FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Don't Give in to Marketing FOMO: Four Steps to Resisting Shiny-Object Syndrome

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Rather than sticking to time-tested basics, marketers sometimes jump into channels they know little about. After all, what if that shiny new platform is the one you've always dreamed about? In the end, though, you're only hurting yourself.

  • Three Customer Feedback Myths That Deserve Busting

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Today's survey tools allow marketers to add more flourishes than ever to customer feedback surveys. But, it turns out, less is more when asking customers for input. See which top 3 feedback misconceptions most need busting.

  • 2017 Marketing Performance Benchmarks and Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What distinguishes excellence among marketing organizations? What do best-in-class marketers do better and differently that enables them to achieve marketing excellence at their organizations?

  • 127 Facts and Stats About Video Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How are brands using video to increase conversions? This infographic shares success stories of several brands as well as many other stats and facts about the video phenomenon.

  • Marketing and Podcasts: What You Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Whether you're creating a podcast or you're just advertising on one, this infographic has all the important stats and facts you need to know about the medium and how to use it as a marketer.

  • LSI Keywords for SEO: What You Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    As Google's deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out before your competition does.

  • Why Social Media Is the Best Thing to Happen to Marketing Automation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Are you using your marketing automation platform to its fullest capabilities? If you're not including data from social media channels, you could be missing out.

  • Three Strategic Marketing and Sales Mistakes to Avoid in 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    2017 is nearly halfway through, and you may already be feeling you're behind your 2017 revenue goals. No need for your anxiety to turn into a midyear panic attack, however. Instead, keep your eye on some key strategic areas and avoid these three mistakes.

  • Event Marketing Trends: Top Promotional Tactics, Tech, and Metrics

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Marketers say social media, email, and word-of-mouth are the most effective tactics for promoting in-person events, according to recent research from Certain.

  • Three Ways Your Brand's Visual Identity Can Win (or Lose) New Customers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    What do your brand's colors say about your company? Check out this infographic for tips on creating a visual identity to help your brand stand out and win customers.

  • Google Algorithm Updates: What You Need to Know About Fred [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Earlier this year, Google released a search algorithm update that has since been dubbed "Fred." And though the name is straightforward, what it means for marketers is not. Here's an infographic with the lowdown.

  • How to Build a Better Social Marketing Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    From Livestreaming to quizzes and videos, there's a lot you can be doing to enhance your social channels. Check out this infographic for some great data and ideas on how to build a better social media strategy.

  • Consumer Purchase Behavior by Industry, Device, and Country [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How does consumer behavior differ when a customer is buying electronics versus toys? Check out today's infographic for a breakdown of buying behavior across 11 industries.

  • Which Digital Channels Deliver the Best ROI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse.

  • How Content Reaches a Constantly Connected Audience [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    We now consume content wherever we are, whether at home or at work or en route to a store. And our gadgets have changed from stationary computers to myriad types of devices that we carry and wear.

  • Seven Tested Ways Texting Can Help Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    SMS campaigns can supplement other marketing efforts, and they can also be used for more transactional messaging. Today's infographic describes how SMS can be used for marketing and why small businesses shouldn't overlook this medium.

  • The Incredible Credible Website: How Credibility Boosts Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Is your website trustworthy? The answer to that question can have a big impact on whether people purchase—or go elsewhere. Check out this infographic that explains how to make your site more credible.

  • Why People Abandon Online Shopping Carts and What to Do About It [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    If you could convince even a small portion of cart abandoners to buy, you'd be the marketing team hero! Get your cape ready because here's an infographic with pointers to reduce cart abandonment rates and encourage more purchases.

  • The Nitty-Gritty of Dirty Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Is dirty data preventing you from seeing who your customers really are? This infographic illustrates how incorrect customer data could be costing your company and what you can do to fix the problem.

  • Seven Tips for Building a Killer Email List [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    An email list is a key part of any marketing strategy, so check out this infographic with seven tips for building your list.