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Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help. more![How Search Changed Last Year [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230518-infographic-lg.jpg)
This infographic covers the major Google search engine updates, shifts in people's search behaviors, and SEO developments that occurred in 2022. more
Google may have retired its official authorship markup, but that doesn't mean a creator's authority no longer matters. This article explores why including author information on a webpage can boost its ranking. more
Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, according to recent research from WARC. more
Web content is different from other forms of writing, and people consume it differently. The best-practices outlined in this article can help you create content that boosts your brand, improves SEO, and captures people's attention. more
Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered. more
Generative AI tools like ChatGPT are poised to affect some marketing writing roles, but their future in the world of search is slightly more complex. This article provides a breakdown of the possibilities. more
Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to delivering relevant results in the future, according to recent research from Lucidworks. more
Using imagery and video should be a high priority for a well-rounded SEO strategy. This article has five tips for using images and video to improve search results. more![The 10 Golden Rules of SEO [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230328-infographic-lg.jpg)
What are the essential search engine optimization rules to follow? To find out, Semrush asked its social media audience. more
Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case. more
Subscription services such as SaaS companies depend on organic rankings for prospects to find them. This article breaks down good SaaS SEO into three major elements. more![The 10 Phrases People Use Most When Searching Online [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230223-infographic-lg.jpg)
Which words and phrases do people use most often when conducting online searches? To find out, Frontier surveyed 1,000 Americans of all ages. more
What's in store for search in 2023? This article breaks down predictions about what in SEO will gain momentum and what will fizzle out. more![Google vs. Social Media Algorithms: What's the Difference? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230202-infographic-lg.jpg)
This infographic looks at the signals prioritized by the algorithms of six of the most used platforms: Google, YouTube, Instagram, TikTok, LinkedIn, and Facebook. more![Five Ways to Optimize Your Videos for Search [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221206-infographic-lg.jpg)
What can you do to help your business's videos rank higher in search? This infographic explores how to boost discovery and views. more
Actual conversations sound very different from written content; likewise, voice search operates slightly differently than a typed phrase in the Google search bar. Here are some tips for optimizing for voice—and B2B brands that are leading the way. more
Google's "helpful content update" to its algorithm has companies wondering how their SEO will be affected. Your SEO will be OK if you avoid these five traps. more
Optimizing anchor text is as delicate as it is essential. Iffy tactics risk penalties, but playing it too safe means low rankings. Google will judge you. Follow the four steps in this article to get your anchor texts just right. more
When basic SEO feels like crawling up the flat surface of a rock, Google Ads can give your marketing a lift. Here are the basic types and some best-practices. more![The Top 10 Workplace Skills Trending on Search [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220726-infographic-lg.jpg)
Which workplace skills are Americans researching on search engines? To find out, Preply looked at Google Trends search data for 572 keywords related to professional skills. more
Topic clusters arranged around a pillar page are SEO-friendly as well as helpful for keeping your website visitors from hopping off to learn more somewhere else. Here's how to create a topic-cluster content plan. more![An 11-Step Plan for Improving Your SEO Strategy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220607-infographic-lg.jpg)
This infographic from Semrush presents an 11-step plan to better compete for top rankings in search engines. more
Keyword research can be complicated, but the best keywords and phrases to target can often be found by just sniffing around Google and competitor websites. Here's a basic rundown of where to start. more
Online searches tend to be very short: Most consist of just one or two words, according to recent research from Semrush. more
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