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  • How to Get Record Results From a Video-Led ABM Program

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    Can video content really be a game-changer for your account-based marketing tactics? Absolutely. Here's how to find success using a video-led ABM program.

  • Five Ways to Improve Content Quality Signals on Landing Pages

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.

  • High-Quality Interactive Content: The Future of Visual Storytelling

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    Attention spans are short, on both the Internet and in business presentations. To increase engagement and help audiences retain information, your visual storytelling should include interactive content.

  • The State of Creative Operations in 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research from Screendragon.

  • Eight Lessons Learned From Giving 100+ Webinars

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.

  • Brand Voice in 2021: More Important and More Difficult [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone is increasingly difficult, according to recent research from Phrasee.

  • The World Is Looking for Thought Leaders. Could You Be One of Them?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.

  • Eight Questions Website Visitors Want Answered Within 10 Seconds [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer them effectively.

  • Why It Should No Longer Take 13 Pieces of Content to Convert a Buyer

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change.

  • The Common Characteristics of Viral TikToks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common.

  • The Anatomy of a Great Business Website

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies.

  • Five Great Sales Follow-Up Email Subject Lines [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic from Dooly covers five sales follow-up subject lines that are hard to ignore.

  • Three Ways to Adapt Your Sales Content for Virtual Selling Success

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    B2B sales have changed, and so must the sales content that marketers create. What worked for in-person selling may not work in the digital world. Here are three ways to approach the shift.

  • A Quick Guide to Selecting the Right Hashtags [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This piece looks at how you can find an effective combination of hashtags by looking for ones that are active, niche, relevant, and mixed.

  • The Journey of Video in Your ABM Strategy

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    Video is not only a popular form of marketing content but also an incredibly versatile medium, so you can create a certain type of video for each touchpoint in your marketing strategy. Here's a road map of how to use it in account-based marketing.

  • How Marketers Are Approaching Email Dark Mode [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Some 44% of email marketers say they now consider dark mode during the production of campaigns, according to a recent survey conducted by Mailjet and Ascend2.

  • Do Marketers Consider Accessibility When Crafting Email Campaigns?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Marketers at enterprise companies are much more likely than marketers at small businesses to consider email accessibility factors when creating campaigns, according to recent research from Pathwire and Ascend2.

  • Eight SEO Strategies to Consider for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    How can you ensure your website ranks well in in 2022? This infographic looks at the importance of focusing on strategies such as high-quality content, mobile optimizations, on-page enhancements, and fast page speeds.

  • What B2B Executives Want From Thought Leadership Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    B2B decision-makers prefer thought leadership content that isn't salesy and that has a human tone and a clear point of view, according to recent research from Edelman and LinkedIn.

  • Six Tips for Generating More Leads With Your Marketing Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There may be no magic bullet for increasing lead generation, but tweaking your marketing content can still boost the response to it—and improve lead quality. Here are six easy ways to do that.