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  • Five Reasons B2B Marketers Who Don't 'Do Video' Are Getting Left Behind

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Think videos are just for B2C? Think again. They can be a powerful tactic in the B2B sales journey as well. Here's how to use video effectively in your B2B marketing.

  • What B2B Buyers Want: Sales Outreach and Content Preferences

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from the RAIN Group.

  • 23 Ideas for Marketers Wondering What to Post on Instagram [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    In an Instagram rut? Check out these creative ideas to give your posts new life and boost Instagram engagement.

  • 10 Tips for Video Marketing Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Make sure you get the most out of your video investment with these 10 ideas to help create and distribute your marketing videos.

  • Five Tips to Help You Level-Up Headlines and Titles

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Get your readers past the headline and into the content with these helpful tips for leveling-up your headline game.

  • Why Content Is Getting Fewer Shares on Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The median number of shares content pieces receive on social media has fallen over the past two years due largely to increased competition, changes made by Facebook, and the rise of private sharing, according to recent research from BuzzSumo.

  • The Personalization Maturity Ladder [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Personalization can be as simple as an email greeting or as complex as a fully customized, cross-channel shopping experience. See where your organization ranks and learn how to improve your customers' experiences.

  • How to Maximize Your Reach With Video SEO

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    If you produce a marketing video but no one watches it, does it have any impact? Videos must be optimized for search to have the reach and ROI you want. Here are three tips to improve your video SEO rankings.

  • Five Reasons People Are Wired for Visual Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Humans naturally gravitate toward graphics rather than text. Marketers need to understand that behavior, so take a look at the various ways people are wired to consume visual content.

  • What Goes Viral: Learnings From 100,000 Popular Content Pieces

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Which types of Web content get shared most on social media? Do format, length, and domain authority correlate to more shares?

  • 360 Degrees of Success: 360 Video vs. Regular Video [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Are 360-degree videos worth the extra effort for marketers? Check out stats and facts about the medium and find inspiration from successful brands.

  • The Rise of the Story Format on Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Since the launch of Instagram Stories, more social platforms have released ways for companies to be storytellers and make emotional connections with consumers. Which platform is right for your brand?

  • How to Use Gamification and Technology for a Better Experiential Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns.

  • Creative Trends We'll Be Seeing More of in 2018 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Give your eyes a treat and find design inspiration with this visual guide to current creative trends.

  • Social Video Marketing Tips for Small Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Videos can be a smart way to build brand awareness, drive traffic, and convert visitors. Understanding how each social platform displays video can help you make your efforts more targeted and effective.

  • Content Creators: 12 Tips to Help You Win Over Impatient Readers

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Four out of five readers won't get past the first sentence of an online article. For marketing content creators, today's reading habits can be challenging. But here's how you can win over impatient or distracted readers and get your content read.

  • Five Common SEO Mistakes That Content Marketers Make

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    SEO and content marketing, particularly blogging, are a powerful combination that can build your website's authority and drive valuable search engine traffic to your site. But content marketers tend to make these five SEO mistakes. Here's how you can avoid them.

  • Content Marketing 2018: Final Call for Boarding [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    As more marketers realize the benefits of content marketing, the practice becomes even more competitive. Check out this infographic with stats from the past year and tips to help your B2B or B2C content marketing program really stand out and take off.

  • Moving Pictures: How to Increase Engagement With Cinemagraphs

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Although there are no marketing silver bullets, cinemagraphs are fairly shiny and new—and still rare enough to have impact. Find out what they are, how they're different from GIFs, and how to make one.

  • Creative Trends: 11 Image, Video, and Music Styles on the Rise [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Which types of professional images, videos, and music pieces are trending? To find out, Shutterstock examined data from billions of searches conducted on its platform last year.