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by Lesley Vos
Eye of newt... scale of dragon... whoops, wrong recipe. You want to know what goes into a power page—the top-ranking internet content that makes Google sing your praises. Check out this article to learn the most important ingredients.
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by Owain Williams
Remember the early days of the Web when we'd throw everything possible onto a website just because we could (RIP midi files)? Turns out that's not the best way to get people to engage. You should think twice about whether your site needs these five things.
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You might think your website gives a peak user experience. But have you considered all your potential customers? Accessibility solutions can open the door for people who might otherwise be unable to fully use your site—and it's good for business, too.
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by Allison Sturtevant
We all know that the death of third-party cookies is imminent. But have we considered how to plan for other data collection methods? And what methods have been proposed? This article breaks down what you need to know.
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by Tom Capper
What has Google added or changed recently? What is it likely to do in 2022? Here are three trends that should rocket to the top of your priority list.
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by Eric Holmen
When you plan an event, your first thought may not be "Ooh, gotta get the graphic design right." But virtual events have changed that. To make the most impact with your online B2B event, follow these five design tips.
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by Ayaz Nanji
This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites.
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by Ayaz Nanji
This infographic from WebsiteBuilderExpert provides a four-step process for determining the perfect website color combination.
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by Manick Bhan
Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.
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by Ayaz Nanji
This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer them effectively.
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by Ayaz Nanji
People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies.
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by Jake Loveless
For a website to rank high on Google, it has to meet certain performance standards. But what are those standards? This article breaks down Google's three core performance metrics.
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by Ayaz Nanji
This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster.
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by Ayaz Nanji
How can you ensure your website ranks well in in 2022? This infographic looks at the importance of focusing on strategies such as high-quality content, mobile optimizations, on-page enhancements, and fast page speeds.
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by Ayaz Nanji
Did you know that 5.7 million Google searches are conducted every minute, on average? Or how about that TikTok users watch 167 million videos every minute?
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by Joe Dawson
Great website UX doesn't mean your site merely looks nice; it means the site is designed to solve users' problems in the most straightforward way possible. Here are five reasons to budget for UX design.
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by Ayaz Nanji
Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for the year ahead.
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by Cara Binsfield
The pandemic has given many companies the time and space to reset their digital strategy with a large rebrand. But overhauling a site too much can result in fewer conversions. It's best to use a combination of trends and evergreen tactics.
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by Ayaz Nanji
Including video on website landing pages tends not to boost conversions in general, and sometimes slightly harms performance, according to recent research from Unbounce.
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by Ayaz Nanji
Designers should be considering the impact of both white space and Dark Mode when developing experiences for the Web in 2022. That's among the 10 key design predictions explored in this infographic from Red Website Design.
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by Georgi Todorov
Competition for high Google rankings is fierce. How do you one-up your competitors and outrank them? These five tactics will help.
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by Jason Wulfsohn
Today's major opportunity for ad tech lies in finding a replacement for cookies, but even the best solution would apply only to a fraction of all digital advertising. Learn why independent ad tech must solve for the middle market.
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by Ayaz Nanji
It would take more than an hour for a person to read the legal fine print for popular online platforms such as Google, Facebook, and PayPal, according to recent research from Reboot Online Marketing.
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by Ayaz Nanji
Google's algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO. So, what exactly is search intent and how can you determine it?
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by Ayaz Nanji
B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research from Demand Gen Report and Demandbase.
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