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by Jill Roberson
Being a customer-centric company involves taking customer feedback and applying it, of course. But before you get to that point, you have to create content that is focused on what your customers want.
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by George B. Thomas
Are you trying to develop a content and social media strategy to foster thought leadership for your organization? If so, are you struggling with measurement or attribution? To answer that question, in the most recent episode of Marketing Smarts Live guest Ashley Faus and host George Thomas dig up some ...
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by George B. Thomas
This episode of Marketing Smarts Live YouTube show is jam-packed with information and inspiration, including the 5Ps of video, a step-by-step guide to tech you'll need, and a whole lot more. Tune in!
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by Ayaz Nanji
This infographic looks at the size of the Spotify audience and why marketers should consider using the service to achieve their business goals. It also delves into how to create branded playlists and how paid ads work on Spotify.
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by Annie Veale
Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help.
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by Lindsay Tjepkema
Countless companies and marketers are using generative AI to write blog posts, emails, articles, and other forms of content. The robots can help your marketing. Just don't use it as a replacement for authentic messaging.
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by Vivek Shankar
There's a reason we don't write poetry to convince prospects to buy our products (although how fun would that be?). B2B content needs a lot more than beautiful writing to work the way it's supposed to.
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by Kelsey Raymond
Taking control of your owned media will help your organization transition more smoothly into the coming "cookieless" world. Learn what that means, and how to do it.
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Web content is different from other forms of writing, and people consume it differently. The best-practices outlined in this article can help you create content that boosts your brand, improves SEO, and captures people's attention.
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by Melanie Hilliard
You may think you know all there is to know about content marketing now, but you were a rookie too, once. Give those new rookies a good education with these seven tips.
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by Hope Horner
Strong video content can skyrocket your marketing success. But it's vital to know what you're getting into before you invest budget in video. Here are some things to consider.
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by Cathy Colliver
What if Sales enablement is not about being loud and obnoxious so you can cut through the noise? Through the context of Nicolas Cage movies, this second article in a monthly series looks at authenticity.
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by Ayaz Nanji
Infographics are a great way to convey information succinctly and capture the attention of your audiences. However, creating one can feel daunting. This infographic covers five steps you can take to quickly develop one that's compelling.
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by Colm O'Regan
There's no point in burying your head in the sand: Generative AI is here to stay, and it's only going to become more popular. The good news is tech marketers can use AI platforms like ChatGPT to make their lives a lot easier.
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by Ayaz Nanji
The podcast audience in the United States has more than tripled in size over the past decade, according to recent research from Edison Research.
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by Christopher S. Penn
Generative AI tools have captivated the imagination of millions, but what do they have to offer B2B marketers? How will we be applying them in our work? Here are three ideas.
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by Joe Zappa
Most long-form content is meant to help readers and prospects solve a problem, and it's best not to oversell your brand when creating it. But when should you start slipping in mentions of your solution? When is it time to get promotional?
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by Stephen Marcinuk
AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity.
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by Ayaz Nanji
Is the AI-powered ChatGPT tool any good at writing B2B articles about technology topics? To find out, Midas Touch Consultants had it write 50 articles based on outlines.
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by Ayaz Nanji
As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.
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by Ayaz Nanji
When searching for content related to B2B vendors, senior leaders at enterprise tech companies say they are most concerned with whether the information will help them meet a specific goal, according to recent research.
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by Ayaz Nanji
This infographic explores the differences between publication and library content strategies in areas such as timelines and topics, and it looks at how to succeed with each approach.
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by Aaron Middleton
Don't make basic content marketing blunders. Check out this list of gaffes that happen more often than they should.
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by Ayaz Nanji
Marketers looking to be on trend with their infographics this year may want to experiment with bright colors, animation, vintage vibes, personalization, gradients, linework, and data visualization.
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by Jeroen Kuppens
Everyone has questions about whether, when, and how to use ChatGPT for marketing. Aside from the sense of wonder that tech is crafting sentences, what does it really bring to the table? One marketing department did some experimenting to find out.
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Are you trying to develop a content and social media strategy to foster thought leadership for your organization? If so, are you struggling with measurement or attribution? To answer that question, in the most recent episode of Marketing Smarts Live guest Ashley Faus and host George Thomas dig up some ... more
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![How to Make an Infographic in Five Steps [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230406-infographic-lg.jpg)
![Can ChatGPT Write B2B Tech Articles? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230316-infographic-lg.jpg)
![Publication vs. Library: The Two Kinds of Content Strategies [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230314-infographic-lg.jpg)
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