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  • The Psychology of Advertising: Thinking vs. Feeling [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Considering all the advertising people see on a daily basis, it's a miracle any of the ads actually push through the clutter to stand out. Here's a look at the psychology of ads, including tips to make your ads memorable.

  • How Often Brands Send Marketing Emails

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    How often do companies send out marketing emails? Does the frequency vary by business size? To find out, The Manifest surveyed 501 digital marketers who work for firms in the United States with 100 or more employees.

  • The 100 Most Popular Keywords on Google Search [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Which keywords do people in the United States search for most on Google? To find out, Siege Media used the Ahrefs platform to examine the top queried terms in the 12 months preceding June 1, 2018.

  • 64 Statistics That Will Guide Your Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    A smart content plan can make your content marketing efforts more effective. But how do you know what content to focus on? This infographic shares stats about content marketing that can help you determine what's going to actually work for you.

  • How to Identify Offline B2B Influencers by Using Online and Offline Methods

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B influencer marketing can be tricky because B2B influencers may not have a big online presence. Here's how you can find offline influencers so you can combine online and offline efforts to improve results throughout the sales process.

  • The Science of Sharing: Who, What, Where, and Why [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How can you encourage your audience to share your social media content? Understand who they are, what they want to share, which platforms they share on, and why they share. A good place to start is today's infographic.

  • Facebook vs. Google: AdRank Auction Factors [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.

  • How to Spot Authentic (and Fake) Instagram Influencers

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Can you spot a real from a fake? Here are some tips to determine whether the Instagram influencers you work with are as influential as they claim.

  • Why Email Still Reigns Supreme [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email is one of the earliest digital marketing channels, and despite competition from other, newer, channels... it's still one of the most effective. See why that is, and get tips to make your email program even better.

  • Unanswered Calls: The Plague of Paid Search ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Paid search results that drive phone contact can have high ROI, but you won't see the results you want if your business is missing calls. Here are eight steps you can take to make sure you capture those valuable leads.

  • Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting Tech

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in a bind.

  • The Inner Workings of Advertising on Amazon [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Are Amazon ads the next Google Adwords? You might not know that the online store also sells advertising space. Check out the options to see if Amazon ads could work for your brand.

  • Email Benchmarks: 1Q18 Engagement and Subscriber Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to recent research from Yes Lifecycle Marketing.

  • Is Your Content Strategy Heading in the Right Direction? Four-Steps to Make Sure It Does.

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Is your content marketing strategy working as hard as it should be and achieving your goals? Here's how to audit your content to ensure it's moving your customers—and your ROI—in the right direction.

  • 72 Voice-Search Stats, Facts, and Tips [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    As personal assistants and home devices become more popular, SEO marketers need to optimize search results for voice queries as well. Here are some stats and tips to get you started.

  • The Top Sites Driving Referral Traffic, by Content Category

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly.

  • How to Establish Thought Leadership on Emerging Social Platforms

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Promoting your content on the right platform at the right time can make all the difference in establishing your brand as a thought leader. Here are four steps to help you get there.

  • How to Establish Thought Leadership on Emerging Social Platforms

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Promoting your content on the right platform at the right time can make all the difference in establishing your brand as a thought leader. Here are four steps to help you get there.

  • Marketers Should Know: How Influencers Generate Revenue [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Public Relations

    Brands can partner with influencers in a variety of ways. A study reveals the 15 most common methods—and the ones among them that influencers find most successful.

  • Four Steps to Developing a Holistic Approach to Measurement

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    These four steps will help you make sure your goals are measurable and, most important, revenue-driving.