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Although it's impossible to give an absolute value to abstract concepts such as loyalty, there are metrics that can indicate customers' willingness to return to your company. Here's what to track. more![How to Adapt to Changing B2B Tech Buyer Behavior [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220920-infographic-lg.jpg)
B2B technology buyers are increasingly turning to digital channels to gather information during decision-making and to actually make purchases. How can you ensure changing buyer behavior doesn't derail your growth? more
Most Americans are uninterested or wary about the metaverse/virtual worlds, according to recent research from Ipsos. more
Convincing ourselves that our customer engagement tactics are working may feel great, but it isn't always helpful. That's why you should avoid relying too much on these three metrics. more
B2B technology buyers are turning to vendor representatives less than ever and are increasingly relying on self-service resources, according to recent research from TrustRadius. more
This article explores sales intent behavior, helping you understand precisely where and when your sales team should get involved with leads—and when you should be nurturing them instead. more
Marketers are storytellers, and storytellers create character sheets to ensure they know their fictional cast members inside and out. The marketing equivalent? Buyer personas. Here's why they work and how to create them. more
The version of progressive profiling that most marketing automation companies espouse merely collects more data on prospective customers. But more data isn't enough. What you need instead is an understanding of those potential customers based on their behavior so you can significantly increase your chances of closing a sale. more
When you're about to spend money on something, chances are you look up reviews of it first. But reviews and ratings aren't useful to buyers alone. Marketers can learn and benefit greatly from taking reviews into account. more
Most Americans say they have signed up to receive mobile text messages from a business in the past year, according to recent research from SimpleTexting. more
How much do Americans know about emerging technologies? Do they think those technologies will catch on and be good for society? To find out, YouGov polled 1,000 US adults in April 2022. more
"Coming to you live" doesn't mean as much as it used to. Event attendees have adapted to on-demand, tech-savvy experiences, and marketers have to embrace that. more![How Gen Z Relates to Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220616-infographic-lg.jpg)
What do marketers need to know about connecting with members of Gen Z? This infographic explores their spending habits, favorite brands, values, and digital platform preferences. more
"Click here for more." Is anyone actually going to click on a call to action like that? Probably not. Check out what makes for a good cold email CTA in this article. more![[Video] How to Use Neuroscience to Increase Your Demand Gen Success Threefold](https://i.marketingprofs.com/assets/images/articles/lg/marketingprofs-kenda-macdonald-forrester-summit-lg.jpg)
Kenda Macdonald, the Demand Generation Consulting Practice Lead at MarketingProfs, took the stage at the Forrester B2B Summit in Austin in early May 2022 to deliver an information-packed presentation on how marketers can dramatically increase the efficacy of their lead gen efforts. more
You definitely want your customers to take their content personally. But that can be difficult when, in many cases, the customer is actually a group of buyers. Learn how to personalize for buying group marketing. more
Customers don't just jump into a car and drive around aimlessly until they reach a purchase. They follow a map—one that can be mirrored for greater business success. more
You can't sell anything if you don't know whom you're selling to. That's where buyer personas come in. This article answers your questions about the benefits and uses of buyer personas. more
People who listen to podcasts daily say over the past two years they have been listening to podcasts more frequently and have also been listening to more titles, according to recent research from Nielsen. more
B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces, according to recent research from Demand Gen Report and ON24. more![How to Use Psychology in E-Commerce [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220428-infographic-lg.jpg)
This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions. more
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2. more![Five Problems That Drive Customer Churn [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220419-infographic-lg.jpg)
This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough value, subpar customer service, weak brand loyalty, and overcommunication. more![Engagement Trends for Four Major Social Networks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220405-infographic-lg.jpg)
This infographic explores benchmarks based on an analysis of engagement (likes, comments, shares, etc.) on 27 million posts on Instagram, Facebook, Twitter, and TikTok. more![12 Tech Trends to Watch in 2022 and Beyond [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220317-infographic-lg.jpg)
This infographic provides an overview of 12 technology trends and explores why each matters. more
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