Marketing Articles: Web Sites

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How Excellent Product Photography and Videos Increase E-Commerce Sales

by Rafael Romis

Web Sites
The Web continues its march toward becoming more image-centric, and any e-commerce site not willing to invest in product photography or video is already being left behind. more
Three Essential Solutions for Your E-Commerce Marketing Stack

by Nanette George

Web Sites
Determining which technology pieces matter to your marketing team can be daunting. You need tools that help you navigate omnichannel shopping behaviors, meet customers where they are, and deliver useful experiences. Here are three essential tools road-tested by leading retail brands. more
The Incredible Credible Website: How Credibility Boosts Your Business [Infographic]

by Laura Forer

Web Sites
Is your website trustworthy? The answer to that question can have a big impact on whether people purchase—or go elsewhere. Check out this infographic that explains how to make your site more credible. more
Why People Abandon Online Shopping Carts and What to Do About It [Infographic]

by Laura Forer

Web Sites
If you could convince even a small portion of cart abandoners to buy, you'd be the marketing team hero! Get your cape ready because here's an infographic with pointers to reduce cart abandonment rates and encourage more purchases. more
53 Must-Have Features of Local Business Websites [Infographic]

by Laura Forer

Web Sites
Local business websites shouldn't always follow the same practices as those of bigger, international retailers. Check out this diagram for a visual guide to the do's and don'ts of your local website. more
The Digital Marketing Channels Small Businesses Use Most

by Ayaz Nanji

Web Sites
Websites and social media are the digital marketing channels that small businesses use most, according to recent research from Drip. more
15 Proven Methods for Increasing Organic Traffic in 2017

by Nadya Khoja

Web Sites
Instead of hypothetical ways that might increase your site's organic traffic, here are proven approaches that 17 SEO experts themselves use. more
Six Building Blocks of a High-Converting Lead Generation Form

by Ashley Walsh

Web Sites
Let's be honest: Website visitors hate to fill out your lead generation forms. Luckily, there are proven ways to reduce form friction and get prospects to hand over their valuable information. more
The Biggest Mistakes Small Businesses Make With Their Websites

by Ayaz Nanji

Web Sites
Consumers say the biggest mistake a small business can make with its website is to include outdated contact information, according to recent research from Vistaprint Digital. more
The Share of Smartphone Visits to Websites in Seven Major Industries

by Ayaz Nanji

Web Sites
The share of visits by smartphone users to US websites across all industries jumped 18% from 2015 to 2016, according to recent research from Adobe. more
Which Digital Marketing Channels Are Small Businesses Investing In?

by Ayaz Nanji

Web Sites
Most small businesses are putting more marketing budget toward social media and websites this year, according to recent research from Clutch. more
E-Commerce SEO for Product Pages: A 17-Step Guide [Infographic]

by Laura Forer

Web Sites
The information included on your e-commerce product pages matters for SEO. Check out this easy-to-read 17-step guide to make sure your pages include all the recommended elements. more
The Domain Name System (DNS): Complicated Technology Explained in Simple Terms [Infographic]

by Laura Forer

Web Sites
You type in domain names every day, but do you know how the domain name system works? This infographic explains complicated technology in simple terms. more
Seven Steps to Turn Browsers Into Buyers: Improve Website Revenue With CRO [Infographic]

by Laura Forer

Web Sites
Few things are lonelier than a website with many visitors but no conversions. Take some advice from the pros on conversion rate optimization (CRO) to turn those browsers into buyers. more
Technical SEO 101: Get Your Websites Ranked on Google [Infographic]

by Laura Forer

Web Sites
SEO success may start with great content, but it doesn't end there. Technical SEO is also vitally important. This infographic guides you through technical prerequisites for setting the SEO foundation of your website. more
How to Use Product Recommendations to Encourage Purchase Behavior [Infographic]

by Laura Forer

Web Sites
Customers who purchase based on product recommendations result in a 20% higher average order value, according to data analyzed by Dynamic Yield. Check out the company's helpful infographic for best practices in implementing recommendations for your brand. more
Seven Reasons Your Business Needs a Mobile-Friendly Website Right Now [Infographic]

by Laura Forer

Web Sites
A mobile-friendly website is no longer a nice-to-have: A business must make browsing or buying as easy on mobile as it is on desktops for their customers. more
The 25 Most Popular Digital Properties in 4Q16

by Ayaz Nanji

Web Sites
Google, Facebook, and Yahoo had the most-visited websites by consumers in the United States in the fourth quarter of 2016, according to research from comScore. more
Localizing Your Website Can Help You Win Customers [Infographic]

by Laura Forer

Web Sites
If your website targets visitors worldwide but is only in English, then you could be missing major opportunities. This infographic explains why localizing your website should be a must for every international marketer. more
Three Steps for Crafting More-Personalized and Better-Performing Content

by Jacob Warwick

Web Sites
Content marketers strive to create content that not only speaks directly to their target audiences but also compels those audiences to take action. Easier said then done, of course. But these three steps can help. more
The Ultimate Restaurant Marketing Guide [Infographic]

by Laura Forer

Web Sites
Just as a master chef combines various flavors, restaurants must combine their offline presence, their online presence, and their dine-in experience to create a delicious—and successful—marketing combo. more
Turmoil Ahead: The Future of Net Neutrality, Publishing, and Digital Marketing

by Rahul Agaskar

Web Sites
In 2017, marketers will be at the mercy of politics. Net Neutrality, a pillar of Cloud-based content, apps, and services, faces extinction. If the Web becomes a pay-for-performance utility, Cloud-based marketing strategies could become prohibitively expensive. more
How to Convert Mobile Browsers to Buyers [Infographic]

by Laura Forer

Web Sites
Mobile e-commerce is growing, and the big opportunities are still ahead of us. Check out this infographic to see why consumers resist purchasing on mobile and what retailers can—and must—do to change that. more
Eye-Tracking Study: Online Ad Elements and Formats That Get Attention

by Ayaz Nanji

Web Sites
Which online ad creative elements capture consumers' attention? What types of online ad formats are most seen by visitors to content websites? more
Consumers Want These E-Commerce Website Elements Personalized

by Ayaz Nanji

Web Sites
The e-commerce website elements that consumers are most interested in seeing personalized are shipping options, product recommendations, and coupons, according to recent research from Episerver. more