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  • Stop Blabbing! I'm Here to Buy.
    At the Red Pill Email blog, John Caldwell presents one of the most common questions he receives from Web marketers: "We get great open rates and lots of clicks, but not very many conversions. Why?" His answer is swift and blunt: Because you're still selling on the landing page. Stop ... more
  • Ready for Your Close-up?
    In a post at the Emma blog, Edwin Acevedo tells the story of VideoLink, a video-production company that wanted to highlight its skills in an email campaign that showed off new features at a redesigned website. "They made a short video [hosted by CEO Gina Chudnow]," he says, "added a ... more
  • Peeling This Doesn't Make You Cry
    In an article at the MarketingProfs website,  Mike Volpe explains that SEO is one of the most effective ways to help your customers find you. He compares SEO to a gigantic onion, noting that "there is always another layer you can peel off." For your site to show up first ... more
  • Brand-Switching: Less Risk = More Switch
    Frugal American consumers have forsaken their favorite national brands in the case of many food and household, health, and personal-care products, but they are reluctant to switch to store brands on purchases for children and pets. more
  • Take This Plan and Shove It!
    "Lately," says Ken Magill in a post at DIRECT, "I regularly get messages from frustrated email managers whose bosses are trying to prod them into doing something self-destructive." It seems they're dealing with upper management who believe that doubling frequency will double profits, and that anything is fine as long ... more
  • Grab for That Brass Ring!
    "I predicted back in January that 2009 would be the year of the email marketer," says Stephanie Miller in a post at the Daily Fix blog. "Times got rough mid-last year, and executives were scrambling to maintain revenue and keep customers happy." As a result, she thought, the low investment ... more
  • Are You Socially Acceptable?
    One reason social media sites have caught on like wildfire among users is that, by and large, they operate on basic principles of social decency. Now, be honest: Do your social-media skills match the subtle standards set at sites like Twitter and YouTube? Not sure? Well, here are a few site-inspired rules ... more
  • In Search of the B2B Holy Grail
    Surefire lead nurturing may well be the Holy Grail of B2B marketing. Marketers remain in constant pursuit of the golden tactics that will consistently convert prospects into paying customers. Well, sound the trumpets! A recent whitepaper from DemandGen Report and Marketo, "Calculating the Real ROI from Lead Nurturing," may help ... more
  • Mind if I Take a Peek?
    In an article at MarketingProfs, Josh Nason suggests you might be letting valuable customer data go to waste. "In every campaign that you send out," he says, "you should have direct links to specific pages on your website, helping you gauge and track what's moving the meter in your emails ... more
  • B2B Buying Shifts to Higher Gear
    B2B buying has changed: Customers have more control than ever over what information they see—and choose to dismiss. They're also using social media to learn about technology and solution providers. In an interview posted on the Modern B2B Marketing blog, Kristin Zhivago offers insights to help marketing and sales organizations ... more
  • Stop Repeating Yourself
    "In the world of multi-channel and [multi]-location opt-in and opt-out, how do you keep your lists in sync?" asks Dylan Boyd in a post at the Email Wars blog. "Can you?" To explain what he means, he outlines the ways that one client—a retailer—builds its email list: Customers opt in ... more
  • So, How Are the Kids?
    "Talking to your customers is a key strategy to weathering bad times," says Jennifer Berkley in a post at the Customer Experience Optimization blog. "It's a great way to keep your finger on the pulse of how loyal your customers are and to increase their loyalty to you—a very critical ... more
  • Yoo-Hoo! It's Me Again!
    "Email programs tend to start with slow and cautious frequency, produce easy ROI, and become stars," says Karen Talavera in an article at MarketingProfs. The problems start, though, when management decides that more email would be even better. "[A]s with all good things," she notes, "increased consumption eventually leads to ... more
  • Feeling Left Out? Link Up at Home!
    Does your website feel like a wallflower these days—left out of the online marketing party? Are you seeking in vain those "rich anchor text" links from other websites or blogs that might boost your site into the ranks of the Internet in-crowd? Gaining those much-prized inbound links is an important way to ... more
  • Just Wait for Me, OK?
    You've probably heard the term emotionally unsubscribed to describe those who never seem to open your email messages, but continue to receive your campaigns because they never ask to be taken off your list. In a post at the UK DMA Email Marketing blog, however, Dela Quist argues for an alternative ... more
  • Solution Selling: The Answer Is in the Question
    "Judge a man by his questions rather than his answers," Voltaire wrote over 200 years ago. So true, especially early in the sales process, as you and your prospect get to know one another. That's when asking one important question can expand your discussion as well as uncover and deepen ... more
  • Overlay the 'Tube, Dude!
    YouTube recently launched a call-to-action overlay ad, which is exactly what it sounds like: a semi-transparent ad that appears over videos, and—get this—enables advertisers to send users to any website they wish. Now, that's a sweet ride! You might be, like, "Didn't that feature already exist?" But the crazy thing ... more
  • It's Not the Golf Course Anymore
    "Years ago, a successful sales rep knew how to optimize their time by 'reading' their prospects," says Maria Pergolino in a recent post at the Modern B2B Marketing blog. "A day would be spent golfing with a good bet." But everything changed when prospects began researching their options online, thus ... more
  • Summer: Time to Slice & Dice
    "Building your own opt-in email marketing list is an accomplishment," says Steve Adams in an article at MarketingProfs, "but don't stop there. Once you start reaching out to your list with great content, you can then improve the targeting and relevance of your email marketing campaigns by using segmentation." The ... more
  • Buzzkill
    "Yes marketers," says Christina Kerley (aka CK), "you absolutely want people talking up (or, buzzing over) your brands. And you really want them saying great things. But you want the buzz you've worked so hard for to lead somewhere." Too often, she argues at her blog, we consider buzz-generation to ... more
  • Double Your Fun
    In today's challenging economic environment, marketers are seeking better ways to maximize ROI. One way is to leverage insights from both SEM and email to drive greater success across channels. In a recent article at Inside CRM, Ram Krishnamurthy and Brad Neelan offer up five strategies for using such a twin ... more
  • Tweet Me to Juicy World Renown!
    Heads-up, all of you out there who market to moms: Food mogul Nestlé is using Twitter to promote Juicy Juice—the super-popular, and now vintage, juice-box brand that caters to kids. Expect to see the pea-green pieces on mom-targeted sites like CafeMom and BabyCenter.com. Questions like "How do you stimulate your child's ... more
  • A Tale of Two Tales
    You might wonder whether the stories you tell in email marketing campaigns should be long or short. In a pair of posts from Chad White at the Retail Email Blog, you'll discover that it, well, depends. He offers two examples.  According to White, Neiman-Marcus has been incorporating brief quotes from designers in ... more
  • The Times They Are A-Changin' — Better Prepare
    There's something in the air. There are small and (dare we say) consistent signs that that the economic crisis has begun to level off. Many companies, while still implementing cost-cutting measures, are beginning to plan for growth. Phillip Lay, of TCG Advisors, writes in Under the Buzz: "Executive teams are ... more
  • Is This My Fairest URL of All?
    As of June 13, Facebook has made it possible for users to secure a URL for both their profiles and any Facebook Pages they administer. Why this matters: Facebook is super-juicy SEO-wise. It's rich with content, oft-accessed, and constantly being updated. Securing a vanity URL with your name (for your ... more

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