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Optimizing anchor text is as delicate as it is essential. Iffy tactics risk penalties, but playing it too safe means low rankings. Google will judge you. Follow the four steps in this article to get your anchor texts just right. more
When basic SEO feels like crawling up the flat surface of a rock, Google Ads can give your marketing a lift. Here are the basic types and some best-practices. more![The Top 10 Workplace Skills Trending on Search [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220726-infographic-lg.jpg)
Which workplace skills are Americans researching on search engines? To find out, Preply looked at Google Trends search data for 572 keywords related to professional skills. more
Topic clusters arranged around a pillar page are SEO-friendly as well as helpful for keeping your website visitors from hopping off to learn more somewhere else. Here's how to create a topic-cluster content plan. more![An 11-Step Plan for Improving Your SEO Strategy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220607-infographic-lg.jpg)
This infographic from Semrush presents an 11-step plan to better compete for top rankings in search engines. more
Keyword research can be complicated, but the best keywords and phrases to target can often be found by just sniffing around Google and competitor websites. Here's a basic rundown of where to start. more
Online searches tend to be very short: Most consist of just one or two words, according to recent research from Semrush. more
Eye of newt... scale of dragon... whoops, wrong recipe. You want to know what goes into a power page—the top-ranking internet content that makes Google sing your praises. Check out this article to learn the most important ingredients. more
What has Google added or changed recently? What is it likely to do in 2022? Here are three trends that should rocket to the top of your priority list. more![10 Important Google Search Algorithm Updates From 2021 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220120-infographic-lg.jpg)
This piece covers the ten most influential updates that Google made to its search algorithm in 2021 in chronological order. more
If you're not yet using Google Search Console Insights to improve your SEO, it's time to start. More than just an analytics dashboard, GSCI answers specific SEO questions; best of all, it's completely free. more
Marketers in different roles are focused on different SEO priorities in 2022, though improving collaboration is a shared goal across the board, according to recent research from Conductor. more
Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them. more
The rise of new channels such as Connected TV and technologies such as voice search have moved advertising in new directions. This article covers five major trends in ad tech today and what advantages they give to businesses. more
For a website to rank high on Google, it has to meet certain performance standards. But what are those standards? This article breaks down Google's three core performance metrics. more![Eight SEO Strategies to Consider for 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211104-infographic-lg.jpg)
How can you ensure your website ranks well in in 2022? This infographic looks at the importance of focusing on strategies such as high-quality content, mobile optimizations, on-page enhancements, and fast page speeds. more
SEO professionals say on-page elements had the biggest impact on search rankings over the past 12 months, according to recent research from Search Engine Journal. more![Social Media vs. SEO: 9 Key Differences Between the Tactics [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211014-infographic-lg.jpg)
This infographic looks at differences between social media and SEO in nine areas: topics, formats, audience targeting, conversion likelihood, speed, upper limits, effort and durability, measurement, and interdependence. more
Search engine optimization (SEO) professionals say most of their clients had an increase in traffic to their websites in the last year, according to recent research from Search Engine Journal. more
Competition for high Google rankings is fierce. How do you one-up your competitors and outrank them? These five tactics will help. more
Video content has become invaluable in digital marketing. But how do you optimize a video for search so people can easily find them? This article offers practical, effective tips. more
Companies are buzzing about the incredible potential of Google's Target CPA tool, which pairs machine-learning and AI to deliver cutting-edge insights and results. But first make sure it fits your needs. more![What Is Search Intent? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210805-infographic-lg.jpg)
Google's algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO. So, what exactly is search intent and how can you determine it? more
Often, our online content doesn't engage readers because they don't want to read so much text. And that impacts bounces and time on page, which Google watches closely. So how can you improve engagement—and on-page SEO? This articles explains what you need to know. more
Link-building is necessary for SEO, and a dynamic backlink management strategy will elevate your site in the eyes of Google. Here are four ways to make your backlink management dynamic. more
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