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What triggers B2B buyers to issue an RFP? Do buyers usually go into the RFP process already favoring a vendor? To find out, researchers surveyed 350 B2B buyers involved in vendor selection. more![How People Feel About Customer Service AI Chatbots [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260127-infographic-lg.jpg)
Some 61% of US consumers say they feel comfortable with having conversations with AI-powered customer service systems (e.g., chatbots or voice assistants), according to a recent survey. more![The Impact of the 'Gen Z Stare' in the Workplace [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260122-infographic-lg.jpg)
According to a recent survey, 55% of Gen Z workers say they've been told they look bored or intimidating in professional settings, and 52% older workers say they've felt uncomfortable in professional settings because of the "Gen Z stare." more
Are younger Americans using AI significantly more than older Americans? Are certain platforms more popular with younger generations? To find out, researchers surveyed 1,037 adults in the United States. more
As B2B buying grows more complex, business-to-person marketing helps teams reach real individuals with identity resolution, personalization, and interoperable systems that drive stronger relationships, performance, and predictable growth. Read more. more
Most employees say they use AI tools for work that aren't officially approved by their employer, but most also say their direct manager is aware of their use of the unapproved tools, according to recent research. more
YouTube is the most widely used social platform by adults in the United States, according to recent research. more
Connected TV retargeting helps B2B marketers engage long-cycle buyers, build trust, and move leads forward with high-impact, measurable ads across the biggest screen. Read more. more
AI is reshaping SaaS as flexibility, customization, and rapid prototyping replace rigid contracts. Learn how B2B leaders can modernize stacks, pilot AI-native alternatives, and measure real value faster. Read more. more
Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which terms are trending, have the most positive sentiment, and have the most related job openings? To find out, researchers analyzed original and third-party data. more
B2B buyers increasingly rely on AI as a decision partner, not just a search tool. Explore how AI-driven discovery works and what marketers must do to earn citations. Read more. more
What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about buyers' companies? To find out, researchers conducted a survey of 350 B2B buyers more![How SaaS Solution Preferences Are Evolving [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251113-infographic-lg.jpg)
Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they replaced legacy solutions with AI-native tools, according to recent research. more
How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time consuming? To find out, researchers conducted a nationally representative survey of 1,000 US parents. more![What Makes Customers Abandon Brands? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251111-infographic-lg.jpg)
Americans say the top reasons they'll abandon a brand are because of poor quality and rude customer service, according to a recent survey. more
Voice AI gives SMB marketers the power to enhance customer experience, convert more leads, and drive measurable ROI from every call and interaction. Read more. more
Customer advisory boards help B2B marketers refine ABM programs through deeper insights, stronger alignment, and increased advocacy from key clients. Discover how CABs fuel better results. Read more. more
What do software buyers expect from a good online buying experience? What influences their decisions to buy software online? Why do they cancel software subscriptions? more
AI is transforming how B2B buyers discover your products and services. This article explains how AEO, experimentation, and full-funnel precision can help marketers stay visible and competitive. Read more. more
Generative AI can enhance speed, personalization, and consistency in customer experience—but only when guided by human judgment, empathy, and trust. Read more. more![What Drives Customer Loyalty? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251021-infographic-lg.jpg)
Which brand touchpoints do people say they find most engaging, and what drives them to make repeat purchases from brands? more
Modern CX success depends on eliminating friction and applying AI strategically to scale. Learn how to balance automation and fundamentals to build seamless customer experiences that drive growth. Read more. more![The 40 Brands US Customers Feel Most Loyalty Toward [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251016-infographic-lg.jpg)
Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward in 2025, according to recent research. more
Customer expectations demand instant responses. Learn how combining CDPs with real-time activation closes gaps, reduces latency, and boosts revenue performance. Read more. more
Discover five transformative B2B website UX trends, from AI-powered layouts to sustainable design practices, that enhance customer experience and drive growth. Read more. more
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