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by Vahe Habeshian
When building or updating a contact page, or including a contact form in any of your digital marketing projects, go through this checklist. You'll make your customer's life easier—and increase the chance that they'll actually give you the information you need.
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If you own an e-commerce storefront or work for a company that sells online, you're familiar with a frustrating fact: Shopping cart abandonment. Here are the leading reasons for cart abandonment—along with strategies for overcoming those obstacles to purchase.
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by Claudine Bianchi
Online shopping has transformed both retail and customer experience. But all's not well: Today's online shoppers face some big issues. Before you lose customers to industry Goliaths like Amazon, you'll need to mitigate those challenges.
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by Asavari Sharma
Customers today have choices. One unfortunate experience with your company and they won't think twice to switch to a competitor. If you don't focus on customer service, you will bleed revenue. But delivering live-chat support to customers can make all the difference.
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by Vahe Habeshian
These days, website content is continually updated, websites are frequently redesigned, and URL structure is altered. Inevitably, 404 error pages occur on all sites—for various reasons. Here's what they are, how they affect your site, and what you can do to fix them.
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by Andrea Williams
Digital brand communities have grown in popularity, so it makes sense to explore some high-profile examples. A community's landing page is an important building block of an engaged, growing community. It's what draws people in. Draw inspiration from these 10 examples.
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by Jon Kelly
If you want a website designed to convert visitors into customers or potential customers, and you're banking on SEO to bring you targeted visitors, a low-cost solution or vendor can often cost you more in the long run. So how do you choose?
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by Vahe Habeshian
These days, the Web is where customers find your business—and also where we actually conduct so much of our business, whether that's for marketing or conducting online commerce. You simply can't afford to have your website running at substandard speeds. The handful of stats in this infographic make it clear ...
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by Mike Canarelli
Page titles are an important, but often overlooked, part of achieving success with your SEO efforts. When used correctly, they can help you achieve greater organic search visibility and higher click-through-rates for your website. Here are a few tips on how to optimize your page titles and improve your SEO.
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by Marcus Taylor
Buyers are becoming increasingly fussier. Without a delightful and error-free experience with your brand or website, it's likely you're losing out on conversions, leads, and clients. These five conversion rate optimization (CRO) principles will increase lead volume and help you surpass your targets.
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by Ayaz Nanji
Most brand sites don't meet the page load-time speeds recommended by Google, according to recent research from Unbounce.
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E-commerce websites make it effortless for customers to order anything they want from retailers of all sizes—from small artisan shops to direct-to-consumer wholesale companies. But e-commerce is changing, and we need to keep up. Here are five future e-commerce marketing trends you should be staying on top of.
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by Joyce Qian
Automated push notification is an optimal channel in the post-GDPR era, allowing e-commerce brands to push communications to target users efficiently, effectively, and easily. Now's the time to act—because late adopters will fall behind.
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by Scott Zimmerman
If you're a B2B marketer, you're obsessed with customers' data about their buyer journeys. You want to know how often people visit your webpages, how long they stay, when they leave, what content is getting the most conversions... So if you don't use Google Tag Manager yet, it's time to ...
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by Stefan Debois
The Internet has become a competitive place: Every day, it becomes harder to stand out and attract the website visitors you need for your business. Here are some ideas to hack your way to some extra website traffic. Give them a try.
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by Ayaz Nanji
What are some of the most prevalent technical and search engine optimization (SEO) mistakes on e-commerce websites? Which technology, security, performance, and content issues are many firms struggling with?
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by Iris Shoor
You've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions.
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by Laura Forer
Only 17% of first-time website visitors are there primarily to shop, says a recent study, so brands need to make sure website experiences are memorable enough to bring visitors back.
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by Ayaz Nanji
Some 91% of online content receives no organic traffic from Google search, according to recent research from Ahrefs.
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by Ayaz Nanji
Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce.
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by Laura Forer
Chatbots can be helpful in guiding both B2C and B2B customers through their buying paths. Check out how chatbots can assist in your e-commerce strategy.
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by Matthew Riley
As Google shutters its Site Search, these three key questions will help you avoid a scramble to find a replacement. They'll also help you determine which technology will work best for both you and your website visitors.
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by Brian Byer
For your website, 2018 will be the year of legal compliance and user respect, and savvy brands can't afford to be left behind. Implementing these five techniques will get your site ready for this year—and beyond.
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by Barry Feldman
Retailers must now meet the needs and wants of customers wherever they are—in stores, on mobile or desktop sites, in apps, and on social platforms. Here are the preferences of today's shoppers.
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by Markus Linder
Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of your lead generation.
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![The Ultimate Contact Form Checklist and Guide for 2020 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200218-infographic-lg.jpg)
![404 Errors: What Happens When Your Web Page Is Broken [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190815-infographic-lg.jpg)
![Why You Need to Boost Your Website's Page-Load Speed [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190507-infographic-lg.jpg)
These days, the Web is where customers find your business—and also where we actually conduct so much of our business, whether that's for marketing or conducting online commerce. You simply can't afford to have your website running at substandard speeds. The handful of stats in this infographic make it clear ... more
![80 Common SEO and Technical Mistakes on E-Commerce Websites [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190121-ecommerce-common-seo-mistakes-semrush-lg.jpg)
![The 5Ws of Experience-Driven Commerce [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180625-infographic-lg.jpg)
![What Converts? Web Landing Page Benchmarks and Trends [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/240418-ddp-lg.jpg)
![How Chatbots Can Help Your E-Commerce [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180314-infographic-lg.jpg)
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