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by Laura Forer
Chatbots can be helpful in guiding both B2C and B2B customers through their buying paths. Check out how chatbots can assist in your e-commerce strategy.
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by Matthew Riley
As Google shutters its Site Search, these three key questions will help you avoid a scramble to find a replacement. They'll also help you determine which technology will work best for both you and your website visitors.
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by Brian Byer
For your website, 2018 will be the year of legal compliance and user respect, and savvy brands can't afford to be left behind. Implementing these five techniques will get your site ready for this year—and beyond.
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by Barry Feldman
Retailers must now meet the needs and wants of customers wherever they are—in stores, on mobile or desktop sites, in apps, and on social platforms. Here are the preferences of today's shoppers.
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by Markus Linder
Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of your lead generation.
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by Pamela Webber
Design trends are often the result of shifts in technology, pop culture, and the political climate, and they often point to larger cultural shifts. Here are four of the most compelling design trends that will be influencing 2018.
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by Laura Forer
Nearly 332 million domain names were registered in the second quarter of 2017 alone, according to today's infographic, which explores the history of domains, resources for maintaining them, and ways they can assist with SEO.
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by Aleh Barysevich
If you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to shore up your technical SEO fundamentals in preparation for 2018.
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by Ayaz Nanji
Consumers say detailed product descriptions, images, and customer reviews are the three content types that most influence their purchases on e-commerce websites, according to recent research from Clutch.
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by Ayaz Nanji
In-house and agency marketers alike say conducting A/B testing is the best way to improve online conversion rates, according to recent research from RedEye and eConsultancy.
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by Alex Gutman
As a marketer, you always look for ways to give your company or clients a leg up. You have Google Analytics experts, dashboards, reports on demand, and more. GA has worked well for you so far. But recently you've noticed there's a whole new playing field.
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by Rohan Ayyar
At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster than you think.
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by Laura Forer
Does your e-commerce website provide the easiest possible experience for visitors? Check out today's infographic to see 72 site sections and features that you will want to consider when creating or updating your e-commerce website.
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by Robert Moseley
Customers today have seemingly contradictory demands: super-fast websites and immersive experiences. Web publishers would be wise to optimize their image-based assets, lest they lose visitors—and revenue—to slow pageload speeds.
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by Mark Floisand
It's time to talk about your website relaunch—and a frequent crucial misstep by too many marketers. Before moving too far along the relaunch process, ask (and answer) these seven questions.
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by Kristian Jønsson
We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results. But you can't get any of these results unless your content manages to engage your target audience.
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by Laura Forer
Writing to sell doesn't have to be difficult. Check out this graphic for basic tips, and remember not to overthink it.
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by Brian Shilling
Congrats, you're 99% of the way done with your new or redesigned website project, but it's not time to relax just yet. Follow these website launch tips for a seamless go-live transition.
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by Laura Forer
"About Us" pages don't have to be boring. In fact, it's important to your brand that they not be: They provide you a good opportunity to help customers decide to purchase from you. Check out the infographic for inspiration.
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by Pawan Kumar
These 15 email marketing tips and best-practices (with real life examples) for e-commerce are entirely actionable, and you can easily implement them to increase your conversion rate.
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by Laura Forer
Optimizing for higher website conversions doesn't have to be a complicated process. This infographic has 16 simple ways to make sure your B2B website helps visitors become buyers.
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by Laura Forer
Unclear about what transparent SSL and HTTPS are, how they affect your website, and why you should think about them before October this year? Check out this infographic for the details.
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by Ayaz Nanji
Users of the Internet generate 2.5 quintillion bytes of data each day, on average, according to recent research from Domo.
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by Ayaz Nanji
Google and Facebook control both the most-visited Web properties and the most-used mobile apps in the United States, according to recent research from comScore.
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by Ayaz Nanji
Consumers say their biggest pet peeves with e-commerce sites are poor navigation and opaque pricing, according to recent research from Corra.
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![How Chatbots Can Help Your E-Commerce [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180314-infographic-lg.jpg)
![101 Fascinating Facts About Domain Names [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171222-infographic-lg.jpg)
![72 Must-Have Features for E-Commerce Websites [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171009-infographic-lg.jpg)
![How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170929-infographic-lg.jpg)
![What Makes a Great 'About Us' Page [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170915-infographic-lg.jpg)
![16 Ways B2B Websites Can Optimize Conversion Rates [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170811-infographic-lg.jpg)
![What Are Transparent SSL and HTTPS? And Why Should You Care? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170809-infographic-lg.jpg)
![The Incredible Amount of Data Generated Online Every Minute [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/030817-ddp-lg.jpg)
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