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![Six Ways to Maintain Customer Trust [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211026-infographic-lg.jpg)
How can you ensure that your brand isn't losing loyalty? This infographic from Chattermill covers six strategies for maintaining customer trust, including owning up to mistakes and overtly displaying your brand's core values. more
The pandemic has given many companies the time and space to reset their digital strategy with a large rebrand. But overhauling a site too much can result in fewer conversions. It's best to use a combination of trends and evergreen tactics. more
The size of the podcast listening audience in the US has increased in 2021 after flattening in the second half of 2020, with growth driven by lighter listeners and at-home listeners, according to recent research from Nielsen. more
With first-, second-, and third-party intent data, marketers have the information they need to better understand their customers. In this first of a two-article series, learn about the types of intent data and methods for obtaining them. more
It's clear by now that the pandemic has changed interactions between businesses and customers. So what do customers expect from digital outreach and post-pandemic marketing? Here's a good place to start: customer service best-practices. more
Personalization and ABM are now the name of the game in B2B marketing,. But the secret to their success lies in collecting—and using—voice-of-the-customer data. Find out more. more![People's Customer Service Preferences in Times of Crisis [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210921-infographic-lg.jpg)
In times of crisis, people still prefer phone calls for customer service interactions, according to research from CGS. more
The expectations of today's B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That's why video is the perfect content format to reach those buyers. Here's how. more
Every business suffers from a certain degree of customer churn, but if you use the right tactics to retain customers, you can reduce churn. Start by creating an effective customer retention plan. more
In a world that depends on digital engagement, it's not enough to have a great product or service. Businesses must also build long-term relationships with their customers. Here are three ways to do that. more
B2B marketers say the most impactful uses for intent data are advertising, customer account expansion, and account identification, according to recent research from Intentsify and Ascend2. more
B2B technology marketers say they want martech solutions to provide simple integration, the option to try before buying, and clear value, according to recent research from Sonus Research and the Tech Marketing Council. more
If you want to influence B2B purchasing decisions, start by uncovering the potential buyer's full set of concerns and needs, according to recent research from RAIN Group. more
Are we doing ABM wrong? We align our account-based marketing efforts with target accounts that fit certain firmographics, but maybe we should first be finding out what they actually want. Learn more in this article. more
What is connectivity, and why is it important in marketing and customer experience? Check out the findings of Widen's 2021 Connectivity Report. more
There's so much media hype about Gen Z and its impact on our business world that it can be difficult to sort through it all—especially for marketers. Here are insights from CBX's research about the generation that's breaking cultural barriers. more
Supposedly, customers don't know what product they want until someone creates it. But that's not true: Customers do know what they want—and there's nobody better than marketers to tap into those needs and desires to understand what customers want. more
Intent data collects the digital breadcrumbs that buyers leave behind as they progress on their digital buying journey. How can you integrate such valuable intent data into your marketing strategy? Find out. more
Members of Gen Z are more than twice as likely as Baby Boomers to say they typically learn about brands or companies from social media, according to recent research from Sprout Social and The Harris Poll. more
How do you determine when a customer is loyal to your brand? This article breaks down customers into five levels of loyalty, and outlines how to market to each level. more
When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five tools that can help. more
In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it. more
Receiving messages too frequently is the top reason people say they have unsubscribed from brand messages (email lists, text lists, etc.) during the COVID-19 pandemic, according to recent research. more
B2B marketers have many partnerships—with intermediaries, customers, and others. Some are close relationships, and some aren't. How can you tell what type you need? And if want a close, long-term, and profitable B2B relationship, how can you ensure it will be? more![Audiences' Attitudes Toward Mobile Ads and Apps [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210316-infographic-lg.jpg)
The most acceptable mobile ad format are rewarded videos (i.e., users receive some sort of reward in exchange for time spent viewing), according to recent research from AdColony. more
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