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10 Overlooked B2B Optimization Opportunities to Boost Your Website

by Iris Shoor

Web Sites
You've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions. more
The 5Ws of Experience-Driven Commerce [Infographic]

by Laura Forer

Web Sites
Only 17% of first-time website visitors are there primarily to shop, says a recent study, so brands need to make sure website experiences are memorable enough to bring visitors back. more
Why Most Content Gets No Traffic From Google Search

by Ayaz Nanji

Web Sites
Some 91% of online content receives no organic traffic from Google search, according to recent research from Ahrefs. more
What Converts? Web Landing Page Benchmarks and Trends [Infographic]

by Ayaz Nanji

Web Sites
Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce. more
How Chatbots Can Help Your E-Commerce [Infographic]

by Laura Forer

Web Sites
Chatbots can be helpful in guiding both B2C and B2B customers through their buying paths. Check out how chatbots can assist in your e-commerce strategy. more
Google Site Search Is Going Away: Three Questions to Ask Before You Replace It

by Matthew Riley

Web Sites
As Google shutters its Site Search, these three key questions will help you avoid a scramble to find a replacement. They'll also help you determine which technology will work best for both you and your website visitors. more
Five Ways to Keep Your Website Relevant in 2018

by Brian Byer

Web Sites
For your website, 2018 will be the year of legal compliance and user respect, and savvy brands can't afford to be left behind. Implementing these five techniques will get your site ready for this year—and beyond. more
What Today's Shoppers Want, and How Omnichannel Retailers Can Satisfy Them

by Barry Feldman

Web Sites
Retailers must now meet the needs and wants of customers wherever they are—in stores, on mobile or desktop sites, in apps, and on social platforms. Here are the preferences of today's shoppers. more
Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing Them

by Markus Linder

Web Sites
Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of your lead generation. more
The Four Most Compelling Design Trends for 2018

by Pamela Webber

Web Sites
Design trends are often the result of shifts in technology, pop culture, and the political climate, and they often point to larger cultural shifts. Here are four of the most compelling design trends that will be influencing 2018. more
101 Fascinating Facts About Domain Names [Infographic]

by Laura Forer

Web Sites
Nearly 332 million domain names were registered in the second quarter of 2017 alone, according to today's infographic, which explores the history of domains, resources for maintaining them, and ways they can assist with SEO. more
Your 2018 Technical SEO Checklist

by Aleh Barysevich

Web Sites
If you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to shore up your technical SEO fundamentals in preparation for 2018. more
The Three Content Types That Most Influence E-Commerce Purchases

by Ayaz Nanji

Web Sites
Consumers say detailed product descriptions, images, and customer reviews are the three content types that most influence their purchases on e-commerce websites, according to recent research from Clutch. more
The Best Way to Improve Online Conversion Rates

by Ayaz Nanji

Web Sites
In-house and agency marketers alike say conducting A/B testing is the best way to improve online conversion rates, according to recent research from RedEye and eConsultancy. more
Advanced Real-Time Analytics Will Get You the Answers That Google Analytics Can't

by Alex Gutman

Web Sites
As a marketer, you always look for ways to give your company or clients a leg up. You have Google Analytics experts, dashboards, reports on demand, and more. GA has worked well for you so far. But recently you've noticed there's a whole new playing field. more
Five Mistakes That Are Costing You Precious B2B Leads

by Rohan Ayyar

Web Sites
At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster than you think. more
72 Must-Have Features for E-Commerce Websites [Infographic]

by Laura Forer

Web Sites
Does your e-commerce website provide the easiest possible experience for visitors? Check out today's infographic to see 72 site sections and features that you will want to consider when creating or updating your e-commerce website. more
How Ads and Other Poorly Optimized Media Are Killing Websites, and What You Can Do About It

by Robert Moseley

Web Sites
Customers today have seemingly contradictory demands: super-fast websites and immersive experiences. Web publishers would be wise to optimize their image-based assets, lest they lose visitors—and revenue—to slow pageload speeds. more
Seven Questions to Help You Avoid the Biggest Misstep of Your Site Relaunch

by Mark Floisand

Web Sites
It's time to talk about your website relaunch—and a frequent crucial misstep by too many marketers. Before moving too far along the relaunch process, ask (and answer) these seven questions. more
Nine Ways to Invite More Engagement With Your Content

by Kristian Jønsson

Web Sites
We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results. But you can't get any of these results unless your content manages to engage your target audience. more
How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic]

by Laura Forer

Web Sites
Writing to sell doesn't have to be difficult. Check out this graphic for basic tips, and remember not to overthink it. more
10 Website Go-Live Tips to Ensure a Smooth Launch

by Brian Shilling

Web Sites
Congrats, you're 99% of the way done with your new or redesigned website project, but it's not time to relax just yet. Follow these website launch tips for a seamless go-live transition. more
What Makes a Great 'About Us' Page [Infographic]

by Laura Forer

Web Sites
"About Us" pages don't have to be boring. In fact, it's important to your brand that they not be: They provide you a good opportunity to help customers decide to purchase from you. Check out the infographic for inspiration. more
15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)

by Pawan Kumar

Web Sites
These 15 email marketing tips and best-practices (with real life examples) for e-commerce are entirely actionable, and you can easily implement them to increase your conversion rate. more
16 Ways B2B Websites Can Optimize Conversion Rates [Infographic]

by Laura Forer

Web Sites
Optimizing for higher website conversions doesn't have to be a complicated process. This infographic has 16 simple ways to make sure your B2B website helps visitors become buyers. more