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SEO professionals say on-page elements had the biggest impact on search rankings over the past 12 months, according to recent research from Search Engine Journal. more![Social Media vs. SEO: 9 Key Differences Between the Tactics [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211014-infographic-lg.jpg)
This infographic looks at differences between social media and SEO in nine areas: topics, formats, audience targeting, conversion likelihood, speed, upper limits, effort and durability, measurement, and interdependence. more
Search engine optimization (SEO) professionals say most of their clients had an increase in traffic to their websites in the last year, according to recent research from Search Engine Journal. more
Competition for high Google rankings is fierce. How do you one-up your competitors and outrank them? These five tactics will help. more
Video content has become invaluable in digital marketing. But how do you optimize a video for search so people can easily find them? This article offers practical, effective tips. more
Companies are buzzing about the incredible potential of Google's Target CPA tool, which pairs machine-learning and AI to deliver cutting-edge insights and results. But first make sure it fits your needs. more![What Is Search Intent? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210805-infographic-lg.jpg)
Google's algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO. So, what exactly is search intent and how can you determine it? more
Often, our online content doesn't engage readers because they don't want to read so much text. And that impacts bounces and time on page, which Google watches closely. So how can you improve engagement—and on-page SEO? This articles explains what you need to know. more
Link-building is necessary for SEO, and a dynamic backlink management strategy will elevate your site in the eyes of Google. Here are four ways to make your backlink management dynamic. more
Differences abound between Google's Universal Analytics and the recently announced Google Analytics 4. How can marketers make the best use of the new version to inform their decisions? Find out here. more
We can't control Google's latest search algorithm, but we can harness the power of internal linking to strengthen our website's SEO. Here are five tactics to use. more![25 Must-Know Search Stats for 2021 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210513-infographic-lg.jpg)
Did you know that 70% of search queries contain four words or more? Or that 48% of people are now using voice assistants for general Web searches? Those are just two of the search engine-related stats covered in a recent infographic. more![How Mobile and Desktop Search Result Pages Differ [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210323-infographic-lg.jpg)
How do Google's search engine results pages (SERPs) change when queries happen on mobile devices versus desktop computers? more
Advanced tools powered by Big Data and machine-learning have improved the science of marketing analytics, but there are ways to analyze data and calculate ad strategies using only a spreadsheet. This article explains how. more![Nine Tips for Creating SEO-Friendly Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210218-infographic-lg.jpg)
How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine key tips for creating SEO-friendly content, including advice on researching keywords, identifying the right formats, and implementing effective internal links. more
As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to date on these four SEO developments. more
We've all received advance notice of Google's impending page experience update, set to debut this year. But what does "page experience" really mean, and how will it affect B2B sites in particular? You can get the rundown here. more![Interest in Marketing Tactics Based on Search Volume [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210121-infographic-lg.jpg)
Search volume for a range of marketing tactics increased between January 2019 and October 2020, according to recent research from Fractl and SEMRush. more![The Great SEO Question: Is Backlinking Dead? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210114-infographic-lg.jpg)
A recent infographic from DirJournal explores why link signals still matter for search rankings, what makes a link "good" according to Google's guidelines, and how businesses can build better link profiles. more
What were the most popular hashtags, topics, and search queries related to content marketing in 2020? To find out, SEMrush analyzed hundreds of thousands of tweets and Google searches. more
Have a topic for a post or other content? That's a great start, but to reach your target audience on search engines, you have to know how to rank for that topic—which requires a lot of organization and research. Here are some tips for how to create content that ranks. more
Link-building is an indispensable part of B2B marketing. But what are the best ways to grow your site's backlink profile? This article will guide you through the most effective and sustainable link-building strategies. more
Search engine optimization (SEO) professionals say content creation and outreach is the most effective tactic for link building, according to recent research from LinkDoctor.io. more
If you want your website to rank high in Google searches and attract visitors and potential business, you need to be investing in SEO. And because many businesses don't invest in SEO at all, even a small amount of optimization can put you ahead of the competition. more
B2B companies are increasingly relying on pay-per-click tactics to obtain leads. Here are six ways to ensure your company is getting the highest-quality leads from its PPC ad campaigns. more
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