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by Ayaz Nanji
This infographic explores a "clarity gap" in which effective B2B marketing execution is being hampered by misconceptions in four key areas: intent, activity, lead growth, and campaign volume.
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by Ayaz Nanji
How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in the future? What are the top barriers to AI adoption?
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by Ayaz Nanji
Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in?
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by Ayaz Nanji
Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their current CRM solution? Which challenges do they hope AI integrations in their CRM can help with?
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by Ayaz Nanji
Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.
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by Ayaz Nanji
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.
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by Ayaz Nanji
What are the most important B2B lead generation insights and data points you should be aware of in 2025?
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by Ayaz Nanji
Researchers recently identified three key drivers of effective sales training: mentorship/coaching on a regular basis, a high-quality onboarding program, and the use of assessments to identify which skills need development.
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by Ayaz Nanji
Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete data, as they've tried to drive pipeline growth, according to recent research.
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by Ayaz Nanji
This infographic covers tips for successfully selling to executives structured around a "STRATEGIC" model with nine "pillars."
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by Ayaz Nanji
B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research.
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by Ayaz Nanji
B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.
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by Ayaz Nanji
This infographic looks at five key areas to focus on when connecting with buyers: Whom you're targeting; what content they want; where they want to hear from you; when they want to hear from you; and why they typically accept meetings.
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by Ayaz Nanji
What do B2B marketers and salespeople need from each other in order to execute successful account based marketing (ABM) strategies? To find out, researchers surveyed 400 B2B marketing and sales decision makers.
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by Ayaz Nanji
How can you ensure that your new sales hires are set up to succeed? To find out, researchers looked at organizations that rate their sales onboarding programs as extremely or very effective.
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by Ayaz Nanji
Which sales approaches resonate most with B2B buyers? How important is it for B2B buyers that salespeople show an understanding of their business and personalize pitches? To find out, researchers surveyed 500 buyers in the UK.
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by George B. Thomas
To understand revenue attribution, and to execute it properly, explains Tish Millsap, requires a lot of preliminary planning—namely, a using familiar framework that Tish has applied to revenue attribution: the who, what, where, when, and why.
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by George B. Thomas
Take a deep dive into the pivotal role of sales and marketing alignment. Matt Heinz, president and founder of Heinz Marketing, shares actionable approaches to bridging the gap between sales and marketing teams.
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by Ayaz Nanji
This infographic looks at the habits associated with "deep" (high-performing) sellers as well as what B2B buyers say they want from salespeople.
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by Ayaz Nanji
Which tactics and strategies do salespeople who succeed with artificial intelligence tend to embrace? To find out, researchers surveyed 250 sales leaders, managers, and sales enablement professionals.
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by George B. Thomas
Sales and marketing agency founder Owen Richards shares his unconventional views on sales enablement and the crucial role of Marketing in it, along with a fresh perspective on the interplay between Sales and Marketing.
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by Ayaz Nanji
B2B leaders say the most common reasons sales technologies don't meet their expectations are because of internal organizational issues rather than issues with the solutions themselves, according to recent research.
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by Ayaz Nanji
B2B buyers generally do not contact vendors until they are very far along in their journey and they have finalized most of their requirements, according to this research.
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by George B. Thomas
The focus of this episode? Two terms: "revenue marketing" and "credibility gap"—i.e., how do you let your digital visitors know that you're the real deal?
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by George B. Thomas
Ever felt like your go-to-market (GTM) campaign plan was set in stone, only to realize that it needs to be as dynamic as the market itself? If so, this episode of the Marketing Smarts Live Show is a must-watch.
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![Four Misconceptions That Stall B2B Pipeline Growth [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250717-infographic-lg.jpg)
![10 Key B2B Lead Generation Stats for 2025 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250128-infographic-lg.jpg)
![The State of B2B Pipeline Growth [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241121-infographic-lg.jpg)
![45 Tips to Master the Executive Sale [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241024-infographic-lg.jpg)
![The 5Ws of Connecting Effectively With B2B Buyers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240827-infographic-lg.png)
![11 Best-Practices for Onboarding Sales Staff [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240606-infographic-lg.jpg)
![The 'Deep' Habits That Power B2B Sales Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240314-infographic-lg.jpg)
![10 Ways to Use AI for Sales Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240229-infographic-lg.jpg)
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