Marketing Articles: Graphic Design

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Your Guide to Incredible Landing Pages: 5 Must-Have Elements, 10 Great Examples, 5 Best-Practices

by Max Benz

Graphic Design
We spend countless hours planning, building, and testing landing pages. Yet, they don't always perform as we expect them to. This article will provide inspiring examples and practical advice you need to make sure your next landing page is incredible. more
The Value That Creatives Bring to Business Results [Infographic]

by Vahe Habeshian

Graphic Design
Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are increasingly recognizing the value of creativity for achieving business objectives. more
Why a Picture Really Is Worth a Thousand Words According to Neuroscience

by Chad Newell

Graphic Design
In today's digital marketing landscape, many marketers still downplay the importance of images. Yet decades' worth of scientific research consistently demonstrates that people are much better at remembering pictures than words. Visuals just might be the most important marketing tool we have. more
Visual Design: Data-Driven Tactic or Qualitative Strategic Asset?

by Nina Brakel-Schutt

Graphic Design
Visual design is having a moment of prominence—and perhaps reckoning. Many companies no longer treat design like frosting for their messaging; often, the design is the message. But can marketers stand up for artistic design while still getting the ROI the C-suite execs expect? more
Old Logo vs. New Logo: How Consumers Feel About Six Brand Redesigns

by Ayaz Nanji

Graphic Design
How do people feel about some of the biggest logo changes of last year? Do they like the revamped version or the previous look? more
Nine Creative Trends to Watch in 2020 [Infographic]

by Ayaz Nanji

Graphic Design
You should expect to see more Art Deco references, astrological allusions, and flowery visuals in creative projects this year, according to recent research from Shutterstock. more
Six Ways to Strengthen Your Brand Through Product Packaging

by Phil Bagdasarian

Graphic Design
To stand out, brands must convey their messages distinctly. A unique, visually appealing packaging design is an excellent attention-getter and differentiator, and it can deliver the right message to a targeted audience. Here's how to create a lasting positive impression through packaging. more
How to Create and Use Infographics for Your Content Marketing

by Pawel Tomczyk

Graphic Design
Infographics are incredibly effective marketing tools. Even the simplest infographic could drive a thousand potential leads to your website. Here's how to take advantage of infographics in your marketing efforts. more
Branding and Design Are Inseparable: The Why, The How, and Two Examples

by Anthony Wood

Graphic Design
Companies aren't living, breathing things, so they must communicate their personality and identity—their brand—through design elements. Which is why design and branding are inseparable. See how that process works, along with a couple of good examples. more
Marketers Beware: #BadStockPhotosOfMyJob

by Serban Enache

Graphic Design
A hashtag is making the rounds on Twitter, and it's one marketers should be sure to take note of: #BadStockPhotosOfMyJob. The hashtag refers to stock images that fail to accurately represent what professionals actually do. Here's how to avoid having your next campaign's images being branded with the hashtag of ... more
How to Use the Right Charts and Graphs for Your Data [Infographic]

by Laura Forer

Graphic Design
It's one thing to have data to share. It's another to communicate your data in a way that helps you demonstrate your point. If you want to be persuasive, you have to show your data in a useful way. Here are several types of charts and graphs with explanations of ... more
How Color and Typography Influence Consumers [Animated Infographic]

by Laura Forer

Graphic Design
Color and typography set the tone for your brand. They are the first elements people notice, so make sure you get them right. more
The Design Elements of Food Logos That Consumers Remember

by Ayaz Nanji

Graphic Design
Which elements of the logos of well-known food products do consumers remember? If the font, color, and other design details of logos are changed, do people notice? more
How to Make Your Infographics Stand Out [Animated Infographic]

by Laura Forer

Graphic Design
How can you add a new dimension to your infographics? Check out these 12 techniques for designing infographics that really shine. more
Six Essential Design Tools for Marketers

by Eugine Dychko

Graphic Design
These six online tools can help all types of marketers level-up their graphic-design skills. more
Are You Guilty of Stealing Images? How to Avoid Breaking Copyright Law [Infographic]

by Laura Forer

Graphic Design
Finding images online can be so easy—but using those images for marketing can also be illegal. Check out the infographic to see how to source your images ethically and legally. more
Top 10 Typography Trends of 2018 [Infographic]

by Laura Forer

Graphic Design
Typography can be a fun and functional way to showcase your brand. Check out this graphic for 10 inspiring font and typeface ideas and trends you can explore this year. more
Creative Trends We'll Be Seeing More of in 2018 [Infographic]

by Laura Forer

Graphic Design
Give your eyes a treat and find design inspiration with this visual guide to current creative trends. more
Creative Trends: 11 Image, Video, and Music Styles on the Rise [Infographic]

by Ayaz Nanji

Graphic Design
Which types of professional images, videos, and music pieces are trending? To find out, Shutterstock examined data from billions of searches conducted on its platform last year. more
Typography: Terminology You Should Know [Infographic]

by Laura Forer

Graphic Design
When you're considering a typeface for your brand or project, knowing the right terminology can help you work with graphic designers to select the right font. This infographic explains shoulders, swashes, and spurs, among other typographical terms. more
The Four Most Compelling Design Trends for 2018

by Pamela Webber

Graphic Design
Design trends are often the result of shifts in technology, pop culture, and the political climate, and they often point to larger cultural shifts. Here are four of the most compelling design trends that will be influencing 2018. more
Seeking Inspiration: Four Steps to Being Creative on a Deadline

by Darrin Brege

Graphic Design
It's a battle as old as time: You've been assigned to an important project with a tight deadline, but your inspiration's running dry. How can you possibly be creative when the clock is ticking and the pressure is mounting? more
The Most Popular Colors in Business and What They Say About a Brand [Infographic]

by Laura Forer

Graphic Design
Selecting brand colors can be daunting: Should you go for an eye-catching red or a trustworthy blue? Today's graphic provides insights into how different colors make us feel and which colors are dominant in which industries. more
Tips for Creating a Standout Logo [Infographic]

by Laura Forer

Graphic Design
There are many elements of a logo to consider: colors, fonts, simplicity, timelessness, uniqueness, and—perhaps most important—the emotions it evokes. Check out this infographic for tips on creating just the right logo for your brand. more
The Evolution of 13 Famous Logos [Infographic]

by Ayaz Nanji

Graphic Design
How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands? more