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![Affluent Americans' Behaviors and Media-Consumption Habits [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180419-infographic-lg.jpg)
See how many Americans are considered affluent, what those consumers care about, and how affluence affects media consumption. more![Spanish in the US: An Opportunity for Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180413-infographic-lg.jpg)
Spanish is the second-most commonly spoken language in the US, and that offers a huge opportunity for marketers. Check out this infographic for stats about Hispanic market share and Spanish use on the Web. more![Always On: How Modern Life Has Changed Shopping and Coupons [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180405-infographic-lg.jpg)
Coupons are more popular than ever, but the way they are used is changing. Now consumers have the option to use paper or digital coupons, and savings apps are on the rise. See how consumers are saving money and seeking deals. more
Marketers have access to overwhelming amounts of data, but acting on that data can be a challenge. Integrating qualitative and quantitative research can result in information that helps you sell your products and improve customer experience. more
If you had sonar that could pinpoint great B2B leads for you, you'd use it, right? That's what buyer intent data can do for your lead generation efforts, putting you far ahead of the competition. more
E-commerce giant Amazon.com has the best overall reputation with US consumers among well-known companies, according to recent research from The Harris Poll. more
Just over one-fourth of Americans age 12 and older say they have listened to at least one podcast in the previous month, and 17% say they have listened to at least one podcast in the previous week, according to recent research. more
B2B marketers have long assumed that business decisions are based primarily on rational motivations—and that emotion is exclusively B2C territory. But it's become increasingly apparent that emotion plays an important role in B2B as well. more![Social Media as the New E-Commerce Platform [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180323-infographic-lg.jpg)
Marketers' use of social media has evolved from customer acquisition to retention to—finally—selling. Each platform offers its own solution for users to shop without leaving the social sites. more
Your customers drive your business, so consider their habits when you're setting up your e-commerce site. more![The Demographics and Motivations of Amazon Shoppers [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/230318-ddp-lg.jpg)
Amazon shoppers in the United States tend to be wealthier and more educated than the general population, according to recent research from Epsilon. more![How Do Different Age Groups Consume Online Content? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180316-infographic-lg.jpg)
There are six major generations of consumers in the US, and each one has different content preferences. Check out these stats and tips to tailor your content to different age groups. more
Most American adults still read books in the traditional print format, according to recent research from the Pew Research Center. more
Most Americans age 50 and older are texting to keep in touch, using both a computer and smartphone, and connecting via social media, according to recent research from AARP. more
Americans age 15-19 are more likely than older consumers to believe success comes from hard work, care about identity-based issues, value ads that showcase real people, and use visual-first social networks, according to recent research. more
B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from the RAIN Group. more
High shipping cost is the top reason consumers abandon e-commerce sites and apps without purchasing, according to recent research from Episerver. more
Millennials are most likely to spend an extra $1,000 on paying down or paying off debt, according to recent research from Element Three and SMARI. more![Five Reasons People Are Wired for Visual Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180226-infographic-lg.jpg)
Humans naturally gravitate toward graphics rather than text. Marketers need to understand that behavior, so take a look at the various ways people are wired to consume visual content. more
Web properties owned by Google were the most visited by consumers in the United States last month, according to recent research from comScore. more
Do Millennials really have unique qualities, and do they really present unique challenges to marketers... or are we simply dealing with recurring clichés? Let's dispel three of the most commonly repeated myths about Millennials. more
There are big differences in how people from different nations feel about haggling over prices, according to recent research from Picodi. more
Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns. more
IT buyers tend to research products/services across a wide range of online channels, prefer to be contacted by vendors via email, and favor firms with excellent customer support, according to recent research from Spiceworks. more
In the world of marketing, there's a perception that B2B marketing is serious and logical, whereas B2C marketing is fun and creative. Yet, the role that emotions play in both B2B and B2C marketing is strikingly similar. more
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