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  • A Snapshot of the Content Creator and Influencer Economy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Content creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The Influencer Marketing Factory.

  • Blogging Benchmarks: Word Count, Frequency, Production, and Traffic Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The average word count of blog posts has been steadily increasing over the past eight years and is now longer than ever, according to recent research from Orbit Media Studios.

  • 2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing and are increasingly investing in the approach.

  • Eight Graphic Design Trends That Will Define 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for the year ahead.

  • Does Including Video on Site Landing Pages Boost Conversions?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Including video on website landing pages tends not to boost conversions in general, and sometimes slightly harms performance, according to recent research from Unbounce.

  • Struggling to Write Effective Whitepapers? Here Are Five Steps for Planning One

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Whitepapers can be a headache to create, even if you have the resources. To make the actual writing process less of a hassle, it helps to have a plan first.

  • 12 Boosts for Speeding Up Your Content Campaign Delivery [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How can you get relevant content in front of your audiences more quickly? This infographic from Uberflip provides 12 boosts you can make to speed up your campaign delivery.

  • These Five Tactics Will Help You Outrank Your Competitors on Google

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Competition for high Google rankings is fierce. How do you one-up your competitors and outrank them? These five tactics will help.

  • Growing and Changing: The Evolution of the Podcast Audience

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The size of the podcast listening audience in the US has increased in 2021 after flattening in the second half of 2020, with growth driven by lighter listeners and at-home listeners, according to recent research from Nielsen.

  • Five Quick Video SEO Tips to Help More People Find Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Video content has become invaluable in digital marketing. But how do you optimize a video for search so people can easily find them? This article offers practical, effective tips.

  • From Fragile to Agile: Content at Your Fingertips

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Is your marketing team prepared to launch a campaign at a moment's notice? If not, you can be caught off-guard and lose important customers, revenue, and other opportunities. The ability to react quickly—and with the right content—is critical. It's time to make sure you're prepared. Sponsored by Uberflip.

  • The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The expectations of today's B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That's why video is the perfect content format to reach those buyers. Here's how.

  • The State of Video Marketing in 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from Depositphotos explores the state of video marketing and video-related stats for four key platforms: YouTube, Facebook, TikTok, and Instagram.

  • 12 Key Digital Content Distribution Channels [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from SEMRush covers 12 essential platforms and media types that you can use to share your content.

  • Optimize Connectivity Between Your Content and Customers

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    You can have the best content on the planet, but if it's not easily discovered and easily accessible, it doesn't really matter how good it is. It's time to coordinate and automate your content supply chain so that you're reaching your prospects and customers in powerful, revenue-driving ways. Sponsored by Widen.

  • How to Engage Your Marketing Audience With Hollywood Techniques

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Wouldn't you love to connect with your prospects and customers in the same powerful way that great actors connect with their audiences? Well, by applying principles of theatrical training—and brushing up on your emotional intelligence—you can! Sponsored by Vyond.

  • How to Make Your Brand's Storytelling More Compelling

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Ideally, the stories you tell in your marketing accentuate the positive, because that's what gets people to buy. But if people are going to care about your story in the first place, it needs conflict. Here's how to make your storytelling more compelling.

  • Are Businesses Creating and Using Brand Guidelines?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Less than one-third of businesses say they have brand guidelines that are well known and used by most of the organization, according to recent research from Lucidpress.

  • How to Create a Corporate Video Brief: Use This Easy Template

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The effectiveness of video marketing is well documented, but how do you get to creating video assets in the first place? The first step is a corporate video brief.

  • The State of Content Entrepreneurs: Motivation and Pay Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most content entrepreneurs—people who make money by turning content into revenue streams—say the biggest benefits of their work are lifestyle related, according to recent research from The Tilt.