Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Ayaz Nanji
B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research from Demand Gen Report and Demandbase.
more
by Nadya Khoja
Often, our online content doesn't engage readers because they don't want to read so much text. And that impacts bounces and time on page, which Google watches closely. So how can you improve engagement—and on-page SEO? This articles explains what you need to know.
more
Link-building is necessary for SEO, and a dynamic backlink management strategy will elevate your site in the eyes of Google. Here are four ways to make your backlink management dynamic.
more
by Elisa Cooper
Too many companies register multiple domain names—sometimes hundreds or thousands—and then forget about them. Losing track of you online real estate poses high risks to security and reputation. Here's why you should take domain name security seriously.
more
by Alyssa Anderson
We can't control Google's latest search algorithm, but we can harness the power of internal linking to strengthen our website's SEO. Here are five tactics to use.
more
by Eleanor Hecks
There's no denying that good Web design matters for creating positive customer experiences. However, your B2B clients will look beyond your website for assurance that you're the right company to meet their needs. Here six ways to convince them.
more
by Ayaz Nanji
Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce.
more
by Ayaz Nanji
Some 39% of people say they will stop engaging with a website if the images do not load or take too long to load. So, how can you optimize your images for speedy loading?
more
by Ayaz Nanji
B2B website visitors and B2B marketers don't always see eye to eye on which characteristics, features, and content formats are most important on marketing sites, according to recent research from Orbit Media Studios and Ascend2.
more
by Ayaz Nanji
Nearly two-thirds of marketers say in the previous year their firm experienced some kind of digital marketing fraud, such as bots' clicking on ads or filling out lead generation forms.
more
by Ayaz Nanji
Did you know that users take 0.05 seconds, on average, to form an opinion about a website—and 94% of those initial impressions are related to design elements?
more
by Paxton Gray
We've all received advance notice of Google's impending page experience update, set to debut this year. But what does "page experience" really mean, and how will it affect B2B sites in particular? You can get the rundown here.
more
by Stephen Jepson
If your ad measurement depends on third-party cookies, you'll be facing profound changes within less than two years, as Web browsers phase them out. But cookies have their drawbacks, and this article argues that marketers will be better off without them.
more
by Ayaz Nanji
Most marketers know that having a speedy website matters. But just how important is site load time?
more
by Ayaz Nanji
As Internet penetration daily increases and more facets of day-to-day life expand into digital channels, the scale of data being generated online every minute is breathtaking.
more
by Wilson Raj
As the demise of third-party cookies draws inexorably nearer, many marketers are growing concerned: How will they track and gather customer data online? But despite the handwringing, marketers can reap long-term benefits from the end of cookies.
more
by Ayaz Nanji
Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization.
more
by Ayaz Nanji
Concise, easy-to-read e-commerce landing pages that use positive language and create a sense of anticipation tend to have better conversion rates, according to recent research from Unbounce.
more
by Cyrus Shepard
"Make friends with your Web designer" is smart advice for an SEO practitioner. This article covers a few best-practices that require effective collaboration between SEOs and their friends on the Web development team. Read on for more.
more
by Chris Gillespie
We think our online writing is inviting. But, to readers, it can feel like falling into a hidden temple where the walls are spewing poison darts and they're being pursued by a big, bone-crushing boulder. It doesn't have to be that way.
more
by Ayaz Nanji
The median conversion rate for business website landing pages across industries is just over 3%, according to recent research from Unbounce.
more
by Max Benz
We spend countless hours planning, building, and testing landing pages. Yet, they don't always perform as we expect them to. This article will provide inspiring examples and practical advice you need to make sure your next landing page is incredible.
more
by Brady Behrman
B2B sales and marketing have evolved rapidly. Digitization has transformed the way buyers research and procure products and services. Sellers no longer have control over the flow of information, and buyers' expectations have changed. Here's what B2B suppliers need to do to attract today's buyers.
more
by Marcel Hollerbach
Constantly expanding customer touchpoints and cross-border commerce make the optimization of product listings and data difficult—but no longer optional. Product experience management can help you meet the needs of customers in today's marketplace.
more
by Ronald Dod
You've invested time and money to implement creative and cost-effective ways to bring relevant traffic to your site. You've even collected reviews from customers. So what's still missing? Thoughtful product descriptions that convert.
more
![A Quick Guide for Website Image Optimization [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210422-infographic-v3-lg.jpg)
![Web Design Stats and Trends for 2021 [Infographic]](https://i.marketingprofs.com/assets/images/articles/sm/210211-infographic-sm.jpg)
![Why Website Load Time Matters in 2020 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200827-infographic-lg.jpg)
![The Stunning Amount of Data Generated Online Every Minute [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200825-infographic-lg.jpg)
![A 12-Step Checklist for Creating Good Website Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200723-infographic-lg.jpg)
B2B sales and marketing have evolved rapidly. Digitization has transformed the way buyers research and procure products and services. Sellers no longer have control over the flow of information, and buyers' expectations have changed. Here's what B2B suppliers need to do to attract today's buyers. more
MarketingProfs uses single