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![The Difference Between Sales Positioning, Messaging, and Storytelling [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260604-infographic-lg.jpg)
This infographic a high-level overview of what enterprise sales storytelling, positioning, and messaging are—and how they differ. more
AI is reshaping B2B buying before prospects ever reach sales. Learn how to audit LLM visibility, align messaging, and structure proof that influences shortlist decisions. Read more more
Marketing teams are shifting from AI hype to practical tools that improve workflows, reduce repetitive work, support smarter decisions, and strengthen performance without adding complexity. Read more more
Nearly half (47%) of B2B buyers say they now use AI tools frequently when researching software vendors, according to recent research. more
How can B2B brands build trust when customer proof is limited? Learn practical ways to use case studies, comparisons, testimonials, and messaging to strengthen credibility and confidence. Read more more![How Americans Feel About AI and Their Personal Data [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260528-info-lg.jpg)
Some 56% of Americans say they feel powerless to protect their personal data from Al, according to recent research. more
Belinda Weaver answers your questions about how to close content gaps, build buyer trust, conduct voice of customer research, and strengthen LinkedIn messaging for better business results. Read more more
Customers say speed is the biggest benefit of getting service from an automated agent versus a human agent, according to recent research. more- Belinda Weaver answers your questions about voice of customer research, content gaps, CTAs, buyer journeys, and website messaging to help marketers create more effective content strategies. Read more more
![How AI Is Reshaping Tech Stack Investment [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260507-infographic-lg.jpg)
This infographic looks at which parts of the tech stack are being impacted most by AI, why businesses are cutting or replacing tools, the top barriers slowing the purchase of AI-enabled tools, and how businesses are validating the claims of AI vendors. more![Personalization vs. Customization: What's the Difference? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260505-infographic-lg.jpg)
This infographic explores what differentiates personalization from customization in areas like what they are, who has control, which tools are required, and what the goals are. more![Influencer Marketing Content and Platform Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260423-infographic-lg.jpg)
This infographic explores the top-produced influencer marketing content types, the engagement rates of five key content types, and the average cost of an influencer engagement across different social platforms. more![Humans vs. AI: How Global Companies Are Handling Translation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260421-infographic-lg.jpg)
This infographic explores how global companies are handling translation and localization, satisfaction with translation, and business leaders' top concerns about AI translation. more
Optimism about US economic conditions among senior marketers has declined its lowest level since the pandemic, according to recent research. more
Thought leadership alone no longer converts. Discover how diagnostic content delivers personalized insights, engages buyers, and accelerates sales conversations by turning expertise into interactive experiences. Read more. more
Brand loyalty isn’t built on viral moments or discounts. Discover how trust, authenticity, and community-driven strategies create lasting customer relationships in today’s evolving marketing landscape. Read more. more
B2B referral programs can do more than generate leads. Learn how to turn customers into advocates who expand your reach through trust, incentives, and community-driven engagement. Read more. more
B2B software buyers increasingly turn to search engines and AI rather than aggregator websites when researching new software, according to recent research. more
B2B growth increasingly depends on advocacy, not just acquisition. Learn how customer voices, peer proof, and communities influence buyers and drive measurable impact across the funnel. Read more. more
B2B retention now requires proving value, enabling expansion, and eliminating churn risks. Learn how to modernize your strategy with AI, digital workflows, and payment optimization. Read more. more![The 10 Global Brands That Gained the Most Value Last Year [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260326-infographic-lg.jpg)
Microsoft saw the increase in brand value between 2025 and 2026, gaining $104 billion in value year-over-year. more
Learn how to apply generative AI in B2B marketing without sacrificing trust. Discover workflows, guardrails, and strategies to scale expert-driven content while protecting credibility. Read more. more
B2B buyers are more human than we assume. Discover why deeper research into decision dynamics, internal pressures, and behavior is essential for more effective marketing strategies. Read more. more![The 25 Coolest Brands With Teens [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260324-infographic-lg.jpg)
Teens in both the North America and Western Europe say Nike is the coolest major brand, according to recent research. more
AI now shapes B2B vendor shortlists before buyers click. Learn how to structure proof, pricing, and content to stay visible, credible, and competitive in AI-driven evaluation environments. Read more. more
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