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by Hannah Gibson
Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.
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by Ayaz Nanji
Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work colleague they have done something wrong?
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by Ayaz Nanji
When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI facial recognition software to analyze the thumbnails of the most popular YouTubers across 10 categories.
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by Keith Turco
With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.
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by Ayaz Nanji
Some 80% of people say they're tired of seeing clickbait titles or misleading thumbnails from content creators, and 77% say they unfollow accounts that use those tactics, according to recent research.
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by Ayaz Nanji
This spooktacular infographic covers what ghostwriting is, examples of ghostwriting, and how the practice works.
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by Ayaz Nanji
This infographic explores the key factors that influence content discovery and amplification on TikTok.
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by Karla Jo Helms
Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.
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by Ayaz Nanji
In content marketing, the same mistakes tend to be made over and over again. The good news is that it's possible to steer clear of those mess-ups if you're on the lookout for them.
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by Ayaz Nanji
More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research.
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by Ayaz Nanji
This infographic looks at 10 fundamentals of design: lines, color, shape, space, texture, typography, scale, emphasis, balance, and harmony.
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by Ayaz Nanji
B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.
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by Ayaz Nanji
Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?
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by Beth LaGuardia Cooper
Learn the benefits of developing internal thought leaders to build trust and enhance your B2B brand's reputation. Read more.
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by Ayaz Nanji
What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.
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by Ayaz Nanji
The three most listened to podcasts in the United States are The Joe Rogan Experience, Crime Junkie, and The Daily, according to recent research.
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by Ayaz Nanji
This infographic looks at five AI image generator use cases for small businesses and explains the various way they can be of benefit.
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by Kelly Ayres
Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. Learn more.
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by Ayaz Nanji
YouTube Shorts—content pieces that are 60 seconds long or less—now consistently get more engagement and views on the platform than longer videos, according to recent research.
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by Ayaz Nanji
This infographic looks at 10 key design areas to focus on to boost the quality of your visuals: color, typography, layout, callouts, space, illustration, iconography, data, proportion, and simplicity.
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by Ayaz Nanji
This infographic looks at how organizations can ensure brand consistency and efficient workflows as their content production increases.
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by Lotte Reford
Learn how to create a brand style guide that can make your rebranding efforts successful by maintaining consistency and trust. Discover more insights.
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by James Westfield
A review of your website content—every text, picture, and multimedia displayed—is essential if you want to ensure it reaches your target audience and supports company goals. But how can you perform a review effectively? Follow these four steps.
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by Ayaz Nanji
This infographic looks at five key areas where AI text generators can help small businesses: providing customer service, developing marketing copy, streamlining email inboxes, uncovering trends, and analyzing the competition.
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by Marcy Paulson
Struggling with writer's block? Learn effective ways to overcome it and manage your deadlines. Read more.
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