Marketing Articles: Web Sites

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Your B2B Website Power Page: Seven Must-Have Ingredients

by Lesley Vos

Web Sites
Eye of newt... scale of dragon... whoops, wrong recipe. You want to know what goes into a power page—the top-ranking internet content that makes Google sing your praises. Check out this article to learn the most important ingredients. more
Does Your Website Really Need That? Five Elements to Rethink

by Owain Williams

Web Sites
Remember the early days of the Web when we'd throw everything possible onto a website just because we could (RIP midi files)? Turns out that's not the best way to get people to engage. You should think twice about whether your site needs these five things. more
Why Web Accessibility Is the Ideal Business Opportunity for Agencies

Web Sites
You might think your website gives a peak user experience. But have you considered all your potential customers? Accessibility solutions can open the door for people who might otherwise be unable to fully use your site—and it's good for business, too. more
Third-Party Cookies in Chrome Will Soon Be Gone. Are You Ready to Act?

by Allison Sturtevant

Web Sites
We all know that the death of third-party cookies is imminent. But have we considered how to plan for other data collection methods? And what methods have been proposed? This article breaks down what you need to know. more
Three SEO Trends Marketers Need to Know in 2022

by Tom Capper

Web Sites
What has Google added or changed recently? What is it likely to do in 2022? Here are three trends that should rocket to the top of your priority list. more
The Secret to Successful B2B Events: Five Tips for Thoughtful Design

by Eric Holmen

Web Sites
When you plan an event, your first thought may not be "Ooh, gotta get the graphic design right." But virtual events have changed that. To make the most impact with your online B2B event, follow these five design tips. more
Google's Guide to User-Generated Content [Infographic]

by Ayaz Nanji

Web Sites
This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites. more
How to Pick the Right Website Color Scheme [Infographic]

by Ayaz Nanji

Web Sites
This infographic from WebsiteBuilderExpert provides a four-step process for determining the perfect website color combination. more
Five Ways to Improve Content Quality Signals on Landing Pages

by Manick Bhan

Web Sites
Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them. more
Eight Questions Website Visitors Want Answered Within 10 Seconds [Infographic]

by Ayaz Nanji

Web Sites
This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer them effectively. more
The Anatomy of a Great Business Website

by Ayaz Nanji

Web Sites
People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies. more
What B2B Marketers Need to Know About Core Web Vitals

by Jake Loveless

Web Sites
For a website to rank high on Google, it has to meet certain performance standards. But what are those standards? This article breaks down Google's three core performance metrics. more
27 Useful Tools for Managing and Growing Your Blog [Infographic]

by Ayaz Nanji

Web Sites
This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster. more
Eight SEO Strategies to Consider for 2022 [Infographic]

by Ayaz Nanji

Web Sites
How can you ensure your website ranks well in in 2022? This infographic looks at the importance of focusing on strategies such as high-quality content, mobile optimizations, on-page enhancements, and fast page speeds. more
The Incredible Scale of Data Generated Online Every Minute [Infographic]

by Ayaz Nanji

Web Sites
Did you know that 5.7 million Google searches are conducted every minute, on average? Or how about that TikTok users watch 167 million videos every minute? more
Five Reasons to Prioritize Spend on Website UX Design

by Joe Dawson

Web Sites
Great website UX doesn't mean your site merely looks nice; it means the site is designed to solve users' problems in the most straightforward way possible. Here are five reasons to budget for UX design. more
Eight Graphic Design Trends That Will Define 2022 [Infographic]

by Ayaz Nanji

Web Sites
Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for the year ahead. more
Website Conversion Trends Every Marketing Professional Should Know About

by Cara Binsfield

Web Sites
The pandemic has given many companies the time and space to reset their digital strategy with a large rebrand. But overhauling a site too much can result in fewer conversions. It's best to use a combination of trends and evergreen tactics. more
Does Including Video on Site Landing Pages Boost Conversions?

by Ayaz Nanji

Web Sites
Including video on website landing pages tends not to boost conversions in general, and sometimes slightly harms performance, according to recent research from Unbounce. more
10 Web Design Trends for 2022 [Infographic]

by Ayaz Nanji

Web Sites
Designers should be considering the impact of both white space and Dark Mode when developing experiences for the Web in 2022. That's among the 10 key design predictions explored in this infographic from Red Website Design. more
These Five Tactics Will Help You Outrank Your Competitors on Google

by Georgi Todorov

Web Sites
Competition for high Google rankings is fierce. How do you one-up your competitors and outrank them? These five tactics will help. more
Ad Tech Failed the Middle Market. When Will We Learn?

by Jason Wulfsohn

Web Sites
Today's major opportunity for ad tech lies in finding a replacement for cookies, but even the best solution would apply only to a fraction of all digital advertising. Learn why independent ad tech must solve for the middle market. more
How Long It Takes to Read the Legal Fine Print on Popular Sites

by Ayaz Nanji

Web Sites
It would take more than an hour for a person to read the legal fine print for popular online platforms such as Google, Facebook, and PayPal, according to recent research from Reboot Online Marketing. more
What Is Search Intent? [Infographic]

by Ayaz Nanji

Web Sites
Google's algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO. So, what exactly is search intent and how can you determine it? more
What B2B Buyers Want From Vendor Websites

by Ayaz Nanji

Web Sites
B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research from Demand Gen Report and Demandbase. more