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by Jenny White
B2B awareness is evolving. Brands must optimize for AI discovery, collaborate with credible practitioners, and embed transparency to build trust and relevance in the modern buyer journey. Read more.
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by Ayaz Nanji
This infographic explores how people feel about AI-generated voices and music, whether they believe they can recognize AI-generated audio, and how they say AI-generated audio impacts their perception of brands
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by Matt Solar
AI enables faster content production, but scale often erodes brand voice and differentiation. Discover how elastic marketing helps teams balance AI efficiency with human strategy and identity. Read more.
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by Ayaz Nanji
What are the top challenges teams face when creating, managing, and distributing content? How are they working to improve their content production? To find out, researchers surveyed 434 content professionals.
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by Ayaz Nanji
How are content marketing roles changing? Which skills and degrees are employers looking for? Are salaries increasing? To find out, researchers examined 8,000 content marketing job listings on Indeed.com.
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by Dan Earle
B2B email marketing isn’t broken—it’s mismanaged. Learn how to simplify personalization, reduce volume, and use email strategically to support longer buying journeys and integrated campaigns. Read more.
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by Taiefa Tabassum
Creative teams can’t afford chaos when pressure hits. Learn how structure, clarity, and smart process design help crisis-proof creative operations without limiting flexibility or innovation. Read more.
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by Laura Goldstone
New marketing managers can transform scattered content efforts into structured, strategic programs. Follow seven practical steps to establish governance, align stakeholders, and build sustainable workflows that drive measurable impact. Read more.
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by Ayaz Nanji
This infographic explores how focusing on people's needs, language, and context can turn engagement into loyalty and action.
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by Ayaz Nanji
Joe Rogan had the most listened to podcast in the United States in the fourth quarter of 2025, according to quarterly rankings from Edison Research.
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by Michel Benjamin
Too much content is hurting enterprise marketing performance. Learn how to audit ruthlessly, repurpose winners, and focus on quality to drive real impact. Read more.
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by Shawn Davis
AI-driven search, AI browsers, and LLMs are reshaping how people and machines use the web. Discover why websites still matter and how brands can adapt. Read more.
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by Ayaz Nanji
Which phrases and emojis are correlated with more engagement on LinkedIn posts? Do emotional and first-person posts tend to get more engagement? To find out, researchers analyzed 2.6 million engagements across 16,000 LinkedIn posts.
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by Ayaz Nanji
This infographic explores the demands of content production on business owners and marketers, what people say they've given up to achieve their content goals, and the most stressful content channels to maintain.
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by Adam Rosen
Discover how top B2B teams use AI, personalization, and deliverability best practices to turn cold email into a predictable growth channel that drives meetings and revenue. Read more.
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by Boobesh Ramadurai
AI agents are reshaping how products are discovered, evaluated, and purchased, forcing marketers to rethink funnels, attribution, and visibility in a machine-driven marketplace. Read more.
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by Ayaz Nanji
This infographic explores key key social media trends to watch in areas like workflows, user-generated content, influencer marketing, and team management.
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by Pragati Sharma
Explore the narrative power in B2B marketing, examining mythmaking, ethical storytelling, and how brands can wield influence responsibly without imposing meaning or limiting long-term growth over time. Read more.
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by Ayaz Nanji
Some 47% of B2B marketers plan to increase their use of original research and data-driven thought leadership content in 2026, according to recent research.
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by Ayaz Nanji
Did you know that 48% of emails are currently spam? Or how about that 77% of B2B buyers say they prefer to receive communication via email? Those are some of the stats uncovered by researchers when they reviewed third-party data sources.
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by Paula Mantle
As performance marketing changes, brands must shift from chasing clicks to building trust, relevance, and cohesive brand voice across channels to win loyalty in an AI-driven landscape. Read more.
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by Ayaz Nanji
What do companies that provide great customer communication excel at? What could companies do to enhance their digital communications? To find out, researchers surveyed 4,018 consumers.
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by Ayaz Nanji
Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% say their organization has undertaken at least some generative engine optimization (GEO), according to recent research.
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AI search now determines how B2B brands get discovered. Learn how structure, originality, authority, and recency dramatically improve your content's chances of being cited in AI answers. Read more.
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by Ayaz Nanji
What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers.
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![How People Feel About AI-Generated Audio in Ads and Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260312-infographic-lg.jpg)
![Why Human-First Marketing Matters [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260217-infographic-lg.jpg)
![The Top 50 US Podcasts in 4Q25 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260212-infographic-lg.jpg)
![The Burden of Keeping Up With Content Production [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260120-infographic-lg.jpg)
![Social Media Marketing Trends to Watch in 2026 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260108-infographic-lg.jpg)
![Must-Know Email Marketing Stats for 2026 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251218-infographic-lg.jpg)
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