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Google AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works—and how it can improve your ROI. more
Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly's original programming with big partners; Instagram Stories user base soars; GIF's 30th anniversary... more
The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking a page, according to recent research from SEMrush. more
As Google's deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out before your competition does. more![Google Algorithm Updates: What You Need to Know About Fred [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170608-infographic-lg.jpg)
Earlier this year, Google released a search algorithm update that has since been dubbed "Fred." And though the name is straightforward, what it means for marketers is not. Here's an infographic with the lowdown. more![Travel-Related Google Search Trends [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/020617-ddp-lg.jpg)
Consumers in the United States now use mobile devices more than desktop computers to search online for information related to family vacations, luxury travel, and couples travel/honeymoons, according to recent research from Google. more
This article gives search and other digital marketers an idea of how the most significant changes in Google's paid products will affect search advertising strategy in 2017 and beyond. more
Google updates its search engine algorithms up to 600 times a year, but it no longer announces major algorithm changes. So search engine marketers have been left speculating about their ranking changes and guessing what the future holds. Here's some help. more![How to Use Google AdWords: 11 Steps to Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170522-infographic-lg.jpg)
Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential. more
This week: A radical shift pitting Facebook against LinkedIn as the professional's social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook's war against clickbait and fake live videos; Twitter's new privacy features; chatbots in search results... more
Go figure... The online reputation management industry has an image problem. So it's time to pull an Elon Musk and share a blueprint of how to do it right. These are the details you won't see anywhere in public, not even at conferences. more
The proportion of clicks on Google AdWords units that originated from mobile phones increased significantly in the first quarter of 2017 (1Q17) compared with the first quarter of 2016, according to recent research from iProspect. more
In the past year, Google made changes to AdWords intended to open up new channels for marketers on mobile devices. Here are four easy tweaks that will make the most of those new channels to get you more leads and conversions. more
Moments that lead to a mobile or digital action in a consumer's daily life may seem trivial, but they can hold large opportunities for brands. Those "micro-moments," as Google has termed them, occur when consumers turn to a device for a specific need, anytime and anywhere. more
Amazon.com is the advertiser that appears most visibly in Google paid search results, whereas Wikipedia is the site that appears most visibly in the organic results, according to recent research from Searchmetrics. more![The 3Ps of the Future of Search [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170426-infographic-lg.jpg)
Search functionality is moving off the screen and into consumers' homes as people begin to use voice search. In this infographic, Microsoft predicts the future of search will include more AI, making the experience more personal, pervasive, and predictive. more![Seven SEO Trends to Keep Up With in 2017 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170424-infographic-lg.jpg)
Is your website SEO-ready with accelerated mobile pages (AMPs) and rich snippets? If not, it's time to get going, suggests an infographic that covers what we can expect in the SEO world this year. more
The way consumers view Google results pages related to hotel searches has changed significantly over the past few years, according to recent research from Travel Tripper. more![E-Commerce SEO for Product Pages: A 17-Step Guide [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170403-infographic-lg.jpg)
The information included on your e-commerce product pages matters for SEO. Check out this easy-to-read 17-step guide to make sure your pages include all the recommended elements. more
Search engines want to show the world your content, but not if you've made mistakes that undermine the user experience and search engines' guidelines. So give them what they want by avoiding these eight common mistakes that content creators make. more
Online searches related to family travel tend to peak in the spring as people start planning their summer vacations, according to recent research from Bing Ads. more![Technical SEO 101: Get Your Websites Ranked on Google [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170323-infographic-lg.jpg)
SEO success may start with great content, but it doesn't end there. Technical SEO is also vitally important. This infographic guides you through technical prerequisites for setting the SEO foundation of your website. more
For marketers, publishing content on their company website and guest pieces on others is a priority. But for that content to be found online, it needs to be optimized for search engines. So... here are some SEO quick tips. more
What are the average salaries of common inbound marketing, content marketing, and search engine optimization (SEO) jobs? more
We have entered a new age of search experience optimization—and marketers the world over are on the hunt for the best recipe for cooking up a profitable search experience. more
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