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The brands that consumers find most reputable tend to come across as risk-taking, friendly, uncompromising, trustworthy, and orderly, according to research from TrustPilot. more![What Shoppers Want: Customization, Coupons, Digital [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190820-infographic-lg.jpg)
Shoppers today are driven by the use of coupons, the ability to customize their shopping experience, and the ability to make purchases digitally. Check out findings from the annual "Promotions Industry Analysis." more
Consumers are buying fewer things, purchasing more big-ticket items online, and continuing to shop primarily in-store for everyday products, such as groceries, according to recent research from Walker Sands. more![Back-to-School 2019 Spend Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190808-chart-lg.jpg)
Families in the United States are expected to spend more on back-to-school shopping this year compared with last year, according to recent research from the National Retail Federation (NRF). more
Most people say they feel frustrated when they encounter AI-powered communication options from brands and are not able to talk to a human, according to recent research from Invoca and The Harris Poll. more
The most popular time to read emails in the United States is in the morning, with opens peaking between 10 AM and 11 AM, according to recent research from Litmus. more![What People Buy In-Store vs. Online [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190723-chart-lg.jpg)
Consumers tend to shop in store for what they "need" and online for what they "want," according to recent research from Signs.com. more
Word-of-mouth recommendations remain the top way consumers discover new retail brands, according to recent research from Yes Marketing. more![How Connected Devices Are Reshaping Consumer Behavior in 2019 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190710-infographic-lg.jpg)
Consumer behavior is continually evolving, both adapting to and influencing our permanently connected world. How can marketers—and, more broadly, businesses—keep up with the pace of change and evolving consumer behavior? more![The Summer Road Trip in 2019: Mobile and Social Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190627-charts-lg.jpg)
Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony. more
What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed 1,000 US consumers and found the answers to those questions. more
We marketers have been trying for years to decode the most enigmatic generation of our time, Millennials. But many of them are now marketers themselves, and they have set their sights on the next generation: Gen Z. Here are three ways we can break through to this rising generation. more![Brands Teens Like: Top Clothing, Social Media, and Video Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190429-charts-lg.jpg)
Which brands are the most popular with teens in the United States? Nike, Amazon, Netflix, YouTube, Snapchat, and Instagram are among the favorites, according to recent research from Piper Jaffray. more- Home is where purchase decisions are made, finds a study of how direct mail influences consumer purchase decisions and whether those decisions involve various members of the household. Check out the findings. more
More than three-quarters (76%) of consumers in the United States say they are now moderately or significantly concerned about online privacy and the ways in which brands use data, according to recent research from SlickText. more![Neuroscience and Marketing Storytelling: Context Is Everything [Video]](https://i.marketingprofs.com/assets/images/articles/lg/190304-video-lg.jpg)
In this video, a neuroscientist explains how the brain responds to the various elements of storytelling: At various points in a story, the brain actually releases powerful hormones. The upshot: as a marketer, you can effectively engage your audiences through storytelling. more
Consumers, especially younger ones, are becoming increasingly reliant on online reviews to assess local businesses, according to recent research from BrightLocal. more![Context Is Everything: Consumer Behavior [Video]](https://i.marketingprofs.com/assets/images/articles/lg/190204-video-lg.jpg)
Sabine Benoit, professor of marketing at the University of Surrey, briefly explains how consumer behavior is affected by contextual factors and what marketers can do to capitalize on it. more![Super Distracted: What Consumers Do During the Super Bowl [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190131-ad-colony-super-bowl-survey-lg.jpg)
Many consumers do not devote their full attention to what's happening on the field while the Super Bowl is on, according to recent research from AdColony. more
Most consumers in the United States would welcome personal data protection rights similar to those established last year by the European Union's General Data Protection Regulation (GDPR), according to recent research from SAS. more
Most owners of small and midsize businesses (SMBs) say they work for more than three hours on the weekend and check business-related emails, calls, and texts during their free time, according to recent research from GetResponse. more![Context Is Everything: Disruption and Perceptual Vigilance [Video]](https://i.marketingprofs.com/assets/images/articles/lg/190107-video-image-lg.jpg)
Disruption can be annoying, but it can also help to grab attention. In this, the first in a series of brief but insight-packed videos, marketing professor Isabelle Szmigin discusses how consumers navigate through messages they do and do not want to receive. Useful, right? Check it out! more- If initial holiday sales figures generated between Thanksgiving Eve and Cyber Monday are any indication, 2018 could be a record-breaking year for e-commerce. Check out some of the more interesting stats and initial figures behind that proposition. more
- Marketers and brands can benefit from a deeper understanding into how the brain drives human behavior and how emotions influence the body. Use these six neuroscience principles to supercharge your marketing and advertising campaigns. more
B2B buyers say not having enough information was the top factor that slowed their last purchase, according to recent research from Showpad. more
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