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by Mike Canarelli
Page titles are an important, but often overlooked, part of achieving success with your SEO efforts. When used correctly, they can help you achieve greater organic search visibility and higher click-through-rates for your website. Here are a few tips on how to optimize your page titles and improve your SEO.
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by Marcus Taylor
Buyers are becoming increasingly fussier. Without a delightful and error-free experience with your brand or website, it's likely you're losing out on conversions, leads, and clients. These five conversion rate optimization (CRO) principles will increase lead volume and help you surpass your targets.
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by Ayaz Nanji
Most brand sites don't meet the page load-time speeds recommended by Google, according to recent research from Unbounce.
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E-commerce websites make it effortless for customers to order anything they want from retailers of all sizes—from small artisan shops to direct-to-consumer wholesale companies. But e-commerce is changing, and we need to keep up. Here are five future e-commerce marketing trends you should be staying on top of.
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by Joyce Qian
Automated push notification is an optimal channel in the post-GDPR era, allowing e-commerce brands to push communications to target users efficiently, effectively, and easily. Now's the time to act—because late adopters will fall behind.
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by Scott Zimmerman
If you're a B2B marketer, you're obsessed with customers' data about their buyer journeys. You want to know how often people visit your webpages, how long they stay, when they leave, what content is getting the most conversions... So if you don't use Google Tag Manager yet, it's time to ...
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by Stefan Debois
The Internet has become a competitive place: Every day, it becomes harder to stand out and attract the website visitors you need for your business. Here are some ideas to hack your way to some extra website traffic. Give them a try.
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by Ayaz Nanji
What are some of the most prevalent technical and search engine optimization (SEO) mistakes on e-commerce websites? Which technology, security, performance, and content issues are many firms struggling with?
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by Iris Shoor
You've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions.
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by Laura Forer
Only 17% of first-time website visitors are there primarily to shop, says a recent study, so brands need to make sure website experiences are memorable enough to bring visitors back.
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by Ayaz Nanji
Some 91% of online content receives no organic traffic from Google search, according to recent research from Ahrefs.
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by Ayaz Nanji
Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce.
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by Laura Forer
Chatbots can be helpful in guiding both B2C and B2B customers through their buying paths. Check out how chatbots can assist in your e-commerce strategy.
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by Matthew Riley
As Google shutters its Site Search, these three key questions will help you avoid a scramble to find a replacement. They'll also help you determine which technology will work best for both you and your website visitors.
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by Brian Byer
For your website, 2018 will be the year of legal compliance and user respect, and savvy brands can't afford to be left behind. Implementing these five techniques will get your site ready for this year—and beyond.
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by Barry Feldman
Retailers must now meet the needs and wants of customers wherever they are—in stores, on mobile or desktop sites, in apps, and on social platforms. Here are the preferences of today's shoppers.
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by Markus Linder
Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of your lead generation.
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by Pamela Webber
Design trends are often the result of shifts in technology, pop culture, and the political climate, and they often point to larger cultural shifts. Here are four of the most compelling design trends that will be influencing 2018.
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by Laura Forer
Nearly 332 million domain names were registered in the second quarter of 2017 alone, according to today's infographic, which explores the history of domains, resources for maintaining them, and ways they can assist with SEO.
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by Aleh Barysevich
If you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to shore up your technical SEO fundamentals in preparation for 2018.
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by Ayaz Nanji
Consumers say detailed product descriptions, images, and customer reviews are the three content types that most influence their purchases on e-commerce websites, according to recent research from Clutch.
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by Ayaz Nanji
In-house and agency marketers alike say conducting A/B testing is the best way to improve online conversion rates, according to recent research from RedEye and eConsultancy.
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by Alex Gutman
As a marketer, you always look for ways to give your company or clients a leg up. You have Google Analytics experts, dashboards, reports on demand, and more. GA has worked well for you so far. But recently you've noticed there's a whole new playing field.
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by Rohan Ayyar
At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster than you think.
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by Laura Forer
Does your e-commerce website provide the easiest possible experience for visitors? Check out today's infographic to see 72 site sections and features that you will want to consider when creating or updating your e-commerce website.
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![80 Common SEO and Technical Mistakes on E-Commerce Websites [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190121-ecommerce-common-seo-mistakes-semrush-lg.jpg)
![The 5Ws of Experience-Driven Commerce [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180625-infographic-lg.jpg)
![What Converts? Web Landing Page Benchmarks and Trends [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/240418-ddp-lg.jpg)
![How Chatbots Can Help Your E-Commerce [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180314-infographic-lg.jpg)
![101 Fascinating Facts About Domain Names [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171222-infographic-lg.jpg)
![72 Must-Have Features for E-Commerce Websites [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171009-infographic-lg.jpg)
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