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- This infographic from Giraffe Social Media explores the psychology of six colors commonly used by marketers: red, blue, yellow, orange, green, and purple. more
Data this, metrics that... it can be hard to harness basic creativity in the current marketing environment. This article argues for a return to design and a focus on interactive content to break up the monotony. more
It's hard to remember a time you could open an email and not be assaulted by buttons and graphics and neon colors. Is there any place for boring typeface in the marketing world anymore? Perhaps. Here are some situations when plain text is effective. more![Four Social Media Design Trends for 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220329-infographic-lg.jpg)
This piece looks at four graphic design and styling approaches that marketers can use to make their social content feel more timely and original this year. more
Sick of staring at cheesy stock images all day to use in your marketing? Don't fall into the people-looking-at-a-whiteboard hole. Check out these other eight visual content ideas. more
When you plan an event, your first thought may not be "Ooh, gotta get the graphic design right." But virtual events have changed that. To make the most impact with your online B2B event, follow these five design tips. more![How to Pick the Right Website Color Scheme [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220104-infographic-lg.jpg)
This infographic from WebsiteBuilderExpert provides a four-step process for determining the perfect website color combination. more
Attention spans are short, on both the Internet and in business presentations. To increase engagement and help audiences retain information, your visual storytelling should include interactive content. more
People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies. more![How Marketers Are Approaching Email Dark Mode [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211111-infographic-lg.jpg)
Some 44% of email marketers say they now consider dark mode during the production of campaigns, according to a recent survey conducted by Mailjet and Ascend2. more
Marketers at enterprise companies are much more likely than marketers at small businesses to consider email accessibility factors when creating campaigns, according to recent research from Pathwire and Ascend2. more
A hybrid event strategy is more than just livestreaming the presentation room. Remote attendees tend to become distracted, so you must take their engagement level into account and tweak your approach accordingly. more
Great website UX doesn't mean your site merely looks nice; it means the site is designed to solve users' problems in the most straightforward way possible. Here are five reasons to budget for UX design. more![Eight Graphic Design Trends That Will Define 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211019-infographic-lg.jpg)
Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for the year ahead. more
The pandemic has given many companies the time and space to reset their digital strategy with a large rebrand. But overhauling a site too much can result in fewer conversions. It's best to use a combination of trends and evergreen tactics. more![10 Web Design Trends for 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211005-infographic-lg.jpg)
Designers should be considering the impact of both white space and Dark Mode when developing experiences for the Web in 2022. That's among the 10 key design predictions explored in this infographic from Red Website Design. more
Here it comes... OH NO... it's the pitch deck that's been tampered with so many times it's barely recognizable as a presentation! It's the FRANKENDECK! Quickly: here's how to spot one and get it back on track. more![Email Design Best-Practices [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210518-infographic-lg.jpg)
What are the keys to creating a successful email campaign? According to a recent infographic from Uplers, it begins with developing a strong email design that hand holds the reader. more![Seven Typography Design Trends for 2021 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210119-infographic-lg.jpg)
What's old will be new again in typography during 2021. The Word Counter predicts that classic looks such as serif fonts, psychedelic vibes, and the brutalist aesthetic could make a comeback this year. more![Eight Emerging Design Trends for 2021 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201117-infographic-lg.jpg)
Are you ready to see lots of maximalism, responsive clutter, and technodystopia in digital design and graphic design next year? more
Communication and connection are important in the best of situations, but they become vital when adapting to a new normal. As customer expectations evolve, marketers are thinking how they can adjust to ensure the best possible customer experience. Here are some useful tactics. more
We spend countless hours planning, building, and testing landing pages. Yet, they don't always perform as we expect them to. This article will provide inspiring examples and practical advice you need to make sure your next landing page is incredible. more![The Value That Creatives Bring to Business Results [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200526-infographic-lg.jpg)
Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are increasingly recognizing the value of creativity for achieving business objectives. more
In today's digital marketing landscape, many marketers still downplay the importance of images. Yet decades' worth of scientific research consistently demonstrates that people are much better at remembering pictures than words. Visuals just might be the most important marketing tool we have. more
Visual design is having a moment of prominence—and perhaps reckoning. Many companies no longer treat design like frosting for their messaging; often, the design is the message. But can marketers stand up for artistic design while still getting the ROI the C-suite execs expect? more
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