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What do software buyers expect from a good online buying experience? What influences their decisions to buy software online? Why do they cancel software subscriptions? more
AI is transforming how B2B buyers discover your products and services. This article explains how AEO, experimentation, and full-funnel precision can help marketers stay visible and competitive. Read more. more
Generative AI can enhance speed, personalization, and consistency in customer experience—but only when guided by human judgment, empathy, and trust. Read more. more![What Drives Customer Loyalty? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251021-infographic-lg.jpg)
Which brand touchpoints do people say they find most engaging, and what drives them to make repeat purchases from brands? more
Modern CX success depends on eliminating friction and applying AI strategically to scale. Learn how to balance automation and fundamentals to build seamless customer experiences that drive growth. Read more. more![The 40 Brands US Customers Feel Most Loyalty Toward [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251016-infographic-lg.jpg)
Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward in 2025, according to recent research. more
Customer expectations demand instant responses. Learn how combining CDPs with real-time activation closes gaps, reduces latency, and boosts revenue performance. Read more. more
Discover five transformative B2B website UX trends, from AI-powered layouts to sustainable design practices, that enhance customer experience and drive growth. Read more. more
People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news. more
Persona-driven AI is reshaping how marketers engage audiences, test ideas, and build brand trust through responsible, human-like interaction. Explore its role in modern marketing. Read more. more
Fear of missing out isn't a gimmick—it's a tool. Discover how brands can use it to create memorable, shareable, and in-demand live experiences. Read more. more
Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, researchers surveyed 508 consumers and business buyers. more
B2B buyer behavior is continually shifting. Learn how marketers can adapt to reach today's evolving decision-makers and buying behaviors. Read more. more
How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks? more
What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend plans for 2025? more
Discover how real-time VoC data empowers frontline employees, enhances CX, and drives business results. Read more. more
The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research. more
Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more. more
B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research. more
Discover three practical ways to build stronger post-purchase relationships with clients, leading to higher retention and customer lifetime value. Learn more. more
Explore how AI & technology and the human touch will together transform B2B customer experience, creating personalized interactions. Learn more. more
What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, researchers surveyed marketing decision-makers around the world. more
Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more. more
Discover how to identify key behaviors that make great B2B customers and encourage the same behaviors and actions in more customers. Optimize your customer base. more
Older Americans are much more skeptical than younger Americans that people will embrace AI-powered customer experience bots, according to recent research from Genesys. more
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