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Do ChatGPT and Google AI Mode respond similarly or differently when given prompts related to different industries? To find out, researchers at Brightedge conducted a study in July 2025. more
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research. more![SEO Principles: A Guide for Beginners [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250710-infographic-lg.jpg)
This infographic provides an overview of key SEO principles such as webpage optimization, search engine rankings, and keyword research. more
Enterprise SEO can quickly become chaotic across multiple sites. Use this strategic framework to simplify, scale, and optimize. Read more. more![The Global Web Traffic of Search Engines vs. AI Chatbots [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250612-infographic-lg.jpg)
This infographic compares the global Web traffic for the top 10 search engines with the global Web traffic of the top 10 AI chatbots, and it looks at year-over-year changes in total visits. more
Searchers—your potential customers among them—are no longer clicking through from search results to your webpages. Learn how to use answer engine optimization (AEO) to stay visible in zero-click search results. Read more. more
What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were they remote or in-person? Which skills were required? more![What's the Difference Between SEO, AEO, and GEO? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250501-infographic-lg.jpg)
This infographic covers what SEO, AEO, and GEO are, the key factors that influence each optimization strategy, and who each is most useful for. more
AI-driven search is rewriting the rules of SEO. Discover how to build trust, authority, and visibility to optimize your online content for AI-generated search responses. Read more. more
Improving UX elements can significantly enhance SEO performance and visibility in search. Learn how to optimize both UX and SEO. Read more. more![Eight Key SEO Tips for Blog Posts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250403-infographic-lg.jpg)
This infographic covers eight essential SEO tips to get your blog ranking as high as possible in online search results by optimizing your posts. more
Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google? more
Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more. more
Are senior marketers prepared to adapt their search strategies for generative AI search platforms and assistants? To find out, researchers conducted a survey of 300 director-level and higher marketing leaders. more
Mobile-first indexing prioritizes mobile-optimized sites in search rankings. Discover essential SEO best-practices to ensure your site stays competitive. Read more. more
Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs. more![Are Google's AI Overviews Good or Bad for Brands? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250218-infographic-lg.jpg)
Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands? Both, according to a recent deep dive into the feature conducted by Semrush. more
Learn the basics of optimizing your B2B website for search engines to improve visibility, gain credibility, and attract leads. Read more. more
Generative AI is transforming SEO, enhancing efficiency while necessitating human oversight for quality and relevance. Stay adaptable to succeed. Read more. more
Discover how AI-powered search is changing B2B marketing. Adapt your strategy for context, personalization, and ethics. Stay competitive... Read now! more
Discover effective strategies for optimizing Google Ads bidding to reduce wasted spend and boost campaign efficiency. Learn more. more
Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express. more![The Ultimate SEO Keyword Research Checklist [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241008-infographic-lg.jpg)
This infographic looks at nine key steps for developing an effective SEO keyword strategy. more![How to Conduct an SEO Competitor Analysis [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240912-infographic-lg.jpg)
This infographic explores how to conduct a search engine optimization competitor analysis so you can gain a true understanding of your competitive landscape. more
What share of Google searches deliver clicks to the open Web (organic results that aren't paid ads or that aren't owned by Google)? To find out, researchers analyzed clickstream panel data from the United States and Europe. more
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