffering from marketing myopia. more
Journey-mapping not only helps build empathy with your audience but also optimizes the experience to increase the likelihood of getting them to convert, purchase, join, or engage with your brand. Here's how to get started. more
If you want your customers to stay, buy more, and advocate for your company, then setting accurate expectations and consistently meeting them wins—even if parts of those expectations aren't great. more
It's been a rocky few months for Twitter. But does the loss of advertising mean your own company should jump to a new platform? Not if you use your account primarily for customer service, says this article. more
People increasingly want brand messaging to be motivational and reassuring, according to recent research from Attest. more
Senior marketers say demands for ROI, work-from-home issues, and macroeconomic concerns are among the many work worries that keep them up at night, according to recent research. more
Although their influence is broadly felt, thought leaders aren't magical beings. They're just people—like you. Here are six ways regular people can increase their company's influence with thought leadership. more
Brand-positioning is an involved, complex process that, if done incorrectly, can lead to a "meh" result. That's the last thing your company wants. This article outlines nine common mistakes to avoid. more
Although cutting back on marketing is a kneejerk reaction to a struggling economy, history teaches us that companies' keeping focused on customers is what keeps them afloat. Here are four major reasons for that. more
It's time for a rebrand! But wait, not so fast. You'll need a carefully crafted schedule to make sure everything goes smoothly. These are six things you'll need to consider. more
It's natural for your brand and marketing operations to experience strain, but remote work can make smooth processes harder than ever. This article breaks down four areas you can focus on to address the problems. more
Becoming a multilingual company is much more complex than just putting all your copy through Google Translate. Explore tips on how to successfully expand into multinational markets. more![The Top 20 Brands Gen Z Has an Oversized Preference For [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221201-infographic-lg.jpg)
TikTok, Discord, and Snapchat are among the brands members of Gen Z tend to like much more compared with adults in general. more
As the tide of technology moves closer to virtual reality, what can brands to do prepare? Advertising could look very different in a VR world. This article explores the possibilities. more
Is your organization ready for a rebrand? Don't jump the gun. Before you launch, take these three steps. more
A brand known for a particular benefit enables growth opportunities beyond the product's original focus—via a brand extension. Using the brand on a new market offering that's in a different product category can provide sizable benefits, including new paths to growth. But you have to be careful. more
Actual conversations sound very different from written content; likewise, voice search operates slightly differently than a typed phrase in the Google search bar. Here are some tips for optimizing for voice—and B2B brands that are leading the way. more
The five most valuable global brands in the end of 2022 are all technology brands, according to recent research. more
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