Marketing Articles: Web Sites

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Color Wheel Theory: Your New SEO Content Framework

by Annie Veale

Web Sites
Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help. more
Supercharge Your Online Form Conversions With Address Autocomplete

Web Sites
How many leads does your company lose as a consequence of awkward form fields or a bad user experience? Learn how to increase online form conversions. more
Speed It Up: What Frustrates Business Website Visitors

by Ayaz Nanji

Web Sites
Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in more than a third of their sessions, according to recent research from Contentsquare. more
12 'Dark Patterns' That Websites Use to Trick Visitors [Infographic]

by Ayaz Nanji

Web Sites
This infographic explores common "dark patterns," or tactics that e-commerce websites use to trick online shoppers into completing actions that benefit the brand more than the customer. more
What B2B Buyers Want From Vendor Chatbots

by Ayaz Nanji

Web Sites
B2B buyers say they want chatbots from vendors to provide accurate and relevant answers—and to provide those answers very quickly, according to recent research from Conversica. more
The Ultimate Checklist of What Every Website Needs [Infographic]

by Ayaz Nanji

Web Sites
This infographic explores exactly what you need to do to launch a successful website, from making a great impression to converting visitors. more
Tips for Optimizing Your Marketing Videos [Infographic]

by Ayaz Nanji

Web Sites
This infographic provides tips for optimizing your marketing videos on your business's website as well as on YouTube. more
The Mind-Boggling Amount of Data Generated Online Every Minute [Infographic]

by Ayaz Nanji

Web Sites
This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access is growing globally. more
A Complete Guide to Anchor Text Optimization in Four Steps

by Tomasz Niezgoda

Web Sites
Optimizing anchor text is as delicate as it is essential. Iffy tactics risk penalties, but playing it too safe means low rankings. Google will judge you. Follow the four steps in this article to get your anchor texts just right. more
How to Increase Leads: Effective Entry Points for Lead Magnet Signups

by Kenda Macdonald

Web Sites
This article explores what entry points are and how to successfully use them to get people signed up and into your database. more
How to Level-Up Your Content Marketing With a Topic-Cluster Plan

by Amy Bock

Web Sites
Topic clusters arranged around a pillar page are SEO-friendly as well as helpful for keeping your website visitors from hopping off to learn more somewhere else. Here's how to create a topic-cluster content plan. more
The Secret Six-Ingredient Recipe for Perfectly Compliant Cookie Banners

by Jodi Daniels

Web Sites
Clicking "accept cookies" is an annoying but necessary step in the modern Web browsing experience. This article covers how to construct a site banner that is both compliant and (relatively) pain-free. more
Web Accessibility: Is Your Marketing Campaign Reaching Its Maximum Audience?

by Ian Lowe

Web Sites
It's easy to assume everyone has equal access to Internet content. But a lot of design and development practices make that access difficult or impossible for people with disabilities. Here's how you can make your content more accessible—and more useful for everyone. more
The History and Future of Web Analytics [Infographic]

by Ayaz Nanji

Web Sites
Today's Web analytics tools can deliver everything from page heat maps to purchase probabilities. Focusing largely on Google Analytics, this infographic explores how website measurement has evolved. more
Useful Tools for Managing Your Online Communities [Infographic]

by Ayaz Nanji

Web Sites
This infographic recommends tools for a wide range of different tasks, including managing discussion threads, parsing comments, and automating workflows. more
Five Ways to Get Keyword Ideas for Your Website: A Beginner's Guide

by Daniel Brunell

Web Sites
Keyword research can be complicated, but the best keywords and phrases to target can often be found by just sniffing around Google and competitor websites. Here's a basic rundown of where to start. more
How to Spring-Clean Your Website Content

by Doug Yocco

Web Sites
The birds are chirping, the sky is blue, and... yikes, that infographic you posted two years ago just doesn't hold up. Time for a spring cleaning. Here's how to do it. more
Your B2B Website Power Page: Seven Must-Have Ingredients

by Lesley Vos

Web Sites
Eye of newt... scale of dragon... whoops, wrong recipe. You want to know what goes into a power page—the top-ranking internet content that makes Google sing your praises. Check out this article to learn the most important ingredients. more
Does Your Website Really Need That? Five Elements to Rethink

by Owain Williams

Web Sites
Remember the early days of the Web when we'd throw everything possible onto a website just because we could (RIP midi files)? Turns out that's not the best way to get people to engage. You should think twice about whether your site needs these five things. more
Why Web Accessibility Is the Ideal Business Opportunity for Agencies

Web Sites
You might think your website gives a peak user experience. But have you considered all your potential customers? Accessibility solutions can open the door for people who might otherwise be unable to fully use your site—and it's good for business, too. more
Third-Party Cookies in Chrome Will Soon Be Gone. Are You Ready to Act?

by Allison Sturtevant

Web Sites
We all know that the death of third-party cookies is imminent. But have we considered how to plan for other data collection methods? And what methods have been proposed? This article breaks down what you need to know. more
Three SEO Trends Marketers Need to Know in 2022

by Tom Capper

Web Sites
What has Google added or changed recently? What is it likely to do in 2022? Here are three trends that should rocket to the top of your priority list. more
The Secret to Successful B2B Events: Five Tips for Thoughtful Design

by Eric Holmen

Web Sites
When you plan an event, your first thought may not be "Ooh, gotta get the graphic design right." But virtual events have changed that. To make the most impact with your online B2B event, follow these five design tips. more
Google's Guide to User-Generated Content [Infographic]

by Ayaz Nanji

Web Sites
This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites. more
How to Pick the Right Website Color Scheme [Infographic]

by Ayaz Nanji

Web Sites
This infographic from WebsiteBuilderExpert provides a four-step process for determining the perfect website color combination. more