Go PRO Now
Get unlimited access to all of our exclusive marketing resources
- Sometimes you may want a tool that includes data from a wider range of platforms than Google Trends, or one that delivers different insights. If so, you may want to try some of the alternatives covered this infographic. more
- In this episode, the spotlight is on how artificial intelligence is revolutionizing SEO and marketing. Guest Chris Rodgers offers insights that can help guide marketers looking to navigate the complexities of integrating AI in their SEO and marketing. more
- Learn how generative AI is about to revolutionize search with conversational queries and creative search responses, challenging traditional SEO strategies. Start preparing for the future. more
- Text relevance is the factor that correlates most strongly with a webpage's ranking well in Google search, according to a recent analysis. more
- The world of SEO is ever evolving. As we continue deeper into 2024, digital marketers need to be aware of what's ahead for us. Here are 10 SEO predictions on the trends set to shape the SEO landscape. more
- Scaling your PPC search ads efficiently—increasing advertising spend while maintaining performance—is crucial to growing revenue. Here are the pros and cons of horizontal and vertical ad scaling approaches. Discover which would work best for you. more
- Many small B2B SaaS companies ignore SEO... and they are right to do so! But that's not the case for midsize and enterprise-level SaaS companies; for them, SEO is vital. All the more reason to avoid these seven common mistakes specific to B2B SaaS. more
- This infographic delves into the differences between website subdomains and subdirectories and looks at how each impacts SEO. more
- As cookies and third-party tracking fall out of favor, marketers will need to look beyond paid media and revisit the backbone of SEO: organic search. more
- Behind every great thought leader are years of hard-earned experience—and now Google cares about your experience, too. This article explores ways you can best demonstrate that experience. more
- This infographic from Brafton explores the similarities and differences between organic search and paid search marketing. more
- It's easy to joke about Google's algorithms and mysterious methods of determining page rank. But SEO is measurable. Try these metrics. more
- Google debuted an early AI product, Bard, that isn't quite up to par with its competitors—namely ChatGPT. Will that affect Google's search dominance? This article explores some possibilities. more
- Most healthcare digital marketers say they believe generative AI programs such as ChatGPT will improve search engine optimization (SEO), according to recent research from Tebra. more
- "How to market on Instagram" is the marketing-related search term with the greatest malware risk, according to recent research from Beyond Identity. more
- Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti looked at data from March and April, 2023. more
- This infographic from Semrush looks at which on-page optimizations have the biggest impact on search engine rankings. more
- Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help. more
- This infographic covers the major Google search engine updates, shifts in people's search behaviors, and SEO developments that occurred in 2022. more
- Google may have retired its official authorship markup, but that doesn't mean a creator's authority no longer matters. This article explores why including author information on a webpage can boost its ranking. more
- Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, according to recent research from WARC. more
- Web content is different from other forms of writing, and people consume it differently. The best-practices outlined in this article can help you create content that boosts your brand, improves SEO, and captures people's attention. more
- Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered. more
- Generative AI tools like ChatGPT are poised to affect some marketing writing roles, but their future in the world of search is slightly more complex. This article provides a breakdown of the possibilities. more
- Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to delivering relevant results in the future, according to recent research from Lucidworks. more