Marketing Articles: Graphic Design

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Branding and Design Are Inseparable: The Why, The How, and Two Examples

by Anthony Wood

Graphic Design
Companies aren't living, breathing things, so they must communicate their personality and identity—their brand—through design elements. Which is why design and branding are inseparable. See how that process works, along with a couple of good examples. more
Marketers Beware: #BadStockPhotosOfMyJob

by Serban Enache

Graphic Design
A hashtag is making the rounds on Twitter, and it's one marketers should be sure to take note of: #BadStockPhotosOfMyJob. The hashtag refers to stock images that fail to accurately represent what professionals actually do. Here's how to avoid having your next campaign's images being branded with the hashtag of ... more
How to Use the Right Charts and Graphs for Your Data [Infographic]

by Laura Forer

Graphic Design
It's one thing to have data to share. It's another to communicate your data in a way that helps you demonstrate your point. If you want to be persuasive, you have to show your data in a useful way. Here are several types of charts and graphs with explanations of ... more
How Color and Typography Influence Consumers [Animated Infographic]

by Laura Forer

Graphic Design
Color and typography set the tone for your brand. They are the first elements people notice, so make sure you get them right. more
The Design Elements of Food Logos That Consumers Remember

by Ayaz Nanji

Graphic Design
Which elements of the logos of well-known food products do consumers remember? If the font, color, and other design details of logos are changed, do people notice? more
How to Make Your Infographics Stand Out [Animated Infographic]

by Laura Forer

Graphic Design
How can you add a new dimension to your infographics? Check out these 12 techniques for designing infographics that really shine. more
Six Essential Design Tools for Marketers

by Eugine Dychko

Graphic Design
These six online tools can help all types of marketers level-up their graphic-design skills. more
Are You Guilty of Stealing Images? How to Avoid Breaking Copyright Law [Infographic]

by Laura Forer

Graphic Design
Finding images online can be so easy—but using those images for marketing can also be illegal. Check out the infographic to see how to source your images ethically and legally. more
Top 10 Typography Trends of 2018 [Infographic]

by Laura Forer

Graphic Design
Typography can be a fun and functional way to showcase your brand. Check out this graphic for 10 inspiring font and typeface ideas and trends you can explore this year. more
Creative Trends We'll Be Seeing More of in 2018 [Infographic]

by Laura Forer

Graphic Design
Give your eyes a treat and find design inspiration with this visual guide to current creative trends. more
Creative Trends: 11 Image, Video, and Music Styles on the Rise [Infographic]

by Ayaz Nanji

Graphic Design
Which types of professional images, videos, and music pieces are trending? To find out, Shutterstock examined data from billions of searches conducted on its platform last year. more
Typography: Terminology You Should Know [Infographic]

by Laura Forer

Graphic Design
When you're considering a typeface for your brand or project, knowing the right terminology can help you work with graphic designers to select the right font. This infographic explains shoulders, swashes, and spurs, among other typographical terms. more
The Four Most Compelling Design Trends for 2018

by Pamela Webber

Graphic Design
Design trends are often the result of shifts in technology, pop culture, and the political climate, and they often point to larger cultural shifts. Here are four of the most compelling design trends that will be influencing 2018. more
Seeking Inspiration: Four Steps to Being Creative on a Deadline

by Darrin Brege

Graphic Design
It's a battle as old as time: You've been assigned to an important project with a tight deadline, but your inspiration's running dry. How can you possibly be creative when the clock is ticking and the pressure is mounting? more
The Most Popular Colors in Business and What They Say About a Brand [Infographic]

by Laura Forer

Graphic Design
Selecting brand colors can be daunting: Should you go for an eye-catching red or a trustworthy blue? Today's graphic provides insights into how different colors make us feel and which colors are dominant in which industries. more
Tips for Creating a Standout Logo [Infographic]

by Laura Forer

Graphic Design
There are many elements of a logo to consider: colors, fonts, simplicity, timelessness, uniqueness, and—perhaps most important—the emotions it evokes. Check out this infographic for tips on creating just the right logo for your brand. more
The Evolution of 13 Famous Logos [Infographic]

by Ayaz Nanji

Graphic Design
How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands? more
How to Choose a Font for Your Brand [Infographic]

by Laura Forer

Graphic Design
Imagine "McDonald's" with a formal, seriffed "M" or "Coca-Cola" in typewriter text. A brand's font speaks to a brand's qualities, and picking the right font is vital to your branding efforts. more
How to Streamline Your Creative Operations [Infographic]

by Laura Forer

Graphic Design
Between coming up with new concepts, tracking ongoing projects, and managing team members who are often spread out, creative teams—and their leads—have a lot going on. Today's infographic reminds you that you're not alone and offers guidance for how to set up a creative team for success. more
Social Media Cheat Sheet for Image Sizes [Infographic]

by Laura Forer

Graphic Design
Get yourself organized with social media image-sizing guidelines for Pinterest, Facebook, Instagram, Twitter, LinkedIn, Google+, and YouTube—all in one easy-to-read infographic. more
Four Effective Ways to Market to Millennials

by Pamela Webber

Graphic Design
The Millennial market: such a tempting conquest, yet so frustrating to conquer. Connecting with this elusive and lucrative demographic is not easy. Here are four major insights to help you market to—and win over—this tough crowd. more
40 Facts About How the Psychology of Color Can Boost Your Website Conversions [Infographic]

by Laura Forer

Graphic Design
A customer's first impression of your brand depends significantly on the colors associated with it. Learn how different colors elicit different emotions and how you can use the psychology of color to your advantage. more
The Only Checklist You Need for Really Good Email Design [Infographic]

by Laura Forer

Graphic Design
Use this checklist to make sure the copy, imagery, layout, and coding of your emails all help your email campaigns succeed. more
How Excellent Product Photography and Videos Increase E-Commerce Sales

by Rafael Romis

Graphic Design
The Web continues its march toward becoming more image-centric, and any e-commerce site not willing to invest in product photography or video is already being left behind. more
Three Ways Your Brand's Visual Identity Can Win (or Lose) New Customers [Infographic]

by Laura Forer

Graphic Design
What do your brand's colors say about your company? Check out this infographic for tips on creating a visual identity to help your brand stand out and win customers. more