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  • Measuring Marketing ROI: Are You Doing It Right?

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Today's consumers connect with brands through more channels and devices than ever before. And though many companies have some process in place to measure marketing ROI, few are doing it right. What do you need to know to get right?

  • Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Google ads are a competitive space. Check out this infographic for seven tips—with supporting data—to help you get the best ROI on your ads.

  • Four Facebook Remarketing Ads That Enhance E-Commerce Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    With 2 billion monthly active users on Facebook, the question is no longer whether you should advertise on the platform—but how. Here are four types of Facebook retargeting that can help you increase e-commerce revenue.

  • The Complete Guide to Facebook and Instagram Advertising Targeting Options [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    With so many targeting options for Facebook and Instagram ads, figuring out the combination that will give you the best results can be a challenge. Today's infographic clearly illustrates all the targeting choices to help you find your ideal audience.

  • The Who, What, Where, When, Why, and How of Ad-Blocking [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Google is releasing its own ad blocker for Chrome in 2018. What does that mean for marketers? The ad-blocking phenomenon is complex and can put a crimp in your ad plans, but this infographic explains what's going on and what marketers should be aware of.

  • Is There Such a Thing as a 'Brand Fail' Anymore?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to really fail?

  • The 10 Biggest Advertisers in the United States

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter of 2017, according to recent research from Kantar Media.

  • How Digital Ad Frequency Impacts Awareness and Purchase Intent

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen.

  • The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Today's infographic explores three perils of programmatic ad buying and explains how to make sure your brand is safe, your ads are viewable, and your reputation is safe from fraudsters.

  • Programmatic Display Advertising: Why CMOs Are Fed Up

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    It's a multibillion-dollar problem that's shaking the confidence of thousands of marketing decision-makers. But what is it, exactly, and why is it leaving CMOs fed up and frustrated?

  • Online vs. In-Store: How Consumers Prefer to Shop

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most adult consumers in the United States still prefer to shop in physical retail stores rather than online, according to recent research from Walker Sands Communications.

  • The Modern Press Release: Two Don'ts and Three Do's

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The potential power of the press release is sometimes misunderstood by marketers who aren't studied PR practitioners. Acting on those false beliefs, however, can be fraught with problems, so here are some best-practices regarding press releases as marketing tools.

  • YouTube Advertising Benchmarks by Age, Device, and Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Older audiences tend to pay more attention to video ads on YouTube, and they also tend to be more costly to reach, according to recent research from Strike Social.

  • The Remarkable Reach of Traditional Radio

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Traditional radio continues to reach more US adults each week than any other media channel or any type of digital device, according to recent research from Nielsen.

  • Addressable Advertising and Why Marketers Love It: Experian's Jay Stocki on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Jay Stocki of Experian Marketing Solutions explains addressable advertising—what it is, how it works, and why it's the future of TV advertising.

  • The Most Effective Paid Channels for Distributing Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2.

  • How Much Digital Ad Spend Is Lost to Fraudulent Bots?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Brands worldwide are set to lose $6.5 billion in online advertising spend to fraudulent bots this year, according to recent research from White Ops and the Association of National Advertisers (ANA).

  • How to Use Google AdWords: 11 Steps to Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential.

  • The Main Reasons Consumers Dislike (and Like) Online Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The older a consumer is, the more likely he or she is to dislike online advertisements, according to recent research from Choozle.

  • Your Marketing Superpowers: Targeting and Personalization. Scott Dubois on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Scott Dubois, co-founder of digital agency Pidalia, discusses generational marketing, the power of personalization, qualities to look for in an agency, and more.