Marketing Articles: Web Sites

Access thousands of our web sites online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

What Makes a Great 'About Us' Page [Infographic]

by Laura Forer

Web Sites
"About Us" pages don't have to be boring. In fact, it's important to your brand that they not be: They provide you a good opportunity to help customers decide to purchase from you. Check out the infographic for inspiration. more
15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)

by Pawan Kumar

Web Sites
These 15 email marketing tips and best-practices (with real life examples) for e-commerce are entirely actionable, and you can easily implement them to increase your conversion rate. more
16 Ways B2B Websites Can Optimize Conversion Rates [Infographic]

by Laura Forer

Web Sites
Optimizing for higher website conversions doesn't have to be a complicated process. This infographic has 16 simple ways to make sure your B2B website helps visitors become buyers. more
What Are Transparent SSL and HTTPS? And Why Should You Care? [Infographic]

by Laura Forer

Web Sites
Unclear about what transparent SSL and HTTPS are, how they affect your website, and why you should think about them before October this year? Check out this infographic for the details. more
The Incredible Amount of Data Generated Online Every Minute [Infographic]

by Ayaz Nanji

Web Sites
Users of the Internet generate 2.5 quintillion bytes of data each day, on average, according to recent research from Domo. more
The Top 15 US Web Properties and Mobile Apps

by Ayaz Nanji

Web Sites
Google and Facebook control both the most-visited Web properties and the most-used mobile apps in the United States, according to recent research from comScore. more
Consumers' Biggest Pet Peeves With E-Commerce Sites

by Ayaz Nanji

Web Sites
Consumers say their biggest pet peeves with e-commerce sites are poor navigation and opaque pricing, according to recent research from Corra. more
How Excellent Product Photography and Videos Increase E-Commerce Sales

by Rafael Romis

Web Sites
The Web continues its march toward becoming more image-centric, and any e-commerce site not willing to invest in product photography or video is already being left behind. more
Three Essential Solutions for Your E-Commerce Marketing Stack

by Nanette George

Web Sites
Determining which technology pieces matter to your marketing team can be daunting. You need tools that help you navigate omnichannel shopping behaviors, meet customers where they are, and deliver useful experiences. Here are three essential tools road-tested by leading retail brands. more
The Incredible Credible Website: How Credibility Boosts Your Business [Infographic]

by Laura Forer

Web Sites
Is your website trustworthy? The answer to that question can have a big impact on whether people purchase—or go elsewhere. Check out this infographic that explains how to make your site more credible. more
Why People Abandon Online Shopping Carts and What to Do About It [Infographic]

by Laura Forer

Web Sites
If you could convince even a small portion of cart abandoners to buy, you'd be the marketing team hero! Get your cape ready because here's an infographic with pointers to reduce cart abandonment rates and encourage more purchases. more
53 Must-Have Features of Local Business Websites [Infographic]

by Laura Forer

Web Sites
Local business websites shouldn't always follow the same practices as those of bigger, international retailers. Check out this diagram for a visual guide to the do's and don'ts of your local website. more
The Digital Marketing Channels Small Businesses Use Most

by Ayaz Nanji

Web Sites
Websites and social media are the digital marketing channels that small businesses use most, according to recent research from Drip. more
15 Proven Methods for Increasing Organic Traffic in 2017

by Nadya Khoja

Web Sites
Instead of hypothetical ways that might increase your site's organic traffic, here are proven approaches that 17 SEO experts themselves use. more
Six Building Blocks of a High-Converting Lead Generation Form

by Ashley Walsh

Web Sites
Let's be honest: Website visitors hate to fill out your lead generation forms. Luckily, there are proven ways to reduce form friction and get prospects to hand over their valuable information. more
The Biggest Mistakes Small Businesses Make With Their Websites

by Ayaz Nanji

Web Sites
Consumers say the biggest mistake a small business can make with its website is to include outdated contact information, according to recent research from Vistaprint Digital. more
The Share of Smartphone Visits to Websites in Seven Major Industries

by Ayaz Nanji

Web Sites
The share of visits by smartphone users to US websites across all industries jumped 18% from 2015 to 2016, according to recent research from Adobe. more
Which Digital Marketing Channels Are Small Businesses Investing In?

by Ayaz Nanji

Web Sites
Most small businesses are putting more marketing budget toward social media and websites this year, according to recent research from Clutch. more
E-Commerce SEO for Product Pages: A 17-Step Guide [Infographic]

by Laura Forer

Web Sites
The information included on your e-commerce product pages matters for SEO. Check out this easy-to-read 17-step guide to make sure your pages include all the recommended elements. more
The Domain Name System (DNS): Complicated Technology Explained in Simple Terms [Infographic]

by Laura Forer

Web Sites
You type in domain names every day, but do you know how the domain name system works? This infographic explains complicated technology in simple terms. more
Seven Steps to Turn Browsers Into Buyers: Improve Website Revenue With CRO [Infographic]

by Laura Forer

Web Sites
Few things are lonelier than a website with many visitors but no conversions. Take some advice from the pros on conversion rate optimization (CRO) to turn those browsers into buyers. more
Technical SEO 101: Get Your Websites Ranked on Google [Infographic]

by Laura Forer

Web Sites
SEO success may start with great content, but it doesn't end there. Technical SEO is also vitally important. This infographic guides you through technical prerequisites for setting the SEO foundation of your website. more
How to Use Product Recommendations to Encourage Purchase Behavior [Infographic]

by Laura Forer

Web Sites
Customers who purchase based on product recommendations result in a 20% higher average order value, according to data analyzed by Dynamic Yield. Check out the company's helpful infographic for best practices in implementing recommendations for your brand. more
Seven Reasons Your Business Needs a Mobile-Friendly Website Right Now [Infographic]

by Laura Forer

Web Sites
A mobile-friendly website is no longer a nice-to-have: A business must make browsing or buying as easy on mobile as it is on desktops for their customers. more
The 25 Most Popular Digital Properties in 4Q16

by Ayaz Nanji

Web Sites
Google, Facebook, and Yahoo had the most-visited websites by consumers in the United States in the fourth quarter of 2016, according to research from comScore. more