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- Marketers and brands can benefit from a deeper understanding into how the brain drives human behavior and how emotions influence the body. Use these six neuroscience principles to supercharge your marketing and advertising campaigns. more
B2B buyers say not having enough information was the top factor that slowed their last purchase, according to recent research from Showpad. more![How to Use Psychology to Improve Your Digital Marketing Campaigns [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/181105-infographic-psychology-in-digital-marketing-sm.jpg)
Marketers can drive more conversions by tapping into consumers' most basic and instinctual decision-making tools. Learn what happens in the human brain that helps—and hinders—the purchase process. more![Holiday Planning: How and When to Market for Thanksgiving [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/181101-infographic-thanksgiving-lg.jpg)
Thanksgiving is coming up quickly, but marketers still have time to release campaigns related to the big day. In fact, consumers are only just starting to shop for the holiday. Read on for tips on how to drive purchases in these last few important weeks. more
Most consumers plan to spend the same or more on holiday gifts this year compared with last year, according to recent research from OpenX and The Harris Poll. more
Although consumers currently purchase more physical gift cards, digital gift card purchases are becoming increasingly popular, according to recent research from Blackhawk Network. more![The Staggering Amount of Data Generated Online Every Minute [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/230818-ddp-lg.jpg)
Each minute of the day, users of the Internet watch 4.3 million YouTube videos and conduct 3.9 million Google searches, on average, according to recent research from Domo. more![The Psychology of Advertising: Thinking vs. Feeling [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180820-infographic-lg.jpg)
Considering all the advertising people see on a daily basis, it's a miracle any of the ads actually push through the clutter to stand out. Here's a look at the psychology of ads, including tips to make your ads memorable. more![The Science of Sharing: Who, What, Where, and Why [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180809-infographic-lg.jpg)
How can you encourage your audience to share your social media content? Understand who they are, what they want to share, which platforms they share on, and why they share. A good place to start is today's infographic. more![What Online Shoppers Value Most in Their Favorite Retailer [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/260718-ddp-lg.jpg)
Online shoppers say the thing they value most in their favorite retailer or brand is trustworthiness, according to recent research from Smart Assistant and Researchscape. more![Brands and Social Change: What Young People Want [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180607-infographic-lg.jpg)
Young people appreciate brands that are agents of social change, but price and quality still matter, too. A recent report explains the priorities of young shoppers and describes how brands can take a stand on important matters. more
Despite advances in data-based technologies, marketers struggle to send the right message to the right person at the right time. Here are questions you can answer to better understand customers and make your marketing more relevant through the use of AI. more![Four Things Marketers Can Learn From Spring Shopping Behavior [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180426-bazaarvoice-lg.jpg)
When the calendar turns to spring every year (and the weather actually cooperates), most people begin an annual rite of passage: They shop. A lot. Check out how much, exactly, and how we marketers can meet their needs. more
Snapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray. more
B2B technology vendors tend to focus on various marketing and sales tactics that buyers don't find especially useful or trustworthy, according to recent research from TrustRadius. more![Affluent Americans' Behaviors and Media-Consumption Habits [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180419-infographic-lg.jpg)
See how many Americans are considered affluent, what those consumers care about, and how affluence affects media consumption. more![Spanish in the US: An Opportunity for Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180413-infographic-lg.jpg)
Spanish is the second-most commonly spoken language in the US, and that offers a huge opportunity for marketers. Check out this infographic for stats about Hispanic market share and Spanish use on the Web. more![Always On: How Modern Life Has Changed Shopping and Coupons [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180405-infographic-lg.jpg)
Coupons are more popular than ever, but the way they are used is changing. Now consumers have the option to use paper or digital coupons, and savings apps are on the rise. See how consumers are saving money and seeking deals. more
Marketers have access to overwhelming amounts of data, but acting on that data can be a challenge. Integrating qualitative and quantitative research can result in information that helps you sell your products and improve customer experience. more
If you had sonar that could pinpoint great B2B leads for you, you'd use it, right? That's what buyer intent data can do for your lead generation efforts, putting you far ahead of the competition. more
E-commerce giant Amazon.com has the best overall reputation with US consumers among well-known companies, according to recent research from The Harris Poll. more
Just over one-fourth of Americans age 12 and older say they have listened to at least one podcast in the previous month, and 17% say they have listened to at least one podcast in the previous week, according to recent research. more
B2B marketers have long assumed that business decisions are based primarily on rational motivations—and that emotion is exclusively B2C territory. But it's become increasingly apparent that emotion plays an important role in B2B as well. more![Social Media as the New E-Commerce Platform [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180323-infographic-lg.jpg)
Marketers' use of social media has evolved from customer acquisition to retention to—finally—selling. Each platform offers its own solution for users to shop without leaving the social sites. more
Your customers drive your business, so consider their habits when you're setting up your e-commerce site. more
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