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  • The Top Google Search Algorithm Updates of Last Year [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Google can be secretive about its search algorithm updates. Check out this list of the top 11 updates of 2017 to learn about key changes and to make sure your site isn't being penalized.

  • How to Take Over Google's Featured Snippets and Win Voice Search in 2018

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: SEO

    Voice search is gaining in popularity, and your brand has just one chance to get to the top of the search results and be the featured answer. This guide explains how to do that and why you'll want to get started today.

  • The Buying, Device, and Content Behavior of Amazon Customers

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor.

  • What Today's Shoppers Want, and How Omnichannel Retailers Can Satisfy Them

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Retailers must now meet the needs and wants of customers wherever they are—in stores, on mobile or desktop sites, in apps, and on social platforms. Here are the preferences of today's shoppers.

  • Click-to-Call: Why the Phone Call Is Back in Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call functionality makes it easy for customers to reach you, and now technology provides for tracking and analytics as well.

  • How to Keep Up With the Rise of the Visual Internet [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    The Internet is worth a trillion pictures, according to an infographic about the rise of visual content online. Check it out to learn about ways writers can keep up with the visual competition, the types of ad photos that most appeal to us, and new visual technologies.

  • The Four Most Compelling Design Trends for 2018

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Design trends are often the result of shifts in technology, pop culture, and the political climate, and they often point to larger cultural shifts. Here are four of the most compelling design trends that will be influencing 2018.

  • 101 Fascinating Facts About Domain Names [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Nearly 332 million domain names were registered in the second quarter of 2017 alone, according to today's infographic, which explores the history of domains, resources for maintaining them, and ways they can assist with SEO.

  • Your Technical SEO Checklist

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    If you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to shore up your technical SEO fundamentals in preparation for 2018.

  • What the Best SEOs Know About Keyword Research (And Four Tools They Use)

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: SEO

    Keyword research is vital for success, because it's all about determining user intent. And without user intent, there is nothing guiding the content we create, the backlinks we aim to earn, and the on-page content we optimize.

  • When Your B2B Stakeholders Span Three Generations: How to Market to Them Effectively

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Instead of targeting just the C-suite, today's B2B marketers must target groups of buyers and influencers who range from junior procurement specialists in their 20s to senior executives in their 50s and 60s.

  • Advanced Real-Time Analytics Will Get You the Answers That Google Analytics Can't

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    As a marketer, you always look for ways to give your company or clients a leg up. You have Google Analytics experts, dashboards, reports on demand, and more. GA has worked well for you so far. But recently you've noticed there's a whole new playing field.

  • Five Mistakes That Are Costing You Precious B2B Leads

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster than you think.

  • 72 Must-Have Features for E-Commerce Websites [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Does your e-commerce website provide the easiest possible experience for visitors? Check out today's infographic to see 72 site sections and features that you will want to consider when creating or updating your e-commerce website.

  • How Ads and Other Poorly Optimized Media Are Killing Websites, and What You Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Customers today have seemingly contradictory demands: super-fast websites and immersive experiences. Web publishers would be wise to optimize their image-based assets, lest they lose visitors—and revenue—to slow pageload speeds.

  • Seven Questions to Help You Avoid the Biggest Misstep of Your Site Relaunch

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    It's time to talk about your website relaunch—and a frequent crucial misstep by too many marketers. Before moving too far along the relaunch process, ask (and answer) these seven questions.

  • 10 Website Go-Live Tips to Ensure a Smooth Launch

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Congrats, you're 99% of the way done with your new or redesigned website project, but it's not time to relax just yet. Follow these website launch tips for a seamless go-live transition.

  • The 40 Most Common SEO Mistakes [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages.

  • What Makes a Great 'About Us' Page [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    "About Us" pages don't have to be boring. In fact, it's important to your brand that they not be: They provide you a good opportunity to help customers decide to purchase from you. Check out the infographic for inspiration.

  • 16 Ways B2B Websites Can Optimize Conversion Rates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Optimizing for higher website conversions doesn't have to be a complicated process. This infographic has 16 simple ways to make sure your B2B website helps visitors become buyers.