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  • Three New Facebook Ad Features to Boost Your ROI

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Facebook recently introduced new features that help advertisers garner more return on their social media advertising investments. These three features, especially, are worth a try.

  • How to Find Anyone's Business Email Address

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Whether you're trying to contact a prospect, pitch an investor, email a press release to an editor, or strike up a conversation with a potential employer, email is one of the best ways to connect. But what if you don't have their email address?

  • What Makes a Great 'About Us' Page [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    "About Us" pages don't have to be boring. In fact, it's important to your brand that they not be: They provide you a good opportunity to help customers decide to purchase from you. Check out the infographic for inspiration.

  • Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Google ads are a competitive space. Check out this infographic for seven tips—with supporting data—to help you get the best ROI on your ads.

  • The Preferences of Millennial B2B Buyers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Some 82% of B2B buying committees now include at least one Millennial employee, according to recent research from SnapApp and Heinz Marketing.

  • 15 Tips to Help You Write Faster [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Ready, set, go! Learn how to take the pace of your writing from snail to cheetah with these 15 tips to write faster.

  • Social Media Cheat Sheet for Image Sizes [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get yourself organized with social media image-sizing guidelines for Pinterest, Facebook, Instagram, Twitter, LinkedIn, Google+, and YouTube—all in one easy-to-read infographic.

  • Marketing Lessons From the Toxic Avenger: B-Movie Maker and Businessman Jeffrey Sass on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Author, speaker, and entertainment business veteran Jeffrey Sass shares marketing lessons from his book, Everything I Know About Business and Marketing, I Learned From THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back).

  • A Practical Guide to Killing (or Saving) Your Corporate Blog in 100 Days

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You did it. You built a solid hub of corporate content. But now what? You've got a well-planned content machine, but is it sustainable? Here's what happens when a good blog goes bad, and gets killed before it has a fighting chance to thrive.

  • The Content Types That Generate the Highest-Quality Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2.

  • 15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    These 15 email marketing tips and best-practices (with real life examples) for e-commerce are entirely actionable, and you can easily implement them to increase your conversion rate.

  • Why Your Paid Social Is Failing, and Best-Practices for Social Advertising

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social marketing is different because your audience talks back—immediately, directly, and sometimes not in your favor. If you're developing a social advertising strategy the way you would for PPC ads or email, you're missing a huge opportunity to capture market share.

  • A Casting Call for Empathic Marketers: Actor and Best-Selling Author Alan Alda on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Award-winning actor and best-selling author Alan Alda (M*A*S*H) shares insight into how actively cultivating empathy can improve communication in sales, medicine, science, and practically every other industry. He discusses improv and other approaches for relating to others, and shares many fun stories along the way!

  • Email Subject Line Length: Is Brevity Better?

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Emails with shorter subject lines tend to garner significantly higher open rates and click rates, according to recent research from Yes Lifecycle Marketing.

  • In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    What is the secret to an engaging headline? Everyone has an opinion... but what does the data say? After analyzing 100 million headlines, we found that the essence of an engaging headline comes down to a few core principles.

  • Four Effective Ways to Market to Millennials

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The Millennial market: such a tempting conquest, yet so frustrating to conquer. Connecting with this elusive and lucrative demographic is not easy. Here are four major insights to help you market to—and win over—this tough crowd.

  • An Earful of Advice for the Podcasting Beginner

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    Podcasting represents an amazing opportunity to be heard by and connect with your audience. It gives you the power to educate, entertain, inform, inspire, get laughs, incite tears, and touch listeners on an emotional level. Is your mic powered up?

  • 40 Facts About How the Psychology of Color Can Boost Your Website Conversions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    A customer's first impression of your brand depends significantly on the colors associated with it. Learn how different colors elicit different emotions and how you can use the psychology of color to your advantage.

  • The Only Checklist You Need for Really Good Email Design [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Use this checklist to make sure the copy, imagery, layout, and coding of your emails all help your email campaigns succeed.

  • Do Email Newsletters Still Work in E-Commerce?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Do email newsletters still work, or are they a thing of the past? See what 17 successful digital marketers have to say about the effectiveness of email newsletters for online stores.