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Most consumers say free shipping is the most important option an e-commerce site should provide during checkout, according to recent research from UPS. more
Consumers say retailers and manufacturers of B2C products could most improve the post-purchase experience by offering better technical assistance, according to recent research from the CMO Council and LiveTechnology. more
Some 51 million US households now engage in over-the-top (OTT) streaming of video content—i.e., via the Internet to a television set—according to recent research from comScore. more![How In-Store Tech Use and Preferences Differ by Gender [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170712-infographic-lg.jpg)
Though 42% of women take photos of products in-store to remember them later, only 30% of men do so, a recent study finds. Check out the infographic for more about how men and women use technology differently to enhance their in-store experience. more![Alexa, How Are Voice-Activated Virtual Assistants Changing Shopping, Search, and Media Behavior? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170711-infographic-lg.jpg)
Voice-activated virtual assistants like Siri and Alexa are becoming a larger presence in the lives of consumers—and affecting consumer shopping, search, and media consumption behaviors. more![How Millennials Are Changing the Shopping Landscape [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170707-infographic-lg.jpg)
Millennials shop differently from other generations, so any marketer who wants to woo this notoriously brand-loyal generation has to know what they're up to and how they shop. Here's an infographic to explain just that. more
Traditional radio continues to reach more US adults each week than any other media channel or any type of digital device, according to recent research from Nielsen. more
Consumers say they are most influenced to make purchases from marketing emails by sales/discounts and brand reputation, according to recent research from Yes Lifecycle Marketing. more
Today's survey tools allow marketers to add more flourishes than ever to customer feedback surveys. But, it turns out, less is more when asking customers for input. See which top 3 feedback misconceptions most need busting. more![Consumer Purchase Behavior by Industry, Device, and Country [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170605-infographic-lg.jpg)
How does consumer behavior differ when a customer is buying electronics versus toys? Check out today's infographic for a breakdown of buying behavior across 11 industries. more![Got a Pen? How to Grow and Differentiate Your Brand With Promotional Products [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170602-infographic-lg.jpg)
Who doesn't love swag? Promotional products can be an effective way to make your brand name memorable to consumers. Check out this infographic for tips on which products to choose and how to calculate ROI. more![Why People Abandon Online Shopping Carts and What to Do About It [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170526-infographic-lg.jpg)
If you could convince even a small portion of cart abandoners to buy, you'd be the marketing team hero! Get your cape ready because here's an infographic with pointers to reduce cart abandonment rates and encourage more purchases. more
Most consumers say they do not take the time to fill out customer feedback surveys thoughtfully, according to recent research from Customer Thermometer. more
Most consumers want brands to be honest and friendly on social media, not snarky and trendy, according to recent research from Sprout Social. more
People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their brand experiences. So here's how you can harness UGC to influence your target audience. more
The older a consumer is, the more likely he or she is to dislike online advertisements, according to recent research from Choozle. more
Moms in the United States now spend more time each day on the Internet than listening to the radio or watching television, according to a recent report from Edison Research and Triton Digital. more![What Are We Buying for Mother's Day? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170512-infographic-lg.jpg)
Just how do consumers express their love for their mothers on Mother's Day? This infographic shows how e-commerce trends change in the two weeks prior to the holiday. more![Social Media Use by Generation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170510-infographic-lg.jpg)
Knowing how different generations use some of the biggest social media platforms can help you find the right audience for your marketing message. more
One in four Americans has listened to at least one podcast in the past month, according to recent research from Edison Research and Triton Digital. more
Consumers say they feel most emotionally connected with a brand that come across as caring about people like themselves, according to recent research from CustomerThermometer. more![Multicultural Millennials: Who They Are and What They're Doing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170505-infographic-lg.jpg)
Millennials are the ever-sought-after audience of many brands, and knowing how they behave is key to selling to them. This infographic looks at how marketers can tap into the behaviors of Millennials of various ethnicities. more
Many components of content marketing are controllable and predictable. What isn't? Your audience's response. Here's what you can do when a piece of content you've created simply doesn't produce the right results. more
Most consumers say they expect a pre-roll ad to play under 15 seconds on a video that's up to one-minute long, according to recent research from AOL Advertising. more
Moments that lead to a mobile or digital action in a consumer's daily life may seem trivial, but they can hold large opportunities for brands. Those "micro-moments," as Google has termed them, occur when consumers turn to a device for a specific need, anytime and anywhere. more
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