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  • The Optimal Sales Cadence: Frequency and Duration Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    How many times should salespeople contact prospects? How long should outreach last? What is the optimal spacing between contact attempts? How quickly should sales reps respond to prospects?

  • Five Unconventional Ways to Attract Website Traffic

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    The Internet has become a competitive place: Every day, it becomes harder to stand out and attract the website visitors you need for your business. Here are some ideas to hack your way to some extra website traffic. Give them a try.

  • Context Is Everything: Language and Voice in Marketing Messaging [Video]

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    How can we marketers map our messages and voice to ensure our audiences are comfortable with both, and create a neat fit between message, product, and medium? Watch the video to find out.

  • What B2B Firms Get Wrong About Thought-Leadership Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and LinkedIn.

  • Marketers Beware: #BadStockPhotosOfMyJob

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    A hashtag is making the rounds on Twitter, and it's one marketers should be sure to take note of: #BadStockPhotosOfMyJob. The hashtag refers to stock images that fail to accurately represent what professionals actually do. Here's how to avoid having your next campaign's images being branded with the hashtag of fails.

  • Leads From Search Are Different: How to Convert Search Leads by Tailoring Sales Practices

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    There are critical differences between leads generated from a search query vs. leads generated from referrals and other sources. Common sales approaches can hurt your chances with search-generated leads. You need a customized approach to convert them instead.

  • Your Giant Email Marketing Statistics Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email: the rock-solid, time-and-customer-tested, Marketing-approved way to keep your customers coming back for more. And here are the stats to prove it--and help you be a better email marketer. So check out this epic compendium of email-related statistics from 40+ sources.

  • The Local Search Factors That Matter Most

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Many marketers say succeeding on local search often simply comes down to a business's location, according to recent research from Moz.

  • How to Choose the Most Appealing Images for Your Email and Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    A single image can have a significant impact on the performance of an email campaign by ensuring that customers receive a compelling and personal experience. Selecting images with maximum appeal requires considering a range of factors. See how to select those impactful images.

  • Five Reasons Your Marketing Messages Aren't Hitting the Spot, and How to Make Sure They Do

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A lot of marketing directors are constantly tweaking their messaging—because it just isn't doing what they want it to do. And it's not easy to fix... with so many moving parts. But here are five of the most common issues that show up in marketing messaging of all kinds. Let's straighten them out, shall we?

  • Unleash the Power of Video Marketing for Your Business: Five Ideas for Video Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You probably have a social media presence and a blog, but if you really want to make a lasting impression on your online audience, you need to be creating videos. Here's a look at why video marketing is one of the most effective methods of brand promotion there is—and how you can use it to your advantage.

  • 15 Ways to Tap the Power of Collaborative Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Two heads are better than one, right? So let's explore the immense possibilities of content created through collaboration. We start with 5 reasons to produce collaborative content, and then move on to 15 ways to bring collaborative content to life. See how to make content creation easier, more fruitful, and highly effective.

  • How to Perform a Detailed SERP Analysis to Find Low-Difficulty Keywords

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    If you're struggling to drive traffic through search engines because your high-quality content is ending up on the third or fourth page of Google SERPs, this guide will show you how to identify the keywords you could be ranking for. Let's find the keywords you can be realistically competing for right now.

  • Groundhogs, Coffee, and Oktoberfest: Top-Performing Unconventional Email Themes

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Which unconventional email themes—campaigns revolving around things like nontraditional holidays and special events—performed best for marketers in 2018?

  • How to Use Augmented Reality to Attract Customers [Animated Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Augmented reality can create an interactive experience for your customers, which can lead to more engagement and better brand loyalty. Check out the basics of AR and how to use it in your marketing strategy.

  • How Customer Participation Builds Trust in the Age of GDPR

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    "Customer participation" is sometimes used interchangeably with "customer engagement," but the former is so much more than the latter. In today's competitive business landscape, customer participation trumps customer engagement. Here's why the time to invest in customer participation is now.

  • Alexa, Revolutionize My SEO Strategy: How to Capitalize on AI-Assisted Voice Search

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    The rise of smart speakers, smartphones, AI, and voice search is changing the SEO landscape before our eyes. Meanwhile, many marketers and businesses are just now catching up to text-based, traditional SEO. This is your opening—your opportunity to gain an edge over the competition.

  • Five Email Trends and Best-Practices for 2019

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    A change in calendar year is an ideal time to think about where things have been and where things are going. For email marketers, the future is bright—as long as we take advantage of important trends and apply best-practices.

  • 80 Common SEO and Technical Mistakes on E-Commerce Websites [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    What are some of the most prevalent technical and search engine optimization (SEO) mistakes on e-commerce websites? Which technology, security, performance, and content issues are many firms struggling with?

  • Five Things Micro-Influencers Want Brands to Understand in 2019

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Marketers who understand the value of engagement in influencer marketing also understand the power of micro-influencers. These are regular people with regular social media accounts who are truly driven to share their passions. As a result, they have passionate followings—and incredible endorsement power. Here's what you need to know to harness that power.