FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • The Media and Internet Habits of Moms in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Moms in the United States now spend more time each day on the Internet than listening to the radio or watching television, according to a recent report from Edison Research and Triton Digital.

  • Google Paid Search Trends: 1Q17

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The proportion of clicks on Google AdWords units that originated from mobile phones increased significantly in the first quarter of 2017 (1Q17) compared with the first quarter of 2016, according to recent research from iProspect.

  • Four Ways to Use Recent AdWords Updates to Power Up Your Ad Performance

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    In the past year, Google made changes to AdWords intended to open up new channels for marketers on mobile devices. Here are four easy tweaks that will make the most of those new channels to get you more leads and conversions.

  • Advertising in the Age of Distraction

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The proliferation of digital devices, coupled with a deluge of short, "snackable" content, has given consumers greater choice than ever in how and where they consume media. How can you get them to notice your ads?

  • Are Ads Adjacent to Offensive Content Viewed as Endorsing That Content?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Nearly one-third of Americans think ads adjacent to offensive online content imply that the advertiser endorses or approves of that offensive material, according to recent research from YouGov.

  • Supercharge Your Display Ad ROI With Call Attribution [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Spend on display ads is exploding, but their perceived ROI remains low. One reason: attributing phone calls to display ads is challenging. Check out five steps marketers can take to make it easier.

  • What Do Publishers Really Want From Ad Platforms?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The good news: The proliferation of new ad platforms and formats has created a lot of opportunities for publishers. The bad news: The proliferation of new ad platforms and formats has created tons of confusion and a whole new set of challenges.

  • Don't Make a Titanic Mistake: Bigger Experiences Aren't Always Better in Experiential Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    When planning an experiential marketing campaign, it can be tempting to sink a titanic budget into the splashiest one-day event ever conceived, but that single-minded pursuit of buzz is risky. There are icebergs in those waters.

  • Diversifying Ad Spend: Why Mobile Marketers Need Both David and Goliath

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Although Facebook and Google dominate mobile advertising, marketers run the risk of relying too much on them for the results their brands need. Spreading spend across a variety of channels increases the likelihood of optimal ad performance.

  • Five Steps to Successful Audience Targeting in Online Ad Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    These five steps for successful audience targeting will enable you to pair audiences with the right messaging to communicate in more personal and meaningful ways, ultimately allowing you to reach your business goals.

  • Traditional vs. Programmatic Media Buying [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Programmatic ad buying can be more efficient than traditional ad buying, but what else do you need to know before making the switch? Check out this infographic to compare traditional media buying with programmatic media buying.

  • Global Advertising Forecast for 2017 by Ad Medium and Region

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    In 2017, brands will spend more on Internet advertising than on traditional television advertising—for the first time ever—according to a recent global ad spending forecast from Zenith.

  • Facebook Advertising Benchmarks for 18 Industries [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream.

  • A Future-Proof Way to Monetize Content in an Ad-Averse, Mobile-First World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content publishers have mountains to climb in trying to reach and monetize their audiences in this mobile-first, ad-averse world. How can you reach readers, viewers, and listeners—and keep them coming back?

  • Which TV Channels Are Consumers Willing to Pay For?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Which TV channels would consumers most want to include in an à la carte television package if they could build their own?

  • Flowchart: Use the Right Digital Advertising Strategies and Metrics for Your Campaigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This quick flowchart helps you figure out—before you launch—the digital campaign strategies and metrics you should be using, based on your campaign goals.

  • Neurometric Study: The Effectiveness of Embedded vs. Interstitial Mobile Ads [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Smaller mobile advertisements that appear embedded in the context of apps spark more engagement, visual attention, and action-taking than do larger interstitial mobile ads, according to research from MediaBrix, TrueImpact, and Neurons Inc.

  • The 10 Super Bowl Ads That Stood Out Most With Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Super Bowl commercials from Kia and Budweiser were the ones that stood out the most with consumers this year, according to recent research from OdinText.

  • The Complete Guide to Facebook Ad Targeting [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    The options for Facebook ad targeting are plentiful. This infographic sorts them into an easy-to-read list to help you make your ads effective.

  • Eight Steps for Running a Successful Addressable TV Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Addressable TV is a powerful advertising tactic. Its advantages lie in the data available for targeting, its ability to significantly reduce waste, its ROI measurability, and the post-campaign data that helps you optimize traditional TV buys.