Marketing Articles: Graphic Design

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The Most Lucrative Freelance Design and Short-Form Content Skills [Infographic]

by Ayaz Nanji

Graphic Design
Web design is the freelance design skill with the highest average hourly rate, and social media creation is the short-form content skill with the highest average hourly rate, according to recent research. more
Old-School Cool: The Power of Retro Logo Design [Infographic]

by Ayaz Nanji

Graphic Design
This infographic looks at the appeal of retro logos, the key elements to consider when creating one, and examples from brands. more
Seven Key Creative Design Trends for 2025 [Infographic]

by Ayaz Nanji

Graphic Design
Which emerging design trends should creative teams be watching in 2025? This infographic covers key findings from a recent study. more
10 Basic Elements of Design [Infographic]

by Ayaz Nanji

Graphic Design
This infographic looks at 10 fundamentals of design: lines, color, shape, space, texture, typography, scale, emphasis, balance, and harmony. more
How Iconic Brand Logos Evolved Over 100 Years [Infographic]

by Ayaz Nanji

Graphic Design
This infographic examines how iconic brand logos have changed over the past 100 years, with some undergoing radical transformations and others merely getting tweaked a bit. more
Color Psychology and Symbolism in Logo Design [Infographic]

by Ayaz Nanji

Graphic Design
Which feelings and emotions do different colors in logos elicit? To find out, researchers surveyed 285 professional graphic designers. more
Small Business Website Design Trends for 2024

by Ayaz Nanji

Graphic Design
Which background colors, fonts, and design features are being used most on small business websites this year? To find out, researchers analyzed the design of 930 small business websites. more
The Most Iconic Logos of All Time, According to Graphic Designers

by Ayaz Nanji

Graphic Design
Which brand logos do graphic designers think are the most iconic of all time? What are the most iconic logos by industry? What are the key logo trends of 2024? Adobe surveyed graphic designers to find out. more
How Design Practices Enhance Your Marketing Strategy

by Caroline Petersen

Graphic Design
Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success. Read more. more
How Color and Lighting in Images Affect Brand Perception [Infographic]

by Ayaz Nanji

Graphic Design
This infographic looks at what common palette, filter, and lighting choices tend to convey in marketing photography. more
Three Ways to Embrace Deep Personalization in Content Marketing

by Nick Mason

Graphic Design
Taking the humble PDF as an example, this article suggests three ways B2B marketers can embrace greater personalization—and why that matters. more
How to Make an Infographic in Five Steps [Infographic]

by Ayaz Nanji

Graphic Design
Infographics are a great way to convey information succinctly and capture the attention of your audiences. However, creating one can feel daunting. This infographic covers five steps you can take to quickly develop one that's compelling. more
Seven Infographic Design Trends for 2023 [Infographic]

by Ayaz Nanji

Graphic Design
Marketers looking to be on trend with their infographics this year may want to experiment with bright colors, animation, vintage vibes, personalization, gradients, linework, and data visualization. more
Five Whitepaper Design Mistakes That Are Costing You Leads

by Sarah Parker

Graphic Design
There's not much value in a whitepaper if otherwise valuable information is hidden by bad design. Here are five things to avoid. more
Eight Graphic Design Trends That Will Dominate 2023 [Infographic]

by Ayaz Nanji

Graphic Design
This infographic presents the graphic design trends Venngage believes will dominate in 2023, including motion graphics, 3D elements, and inclusive visuals. more
Six Steps for Branding Your Emails Like a Pro [Infographic]

by Ayaz Nanji

Graphic Design
Through strong branding, you can ensure your messages stand out in inboxes, spark recognition with current customers, and build familiarity with new audiences. So, how can you brand your emails like a pro? more
What Six Popular Colors Convey in Marketing [Infographic]

by Ayaz Nanji

Graphic Design
This infographic from Giraffe Social Media explores the psychology of six colors commonly used by marketers: red, blue, yellow, orange, green, and purple. more
How B2B Marketers Can Avoid the Bane of Boring Content

by Jamie Gier

Graphic Design
Data this, metrics that... it can be hard to harness basic creativity in the current marketing environment. This article argues for a return to design and a focus on interactive content to break up the monotony. more
When and How to Use Plain-Text Email in Marketing: Use Cases, Design Best-Practices

by Chad S. White

Graphic Design
It's hard to remember a time you could open an email and not be assaulted by buttons and graphics and neon colors. Is there any place for boring typeface in the marketing world anymore? Perhaps. Here are some situations when plain text is effective. more
Four Social Media Design Trends for 2022 [Infographic]

by Ayaz Nanji

Graphic Design
This piece looks at four graphic design and styling approaches that marketers can use to make their social content feel more timely and original this year. more
Eight B2B Visual Content Marketing Ideas

by Allie Decker

Graphic Design
Sick of staring at cheesy stock images all day to use in your marketing? Don't fall into the people-looking-at-a-whiteboard hole. Check out these other eight visual content ideas. more
The Secret to Successful B2B Events: Five Tips for Thoughtful Design

by Eric Holmen

Graphic Design
When you plan an event, your first thought may not be "Ooh, gotta get the graphic design right." But virtual events have changed that. To make the most impact with your online B2B event, follow these five design tips. more
How to Pick the Right Website Color Scheme [Infographic]

by Ayaz Nanji

Graphic Design
This infographic from WebsiteBuilderExpert provides a four-step process for determining the perfect website color combination. more
High-Quality Interactive Content: The Future of Visual Storytelling

Graphic Design
Attention spans are short, on both the Internet and in business presentations. To increase engagement and help audiences retain information, your visual storytelling should include interactive content. more
The Anatomy of a Great Business Website

by Ayaz Nanji

Graphic Design
People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies. more