MarketingProfs Daily: Sales

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Ditch the Pitch

Sales
According to Justin Hitt, B2B sales teams routinely get it wrong when seeking new customers. "The problem is, not every sales person knows who makes a good client," he explains. Among the common errors he sees: Chasing too many prospects. "Successful sales people focus on highly qualified prospects most likely to ... more
Help Me, Guide Me, Grow My Leads

Sales
According to a recent white paper from Pontiflex, online lead generation grew 71% in the 2006-2007 timeframe, more than twice as fast as the online ad market. But conducting a good campaign can present "publishers, advertisers and advertising agencies with serious difficulties," says Zephrin Lasker. He offers four tips to "make ... more
Does It Come in a, You Know, Box?

Sales
In post at the Neuromarketing blog, Roger Dooley says, "U.S. consumers have been conditioned to believe that proper wine comes in a 750ml glass bottle with a natural cork. Artificial corks and screw cap closures are suspect, to say the least. And box wines are traditionally suited only for penniless ... more
I'm Rubber, You're Glue

Sales
Imagine you're Alissa Bayer—owner of the upscale milk + honey day spa in Austin, Texas—and a client has directed you to the Church of the Customer Blog, where a post by Jackie Huba takes your business to task for selling gift certificates with a $1.50 "handling fee." You scan through ... more
What You Can Learn From Starbucks' Mistakes

Sales
Comedians used to make jokes about cities with a Starbucks on every corner. It seemed ridiculous at first, but we've gotten so used to their ubiquity that the closure of 600 stores came as a surprise to many customers. And in a post at Harvard Business Online, John Quelch argues ... more