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by Ayaz Nanji
Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33% decrease from 2019, according to recent research.
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by Marcus Sheridan
AI content is improving fast—but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action. Read more.
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B2B marketers face mounting pressure to produce more with less. These seven tactics help teams streamline content creation at scale and boost quality and impact. Read more.
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by Ayaz Nanji
Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, researchers analyzed millions of conversations from the Claude platform.
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by Ayaz Nanji
This infographic covers what SEO, AEO, and GEO are, the key factors that influence each optimization strategy, and who each is most useful for.
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by Ayaz Nanji
How can you develop content for your business site that helps you accomplish your goals?
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by Ayaz Nanji
Fully 64% of marketers say the content they create with the use of generative AI is as successful or more successful than content they create otherwise, according to recent research.
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by Ayaz Nanji
How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks?
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by Ayaz Nanji
This infographic explores five key LinkedIn content areas that marketers should consider focusing on this year.
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by Linda Emma
Learn 10 clear and practical techniques for prompt engineering that help you guide AI tools in your daily marketing work. Read more.
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by Ayaz Nanji
This infographic covers eight essential SEO tips to get your blog ranking as high as possible in online search results by optimizing your posts.
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by Joseph Edgar, Marc Strong
Breaking down any topic into digestible portions and delivering it as a compelling narrative helps your audience understand your message, remember it, and connect with you. That's why storytelling is so powerful. Read more.
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by Mario Peshev
Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.
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by Ayaz Nanji
Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research.
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by Ayaz Nanji
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.
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by Ayaz Nanji
Marketers predict the top personalized content trends in 2025 will be AI-powered recommendations and AI-powered visuals, according to a recent survey.
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by Ayaz Nanji
Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC.
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by Ayaz Nanji
Web design is the freelance design skill with the highest average hourly rate, and social media creation is the short-form content skill with the highest average hourly rate, according to recent research.
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by Ayaz Nanji
"The Joe Rogan Experience" was the most popular podcast among weekly listeners in the United States in the fourth quarter of 2024, according to recent research.
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by Ayaz Nanji
People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.
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by Ayaz Nanji
Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.
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by Chad S. White
For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.
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by Jason Khoo
Learn the basics of optimizing your B2B website for search engines to improve visibility, gain credibility, and attract leads. Read more.
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by Kishore Kothandaraman
What you call your webinar—and how often you host webinar programming—can affect how many people sign up for it and attend. Read more.
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by Ayaz Nanji
Which emerging design trends should creative teams be watching in 2025? This infographic covers key findings from a recent study.
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![Which US Jobs Are Using Generative AI the Most? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250508-infographic-lg.jpg)
![What's the Difference Between SEO, AEO, and GEO? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250501-infographic-lg.jpg)
![14 Tips for Creating Website Content That Works [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250422-infographic-lg.jpg)
![Five Ways to Hone Your LinkedIn Content Strategy in 2025 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250408-infographic-lg.jpg)
![Eight Key SEO Tips for Blog Posts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250403-infographic-lg.jpg)
![The Future of Personalized Marketing Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250311-infographic-lg.png)
![The Most Lucrative Freelance Design and Short-Form Content Skills [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250304-infographic-lg.jpg)
![The Top 50 Podcasts in the United States [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250227-infographic-lg.jpg)
![Seven Key Creative Design Trends for 2025 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250114-infographic-lg.jpg)
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