Go PRO Now
Get unlimited access to all of our exclusive marketing resources
Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl. more![Search Trends During COVID-19 and the Exit Phase [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200521-infographic-lg.jpg)
Search data can be used to better understand audiences and make predictions for the near future. As some parts of the world begin to reopen their doors, what might the COVID-19 exit phase look like based on what search data is telling us? more
Most B2B companies around the world have already reduced their marketing spend because of the COVID-19 pandemic, according to recent research from McKinsey. more
B2B companies tend to agree that the COVID-19 pandemic will lead them to cut or maintain their software budgets rather than boost spending, but many are also uncertain; much also depends on the type of software in question, according to recent research from TrustRadius. more
Some 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels because of the COVID-19 outbreak, according to recent research from GlobalWebIndex. more
Marketers know that people gravitate toward a brand they relate to, and they respond to marketing and advertising messages that in some way mirror their lives. But when consumers' views of themselves change, as they inevitably do these days, how can we respond? more
Millennial parents tend to think of technology as a parenting tool and are more concerned about safe content than content overload for their kids, according to recent research from Fullscreen. more![Super Bowl Viewers: Demographic, Device, and Ad Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200129-chart-lg.jpg)
The Super Bowl attracts a broad viewership of football fans and nonfans, and it is still watched primarily on televisions screens, according to recent research from AdColony. more![Eight Types of Online Reviewers, and How to Handle Them [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200123-infographic-lg.jpg)
Somewhere online—Google, Yelp, Facebook, Amazon, and so on—there are reviews of your product, service, or company. Some of those reviews are glowing, some are horribly negative, and some are in between. Here's how to handle reviewers and reviews of all kinds. more![The Role Technology Plays in the Lives of Gen Alpha Kids [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200107-chart-lg.jpg)
A mobile device is the favorite toy of 44% of Generation Alpha children, according to recent research from Domain.me. more
If you own an e-commerce storefront or work for a company that sells online, you're familiar with a frustrating fact: Shopping cart abandonment. Here are the leading reasons for cart abandonment—along with strategies for overcoming those obstacles to purchase. more
Shopper behavior is fundamentally different during the holidays. Marketers can't rely on the same data and algorithms that they leverage at other times of the year. If brands don't adjust to holiday shopping behavior, it could cost them big. more![The Most Annoying Types of People on the Internet [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191127-chart-lg.jpg)
Internet users say multi-level marketers are the third-most annoying type of people online, after trolls and racists, according to research from WhoIsHostingThis.com. more
For 20+ years, shoppers have bought stuff online. But people don't just buy, they also like to shop—reveling in the experience of discovery. And they have now begun to extend that shopping behavior online. Brands need to capitalize on this shift—because it's the inevitable future of e-commerce. more
Consumers, especially Millennial consumers, are expected to spend more on gifts this holiday season compared with last holiday season, according to recent research from OpenX and The Harris Poll. more![Halloween by the Numbers: 2019 Statistics for Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191029-infographic-lg.jpg)
Americans by the millions are in the midst of buying candy, costumes, and home and yard decorations in preparation for Halloween this week. For e-commerce considerations, trends, costume preferences, and sales and marketing tips, check out this infographic. more![Trust and Privacy: Reaching Today's Connected Customers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191016-chart-lg.jpg)
Although most consumers are willing to share personal data to receive personalized experiences in return, many are wary about how well their privacy is guarded, according to recent research from Selligent. more![How In-Store Music Affects the Retail Experience [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190924-chart-lg.jpg)
Consumers' attitudes toward the music being played in retail stores vary widely depending on the genre of music as well as the volume, according to recent research from Cloud Cover Music. more![The Psychology of Status Purchases [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190917-infographic-lg.jpg)
Human beings, your customers included, are concerned about their status in society—and have been for as long as societies have existed. That's because much of status-seeking is instinctual. In modern consumer societies, that instinct expresses itself in some interesting ways. more
Most B2B buyers say they want to hear from sales reps when products have complex configurations, when purchases have specific terms, when there are pricing specials, and when trying to learn about new offerings, according to recent research from PROS. more
The brands that consumers find most reputable tend to come across as risk-taking, friendly, uncompromising, trustworthy, and orderly, according to research from TrustPilot. more![What Shoppers Want: Customization, Coupons, Digital [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190820-infographic-lg.jpg)
Shoppers today are driven by the use of coupons, the ability to customize their shopping experience, and the ability to make purchases digitally. Check out findings from the annual "Promotions Industry Analysis." more
Consumers are buying fewer things, purchasing more big-ticket items online, and continuing to shop primarily in-store for everyday products, such as groceries, according to recent research from Walker Sands. more![Back-to-School 2019 Spend Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190808-chart-lg.jpg)
Families in the United States are expected to spend more on back-to-school shopping this year compared with last year, according to recent research from the National Retail Federation (NRF). more
Most people say they feel frustrated when they encounter AI-powered communication options from brands and are not able to talk to a human, according to recent research from Invoca and The Harris Poll. more
MarketingProfs uses single