Go PRO Now
Get unlimited access to all of our exclusive marketing resources
B2B buyers say they rely on product demos and vendor websites most when evaluating potential technology purchases, according to recent research from TrustRadius. more
Your customers want you to provide personalized offers and experiences, but they also want you to respect their privacy and allow them more control over their data. That's why a preference-management strategy is so important. Here are four things marketers can do. more
The quality of its customer experience can make or break a B2B company. To make sure your customers' experiences keeps them coming back for your products or services, follow these five steps. more
B2B customers want conversations with brands to be accurate and fast, and most say they will stop using communication channels if those expectations aren't met, according to recent research from Drift and Heinz Marketing. more
The COVID-19 pandemic has led many B2B firms to lengthen their purchase cycles and to expect more personalized attention from vendors, according to recent research from Demand Gen Report. more
Three-quarters of people who work from home say they regularly listen to music during office hours, according to recent research from Nielsen. more![The Stunning Amount of Data Generated Online Every Minute [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200825-infographic-lg.jpg)
As Internet penetration daily increases and more facets of day-to-day life expand into digital channels, the scale of data being generated online every minute is breathtaking. more
Customers say they are most likely to be motivated to take brand surveys if they are going to be rewarded for their opinions, according to recent research from DISQO. more
B2B buyers say the top challenges they face with their current vendors are slow/inefficient responses to questions, inconsistent pricing, and a lack of transparency into inventory, according to recent research from PROS. more
Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl. more![Search Trends During COVID-19 and the Exit Phase [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200521-infographic-lg.jpg)
Search data can be used to better understand audiences and make predictions for the near future. As some parts of the world begin to reopen their doors, what might the COVID-19 exit phase look like based on what search data is telling us? more
Most B2B companies around the world have already reduced their marketing spend because of the COVID-19 pandemic, according to recent research from McKinsey. more
B2B companies tend to agree that the COVID-19 pandemic will lead them to cut or maintain their software budgets rather than boost spending, but many are also uncertain; much also depends on the type of software in question, according to recent research from TrustRadius. more
Some 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels because of the COVID-19 outbreak, according to recent research from GlobalWebIndex. more
Marketers know that people gravitate toward a brand they relate to, and they respond to marketing and advertising messages that in some way mirror their lives. But when consumers' views of themselves change, as they inevitably do these days, how can we respond? more
Millennial parents tend to think of technology as a parenting tool and are more concerned about safe content than content overload for their kids, according to recent research from Fullscreen. more![Super Bowl Viewers: Demographic, Device, and Ad Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200129-chart-lg.jpg)
The Super Bowl attracts a broad viewership of football fans and nonfans, and it is still watched primarily on televisions screens, according to recent research from AdColony. more![Eight Types of Online Reviewers, and How to Handle Them [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200123-infographic-lg.jpg)
Somewhere online—Google, Yelp, Facebook, Amazon, and so on—there are reviews of your product, service, or company. Some of those reviews are glowing, some are horribly negative, and some are in between. Here's how to handle reviewers and reviews of all kinds. more![The Role Technology Plays in the Lives of Gen Alpha Kids [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200107-chart-lg.jpg)
A mobile device is the favorite toy of 44% of Generation Alpha children, according to recent research from Domain.me. more
If you own an e-commerce storefront or work for a company that sells online, you're familiar with a frustrating fact: Shopping cart abandonment. Here are the leading reasons for cart abandonment—along with strategies for overcoming those obstacles to purchase. more
Shopper behavior is fundamentally different during the holidays. Marketers can't rely on the same data and algorithms that they leverage at other times of the year. If brands don't adjust to holiday shopping behavior, it could cost them big. more![The Most Annoying Types of People on the Internet [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191127-chart-lg.jpg)
Internet users say multi-level marketers are the third-most annoying type of people online, after trolls and racists, according to research from WhoIsHostingThis.com. more
For 20+ years, shoppers have bought stuff online. But people don't just buy, they also like to shop—reveling in the experience of discovery. And they have now begun to extend that shopping behavior online. Brands need to capitalize on this shift—because it's the inevitable future of e-commerce. more
Consumers, especially Millennial consumers, are expected to spend more on gifts this holiday season compared with last holiday season, according to recent research from OpenX and The Harris Poll. more![Halloween by the Numbers: 2019 Statistics for Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191029-infographic-lg.jpg)
Americans by the millions are in the midst of buying candy, costumes, and home and yard decorations in preparation for Halloween this week. For e-commerce considerations, trends, costume preferences, and sales and marketing tips, check out this infographic. more
MarketingProfs uses single