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People increasingly want brand messaging to be motivational and reassuring, according to recent research from Attest. more
Senior marketers say demands for ROI, work-from-home issues, and macroeconomic concerns are among the many work worries that keep them up at night, according to recent research. more
Although their influence is broadly felt, thought leaders aren't magical beings. They're just people—like you. Here are six ways regular people can increase their company's influence with thought leadership. more
Brand-positioning is an involved, complex process that, if done incorrectly, can lead to a "meh" result. That's the last thing your company wants. This article outlines nine common mistakes to avoid. more
Although cutting back on marketing is a kneejerk reaction to a struggling economy, history teaches us that companies' keeping focused on customers is what keeps them afloat. Here are four major reasons for that. more
It's time for a rebrand! But wait, not so fast. You'll need a carefully crafted schedule to make sure everything goes smoothly. These are six things you'll need to consider. more
It's natural for your brand and marketing operations to experience strain, but remote work can make smooth processes harder than ever. This article breaks down four areas you can focus on to address the problems. more
Becoming a multilingual company is much more complex than just putting all your copy through Google Translate. Explore tips on how to successfully expand into multinational markets. more![The Top 20 Brands Gen Z Has an Oversized Preference For [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221201-infographic-lg.jpg)
TikTok, Discord, and Snapchat are among the brands members of Gen Z tend to like much more compared with adults in general. more
As the tide of technology moves closer to virtual reality, what can brands to do prepare? Advertising could look very different in a VR world. This article explores the possibilities. more
Is your organization ready for a rebrand? Don't jump the gun. Before you launch, take these three steps. more
A brand known for a particular benefit enables growth opportunities beyond the product's original focus—via a brand extension. Using the brand on a new market offering that's in a different product category can provide sizable benefits, including new paths to growth. But you have to be careful. more
Actual conversations sound very different from written content; likewise, voice search operates slightly differently than a typed phrase in the Google search bar. Here are some tips for optimizing for voice—and B2B brands that are leading the way. more
The five most valuable global brands in the end of 2022 are all technology brands, according to recent research. more
Fears of a possible recession have B2B SaaS companies feeling off-balance. But that doesn't mean branding has to stop. Time to pull out these five PR tactics and make your company stand out in a different way. more![Six Steps for Branding Your Emails Like a Pro [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221101-infographic-lg.jpg)
Through strong branding, you can ensure your messages stand out in inboxes, spark recognition with current customers, and build familiarity with new audiences. So, how can you brand your emails like a pro? more
Right now your prospects might be on board with your solution. Three months from now, they might have forgotten you entirely. Learn how to keep that from happening. more
It's impossible to have a strong brand identity without a brand. Likewise, you can't have a successful brand without a brand identity. This article breaks down the differences. more
Unless your company consists of about five people, its social media accounts are likely not run by a single person. How to achieve coherence, then, if multiple people are posting? Try creating a style guide. more
Many brand-naming rules are totally valid, but adhering to them doesn't guarantee success. Every brand is different, and if you need to break one of these five rules, it's okay. more
It's that time of year again... to sort out your budget for the upcoming year. But how do you fit brand strategy into an already crowded budget slate? This article will get you there in three steps. more![Four Ways to Improve Brand Loyalty [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220913-infographic-lg.jpg)
This infographic explores four approaches for building brand loyalty: providing exceptional customer service, building a community, highlighting your brand's best attributes, and offering loyalty programs. more
Apple, Adobe, and Microsoft are the brands most trusted by B2B professionals, according to recent research from Sagefrog. more
Podcasts are everywhere. Chances are your audience members subscribe to several. And their content—especially that of a branded podcast—is conducive to spreading brand awareness. more![The Difference Between Rebranding and Debranding [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220825-infographic-lg.jpg)
This infographic covers exactly what changes in a rebrand versus a debrand and also looks at the core goals of each approach. more
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