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- Home is where purchase decisions are made, finds a study of how direct mail influences consumer purchase decisions and whether those decisions involve various members of the household. Check out the findings. more
More than three-quarters (76%) of consumers in the United States say they are now moderately or significantly concerned about online privacy and the ways in which brands use data, according to recent research from SlickText. more![Neuroscience and Marketing Storytelling: Context Is Everything [Video]](https://i.marketingprofs.com/assets/images/articles/lg/190304-video-lg.jpg)
In this video, a neuroscientist explains how the brain responds to the various elements of storytelling: At various points in a story, the brain actually releases powerful hormones. The upshot: as a marketer, you can effectively engage your audiences through storytelling. more
Consumers, especially younger ones, are becoming increasingly reliant on online reviews to assess local businesses, according to recent research from BrightLocal. more![Context Is Everything: Consumer Behavior [Video]](https://i.marketingprofs.com/assets/images/articles/lg/190204-video-lg.jpg)
Sabine Benoit, professor of marketing at the University of Surrey, briefly explains how consumer behavior is affected by contextual factors and what marketers can do to capitalize on it. more![Super Distracted: What Consumers Do During the Super Bowl [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190131-ad-colony-super-bowl-survey-lg.jpg)
Many consumers do not devote their full attention to what's happening on the field while the Super Bowl is on, according to recent research from AdColony. more
Most consumers in the United States would welcome personal data protection rights similar to those established last year by the European Union's General Data Protection Regulation (GDPR), according to recent research from SAS. more
Most owners of small and midsize businesses (SMBs) say they work for more than three hours on the weekend and check business-related emails, calls, and texts during their free time, according to recent research from GetResponse. more![Context Is Everything: Disruption and Perceptual Vigilance [Video]](https://i.marketingprofs.com/assets/images/articles/lg/190107-video-image-lg.jpg)
Disruption can be annoying, but it can also help to grab attention. In this, the first in a series of brief but insight-packed videos, marketing professor Isabelle Szmigin discusses how consumers navigate through messages they do and do not want to receive. Useful, right? Check it out! more- If initial holiday sales figures generated between Thanksgiving Eve and Cyber Monday are any indication, 2018 could be a record-breaking year for e-commerce. Check out some of the more interesting stats and initial figures behind that proposition. more
- Marketers and brands can benefit from a deeper understanding into how the brain drives human behavior and how emotions influence the body. Use these six neuroscience principles to supercharge your marketing and advertising campaigns. more
B2B buyers say not having enough information was the top factor that slowed their last purchase, according to recent research from Showpad. more![How to Use Psychology to Improve Your Digital Marketing Campaigns [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/181105-infographic-psychology-in-digital-marketing-sm.jpg)
Marketers can drive more conversions by tapping into consumers' most basic and instinctual decision-making tools. Learn what happens in the human brain that helps—and hinders—the purchase process. more![Holiday Planning: How and When to Market for Thanksgiving [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/181101-infographic-thanksgiving-lg.jpg)
Thanksgiving is coming up quickly, but marketers still have time to release campaigns related to the big day. In fact, consumers are only just starting to shop for the holiday. Read on for tips on how to drive purchases in these last few important weeks. more
Most consumers plan to spend the same or more on holiday gifts this year compared with last year, according to recent research from OpenX and The Harris Poll. more
Although consumers currently purchase more physical gift cards, digital gift card purchases are becoming increasingly popular, according to recent research from Blackhawk Network. more![The Staggering Amount of Data Generated Online Every Minute [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/230818-ddp-lg.jpg)
Each minute of the day, users of the Internet watch 4.3 million YouTube videos and conduct 3.9 million Google searches, on average, according to recent research from Domo. more![The Psychology of Advertising: Thinking vs. Feeling [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180820-infographic-lg.jpg)
Considering all the advertising people see on a daily basis, it's a miracle any of the ads actually push through the clutter to stand out. Here's a look at the psychology of ads, including tips to make your ads memorable. more![The Science of Sharing: Who, What, Where, and Why [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180809-infographic-lg.jpg)
How can you encourage your audience to share your social media content? Understand who they are, what they want to share, which platforms they share on, and why they share. A good place to start is today's infographic. more![What Online Shoppers Value Most in Their Favorite Retailer [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/260718-ddp-lg.jpg)
Online shoppers say the thing they value most in their favorite retailer or brand is trustworthiness, according to recent research from Smart Assistant and Researchscape. more![Brands and Social Change: What Young People Want [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180607-infographic-lg.jpg)
Young people appreciate brands that are agents of social change, but price and quality still matter, too. A recent report explains the priorities of young shoppers and describes how brands can take a stand on important matters. more
Despite advances in data-based technologies, marketers struggle to send the right message to the right person at the right time. Here are questions you can answer to better understand customers and make your marketing more relevant through the use of AI. more![Four Things Marketers Can Learn From Spring Shopping Behavior [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180426-bazaarvoice-lg.jpg)
When the calendar turns to spring every year (and the weather actually cooperates), most people begin an annual rite of passage: They shop. A lot. Check out how much, exactly, and how we marketers can meet their needs. more
Snapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray. more
B2B technology vendors tend to focus on various marketing and sales tactics that buyers don't find especially useful or trustworthy, according to recent research from TrustRadius. more
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