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Accumulating content on your website without a content strategy hampers SEO instead of boosting it. A content audit can help you formulate a plan of action to align your content with your long-term strategy. Here's how to conduct an effective audit of your content. more
Search is often the first, and sometimes only, channel that customers can use to tell you what they want from you. It can also be an opportunity to build credibility, engagement, and loyalty. As you "listen" to customers' searches, you'll want to ask (and answer) these six questions. more
You're not alone in thinking industry trends move at the speed of light. Which is why you need to be keenly aware of industry trends—while remaining agile to deal with the unexpected. So what's truly affecting the SEO industry today? Experts from Moz answer that question. more
Link-building is often an uncertain practice: You don't know for sure that you'll get any backlinks; if you do, you can't guarantee they'll be on the sites you want, with do-follow status, and the anchor text you prefer. Luckily, you can now stop worrying about that last item. more
Selecting a new website content management system (CMS) is often a significant challenge and investment. Too often, when the time has come for migration, enterprises fail to keep SEO in mind. The ramifications of that can be significant. more
Gen Zers tend to have longer queries and are more likely to use certain words when searching online, according to recent research from Fractl. more
Marketers covet Page One of Google search results for a reason: It's chock-full of possibilities for website traffic, leads, and conversions. Here's a tried-and-true process for creating content that ranks. more
Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter? more
There may not exactly be a magic formula, but there are steps you can take to write for humans that will also appeal to the Google bots that determine whether your content will ever see the search engine light of day. more
Search engine optimization experts say guest-posting content is the most effective way to grow a website's backlink portfolio, according to recent research from SEMrush. more
Paid search and social are both performance channels with particular strengths and weaknesses. Used intelligently together, these two channels combine for a powerhouse multichannel campaign. Here's what you need to know to successfully integrate your search and social campaigns. more
Along with keyword research and website optimization, strengthening your backlink profile through off-site SEO is a critical way to boost your organic search rankings and traffic. The challenge? It's really hard... What's a marketer to do? Execute the following three highly effective stratagems. more![SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191105-infographic-lg.jpg)
Marketers aren't always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy. Chances are, both SEO and PPC can be useful. To figure out what they can do for your marketing, check out this infographic. more
You've built your marketing career by creating compelling campaigns that capture calls, clicks, likes, shares, and sales. You've mastered the art and science of SEO. But are you ready to market to the next generation of consumers? Are you ready for voice commerce? more
Search engine optimization experts say the relevance of page content is the factor Google's algorithm assigns the most weight to when ranking webpages, according to recent research from SparkToro. more
Keyword research is one of—if not the most—crucial SEO activities. But quality keyword research can take a lot of time and effort, especially when done manually. So arm yourself with powerful keyword research tools: Check out these seven reliable (and free) keyword finders. more![Image SEO: A Step-by-Step Guide for Ranking in Search Engines [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191001-infographic-lg.jpg)
When we think about search engine optimization, our mind naturally goes to text first. Optimizing images is usually an afterthought. But if we want our content to be found online, it makes as much sense to search-optimize images as it does to optimize text. This 19-step guide will help. more
Marketers say search is the most effective pay-per-click (PPC) digital advertising channel and display is the least effective PPC digital advertising channel, according to recent research from Hanapin Marking. more![Underrated But Effective Link-Building Tactics for SEO [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190912-infographic-lg.jpg)
Link-building is a highly effective stratagem for SEO. Marketers know that, which is why they engage in tactics like guest-posting. But there are other, lesser-known approaches that work. Done well, they can have an outsize impact on your SEO results. more
To step up your digital marketing game, you have to combine your SEO techniques with email marketing to achieve genuine, organic reach for your content. It's how you make sure your content reaches your target audience. more![A Step-by-Step Guide to Google My Business: Set Up and Optimize Your Profile [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190905-infographic-lg.jpg)
A well-rounded Google My Business profile online has quickly become a deciding factor of a small business's success in its community. This thorough guide explains how to set up your profile so you can reap the rewards. more
Often, marketers stop short of asking the really important questions about SEO. We focus on things like keyword rankings and backlinks—not how those impact overall marketing or business goals. Obviously, measurement is important; but there is no one-size-fits-all approach to determining what metrics matter. So... what's to be done? more![The Ultimate SEO Checklist [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190807-infographic-lg.jpg)
Wouldn't it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web-worthy in 2019? You do now... Check out this comprehensive infographic. more![Why Digital Marketing Is More Important Than Ever Before [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190725-infographic-lg.jpg)
Businesses worldwide are jumping onto technological advancements and changes in marketing. If you're not prioritizing digital marketing, you're merely giving your competitors a chance to get ahead. See just how important digital marketing is for businesses today. more
Google will begin to add podcasts to search results. Soon, podcasts won't have to rely on Top 100 lists and word-of-mouth to be discoverable. This development will fundamentally change the medium. Here's what you need to know. more
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