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  • What Time of Day You Should Write Marketing Emails to Avoid Mistakes [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    No reason to burn the midnight oil, especially if you're writing marketing emails. A study by Grammarly looked at when mistakes are made, and it found the best times for error-free writing. Check out the findings.

  • The 2017 Social Network Image and Video Size Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Never again scramble to figure out how big a Facebook image should be or the time limit for your Snapchat videos. This infographic compiles image and video specs from nine major social media platforms and puts them all in one handy place.

  • Email's Little Secret: 18 Words to Fly or Die By

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those who don't, die. (Well, their emails do.)

  • Anatomy of a Viral Video: A Tale of Two Stories

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Between two similar videos, what makes one buzz to the top of the YouTube charts, and one languish in obscurity? Experts weigh in.

  • 11 Tips on How to Plan, Prep, and Deliver a Killer Presentation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Most marketers say presentations are critical to their jobs, but must also say they have anxiety about public speaking. What's a marketer to do? This guide offers helpful tips for honing your presentation skills and winning over audiences.

  • How to Write Compelling Email Content Customers Want to Read [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Your customers are already drowning in emails, so how can you make your campaigns read-worthy enough to grab their attention? Check out this infographic for tips on crafting stellar emails.

  • The Ins and Outs of Awesome Infographics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Infographics are liked and shared on social media three times more than other types of content, according to an infographic from IBM. Read on for more about how to make your infographics stand out from the crowd.

  • Five Steps to Successful Audience Targeting in Online Ad Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    These five steps for successful audience targeting will enable you to pair audiences with the right messaging to communicate in more personal and meaningful ways, ultimately allowing you to reach your business goals.

  • The Business Impact of Good Creative [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Good creative can help drive more revenue, but what's a marketer to do when investing in creative is often a low priority? Check out this infographic to see the impact creative can have on successful marketing.

  • How Special Offers in Email Subject Lines Impact Performance

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Emails from brands with special offers in their subject lines tend to underperform those without special offers in their subject lines, according to recent research from Yes Lifestyle Marketing.

  • Eight Simple SEO Mistakes Killing Your Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Search engines want to show the world your content, but not if you've made mistakes that undermine the user experience and search engines' guidelines. So give them what they want by avoiding these eight common mistakes that content creators make.

  • E-Commerce SEO for Product Pages: A 17-Step Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    The information included on your e-commerce product pages matters for SEO. Check out this easy-to-read 17-step guide to make sure your pages include all the recommended elements.

  • How to Generate Clickthroughs (and Data) From Your Marketing Videos

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketing videos create awareness. But then what? What do viewers do after they click the "Play" button? If you want to know a lot more about your customers and your videos, get them interacting with each other. It's easier than you think, and you'll get data while your customers and prospects get a personalized experience.

  • Email Design Trends: Past, Present, and Future [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    From rich text to animated graphics to interactive elements, emails have come a long way. What's next for this medium? Check out this infographic with email design predictions for the coming year.

  • Creating Tinseltown-Worthy Branded Video Content: Vern Oakley on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Hollywood-filmmaker-turned-brand-storyteller Vern Oakley provides tips and advice for marketers on how to use video to showcase the human side of their organization.

  • The Essential Role of Call Tracking as an Inbound Marketing Tactic

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Call tracking is one of the most powerful tools for your inbound marketing efforts. It results in clear-cut, actionable campaign data, enabling you to better optimize your inbound marketing strategy.

  • Three Steps for Crafting More-Personalized and Better-Performing Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketers strive to create content that not only speaks directly to their target audiences but also compels those audiences to take action. Easier said then done, of course. But these three steps can help.

  • How to Improve Email Open Rates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    If an email is sent but not opened, does it make a sale? Probably not. Check out these tips on how to improve email open rates.

  • Tips for Your Instagram Posts, Plus a Perfect Profile Page [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Does your Instagram profile resonate with your audience as much as your posts do? Check out this infographic for tips on how to make your brand's entire Instagram experience as picture-perfect as it can be.

  • Six Email Worst-Practices: How to Send Your Emails to Your Customer's Trash

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Are you becoming an annoyance in your customer's inbox? Avoid these six worst-practices and learn how to instead get your messaging to resonate with your audience.