Go PRO Now
Get unlimited access to all of our exclusive marketing resources
![Organic Search vs. Paid Search: What's the Difference? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230907-infographic-lg.jpg)
This infographic from Brafton explores the similarities and differences between organic search and paid search marketing. more
It's easy to joke about Google's algorithms and mysterious methods of determining page rank. But SEO is measurable. Try these metrics. more
Google debuted an early AI product, Bard, that isn't quite up to par with its competitors—namely ChatGPT. Will that affect Google's search dominance? This article explores some possibilities. more
Most healthcare digital marketers say they believe generative AI programs such as ChatGPT will improve search engine optimization (SEO), according to recent research from Tebra. more![The Marketing Searches Most Associated With Malware [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230727-infographic-lg.jpg)
"How to market on Instagram" is the marketing-related search term with the greatest malware risk, according to recent research from Beyond Identity. more
Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti looked at data from March and April, 2023. more![Eight Essential On-Page SEO Elements to Focus On [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230608-infographic-lg.jpg)
This infographic from Semrush looks at which on-page optimizations have the biggest impact on search engine rankings. more
Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help. more![How Search Changed Last Year [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230518-infographic-lg.jpg)
This infographic covers the major Google search engine updates, shifts in people's search behaviors, and SEO developments that occurred in 2022. more
Google may have retired its official authorship markup, but that doesn't mean a creator's authority no longer matters. This article explores why including author information on a webpage can boost its ranking. more
Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, according to recent research from WARC. more
Web content is different from other forms of writing, and people consume it differently. The best-practices outlined in this article can help you create content that boosts your brand, improves SEO, and captures people's attention. more
Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered. more
Generative AI tools like ChatGPT are poised to affect some marketing writing roles, but their future in the world of search is slightly more complex. This article provides a breakdown of the possibilities. more
Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to delivering relevant results in the future, according to recent research from Lucidworks. more
Using imagery and video should be a high priority for a well-rounded SEO strategy. This article has five tips for using images and video to improve search results. more![The 10 Golden Rules of SEO [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230328-infographic-lg.jpg)
What are the essential search engine optimization rules to follow? To find out, Semrush asked its social media audience. more
Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case. more
Subscription services such as SaaS companies depend on organic rankings for prospects to find them. This article breaks down good SaaS SEO into three major elements. more![The 10 Phrases People Use Most When Searching Online [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230223-infographic-lg.jpg)
Which words and phrases do people use most often when conducting online searches? To find out, Frontier surveyed 1,000 Americans of all ages. more
What's in store for search in 2023? This article breaks down predictions about what in SEO will gain momentum and what will fizzle out. more![Google vs. Social Media Algorithms: What's the Difference? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230202-infographic-lg.jpg)
This infographic looks at the signals prioritized by the algorithms of six of the most used platforms: Google, YouTube, Instagram, TikTok, LinkedIn, and Facebook. more![Five Ways to Optimize Your Videos for Search [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221206-infographic-lg.jpg)
What can you do to help your business's videos rank higher in search? This infographic explores how to boost discovery and views. more
Actual conversations sound very different from written content; likewise, voice search operates slightly differently than a typed phrase in the Google search bar. Here are some tips for optimizing for voice—and B2B brands that are leading the way. more
Google's "helpful content update" to its algorithm has companies wondering how their SEO will be affected. Your SEO will be OK if you avoid these five traps. more
MarketingProfs uses single