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  • The Dangers of Being Too Political on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    A friend shared an image on Facebook. Intended to be a funny political meme, it instead offended many who saw it... Should she have shared that post? Could she have lost her job? Might the issue have been avoided? Are people just overly sensitive? Let's explore those questions.

  • Three Ways to Bring a Human Touch to B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Combining creativity with B2B marketing is an ongoing challenge. How do you build an emotional connection with your customers and inspire deep-seated brand loyalty when you lack the direct tactics of B2C campaigns?

  • The 10 Most Liked Enterprise CEOs and Marketing Agency CEOs

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Craig Jelinek of Costco is the most-liked CEO of a major US public corporation, and Richard Edelman of Edelman is the most-liked CEO of a US marketing agency, according to recent research from Owler.

  • Google AdWords Updates to Keep in Mind in 2017 (Article 2 of 2)

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    This article gives search and other digital marketers an idea of how the most significant changes in Google's paid products will affect search advertising strategy in 2017 and beyond.

  • Seven Tested Ways Texting Can Help Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    SMS campaigns can supplement other marketing efforts, and they can also be used for more transactional messaging. Today's infographic describes how SMS can be used for marketing and why small businesses shouldn't overlook this medium.

  • Convert More Leads Into Sales With These Five Email Follow-Up Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Marketers know they should be following up leads with an email autoresponder sequence. But many don't know what to write, and so never get around to creating follow-up emails. Use these five approaches to stay top of mind without annoying your prospects.

  • How to Incite Action With Marketing: Use 'The Red Thread.' Tamsen Webster on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Message strategist Tamsen Webster explains "The Red Thread"—a framework for structuring communications that will move your audience to action.

  • Email Engagement Rates by Day of the Week

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Emails received on Fridays have the highest average engagement rates (opens, clicks, etc.), and emails received on Saturdays have the highest average conversion rate, according to recent research from Yes Lifecycle Marketing.

  • The Incredible Credible Website: How Credibility Boosts Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Is your website trustworthy? The answer to that question can have a big impact on whether people purchase—or go elsewhere. Check out this infographic that explains how to make your site more credible.

  • Facebook Live for B2B Marketers: Five Ways to Use Live Video in Your Content Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Facebook is intentionally giving more organic exposure to live videos, which is why Facebook Live dominates the News Feeds of most users these days. What does that mean for businesses and B2B marketers? Here are a few ways to use Facebook Live to benefit your business.

  • What Advertisers Look for in Video Content Platforms

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers look most closely at measurability and pricing when deciding which platforms to run pre-roll video ad campaigns on, according to recent research from Trusted Media Brands.

  • #SocialSkim: Facebook Bets Big on Original Shows, Instagram as New LinkedIn: 12 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook inks original-video pact and massive e-sports deal; young workers use Instagram to evaluate workplaces; Snapchat's Custom Stories perfect for branded events; Facebook tests food delivery; Instagram gives brands more engagement than Facebook...

  • Why People Abandon Online Shopping Carts and What to Do About It [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    If you could convince even a small portion of cart abandoners to buy, you'd be the marketing team hero! Get your cape ready because here's an infographic with pointers to reduce cart abandonment rates and encourage more purchases.

  • Three Steps to Designing a Customer-Centric Organization

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    It's jarring to realize you've been designing customer experience all wrong because you've prioritized scale over end-user satisfaction... But how do you set things straight? Change is notoriously difficult, but it is possible; these three steps will set you well on your way.

  • Do Consumers Fill Out Brand Feedback Surveys Thoughtfully?

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Most consumers say they do not take the time to fill out customer feedback surveys thoughtfully, according to recent research from Customer Thermometer.

  • The Nitty-Gritty of Dirty Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Is dirty data preventing you from seeing who your customers really are? This infographic illustrates how incorrect customer data could be costing your company and what you can do to fix the problem.

  • Three Things No One Tells You About Email Marketing and AI

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Artificial intelligence (AI) is the sexiest conversation in email marketing, but few marketers are ready for it. Here's what the buzz doesn't tell you, and what you can do now to prepare for an AI-empowered future.

  • More Honesty, Less Snark: How Consumers Want Brands to Act on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most consumers want brands to be honest and friendly on social media, not snarky and trendy, according to recent research from Sprout Social.

  • Seven Tips for Building a Killer Email List [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    An email list is a key part of any marketing strategy, so check out this infographic with seven tips for building your list.

  • The Content Trap: When Content Becomes a Commodity (And Three Ways to Break Free)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Everyone is publishing content today, at a blinding rate, and your undifferentiated content is getting lost in a sea of equally indistinguishable content. Bad news: Your content has become a commodity. Here's what you can do about it.